Zurich in Brazil fever

Sponsoring It was not only in Weggis that the Brasil fever. This year's Caliente Festival is also likely to be infected by the football euphoria - is also likely to be quite yellow-green in color.


Sponsoring It was not only in Weggis that
Brazil fever. This year's Caliente Festival should also -
infected by the football euphoria - will be quite yellow-green in color.
On the weekend from June 16 to 18, 15
Live orchestras and 30 DJs for
hot rhythms. The festival also stands out this year due to the attractive
list of sponsors. In addition to the main partners Helvetic Tours, Western
Union, SBB and Miller Bier has Caliente manager Roger Furrer Guide4me,
Radio 24, 105, Argovia, Tele M1 and for a spontaneous pre-concert on 15.
Tele-Züri as a media partner in June. This will
It is obvious how Caliente has developed into a valuable brand.
Branded with this brand
a CD series, vacation trips, the Caliente streetcar and other
Festivals - soon to be held in Bern or at the Grand Casino, for example
Baden. 

Annual chronicle on labels

Packaging Madeleine Gay, one of Switzerland’s leading female winemakers, recently added the 2004 vintage to her «Mémoire du Temps» collection of wines for aging.


Packaging Madeleine Gay, one of the
Switzerland's most important female winemakers, has developed the
"Mémoire du Temps" was recently expanded to include the 2004 vintage.
Characteristic of Valais production is not only the content but also the
the label design, which is a flashback to the past year.
allowed. The six snapshots - from the new BR Christoph Blocher to
the controversial Hirschhorn exhibition in Paris - this year the
Zurich architect and comic artist Matthias Gnehm.

240 TV stations, 220 radios - total football

World Cup broadcast The World Cup will be broadcast in more than 200 countries. It is estimated that the matches will have 10 percent more viewers worldwide than in 2002.

World Cup broadcast The World Cup
Football World Cup to be broadcast in more than 200 countries
become. Infront Sports & Media, Fifa's exclusive marketer for
the broadcasting rights, estimates that a total of 32.5
billion viewers will watch the matches. That is around ten
percent more than in 2002.
240 TV stations, 220 radio stations and more than 50 providers in the new
media (internet and mobile) will broadcast the matches. Strong
The increase was primarily due to radio transmissions and the new
Media. In Germany alone, the games are broadcast by around 80 regional
and local broadcasters. Whereas in 2002 the
Broadcasts in the new media on the official Fifa website
as well as some test broadcasts in Japan, viewers will be able to enjoy this
year in more than 100 countries, the most dramatic moments of the individual
can watch games on their mobile device. (pcm)

Köppel's fatwa

Column: First, the attempted assassination of the editor-in-chief of *Die Welt* was kept secret for weeks, and then it was virtually ignored by the Swiss media: On the logic of the journalistic spiral of silence.

Column First the assassination attempt on
concealed from the editor-in-chief of Die Welt for weeks and was then
Swiss media virtually ignored: On the logic of journalistic
Spiral of silence. Roger Köppel's telephone number searched for
was already in vain at Twixtel during his time in Zurich. Two years
after the move to the
Berlin carpet floor of the Springer Group, the former editor-in-chief of
magazine and Weltwoche now also has his nameplate on his residence in the
in the upper middle-class district of Charlottenburg. This
Ringier's Schweizer Illustrierte recently reported in
a home story about the
"Cocks in all journalistic chicken coops". That was after the
Köppel personally initiated the reprinting of the controversial
Mohammed caricatures in the Springer newspaper Die Welt, but even before the
motivated assassination attempt on March 20.

On this rainy Monday, a 28-year-old Pakistani man who lived in
Mönchengladbach studied textile management, the foyer of the
Springer headquarters, threatened the security staff with a kitchen knife
and demanded the "desecrator of the holiest
Islamic values" - and to kill them.

The lone perpetrator, who according to his friends and relatives had not been conspicuous until then, was overpowered and came home.
in custody, where in the morning he
of May 5 with its
hanged himself in sweatpants. The whole case was only made public two
Days later on Spiegel online. And that's only because the matter
Due to allegations of torture made by Pakistani parliamentarians against the German
justice system had now escalated into a state affair.

It is important to remember this story, because in this country
conspicuously little and if so, then only extremely superficially, about
was reported: On the Swiss Primeur in the SonntagsBlick of May 7
followed only a brief mention in an NZZ article on "Media
under Islamist pressure" (May 12, 2006). Another three days later
The Tages-Anzeiger also reported on this - but only about the
Martyr status, which the perpetrator has in his
home country. In the German press, however, the case
generated a lot of noise. Spiegel online alone reported three times
and provided numerous details, from the exact course of events to the
Analysis of the environment up to the (frighteningly normal) offender profile.

Until the suicide and its aftermath, however, there was also a strong
Rhine a "non-reporting pact". After all, everything happened
not only coram publico, but directly under the eyes of various
Springer reporters, who are known to never let a story go to waste.
Which makes it clear that, in addition to the lamentation of Roger Köppel in particular
lemming effect, a journalistic "spiral of silence" also exists.

Even more interesting than the findings, however, is the question of the
motives of the Swiss silence cartel in particular. Is it a question of
a collective solidarity with an industry favorite who himself
also takes no position on the de facto fatwa, which
various terrorists have imposed on him via the Internet?
Or do you not want to wake up any local "sleepers", as it is in the name of a
freedom of the press, which is understood in an absolute sense
could go? Presumably, however, it would like to
his colleagues, who are otherwise never at a loss for a sardonic side-swipe
avoid, for reasons of piety, to prevent the radical anti-statist Köppel from
remember that he of all people
now needs (state) police protection until further notice.

The Don Quixote of thought bans pays for his latest provocation
So there is a high price to pay - that of fear. It will be interesting to see whether and
how he copes with this fate journalistically. He could be trusted
a Rushdie interview, for example. But we like to be surprised.

Oliver Classen is press spokesman for the
development policy organization Berne Declaration. Previously
he worked as a media journalist for Werbewoche, among others.

Mittelland Zeitung launches WM blog

To mark the 2006 World Cup, the Mittelland Zeitung (MZ) websites are launching a blog.

To mark the 2006 Football World Cup, the internet portals of the Mittelland Zeitung (MZ) are launching a weblog where football fans can discuss the performance of the Swiss national team and other topics relating to the World Cup. www.wmblog.ch is where Peter Blunschi, online editor and long-time football journalist, analyzes and comments on the events surrounding the mega-event.
The Mittelland Zeitung news portals are commercially linked to the Mittelland-Kombi, which is marketed by Adlink, but operate on the market with regionally focused brands and content. The World Cup weblog is accessible via all portals and is publicized as part of the World Cup coverage of the MZ titles. In addition, the blog articles are also used in the print titles.

Football fasting day at the "St. Galler Tagblatt"

According to a press release, the editorial staff of the «St. Galler Tagblatt» observed a “World Cup fast day” on Thursday. Not a single article about the World Cup appeared in the newspaper.

The editorial team of the "St. Galler Tagblatt" has decided to observe a World Cup fasting day on Thursday, according to a press release. Editor-in-chief Gottlieb F. Höpli explained that the editorial team was demonstrating against the "avalanche of World Cup media" that has been pouring out for weeks.
There is not a single report about the World Cup in Thursday's edition, not even in the sports section. In the editorial on the front page, Höpli writes that the media are acting as vicarious agents of the FIFA group. And there he raises the question of whether, after such appetizer opulence, anyone is still in the mood for the main course. Instead of creating joyful excitement, only annoyance at the abundance spreads.

Connecting borders

Guest commentary The Swiss media landscape has potential for closer cooperation with Europe, says Manuel Friesecke.

Guest commentary The Swiss media landscape has potential for closer cooperation with Europe, says Manuel Friesecke.
define for publishers and editors as well as for marketing experts
the market, which is mainly
and guarantee relative protection against the risk of
foreign competition. Anyone selling media in a neighboring country or
wants to distribute its communication products is faced with other
legal framework and other cultural backgrounds
confronted.

Despite the constantly growing exchange of information and increasing
globalization, national borders remain clearly perceptible. Conventional
As a rule, media have a limited collection and
Distribution area. Advertising markets function almost exclusively
national. The rules of the game for professional marketing or the
Communication between cultural and media professionals varies from country to country.
to country. It is not least the language barriers and the associated
intercultural differences, which are also essential for the
Obstacles to the cross-border exchange of information
represent. In Switzerland and Germany, for example, the dominant
except for subscriptions to free and Sunday newspapers. In France
In contrast, newsstand sales of daily newspapers are dominant, which is
the design of the front pages.

The function and understanding of borders have changed in Europe in
changed over the past decades. Borders are no longer
dividing lines, but with the common internal market are leading the
People in a
Europe together. Also for the area of media and
communication, this has resulted in numerous cross-border
interfaces.

As a European pilot region for cross-border cooperation
The Upper Rhine region with the cities of Karlsruhe, Freiburg,
Strasbourg, Colmar and Basel. Numerous media and
Communication projects have been realized here over the past twenty years.
and promoted networking among those responsible for the media.
This cooperation is a reflection of the intensified joint
cross-border identity. 100,000 cross-border commuters
Cross-border commuters cross the border on the Upper Rhine every day to
neighboring country to pursue gainful employment. Black Forest, Vosges
and Jura are destinations for excursions and local recreation. What to do on the Upper Rhine
is also true for Switzerland. In Switzerland there are
no point further than 100 kilometers as the crow flies from the
national border. This fact shows the potential of a
deepened cooperation in a Switzerland and a Europe of the future
also in the area of media and communication.

 Manuel Friesecke is Deputy Managing Director of the Regio Basiliensis association, the Swiss partner for Upper Rhine cooperation.

IT decision-makers in demand

IT Market: With its “IT Business” media analysis, WEMF demonstrated how to reach IT decision-makers. It is unclear whether there will be a third issue.

IT market With the IT Business media analysis (2000 and 2003), Wemf showed how IT managers can be reached. It is unclear whether there will be a third edition. 30 billion Swiss francs are invested in information and telecommunications technology in Switzerland every year. The products are advertised accordingly. But where is the best place to do this? The MA IT Business 2000 and 2003 media analyses by Wemf have so far provided an answer for the print sector. These studies examined which daily newspapers, weekly titles and trade journals were used by IT managers in Swiss companies to keep up to date with the latest developments. However, Wemf, which only acts on behalf of others, has not yet been commissioned to conduct a new study. This is also confirmed by the publisher IDG Communications, publisher of the IT titles Computerworld and PC-Tipp. IDG alone paid for the last study in 2003. IDG advertising manager Urs Flückiger: "We have a strong interest in another reach study, but we are no longer doing it on our own. Otherwise people will say it's just a commissioned study again."
Flückiger is thus addressing a conflict that caused bad blood in the industry three years ago. However, Flückiger did make contact with some other IT publishers at the Orbit iEx trade fair in May. The first "loose contacts" are encouraging, he says, the industry is also interested in data, but the study needs to be significantly cheaper. He will therefore try to find a common denominator with the publishers Neue Mediengesellschaft Ulm (Online PC Zeitung), Compress (Infoweek) and Netzmedien (Netzwoche).
He would also like to include the daily, Sunday and business titles. He considers the chances of a study supported by the industry to be "very good". "Because if we don't succeed, there will hardly be another study," he says. However, it will not be ready before the fall; Flückiger sees spring 2007 as the time horizon.
And how are the other publishers reacting? Ingo Rausch from Online PC Zeitung is "definitely open to discussions". But whether his publishing house would participate would depend primarily on the costs. "This is a financial question for us, because unlike most other IT titles, we are already involved in Mach Basic," he says. Compress is more cautious. Publisher Michael von Babo would also welcome a joint study. "The IT trade magazine industry could only benefit from this," he says. However, its realization would depend on whether a suitable sponsor could be found. "Based on previous experience, this will not be easy, but we are definitely ready for talks," he says. Heinrich Meyer, publisher of Netzwoche, adds: "If the study is modified and also covers our target audience, we will be happy to talk."
Conflict remainsThis makes it clear that the old conflict has not been forgotten. Meyer and von Babo therefore set further conditions: They want a say in the study design, specifically, for example, in defining who should be interviewed and how these people should be located. "It is no longer enough to simply ask who is responsible for computers in the company during telephone interviews in order to reach the person responsible for investments," says Meyer. But he also wants to have a say in the individual questions. Meyer: "The previous questionnaire was too focused on technology and hardware." Von Babo could also imagine an annual study, provided the concept of the survey was significantly streamlined - also in terms of costs. He also calls for "a fair funding formula".
Would they consider Wemf as a research institute again? "Yes, but also other institutes," says von Babo. "We would be in favor of an open tender." Meyer agrees: "If the costs and study quality are right, yes. Whether the MA IT Business label should continue to be used is another matter. Two incorrect executions, two disputes after the data was published - that's not a good track record."
IT stocks lack market dataApart from the three years
In addition to the old and disputed data from MA IT Business 2003, most IT titles have no official reach data. In the case of Mach Basic, only the high-circulation titles Online PC Zeitung and PC-Tipp can be identified - they currently have 125,000 and 313,000 readers respectively. In contrast, the MA Leader does not include any IT titles. Until recently, the industry therefore relied on a survey of 300 Orbit visitors conducted by trade fair organizer Reed. The survey also asked about the trade, business and daily titles they regularly read. But that is now a thing of the past. This question was dropped this year because the questionnaire was too long, the trade fair management announced on request. "This situation is disadvantageous for the industry," says Othmar Fischlin, Head of the Media and Research department at Publimedia. "From a media planning perspective, I feel something is missing today." Every effort to achieve greater transparency is therefore desirable - provided that the industry can agree on a regular study that is as comprehensive as possible. "In any case, the main titles should not be missing," says Fischlin.
A study with a bangThe MA IT Business
has been carried out twice so far, in 2000 and 2003, both times with strong background noise. The main criticism was that Wemf had not taken the different target groups of the titles into account, or had taken them into account too little. One example: The first study also included the IT Reseller title from Compress, which is not sold to users but exclusively to dealers. However, because no resellers were surveyed, IT Reseller scored poorly. In the 2003 study, IDG (with PC-Tipp and Computerworld), Compress (with Infoweek) and Netzmedien (Netzwoche) initially took part. However, the latter wanted to modify the study design and adapt it to the current industry situation. Apparently IDG and Wemf were not prepared to do this, which is why Compress and Netzmedien withdrew. The study was carried out with IDG as the sole client, with Wemf also publishing data from Netzwoche, although it had previously promised not to do so. It later apologized for this. However, the criticism from Compress and Netzmedien goes deeper: the fact that the study layout was not published and the results were only partially published is unacceptable in a media analysis.
Markus Knöpfli

"Tages-Anzeiger" with new area sales management

Isabelle Kropf (34) is the new regional sales manager for the «Tages-Anzeiger»'s national advertising market.

Isabelle Kropf (34) is the new area sales manager for the national advertising market of the "Tages-Anzeiger". In addition to Publicitas, her career has taken her to Nouveau Quotidien. She has worked as a customer advisor at NZZ since 2005. She will take up her new position on August 7, 2006.

Condor Communications becomes Condor Films again

Condor, one of Switzerland's leading film production companies, has once again added „Films“ to its company name.

Condor, one of Switzerland's leading film producers, is once again using the suffix "Films" in its company name. The change of name from Condor Communications to Condor Films was entered in the commercial register these days, according to a statement. In the course of this, the Internet presence was also completely renewed.
Condor Films was founded in 1947 and is now divided into five profit centers: Commercials, Corporate, Documentaries, Fiction and Studio Bellerive. The TV formats division is managed by Faro TV, which was recently acquired.

Assai for Mobiliar: damage sketches for the World Cup

Multimedia specialist Assai is developing an interactive promotional website for Swiss Mobiliar where users can draw sketches of damage related to the World Cup online.

The multimedia specialist Assai is programming an interactive promotional website for Swiss Mobiliar on which damage sketches for the World Cup can be drawn online. In this way, Mobiliar's popular campaign is continued on the Internet. At the end of the promotion, a jury of experts will decide which damage sketches win which prize, according to the press release. The competition will be advertised to specific target groups via cross-media promotion on "20 Minuten".

Save time with Anna

Food: With two advertising campaigns, Exxtra is creating a brand umbrella for convenience food leader Anna’s Best.

Food With two advertising appearances, Exxtra stretches an image umbrella over convenience leader Anna's Best.ready-to-eat and ready-to-cook products
have taken a liking to Swiss consumers. According to
market research institute AC Nielsen, acceptance and sales are constantly
Rise. The more multitasking becomes the norm, the more likely it is that
seemingly cumbersome tasks are outsourced to save valuable time for
mentally more exciting activities. And the modern
People prefer to prepare meals. So the
manufacturers are offering an increasingly wide range of products for all possible
lifestyles, household and wallet sizes, from the exotic to the
to dietary foods.

As extensive as the range of convenience products is, as
their benefits and features are different from the
manufacturers and distributors in advertising. Hardly any
other brand has remained as true to its positioning over the years as
Anna's Best from Migros with the concept that is expressed in the brand claim "More
Time to live". With success: according to Nielsen figures
Anna's Best has been the best-selling convenience brand for several years.
Switzerland.

The continuous improvement of the
product innovations, according to Exxtra consultant Gian Marco Juon.
This is also exemplified by the
India line, which complements the range of almost 400 Anna's Best products with
six new ready meals and a drink. In March
In 2006, the line, which has since been further expanded, was
Trophy with silver.

Representative of the entire oriental specialty line is
now the new lentil soup Delhi Dal Shorba with a new TV commercial
advertised. The aim of the advertising campaign is to raise awareness of the
of the brand and consolidate its leading position in the market.
"It is particularly important to appeal to women in their 30s",
Juon defines the primary target group. Parallel to the TV appearance
Exxtra also launched a print and poster campaign, but the
recently launched Hot-Snack snack line and promotes a
to appeal to a younger audience. With the result that the
diverse presence on the advertising channels the breadth of the product range
- from curry soup to focaccia.

Accordingly, the dramatization and
Tonality of the two lines. Here is the India product for which CD Dieter
Hofmann and director Alberto Colombo developed the advertising idea for last year's
spots and the semantic context around the world of wellness.
extended. In stylish images, the film shows a young, Indian
looking woman who prepares a soup and at the same time a little
relaxation. Parallel to her actions - pouring scented oil into a
Drizzle clay pots, pour in water for a steam bath, add a
Applying a face mask - describes the voice-over metaphorically
Activities that clearly relate to cooking. The
The discrepancy between image and word is resolved at the end when the
The woman serves the soup on a plate.

A very clean, striking implementation for linking
Hofmann and AD Grischa Rubinick are responsible for time savings and catering at
the print motifs. Here are the "slightly" modified ones,
target group-relevant kitchen appliances to leisure activities for which
you should have more time thanks to Anna's Best: Sports, television or
Clubbing. Wonderfully incidental: the consideration of the time as a
Detail for the modern daily routine.   

Luca Aloisi

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