Springer Science + Business Media, the book publisher in the fields of science, technology and medicine, is launching its new eBook program. Scientists and students will now have electronic access to more than 10,000 Springer titles. In future, more than 3000 books are to be added each year. As part of the eBook program, Springer has redesigned its online platform Springerlink.com. Users can now find over 10,000 Springer eBooks together with millions of articles from scientific journals. This bundling on one platform should make it easier for scientists to find book chapters and link them to their search for journal articles. Springer books should also be used and cited more frequently for scientific purposes.

The left-wing weekly WOZ presents the results of its reader survey. 1793 people answered the 48 questions. That is a response rate of over twelve percent. 41 percent of respondents think the WOZ is "very good", 55 percent "good". The lowest earners clearly gave the best marks. According to the survey, the most important section is the domestic section: 73 percent find this "very important", compared to 57 percent for the international section. Knowledge came in at 33%, culture at 31%, business at 30% and life at 22%. Only 5 percent found sport "very important", 49 percent "not important". 17 percent even thought that the WOZ could just as well leave sport out.how well and comprehensibly does the WOZ write? 5 percent found the WOZ "often difficult to understand", 31 percent partly. 22 percent would like the WOZ to be more courageous. And 49 readers (3 percent) thought the WOZ was "too left-wing". On average, a WOZ issue is read for two hours. Most of the long-readers are teenagers.

Sports journalists are primarily beating the advertising drum for the increasingly important sports industry. This is the conclusion of an international study with Swiss participation. The study examined the question of how sport is written about in the print media. According to the "Neue Zürcher Zeitung" NZZ, the authors of the study consider the sports press to be the "world's best advertising agency". A significant driver of the growing economic importance of sport is the "global business partnership" between the sports industry and the sports press. The sports journalists would allow the sports industry to lead opinion and set priorities in reporting on major events. According to the study, the sports pages primarily cover those sports and events that attract the most advertising, sponsors and spectators. 37 newspapers in 10 countries, including Switzerland, were taken into account. "Tages-Anzeiger", "Blick" and "NZZ". The "International Sports Press Survey" was financed by the Danish Institute for Sports Studies and Play the Game, a Danish-based network that promotes a critical approach to the world of sport. The Institute of Mass Communication and Media Research at the University of Zurich contributed the Swiss data.

Claudia Weber is the new presenter of the information magazine "Schweiz aktuell". She succeeds Kathrin Winzenried, who will end her presenting career in October. Weber has been working as a presenter at Radio Capital FM (formerly Radio Extra Bern) for around four years and is also involved in information and special programs. She previously worked as a primary school teacher for two years. The young Bernese will take up her position at Schweizer Fernsehen on October 1. She will be intensively prepared for her new role as a presenter in the studio and during live broadcasts and is expected to appear on screen for the first time towards the end of the year, reports Schweizer Fernsehen.

(pr) Agfa-Gevaert has decided to split the Group into three independent divisions - Graphics, HealthCare and Materials. The new Materials division will combine all film manufacturing activities with the niche products of Specialty Products to position it as an independent supplier of film and related products. This structure will provide each division with optimum flexibility to implement its growth strategy and further reduce costs in line with rapidly changing market conditions. Agfa-Gevaert aims to achieve annual cost savings of an estimated 250 million Euros by 2008, mainly in general services and traditional products across all business groups and regions.In recent years, Agfa-Gevaert has evolved from a manufacturer of analog imaging products to an innovative provider of digital imaging and IT solutions and services. This successful transformation was the result of a clearly defined strategy that combined investments and acquisitions in new growth areas (e.g. industrial inkjet printing and information technology for the healthcare sector) with divestitures of non-core activities (e.g. NDT and Consumer Imaging). The Graphics and HealthCare business groups have been operating independently since the beginning of 2006. Agfa will create a third business group called Materials around its film manufacturing activities, which will produce films and related products on an exclusive basis for Graphics and HealthCare as well as for third parties. This separation into three independent divisions is a logical next step that will allow each division to focus on its core activities.
The appropriate structure for each division will be determined by the beginning of 2007. Agfa-Gevaert NV will operate as a holding company for the three independent divisions.
All three divisions - Graphics, HealthCare and Materials - operate in highly competitive environments characterized by a decline in some of the traditional film markets and a sharp rise in raw material costs. The independence of the business groups will give each one the necessary flexibility to successfully implement its growth strategy, strengthen its competitive position and control its costs in line with changing market conditions. Agfa therefore aims to reduce costs by 250 million Euros per year on a worldwide basis by 2008, mainly in general services and in the development, production and distribution of traditional products, across the three business groups.
Over the next two months, targeted measures will be developed to optimize organizational structures and realize savings. These plans are to be presented at the end of August and will be in line with the individual strategies and investment plans of the divisions.
Agfa Graphics will continue to be a global leader in comprehensive prepress solutions and world-class services, expanding into industrial inkjet printing and new markets. The division will invest in innovative technologies for inkjet printing, digital prepress, software and services. Graphics will strengthen its competitive position by optimizing profitability and expanding its business. The sales target for 2008 is 1.9 billion euros.
Agfa HealthCare will continue to invest in the international roll-out of its hospital IT platform. This will be based on a global leadership position in hospital information technology (IT), including enterprise-wide healthcare information systems, and a strengthened position in conventional and digital medical imaging systems. HealthCare is aiming for a sales target of at least EUR 1.7 billion by 2008.
Agfa Materials will focus on being a cost-effective manufacturer of mainly film and related products on an exclusive basis for Agfa Graphics and Agfa HealthCare as well as for third parties. In addition, Materials will develop, manufacture and distribute film-based imaging solutions for industrial markets outside the printing and healthcare sectors, such as printed circuit board manufacturing, aerial photography, the cinema and film industries and ID and security systems. The expected decline in some of the traditional film products will be offset by growth in new applications. On an independent basis, Materials will be a division with a sales volume of 700 million euros, including sales with Graphics and HealthCare.
"By creating three independent divisions with an optimized cost structure, each division will have the best opportunities and the necessary resources to strengthen its leading position in its respective markets. This plan is in the best interest of our customers, employees and shareholders," said Marc Olivié, Agfa-Gevaert's Chairman and Chief Executive Officer.
About Agfa:The Agfa-Gevaert Group is a world leader in imaging solutions and information technologies. Agfa develops, produces and markets analog and digital systems for the printing and media industry (Agfa Graphics), for the healthcare sector (Agfa HealthCare) as well as film-related products and special industrial applications (Agfa Materials).
Agfa is headquartered in Mortsel, Belgium. The company is active in 40 countries and has representatives in a further 100 countries worldwide. In 2005, the Agfa-Gevaert Group achieved a turnover of 3,308 million euros.

In the Swiss television program "Traumjob", SRG violated the legal sponsorship and advertising regulations. The program made surreptitious advertising for a hotel. This is the conclusion reached by the Federal Department of the Environment, Transport, Energy and Communications (DETEC). It has rejected the SRG's appeal against a corresponding ruling by the Federal Office of Communications (OFCOM) in its entirety. The trigger for the Bakom ruling was the episode of "Traumjob" broadcast by SF on May 1, 2005. In it, the group of eliminated applicants received an overnight stay including dinner at the Hotel Victoria-Jungfrau in Interlaken as a "consolation prize". To illustrate this, a longer film sequence was shown in which the candidates could be seen inside the hotel. However, Bakom criticized the fact that the hotel was insufficiently declared as a sponsor by simply thanking them in the credits. The
The SRG lodged an appeal against this assessment with DETEC. The Hotel Victoria-Jungfrau was not a sponsor of "Traumjob" as the hotel had not made any payment to SRG, explained SRG. Although there was no formalized sponsorship agreement, the SRG did not have to pay anything for the services provided by the hotel to the candidates, according to the DETEC. As the indirect financing of a broadcast also falls under the sponsorship provisions of the RTVA, the hotel should have been explicitly identified as a sponsor. Furthermore, the film sequence crossed the line into advertising, the Uvek shares the opinion of Bakom. The RTVA's ban on surreptitious advertising was therefore violated.

Bernese cultural figures are criticizing the "Berner Zeitung" BZ, which was redesigned at the beginning of April. In a letter to the editor, representatives of Bernese cultural institutions point to an "appalling disregard for culture" in their regional newspaper, as reported by the "Neue Zürcher Zeitung" NZZ. The abolition of the traditional sections, which normally organize the day's events thematically, is particularly disturbing. The public is thus forced to "laboriously filter out reports on cultural events from among many other reports and scattered across the many local editorial offices." According to editors-in-chief Markus Eisenhut and Michael Hug, culture is still given sufficient space. "We are of the opinion that although these traditional boundaries make it easier for a highly specialized audience to find their way around the paper, they no longer do justice to the increasing interconnectedness of all areas of life in practical life," the two comment. Furthermore, there can be no question of assigning cultural reporting to the local editorial offices. They still report on cultural topics in all sections of the newspaper and have even created a new vehicle with "Kultour" (a calendar of events with reports), Eisenhut and Hug explain in the NZZ.

Michael Ringier presented the Ringier Photo Award for the first time this year. The first prize of 5000 Swiss francs went to Horia Calaceanu from Romania for his photo of a desperate woman in front of her house in the Timis district, which was destroyed by floods. Miklós Teknos from Hungary won second prize and received 3000 francs for his picture of a Jewish ceremony in Budapest. The third prize, worth CHF 2000, also went to Romania, to Darius Mitrache, for his photo of a man surprised by floods in the Dolj district. The Ringier Photo Award honors the best photos that have appeared in a Ringier title in the previous year. The submitted photos were judged by a 15-member jury. All submitted pictures can be viewed at Ringier.ch/photoaward. The pictures will also be on display in a traveling exhibition at Ringier locations in the various countries.

Brilliant viral spot ideas wanted! The Zurich-based film production company Snap Film has announced a contest for viral spots. Ideas on the subject of "Deo" can be sent to [email protected] until August 24, 2006. Treatments, storyboards or even a short synopsis are accepted. The viral spot should not be longer than 60 seconds. The jury, consisting of advertisers and filmmakers, will select one of the submitted ideas as the winner. The winner will be notified at the end of September and announced (among other things in Werbewoche). In collaboration with freelance director Luzius Rüedi, the idea will be realized, with the winner acting as author. Snap Film takes over the organizational and financial side. It provides its know-how, contacts and technical means. The finished viral spot is made available to the winner and published by Snap Film and its partners on the Internet and other media.
By the way, the jury is composed of the following members: Sebahat Derdiyok (Agency Producer; Spillmann/Felser/Leo Burnett), Matthias Schlatter (Brand Manager; Carlsberg), Daniel Comte (Executive Creative Director; Advico Young&Rubicam), Ron Eichhorn (Director), Michi Rüegg (Copywriter), Jean-Marc Demeulemester (Creative Director; Demeulemeester) and Michael Kindermann (Producer; Snap Film).

The food group Nestle has given notice to all its Swiss advertising agencies at the same time. This affects Saatchi & Saatchi Simko, Publicis, GGK, McCann Erickson and JWT+H+T, as reported by "Blick". Fredy Collioud, CEO of Publicis, confirmed the dismissal to Werbewoche. However, he said he was not surprised, as Publicis had already been conducting new contract negotiations for some time. Collioud sees the mass termination as an administrative act that involves re-establishing cooperation with the various agencies. "I am therefore not worried about the future collaboration with Nestlé," explains Collioud. Rather, he is waiting for the talks with the food company first.

Ernst Reber is to become Edipresse's new Key Account Manager for German-speaking Switzerland. Reber will take up his new position at the beginning of July, according to Publicitas Lausanne. He will mainly be responsible for the major regional daily newspapers "24 Heures", "Le Matin" and "Tribune de Genève". Reber previously worked as Account Manager at Publimedia Basel.

(pr) Pelikan Hardcopy launches alternative inkjet cartridges for current HP
Printers such as DeskJet 6540, PhotoSmart printers and other models. The new
The remanufactured Pelikan InkJet cartridges correspond to the HP InkJet cartridges with the numbers 338, 339, 343, 344 and 348. They are precisely matched to the technical specifications of the printers and are therefore fully compatible. With the new inkjet cartridges, Pelikan Hardcopy offers a 30 percent cheaper alternative to the original manufacturer's products. Pelikan Hardcopy printer accessories are manufactured with great care and are subject to strict quality controls. Pelikan Hardcopy inkjet cartridges are remanufactured in accordance with strict regulations (DIN 33871-1). Quality and maximum yield The DIN standard is an international standard for ensuring the quality and functionality of remanufactured inkjet cartridges. Strict remanufacturing principles apply, which primarily serve to take environmental aspects into account and provide security for the customer. The functionality of each refill cartridge is tested.
The yield of an inkjet cartridge is determined in a comparison test of 3 Pelikan inkjet cartridges with 3 cartridges from the respective printer manufacturer. All newly launched Pelikan inkjet cartridges have at least the same yield as the HP products.
Prices and availability The remanufactured inkjet cartridges from Pelikan Hardcopy (No. H16 black, No. H17, black, No. H18 color (double filling quantity), No. H19 color and No. H20 color) for HP printers such as DeskJet 6540, PhotoSmart (2575 AIO, 2610, 2710, 8750) and other models are now available from specialist retailers.
The recommended retail prices are: CHF 23.90 (No. H16), CHF 35.90 (No. H17), CHF 29.90 (No. H18), CHF 36.90 (No. H19) and CHF 27.90 (No. H20).

The
Pelikan Hardcopy (International) AG is an independent company for the production and distribution of innovative and cost-effective printer consumables with headquarters in Egg/Switzerland. Pelikan Hardcopy's wide range of products includes printer accessories such as inkjet cartridges, toner modules, thermal transfer rolls, typewriter ribbons, films and specialty papers. Within just a few years, the company has become the number 1 in the alternative market for printer accessories.
Pelikan Hardcopy has sales companies in 12 European countries and an extensive distribution network. In the research and development laboratories in Switzerland, the Czech Republic, Scotland and China, specialists work on the ongoing development of inks, toners and consumables. Pelikan Hardcopy employs over 1000 people in Europe and Asia.