Exxact New Media has created a new homepage for the agency Projekt GmbH from Horn on Lake Constance. According to a press release, the focus was on ease of use, high information content and clarity. Projekt GmbH has also strengthened its sales team. Silvia Baillod is responsible for looking after customers in the St. Gallen/Winterthur area, while Sandra Schindel has taken over this task in Basel. Projekt GmbH realizes unusual forms of advertising. With flyer advertising on the metal hangers of dry cleaners, the company draws attention to customers such as BMW, Credit Suisse, Nivea and Nokia.

Internet Publisher President Hanspeter
Lebrument could imagine that the private publishers with the
Swiss television in the area of Internet advertising. Currently
A draft ordinance to the Radio and Television Act stipulates that
SF has to do without advertising and sponsorship on the Internet. Lebrument
believes it is plausible that the private publishers are
Internet marketer and SRG subsidiary Publisuisse.
"Joining Publisuisse would be an obvious choice because many publishers are also
have their own television stations," says Lebrument, who regrets this,
that the former cooperation with SRG in the former AG für
advertising television. Last fall, SF expanded its
website and drew a lawsuit from the publishers' association.
SF competes illegally, because it is financed by fees, with the
Internet offerings from private broadcasters. A proposal from SRG Director General
Armin Walpen to found a joint company for this purpose has not yet been realized.
but not pursued any further. (rw)

Column There is a life outside the
football. But during the World Cup, it disappears almost completely from the media
- The hand of Alex Frei has made headlines even when they themselves are affected.
made, the two non-whistled penalties for Togo less so
(just don't talk about it...). But from the court in Bad Bertrich the
News in a 24-hour continuous loop. Currently it would need
probably a crashed jumbo, in order to reorganize the hierarchy of the news
to overthrow it. Should there be a secret world government that
the right time to make important announcements in the abyss of the
media disregard - it would have to be
organize the Football World Cup.

The media and marketing industry, which is characterized by the optical
Presence of beer brands in the World Cup stadiums for hours and pages on end
did not realize that in the second week of the World Cup in Geneva
an international conference has come to an end, the radio and
television will still characterize us when we have long since ceased to
soccer world champions in 2006. The conference bore the
harmless short name RRC-06, which means "Regional Radiocommunication
Conference" means. It was under the direction of the widely
unknown Mr. Kavouss Arasteh from Iran and gathered during a
Over a thousand delegates from 104 countries in Europe, Africa and the
Middle East in Geneva.   

It's a phenomenon anyway, that there is a constant stream of such
mammoth events can take place, of which at best the
local hotel industry takes note and - as in the present case - the
Neue Zürcher Zeitung of June 21: With 16 printed lines in one
font size, which the typesetters in the lead era still called "eye powder".
have mentioned. It stated that a new frequency plan for
the coming age of digital terrestrial broadcasting
was adopted, which gives Switzerland 14 national coverages or
layer (whatever that may be). With such a covering
four television or seven radio channels can be broadcast.

What is hidden behind 16 thin NZZ lines is the result of a
years of a highly complex global distribution ritual that has become the last
time in a similar form at the international wave conference of
Stockholm in 1961. RRC 06 in Geneva was a milestone
the audiovisual exploration of the globe. It means more
Opportunities for small broadcasters, for emerging markets, for
Specialist broadcaster. And Switzerland can be satisfied, as the Bakom
confirmed. She got more than she bargained for.

Now the old argument of a lack of frequency, which was used in earlier
times, the private radio and television plans in Switzerland are also
are definitely no longer worth anything. The number of potentially
transferable programs is significantly increased if you use this
opportunity to hear from Bakom that seven of these coverages will be assigned to the
radio and television.

This not only means digital radio (DAB) in better quality,
mobile and available everywhere, but - in terms of media policy - above all
above all, more scope for new special-interest channels. Schawinski was successful with his
Klassikradio is simply too early, just like the good Felix, by the way
Matthys at the time with his European Business Channel. (Note: Ideas
can also fail because they would have been good, but too early.
have come). Under the more liberal regime of the new RTVA
naturally awakened the desire for something new. Are we hearing correctly that
SRG plans for a Swiss radio program in English
studied? And when you think about the fact that digital technology
makes the boundaries between broadcasting and telecommunications permeable,
new distribution struggles at a different level can already be imagined.
introduce.

And who knows: at the football World Cups in 2010 and 2014
we will be running the special interest channels online and in 24-hour operation.
received: "Soccer Medical" with the popular column by Dr. Samuel
Stutz on "Orthopaedics offside". Or "Corruption Worldwide" directly
broadcast from the FIFA prayer room on the Zürichberg with the
crowning "Word on the Endgame" from His Holiness Sepp the One and Only.

May the attractive side issues continue to make the headlines and
what is really important can get lost discreetly.

Karl Lüönd is a freelance publicist.

The Swiss News Agency (SDA) can report a consolidated profit of 1.668 million for 2005. In contrast to the previous year, in which a loss of 1.004 million Swiss francs was made, the news service is thus back in the black, as the company announced on Wednesday evening at the Annual General Meeting. The operating result before interest, taxes, depreciation and amortization (EBITDA) more than doubled from CHF 1.105 million in the previous year to CHF 2.279 million. The SDA Group's total income amounted to CHF 35.249 million, compared to CHF 42.013 million in the previous year. Operating expenses amounted to CHF 32.970 million compared to CHF 40.908 million in 2005. Extraordinary income from the release of employer contribution reserves at Sportinformation Si and the sale of part of the stake in the business agency AWP contributed significantly to the Group profit. Cost-saving measures were also responsible for the good result. Markus Schwab, Chairman of the Executive Board, also blames the improved market situation, the 3 percent increase in SDA's rates and the increased coordination of sales efforts for the increase in turnover.
As Chairman of the Board of Directors Hans Heinrich Coninx (Tamedia) writes in the annual report, around half of the planned savings for the period from 2004 to 2008 have been implemented. In addition to the AWP stake, the stake in News Aktuell was also reduced from 70 to 50 percent compared to the previous year. The number of employees fell by 15.4 percent to 217.9 full-time positions.  
Despite being in the black again, the SDA Group is only cautiously optimistic for 2006. However, thanks to the positive budgets of all associated companies, a positive Group result is once again expected, which, according to Schwab, will not reach the level of 2005.
In 2005, the major customers "Blick" and "Sonntagsblick" terminated their service with the news agency, but two new free newspapers were acquired in French-speaking Switzerland.
Matthias Saxer, head of the domestic editorial team at "NZZ", is a new member of the Board of Directors. He replaces Martin Breitenstein, who recently moved from "NZZ Online" to the news magazine "Facts".

IP Multimedia, the TV, radio and AdScreen marketer belonging to the Goldbach Media Group, is offering a 20% summer discount on various radio stations from July 3 to August 13, 2006. The promotion applies to 53 radio stations in Switzerland and abroad that are relevant for advertising.

Television Changing media consumption patterns and the impending decay of old film material are giving the digitization of television archives a real boost. "On demand" is the order of the day: radio and TV offerings are increasingly turning into a self-service store with images and sounds. Why sit down in front of the screen at eight o'clock on the dot when technology makes it possible to watch a program days or even years later? The tyranny of the timeline no longer prevails. Swiss Television SF is also aware of this: "We see the trend towards consuming TV content 'on demand' as a great opportunity. Our best documentaries, TV films and our archival treasures are made available to the public and can be used anywhere and at any time. This offer is particularly interesting for schools and educational institutions." The words of SF Director Ingrid Deltenre at a media conference on May 24 will soon be followed by action. "The digitized archive will be completed by 2008, so that web access will then be possible," explains Walter Bachmann, Head of the SF Multimedia Centre. The opening of the television archive is more or less a side effect of the digitization of the historical image material. "This makes it relatively easy and inexpensive to open up the digitized content for access via the Internet," says Bachmann. sf.tv, the website of Swiss Television, already offers numerous films from earlier times free of charge. From August 1999, for example, broadcasts of the Tagesschau can be "streamed" more or less in their entirety, i.e. viewed on screen but not saved and edited. There are not only technical but also legal barriers to public access to archive material. "We can only open archive material for web access," says multimedia head Bachmann, "if SF has the appropriate rights."
476 contributions from 52 yearsFrench Swiss television is already one step ahead. Using the same technical framework as SF, TSR presents a selection of digitized archive material on a specially created website. There are currently 476 films from the past 52 years available for viewing. This is only a fraction of what will be digitized and made available to the public over the next six years. The conversion of celluloid to digital data carriers is the order of the day. Historical film material is in danger of disintegrating. Following an in-depth evaluation, TSR commissioned a department with over a dozen employees at the beginning of 2005 to preserve the historical television heritage of French-speaking Switzerland. As the broadcaster announced on the occasion of the launch of the public portal on the Internet (archives.tsr.ch) last September, the plan is to restore and digitize around 70,000 hours of film material by 2012. The cost: 25 million francs.
Role models BBC and INAIn the international TV landscape, it is above all the British and French who have made great efforts to digitize and open up their archives. A website launched a few weeks ago by the French Institut National de l'Audiovisuel INA already contains 10,000 hours of material from the collections of French public broadcasters. Not unlike in French-speaking Switzerland, INA is also under time pressure, as the film material is threatened with decay. At the British BBC, on the other hand, the driving force is rather the realization that a broadcaster cannot escape changing media consumption patterns. The recently announced repositioning of the BBC's Internet offerings under the motto "Creative Future" also includes opening up the archives back to 1937.
Nick Lüthi
"A right of the public "Wolf Ludwig
about fee-financed broadcasts. WW: Comunica-ch, the platform of the Swiss information society, is calling for open access to the SRG's video and audio resources. Wolf Ludwig: Only in part. We understand our demand in principle and politically, while legal issues still need to be clarified with the SRG. For us, free access to the archives is a prerequisite in the information society.WW: But what more are public broadcasting archives than just another jumble of data on the Internet?Ludwig: The value of archived "Traumjob" or "Music Star" broadcasts is open to debate. You can ask yourself whether this is part of cultural history. But it may well be of interest to ethnologists.WW: Archived programs from SF and TSR can "only" be viewed, but not saved and edited. But if comunica-ch has its way, this is exactly what should be made possible.Ludwig: Because of the current legal situation, SRG is somewhat reluctant to do this. For us, the BBC model, which enables editing and retransmission, is clearly in the foreground. However, this has only been possible since the BBC developed a corresponding license. Clear rules that give users a certain amount of freedom create the greatest possible legal certainty.WW: Private media companies see the publication of archive material as an undue influence on the market, as public broadcasters gain a competitive advantage in this way. How can a balance be struck? Ludwig: I don't think it's possible to strike a balance here. For us, it is not a question of whether they are allowed to do this, but whether they have to do it. The public has a right to continue to be able to watch and listen to what they once financed through fees. Interview: Nick Lüthi> Wolf Ludwig is the Co-President of comunica-ch, the association of non-governmental organizations that deal with issues relating to today's information society.

Radio/TV marketing agency Radiotele under the PubliGroupe umbrella: A blessing or a curse for Swiss private radio stations? «This comes as no surprise, but we are
»I'm glad that Bruno Oetterli is staying on as managing director of Radiotele," he said
Private radio stations are saying in unison that this makes it easier to sell
Radiotele to PubliGroupe as of July 1. There are two reasons to breathe a sigh of relief: First,
It hasn't escaped the attention of the radio stations either that Radiotele, under the
Goldbach Media is feeling the heat from the competition. «At Haus der P and together with
Cinecom, the movie and TV marketing company, is strengthening Radiotele. That is
»It's only good for competition among radio advertisers," says Andreas
Meili, Head of Electronic Media at Tamedia. The second
Reason to breathe a sigh of relief: After last year's painful experiences
With P and her pool model, the radio scene turned its attention to the
The advertising giant's announced entry into the radio market was met with skepticism
on the contrary. P, in partnership with Oetterli, who is known in the industry as a guarantee
In the spirit of fair play, this not only takes the horror out of the event,
Instead, it even makes it seem like an opportunity.
The background: The
Last year, P had tried to get the radio stations in metropolitan areas to
into a single pool. But in doing so, the company overlooked stations in the
Peripheral regions. The approach was particularly problematic: The P
required the stations involved to maintain confidentiality for weeks, so
that, in the end, many rumors were circulating and mistrust set in. The
The dispute became so intense that even the NZZ, which was aligned with the P, and also
the Publishers Association demanded that the rehearsal be called off. One of the few
Bruno Oetterli was level-headed, but his warnings fell on deaf ears
unheard. In the end, all that was left was a shambles. The industry was
once again realized how easily it can be divided, even then,
when a player from outside the industry merely talks about a better future.
None
It's amazing—Bruno Oetterli, who founded Radiotele 30 years ago and
who knows his Radio Pappenheimers like no one else, in the very
a father figure of sorts in a divided industry. His reputation grew
also when he rejected P's first advances in 2004, because she had still
no vision for the radio industry. The fact that he is now, two years later, the
Anyone who gives in to the P's pressure is dealing with two developments. First,
One of them is Radiotele, which specializes in
Radio advertising, launched within just a few years by industry newcomer Goldbach Media
had been lapped (see table)—a serious blow for Oetterli.
Second, P really got its fingers burned last year, and
is acting much more cautiously today.
Nevertheless, there is skepticism
hasn't completely gone away. «One positive aspect of last year’s P exercise was,
that she thereby expressed her interest in radio as a medium and in our genre
»enhanced," says Jürg Bachmann, president of the Swiss Association of
Private radio stations. But he fears that the P will use radio primarily as a medium
as an extension of print and TV, and hardly as a medium in its own right
wants to strengthen.
Some Lease Agreements Are Uncertain, But
Even at stations that operate under exclusive leases with Radiotele, there is a decline in
...didn't get carried away with euphoria. Radio BE1 had the contract with Oetterli
had already been terminated last year, effective at the end of 2006—«in order to ensure that for every new
»The freedom to develop," as its commercial director Bernhard
Krättli says. And Martin Muerner, program director at Radio BeO, checks
«without obligation,» whether, in connection with the change of ownership at Radiotele,
is supposed to terminate the lease. Other leased radio stations, particularly in the
Romandy is likely to follow suit. What's more, BeO was among those
Radio stations that were excluded from the P-Pool last year.
Also
Radio Top, which was not subject to a lease, was excluded. Because the station was also
Tele Top, which belongs to the same group, is not owned by the publisher,
Top executive Günter Heuberger is particularly vigilant when it comes to P. In
He also sees antitrust issues in certain regions.
For example, in the St. Gallen area, where the P is featured in the St. Galler Tagblatt and on Radio
Currently has a direct stake in TeleOstschweiz and now, in addition to
We handle print, movie theater, and online advertising—as well as radio and TV advertising.
He says he will therefore keep a particularly close eye on this situation.
In terms of media policy, however, Heuberger sees a further strengthening of his
independent position.
Goldbach Media Remains Unfazed, and
How does Publisuisse, the SRG's advertising agency, respond to the fact that
Radiotele markets the TeleNewsCombi (TNC) together? Although the
P's subsidiary Cinecom and Publisuisse compete in the TV advertising market,
Director Martin Schneider sees no reason «at the moment» to deviate from the
A partnership with Radiotele is on the horizon. «Regional TV is a
an interesting addition to the SRG channels, and the TNC is a
Success Story. Why should we change anything, especially since we have a
»Are we a well-coordinated team, and do we also earn money from it?" he asks.
At
Goldbach Media, a competitor to P and Radiotele, is showing off its new
P's cross-media potential remains unimpressed. «Due to the new situation
We see Goldbach Media's position as strengthened because it has established itself as
the only company specializing in the marketing and networking of electronic
can focus on media. After all, Goldbach Media has no print publications
or web agencies in its portfolio that could lead to conflicts
»could happen," says Goldbach spokesperson Paul Riesen.
«Not a Case for the Competition Commission: The Sale of Radiotele to PubliGroupe"
is not subject to reporting requirements because the net sales in question amount to
less than 100 million francs. Thus, in this
»We don't take the initiative," says Patrik Ducrey, spokesperson for the
Competition Commission (Weko). However, when it comes to marketing
Print, movie theater, online, radio, and TV advertising in spaces where the P also
holds leases, regional monopolies could arise,
He doesn't rule it out. «We'll have to see what the impact is,»,
says Ducrey. However, in such situations, the Weko usually
Only takes action in response to lawsuits. Speaking of lawsuits: What's the situation
actually, it's about the lawsuit filed by the small ad network AdX—which is now a good four years old
against P? AdX wanted to be recognized by P as a job placement agency and
for the advertisements delivered to P-Pachttitel with the
broker commissions are rewarded, which P, however—based on its
Guidelines – rejected. In the meantime, the guidelines have been made available upon request
The Weko has indeed made changes. Nevertheless, according to Ducrey, the procedure will only
«soon» be completed. Whether P will, under the new guidelines, be a
He was able to avoid a conviction, but he did not want to say how.   
Radiotele CEO Bruno Oetterli on the decision to sell his company to PubliGroupe. WW: You
You're 60 years old. Is that why you're throwing yourself into PubliGroupe's arms?
Or is it because Radiotele is struggling in the market? The company saw a decline in revenue in 2005 and
had to transfer the marketing of Viva to IP Multimedia. Bruno Oetterli:
My main concern is succession planning. Whether my son, after the
It is unclear whether the company will take over the study. However, for Radiotele
I need a solution now. Speaking of revenue: We haven't even made that much
We haven't lost anything—and we can live with the loss of Viva. WW: The
In 2005, P divided the radio industry with a pool model. This
You never approved of that approach. Why are you now going along with it after all?
Subject: Bruno Oetterli:
If P wants to enter this market, it has enough resources to do so
to realize sooner or later. We would then probably be between P and
IP had been worn down. That's why I had to find a solution beforehand. WW: But it turned out that you and P don't share the same vision for the industry. Bruno Oetterli: What
What P wanted to do last year didn't work out. Now she's looking for
the journey with us as your partner. I assume that the P stands for the size
has to listen to us. That's the foundation. The rest is a process: We
We bring our expertise, and they bring theirs, and you realize
work together to achieve something meaningful in the interest of media providers and
Advertisers.WW: The
On some radios, tuning to certain stations has so far been
The restructuring of the radio industry is in the way. When will you start from scratch? Bruno Oetterli: I
I have absolutely no problem with this, in the interest of better market regulation
to give up the leases if, conversely, IP terminates its exclusive contracts with
to media agencies. WW: Please explain that in more detail. Bruno Oetterli: Today
The situation is polarized: We have a few leases. The IP
On the other hand, it has agreements with several agencies under which they
Place radio ads exclusively through IP. In any case, we receive
not a single second of airtime from certain agencies
more. PubliGroupe CEO Hans-Peter Rohner on the acquisition of the radio and TV advertising agency Radiotele.WW: PubliGroupe has already been active in radio advertising twice (Gong, Radio Aktuell). Why was it unsuccessful? Hans-Peter Rohner: In
In the past, we viewed other media through the lens of print
looked at. Today, we see ourselves as media marketers for all media,
with print still playing the leading role in every respect. WW: In 2005, P divided the radio scene. Is Radiotele now supposed to set things right for you? Hans-Peter Rohner: Well,
If we're looking to get started in radio marketing, we have to either
develop something on its own or acquire an existing player. The latter
That year, we put forward our own model for discussion, but it did not
was capable of winning a majority. Now the opportunity arose to Radiotele to
to take over under attractive terms. WW: Radiotele criticized your approach at the time … Hans-Peter Rohner: Sure,
Radiotele has defended its market position as a broker, which I
would have done the same in their place. However, Radiotele faced competition
With IP multimedia, it is becoming increasingly apparent that it is detrimental to,
not being able to offer so-called cross-media packages. That is why
Bruno Oetterli is probably a partner who has that option. WW: Still, there’s still some resentment toward P in the scene. How do you balance that out? Hans-Peter Rohner: I
What I hear most from radio personalities is that we finally need to do something about
We need to help strengthen the genre. We want to do our part. Besides, Bruno is
Oetterli is undoubtedly Switzerland's radio pioneer, and we are glad that,
that he remains on board. We will await his judgment and his
Building expertise. But we’re pursuing very ambitious goals—and
Bruno Oetterli agrees completely. WW: Will last year's pool model be relaunched? Hans-Peter Rohner: One
I don't want to single out any particular model right now, because ultimately, what the
considers the market to be viable. In my opinion, the radio market needs
but more professional offer structures as well as combined offers with
other media. However, this first requires a debate to get underway in which
Bruno Oetterli and we want to play an active role. WW: How do you view your relationship with Goldbach Media? Hans-Peter Rohner: We are competitors in the sports world. Markus Knöpfli

Cooking Utensils for the Kuhn Market Launch
Rikon's new Hotpan line of pans was also recognized for its culinary expertise
enlisted the well-known agency Culinea. Its creative chefs from all
Areas—from nutrition counseling to product and
From recipe development to photography, event marketing, and the
Publishing – have designed a suitable promotional tool
And here it is: a cookbook shaped like a round frying pan, featuring 94
illustrated recipes by master chef Rudolf Lehmann. Note: The
You get the book with the pan, not the other way around.

Thomas Passen, who is responsible for the reader and advertising markets at Ringier Magazines, comments on the «direct booking compensation.» WW: Eighteen months after Tamedia, Ringier is now also introducing a «direct booking discount.» Why? Thomas Passen: Hold on—we’re deliberately referring to a «direct booking compensation» because we’re using it to compensate agencies that book directly for work for which, until now, only Publimedia was compensated in the form of a commission. We want to eliminate this unequal treatment. A direct booking compensation has long been a need for agencies. Since, in our view, they are gaining influence, we cannot ignore their needs in the long run. This situation was further exacerbated when Tamedia broke the mold last year: that put us under pressure to act as well. WW: What exactly has worsened? Passen: We noticed that Tamedia titles were gaining market share, at the expense of similar titles from other publishing houses. WW: This raises doubts about the impartiality of media agencies. After all, they apparently place ads primarily where there’s a financial incentive for them. Passen: No, Swiss agencies operate with great integrity. But you have to be aware that there are substitute products for most magazine titles. The price levels are also fairly balanced. If an agency has a choice between two titles with similar media performance and then chooses the one that compensates it for its efforts, I understand that. What we don’t offer, however, is an incentive for revenue growth, as Tamedia additionally provides. WW: To what extent are these shifts in market share occurring? Passen: That depends on the specific title. And they aren’t the decisive factor for introducing the compensation. Something else was more decisive: Following Tamedia’s initiative, we expected Publimedia to take appropriate measures to counter a potential discount spiral—but we don’t see that it’s reaching a consensus with all media agencies.WW: What kind of response did you have in mind? Passen: A clear commitment to print. You can tell that the company, which was originally focused on print, is now looking in other directions as well. That’s why we’re already wondering why we should continue to focus solely on P. WW: Doesn’t your «direct booking compensation» conflict with the commission agreement between Ringier and P? Passen: No, we terminated the contract for the magazines years ago. Currently, there’s a kind of service contract under which we pay P the rates that were previously contractually agreed upon. But now we only want to pay a single commission rate for all titles.WW: Back to the compensation: What exactly is the new fee for?Passen: We first defined what P’s services are worth to us: del credere, favorable payment terms, a print planning tool, administrative support, and other services. Based on this assessment, we concluded that anyone who provides us with one or more of these services is also entitled to the corresponding compensation.WW: What reactions do you now expect from the agencies and P? Passen: A certain degree of relief on the part of the agencies, since we’re showing that we pay for the services they provide to us. Some agencies will certainly demand the same compensation level as Tamedia immediately. We are now conducting a trial and reserve the right to make changes if it primarily causes unrest. We do not expect any punitive action from P, as we have always openly discussed our considerations with them. Six-Month Trial Period This week, the media agencies received a letter
by Ringier Magazines. In it, the company announced that, from July 1 through December 31, 2006, it would, on a trial basis, «pay a commission to all media agencies and clients who place their orders directly and without the involvement of an intermediary.» The compensation would amount to 1 percent of the annual net-to-net revenue from advertisements and inserts—across a total of 15 Ringier magazines, as well as in Cash and the future Cash Daily. The only exceptions are *Gesundheit Sprechstunde*, *Sportmagazin*, and the newspapers *Blick*, *SonntagsBlick* (including the magazine *Sie + Er*), and *heute*. Two additional requirements must be met: The minimum annual revenue across the eligible titles must total half a million Swiss francs, and the agencies and clients booking directly must ensure a professional booking process and handle proof, publication, and quality control.By way of comparison: Tamedia’s «direct booking compensation» amounts to 1.5 percent on annual volumes of at least one million Swiss francs. If revenue exceeds that of the previous year, Tamedia even grants four percent.

Markus Knöpfli

The publisher of the Eastern Switzerland weekly magazine *Anzeiger* has announced organizational changes: Verlags AG, a wholly owned subsidiary of St.Galler Tagblatt AG, is realigning its operations within the scope of its traditional activities, according to a press release. Effective January 1, 2007, advertising sales for the Anzeiger will be fully transferred to Publicitas in St. Gallen. According to the press release, this decision was made by St.Galler Tagblatt AG. By consolidating ad sales for the St.Galler Tagblatt, the Anzeiger, and their associated online platforms, the company hopes to achieve additional synergies in its market development efforts. Effective the same date, the Anzeiger’s editorial and publishing departments will also begin operating from new offices at Fürstenlandstrasse 122 in St. Gallen.

Basler Zeitung Medien (BZM) is bringing four local newspapers under one roof. The "Allschwiler Wochenblatt", the "Muttenzer & Prattler Anzeiger", the "Birsfelder Anzeiger" and the "Reinacher Zeitung" all move together - a total of 13 publishing, editorial and typesetting staff - to Birsfelden. The four publishing houses are merged to form "LV Lokalzeitungen Verlags AG" (LV AG); however, they remain a subsidiary of (BZM) as a whole. Patrick Wehrli will take over the operational management. He describes the decision as an opportunity for the local newspapers to be produced better and more professionally, writes the "Basler Zeitung" on Tuesday. The board of directors will include BZM board member Ruth Ludwig, Patrick Wehrli, the municipal presidents of Muttenz, Pratteln and Allschwil, Peter Vogt, Beat Stingelin and Anton Lauber, and the municipal administrator of Birsfelden, Walter Ziltener. The Reinach municipal council has rejected the offer to participate in the LV AG board of directors. The five municipalities are to receive their own pages in each gazette with their own content as well as their own layout. The rest of the paper, however, is completely politically independent, Wehrli explains further. To ensure that direct contact with the population is not lost, a contact point will be set up in each municipality.

Radio Market: Radio licensing fees are a source of creative blockages in the radio industry. Now there is a way out. The discussion about a reorganization of the
The radio market is currently focused on increasing market share
Booming business. Goldbach's marketing model, presented in May
Media is just one example of this. However, the discussion tends to veer off into
Empty, because a reorganization usually involves the dissolution of the pools and
requires exclusive leases. The company was reluctant to take such steps
The industry has lagged behind so far. Not least because of this, the
Goldbach Model 2005: A Failure.

His chances aren't much better this year either: The two
the most important radio networks, Pool 2000 and Swiss, which has a wide reach
Radio Pool (SRP) is giving the model the cold shoulder. In addition, the
the two agencies, Radiotele and Goldbach's subsidiary IP Multimedia
so bitterly at odds with one another that any coordinated resolution of their
Lease agreements are out of the question.

But now, of all things, the acquisition of Radiotele by the
PubliGroupe now has a more open starting point. Thanks to the new
Ownership structure at Radiotele: Their lease agreements will be extended to a
Termination is possible. Some pay-per-listen radio stations are therefore openly considering a
are taking such a step. They are not targeting PubliGroupe with this move
and even less so against Radiotele; they simply want to be free to
a possible reorganization. Whether this would open the door for the Goldbach model
Whether it will rise remains to be seen.

Goldbach plans to decide on the next steps in mid-July.
There are still other obstacles: For example, the lease
between IP and Radio Energy Züri, as well as the pools. That
The latter was terminated by June 30, the official deadline
is unlikely. Nevertheless, the doors are now open for a
Reorganization is more open than ever—and the discussion can take place more freely
roll out. Provided that the radio stations with their current Radiotele leases
are no longer entering into any long-term lease agreements for the time being –
with any broker whatsoever.

Markus Knöpfli