The majority of victims of violence react negatively to media reports about their story. This was the result of a study by the University of Zurich. The study investigated what happens when victims of violence read their story in the newspaper or see it on television. According to the study, only a few of the trauma victims are happy about the media report (5 percent) or feel supported by it (11 percent). Negative reactions such as sadness, anger or a feeling of being at the mercy of others predominated. Two thirds of people were sad after the report. Just under half of the people were shocked, a third were angry and 10 percent were indifferent to the media report. If the victims considered the reports to be rather false, the negative reactions were higher. Victims of violence with severe symptoms of post-traumatic stress disorder reacted predominantly negatively to the reports - regardless of whether they considered them to be accurate or inaccurate. The study examined 63 people. These were victims of robbery with and without bodily injury as well as victims of domestic violence with bodily injury.

The agency Blue Spirit Communications has won the communications account of the company Kaladent as part of an agency evaluation. The new client is the leading service provider in the dental sector and supplies dentists throughout Switzerland, according to a press release. Classic advertising, direct marketing as well as events and promotions are among the communication tasks that Blue Spirit will take on for Kaladent.

The website of freelance professional journalists in Zurich FBZ has undergone a redesign, which provides a better overview and now appears in elegant blue. On Journalists.ch, editors can find more than 160 freelancers who write, photograph or film in the journalist directory.

The advertising campaign for the World Cup marks the brand's biggest global campaign to date. The campaign runs in two phases: A "teaser phase" will feature a series of print executions and 5- to 10-second TV spots focusing on the 12 national teams sponsored by Puma and the rampant soccer fever. In addition, a mysterious person is shown delivering a package with unknown contents to some well-known international soccer players. The second phase, the "transformation", will start worldwide on June 8 in 30-, 60- and 90-second TV spots, supported by print and outdoor formats, online media and ambient media. During this phase, the evidence that forms the source of the football fever is presented. At the very end of the spots, it is revealed that the mysterious person is football legend Pelé, who has a very special message to deliver to the football world.

Radio Emme's full regional program can now also be received in the Willisau region - on the 92.4 MHz frequency. Radio Emme is thus closing a gap in coverage. The launch of the transmitter was duly (and sportily) celebrated: On Whit Monday, cycling enthusiasts gathered at the station square in Hasle-Rüegsau to cycle the "Herzroute" to Willisau on electric bikes, where they were welcomed by the mayor of Willisau, Robert Küng.

Targeting Internet advertising to women and men is no longer a problem for Adlink. In addition to profile- and behavior-based targeting according to geographical criteria, the Internet marketer now also offers profile-based gender targeting. According to the press release, gender-based targeting can reduce wastage and make more efficient use of the advertising budget. Advertisements can be targeted at men and women. With the corresponding Adlink pool, which consists of 10 websites, the advertising message can cover 72 percent of Swiss Internet users, according to MMXI Switzerland. Pardon, the 56 percent men and 44 percent women who make up the user base.

As part of Migros' new advertising campaign, consumers are being asked about their favorite products. The competition runs from June to November 2006 - and the prizes include a total of 240 full shopping carts. Anyone living in Switzerland can take part.At the same time, the competition will be communicated through six new Migros TV spots and advertisements starting on June 5. In September, the information gained will be evaluated and communicated. The campaign was developed by the Zurich advertising agency Publicis.
Read more on the topic in Advertising Week No. 21 or online at:

The Hilti Group and Crealogix have won the "Master of Swiss Web 2006" in the categories "Business Efficiency" and "Usability". Hilti online is the global Internet solution for Hilti customers, available in all major markets. Representing the global solution, the local, Swiss Hilti website (Hilti.ch) was submitted and recognized by the jury for its effectiveness and ease of use. These awards confirm the Hilti e-business strategy, according to the company. The main aim of the website is to enable customers to find relevant products and information quickly and to order products simply and easily. There are four ways for customers to find products: via an integrated catalog, via product selections, via an actual search function and via a technical library. The "Best of Swiss Web Award" honors e-business, Internet and mobile projects in Switzerland. This year, 221 projects were submitted in eight different categories.

The latest survey by consulting agency McCann Erickson revealed that 80 percent of Swiss respondents take part in games of chance. The most popular games were Swiss Zahlen-Lotto and Euro Million Lotto. Casino games and slot machines are in second place. The willingness to visit a casino, on the other hand, was very high at 84 percent. Interestingly, this survey shows that online gambling is less popular, despite the fact that a lot of sponsorship is already being provided for it. The survey was conducted in May. A total of 337 people took part.

Swiss Television SF is launching a diverse multimedia offering for the Football World Cup. In addition to the live matches, viewers can take part in the action on the SF website. In the online game "Der Köbi, der kanns!", users can slip into the role of Köbi Kuhn and lead the Swiss national football team to the World Cup title. The prize is a flight including five nights' accommodation in the capital of the non-virtual 2006 World Cup winners. In addition to the online game, users can also take part in the World Cup prediction game. This is an enhanced version of the well-known soccer toss-up. The action on and off the pitch can also be followed in the World Cup blog of the SF live commentators on Sport.sf.tv and under the blog heading "Multicultural" there are reports on the mood from Ullrich Tilgner from Iran, Peter Balzli from Brazil, Pascal Weber from Ghana and Elmar Herger from Trinidad and Tobago.

Football players transforming into a surgical team in the middle of the stadium. This is the subject of SuvaLiv's new TV commercial, which will be broadcast from early fall, after the big World Cup fever. The commercial is part of a campaign with which Suva wants to draw attention to the "The 11" training program. "The 11" was launched jointly by FIFA, the Swiss Football Association (SFV) and Suva to reduce the risk of accidents among amateur and occasional footballers in the run-up to Euro 2008.
In addition to the TV commercial, the campaign will also include posters showing injured and bandaged football players in a football box. The slogan: "If you stay stiff, you get injured faster".
"We will continue to raise awareness among players by targeting them with our new TV commercial and our new posters," says Heinz Wyss, who is responsible for the campaign at Suva.

Andi Spichtig will join the NZZ Media advertising team in July. He will be responsible for the products "Neue Zürcher Zeitung" and "NZZ am Sonntag" as a customer consultant for the advertising and media agencies in the city and canton of Zurich. Andi Spichtig was most recently employed as Area Sales Manager at Ringier.