April was already excellent with an increase of 6.2% compared to the previous year. However, it was outstripped by the advertising month of May, which was up 15.2% on May of the previous year. Once again, both the figure for the month of May and the cumulative
The new figures for the 2006 advertising year are the best since Media Focus began taking measurements, Media Focus announced on Thursday evening. Cumulatively, 2006 has already surpassed the previous year by 6 percent.
Almost all media groups recorded year-on-year growth. The exceptions were teletext, where there was a slight decline, and television advertising, which remained at the previous year's level.
The following key markets increased their advertising expenditure in May compared to the previous year: vehicles (+ 37.6%), transport (+ 31.3%), furnishings/furniture (+ 22.9%), telecommunications (+ 21.7%) and consumer electronics (+ 20.7%). Tourism and beverages each increased by 18.8 percent and finance increased its advertising expenditure by 17.6 percent compared to the previous year. The key markets of tobacco products (- 41.7 percent) invested significantly less than in May 2005. Advertising investment also fell in IT (- 11%).
In the ranking of the largest advertisers, Migros is once again in first place ahead of Coop. Nestlé has swapped places with Swisscom and is now in 3rd place, followed by Swisscom in 4th place and l'Oréal in 5th place.
Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two global market research companies IHA-GfK AG and ACNielsen SA/Nielsen Media Research.

The private broadcaster U1 TV and the event platform PartyGuide.ch want to work together to offer club owners and party organizers new presentation opportunities. The cooperation between the two companies consists of PartyGuide.ch supplying the private broadcaster with event information and U1 TV reporting on party events in the "Inside Switzerland" program and in its in-house publication "Free TV". This provides event organizers with advertising platforms, explains Marco Blind, project manager at U1 TV, to Werbewoche. For example, clubs can present themselves in the Free TV program magazine. In addition, the "hottest shots of the week" will be published in "Free TV" - i.e. a selection of party pictures taken from PartyGuide.ch, as U1 TV writes in a press release.

Two years after its relaunch, Migros Magazine is revamping certain elements and will be published in a new format starting July 3, 2006. The cover will be completely redesigned, the “Shopping” section will be improved in terms of both visuals and content, and the “Service” section will be expanded. As Editor-in-Chief Hans Schneeberger announced on Thursday, the concept of Migros Magazine is largely sound, but there are still some weaknesses. These weaknesses will be addressed with the revamp.
The front page was redesigned in collaboration with the Bbdesign studio in Dietlikon. It now stands out more clearly from the cover image of the Coop-Zeitung and offers more visual appeal and opportunities to showcase additional topics and products.
The shopping section will undergo content and visual improvements and will take on a more «magazine-like» feel overall. The topics will be more personalized, and the visual design will focus more on products. According to the presentation of the new concept, Migros Magazine needs to feature more people in its shopping sections—customers, public figures, and everyday people. It also aims to give more experts a voice. For the product pages, the focus will also be on journalistic work. This is because the value of the editorial pages lies in their credibility, the concept presentation continues.
The service section will be expanded and its range of topics broadened. With this move, Migros Magazine is responding to existing interest among its readership; service-related topics are extremely popular. New sections on gardening, pets, and multimedia will also be introduced. The existing sections on parenting and healthy living (health) will be expanded. There will also be more coverage of travel. Overall, the magazine aims to feature 8 to 12 pages each week of tips, tricks, trends, and stories related to these topics.
In terms of layout, the “Reportage” and “Migros-Aktuell” sections will now be printed in 10.5-point font (previously 11.5). This results in more white space and a visually airier, more polished layout. In addition, new box elements will be used. Kathrin Fischer

In its new online campaign, 20 Minuten is promoting its new World Cup coverage with interactive live online ads. According to a press release, this takes the dramatization of the advertising message «News Right Now» to the extreme. The new 20 Minuten RSS news feed service is integrated into the online ads. This allows users to see the latest World Cup news displayed within the online ads.

With the amendment to the Federal Act against Unfair Competition (UCA), the federal government intends to create a new special offense against ambush marketing, also known as parasite marketing. The Thurgau government rejects the planned amendment in its consultation with the federal government. Such a change would only lead to more court proceedings and therefore more costs for the cantons. The federal government merely wanted to fulfill a wish of UEFA for the EURO 2008 European Championship. The Thurgau government criticizes that this would further cement UEFA's already existing market power. This would lead to further cost increases for sponsors and television broadcasters. The federal government wants to amend the UWG because - in connection with the 2008 European Football Championship - an increased use of this marketing method must be expected. In the opinion of the Thurgau cantonal government, however, the creation of a new offense is unnecessary. The current trademark law and the current Unfair Competition Act already regulate the extent to which third parties are allowed to approximate the trademarks, advertising and market presence of others, according to a press release from the SDA news agency.

Carina Hörler is the director of the Zurich office of ARD Design International and aims to build even closer ties to the German-speaking Swiss market. Various packaging designs for Migros and Coop,
new butter for Emmi, Rivella, or Ramseier; juice containers for Granador,
Snack bags for Zweifel, gift sets for Cailler, and of course
The world-famous packaging for many Nestlé products can be found in
the elegant display case from ARD Design International. The
The white box has the sensual title «naked» embossed on it. On the first
The claim appears on the included cardboard insert: «We dress your product for
»success."

The most successful product in ARD Design's portfolio is
Nescafé. The leading Swiss packaging designer partners with
The product has been available around the world for more than fifteen years. The
The parent company, ARD Graphic SA, was founded in Vevey in 1987 by Patrick Gaudard
It was founded by Philippe Guignard and currently employs 32 people.
ARD Design was founded in London three years ago
International. An office was also opened in Zurich in 2003. This office is
It is managed by Carina Hörler and employs ten people.

«The idea, of course, is that we're closer to our customers here,»,
says Hörler. Although Halter candies and Rivella have long been sold alongside
serves many other German-speaking Swiss customers in Vevey. But the
Welschen noted: «We’re too far away. There’s much more
»Business Potential in German-Speaking Switzerland."
The proximity to Nestlé in Vevey was, of course, no coincidence. ARD Design has
has designed many successful packaging solutions for the food conglomerate and
has grown alongside Nestlé in this way as well.
However, this has also led to the fact that today, about 70 percent of the
operates in the food sector. For the past four years, ARD Design has therefore been working on
the diversification of business areas. Among Hörler's achievements is,
that the Zurich branch will primarily focus on the pharmaceutical and
cosmetics. ARD Design is also proud to present
Customers from completely different sectors, such as the financial industry
or a lawyer for whom a new CI is currently being designed.  

There are only two major packaging design companies in Switzerland.
ARD's biggest competitors are therefore the advertising agencies that
who also offer that «on the side.» «You can see some beautiful ones here,
Items, but often you also have to admit that the packaging at
»not enough attention has been paid to a new launch." On
In the field of packaging and point-of-sale (POS) sales support, it would be
It makes sense for Hörler to «work proactively with the advertising agency from the very beginning”
»could work together." The importance of packaging is highlighted in her
The eyes are underestimated, even though they are the closest to the customer and in the
Store shelves often provide the decisive impulse to buy.

Hörler is therefore surprised at how many providers still rely on
use cheap stock photos on their packaging. Conversely, they allow
trends toward premium lines such as Sélection and Fine Food
observe. «Channeling» is the name of one of the new developments, which, of course,
including the already iconic success of Migros Budget. Channeling
means: You no longer search for the right one for a single product
Target audience—rather than just a target audience, you have a specific target audience and assign it to
a specific product group.

Across all segments, this results in the creation of packages that form a cohesive,
exude a sense of identity that’s easy to pinpoint. With this
Become a system
interactive communities have been established. The product itself is becoming
Background. The focus is on lifestyle or a specific
Lifestyle as a means of distinguishing oneself from other groups. The
Packaging can thus become a fetish object.
Under these new circumstances, the market—and thus also the
Packaging designers ask: What do our customers actually do, and how?
How do they live? Then comes the question: What products could you offer them?
In what types of packaging should we sell them?

Questions where a well-rounded education can be helpful. Carina
Hörler studied Phil I, German language and literature, philosophy, and psychology.
«On the side,» she also took the preparatory course and eventually earned her diploma
as an art teacher at the School of Applied Arts. Because she wasn't just
not only themselves, but also an artist as a life partner, financially
When she had to make ends meet, she took on odd jobs—for example, working for her father. This
She owned a construction graphics company. Later, she worked at a bank.
There, Hörler was given the opportunity to reorganize a documentation department and
noticed that they not only organize things well, but also make money doing so
can earn. «I was ultimately interested in becoming an art teacher because
Not much, and even in the area of Phil I, I couldn't find a viable solution at the time,
»to survive." So Hörler enrolled in another training program while working
and earned a degree in marketing management.

She then found her first «real job» in cable network management at
Rediffusion. Among other things, she oversaw a pilot project for
Interactive cable TV in Switzerland. «I’ve always
»I'm interested in content and new technologies," she reveals. As
After Rediffusion was sold to Cablecom, Hörler moved to one of the
one of Switzerland's first Internet companies. Multimedia Development has evolved into
later developed by Namics, today's web publishing and
Switzerland's e-commerce market leader within the conglomerate of the
PubliGroupe.

Hörler, too, eventually received an offer from this company for the
She joined the Business Development division. She worked there for three and a half years
in national and international investment management, at the
Further development of the existing PubliGroupe companies as well as in the establishment of
new products and companies. In this era of Internet hype, she has
«We've tested and implemented many things,» such as car4you. 

Three years ago, Carina Hörler started all on her own at ARD in Zurich
started and then, step by step, built an office infrastructure
developed. The ARD Group has «grown organically,» and you can sense a
A family-like atmosphere with many long-time employees, good
mixed with young talent. We are looking for additional specialists.
Depending on the workload, individual employees may also travel between Vevey
and Zurich. Many creative people enjoy this kind of variety. ARD has
rented additional temporary apartments for this exchange.    

Andreas Panzeri

Earnings Adobe Systems (Adobe) recently released its earnings for the second quarter of 2006 (March 4 through June 2, 2006). According to the report, the company generated revenue of $635.5 million. However, the 2006 target range had been set at $640 million to $670 million. Adobe also reported a decline in operating income and operating margin. The latter fell from 36.7 percent (same period last year) to 23.3 percent. For the third quarter of 2006, the company expects revenue of between $580 million and $610 million and a profit margin of between 16 and 19 percent. According to the press release, the figures take into account the recently completed acquisition of Macromedia and are compared with results achieved in recent quarters prior to the completion of the acquisition.

Online Research: The MMXI Company
Switzerland, provider of the Swiss panel for collecting
Internetnutzung has changed its name. The company is now known as
as NetRatings Switzerland (www.netratings.com). It is classified under
the global market research group Nielsen/NetRatings, to
who has been hearing it since the beginning of the year. «It’s just a
Name changes, legal form, and all rights and obligations
»They will remain in place," Managing Director Jörg Dietz assured us when asked.
(mk)

Print The trial between French Interior Minister Nicolas Sarkozy and «Le Matin» has begun. «Anyone who can’t keep his wife in check can’t keep France in check either,» French President Chirac is said to have remarked sarcastically when Interior Minister Nicolas Sarkozy’s turbulent marital crisis became public. The remark reveals that President Chirac shares the view of «Le Matin» editor-in-chief Peter Rothenbühler—namely, that Sarkozy’s married life is a matter of public interest. After all, Sarkozy was able to benefit from the complicity of the «tabloid» press when he sought to bring his wife into his cabinet as an advisor and position himself and his wife as the future presidential couple. Those who promote such things in good times must also accept them in bad times, argued Peter Rothenbühler and his lawyers last week in Thonon. The opposing side, however, took the position that the feature article published in *Le Matin* constituted an invasion of privacy.Privacy vs. Freedom of the Press: The populist firebrand Sarkozy, who threatens to «clean up» the «scum» of the suburbs with a «Kärcher,» and the cultured, subtle tabloid mogul Rothenbühler are a dream team that complements each other perfectly. One of them, at the end of 2005—at the height of the unrest in the suburbs—dusted off a 50-year-old emergency law that allows authorities to take control of the media; the other has no qualms about advising the popular TV presenter Darius Rochebin to finally get married and give his partner the children she so desperately longs for. One censors a book about his wife Cecilia; the other publishes rumors about Micheline Calmy-Rey—rumors she has already denied—which he himself describes as ridiculous, with the sole aim of coaxing statements from the Federal Councilor about her private life. Since Peter Rothenbühler took the helm at *Le Matin*, a style of journalism has taken hold in French-speaking Switzerland that increasingly encroaches on people’s private lives. Under Nicolas Sarkozy, on the other hand, pressure on media freedom is mounting.
Michel Diard, secretary general of the French journalists« union SNJ-CGT in Paris, knows all about this. For example, he says, the protection of sources is being eroded under the pretext of the war on terrorism. »Sarkozy also often and gladly goes on and on about how all of France’s media companies are loyal to him.« In fact, the new big players in the media business—such as Arnaud Lagardère and Serge Dassault—are politically very close to him. The editor-in-chief of Lagardère’s magazine »Paris Match« was reportedly forced to resign under pressure from Sarkozy—the magazine had published a photo of Cecilia Sarkozy with a lover. Furthermore, Sarkozy has publicly stated that he filed a lawsuit against the »Agence France-Presse« over the same matter. »However, we have no indication that this lawsuit was actually filed.« Diard interprets Sarkozy’s lawsuit against a Swiss newspaper as a signal to French journalists: »He doesn’t want to alienate the French media before the presidential election, but he still wants to make it clear to everyone that he is not to be trifled with.”
A Warning to the Media: But did «Le Matin» actually violate the law when it reported on Sarkozy’s marital crisis? French law is much more restrictive than Swiss law when it comes to the protection of privacy. Article 28 of the Civil Code states: «Any person whose personal rights have been unlawfully infringed may, for their protection (…), bring the matter before the court. An infringement is unlawful unless it is justified by the consent of the injured party, by an overriding private or public interest, or by law.» In contrast, Article 9 of the French Civil Code states simply: «Everyone has the right to respect for their private life.» Case law confirms a very broad concept of private life, which includes not only intimacy but also family relationships, religious beliefs, emotional life, and even health.
According to Peter Studer, president of the Swiss Press Council, Rothenbühler could not be convicted under Swiss law because Sarkozy had always publicly portrayed his marriage as a positive aspect of his political activities. «Reporting on the breakdown of this marriage is in the public interest,» says Studer, «unless the journalist has unnecessarily invaded the plaintiff’s privacy.» Under French law, however, even Peter Rothenbühler himself expects a conviction. Sarkozy is demanding a symbolic fine of one euro and the publication of the ruling in the French edition of *Le Matin* as well as online—which confirms Diard’s impression that Sarkozy is actually seeking to send a warning shot to the French media.
Position in Politics, Not in Bed In other cases, Rothenbühler’s *Matin* has already been reprimanded by the Press Council—the Swiss media’s self-regulatory body—for invasion of privacy. This included, among other things, the aforementioned dissemination of a rumor about Micheline Calmy-Rey. In its December 2003 ruling, the Council concluded: «The need to deny a widespread rumor may justify its publication. However, the denial must not serve to lend significance or credibility to trivial gossip.» By analogy, one could also say: Nicolas and Cecilia Sarkozy’s public appearances justify writing about them. But it would probably be more interesting to know what positions the two hold in politics—not in bed.
By the way: Cecilia recently returned to Nicolas. This time, it wasn't *Le Matin* but *Paris-Match*. Yes, exactly—the magazine whose editor-in-chief, Alain Genestar, fell out of favor with Sarkozy.   

Helen Brügger

Print/Event At an open house in mid-June, Heidelberg Switzerland impressively demonstrated how paper, technology, expertise, and innovation can be combined to create premium products. Instead of the usual promotional gift as
Heidelberg expressed its gratitude for the attendance at its open house event
For once, Switzerland should come up with something different, something more original: The
Visitors to this year's customer event were treated to a lovely
Jewelry packaging was presented. It had a special, personal touch
the attractive packaging by one of the
Manufactured by Heidelberg-Switzerland employees and placed in the packaging
a piece of jewelry set in a frame. And because jewelry, to live up to its reputation,
Since it has to be elegantly packaged, the packaging, including
manufactured to a high standard, as shown in the included brochure. «We
With this packaging and finishing solution, which we developed together, we want to
with Burgdorf-based jewelry artist Kurt Neukomm and the company
developed by Glanzmann Verpackungen demonstrate how the medium
Print, thanks to innovative production concepts and combined with the
»How modern finishing techniques can turn a product into a premium product,",
Urs Saner, Managing Director of Heidelberg Switzerland, explained this
unique approach.
The production of a product with paint effects
Visitors on site were able to follow along using the brochure provided. In
In their presentations, the respective product managers provided information on
the necessary process steps.
Complex Topics Presented in a Practical WayTwo
Topics that are less visible but are gaining in importance
were also presented to visitors in a very practical way. During a
During the Color Solutions Tour, for example, Heidelberg employees were briefed
Switzerland on Heidelberg's end-to-end color workflow, which operates under the
The term "Prinect Color Solutions" is a summary of these concepts. The associated
Products and solutions enable transparent production with regard to
standardized printing throughout the print run.
Live
The Prinect networking scenario was also demonstrated in Bern. At the
For the first time, Heidelberg Switzerland thus presented a solution based entirely on the job
Definition Format (JDF)-based and extending across the entire
A workflow spanning the entire printing process, featuring technology that was first unveiled in April at the
The Prinect Integrations System modules presented at the Ipex trade show and
Prinect Pressroom Manager.
This workflow enables you to manage, track, and even perform post-calculation for an order.
So
can be created using a Management Information System (MIS) or a
Order recorded by industry-specific software via JDF technology, finally
using the Prinect Integration System for the following processes
will be made available. The JDF is now used when preparing
Heidelberg—which, according to the company, is the only end-to-end,
Fully JDF-compliant workflow—for all subsequent processes
stored centrally. This allows the printer or printing technician to, at a
A printing press that transmits all order-related information to
access the machine control console. In addition to administrative and general
Information (date, edition, format) can also be found in the
Preset the printing press; a nearly classic example is
Presetting the color zones. A machine that is compatible with this
provided that this, in turn, also generates the following
Post-press processing or process monitoring relevant
It retrieves information and writes it back to the JDF document. This
The printing press is part of this networked production system.
Also
Provided that JDF compatibility is ensured, the following are also possible:
Finishing machines integrated into the «digital workflow»
will be. However, since there are currently very few machines on the market
are available, and it doesn't always make sense to use smaller machines
To set them automatically, you can use simple PCs here to
into the Prinect Data Terminals mentioned above, which can be used to
Record parameters such as job start and end times, waste, etc., and use them for
save it for later analysis.
A real
Finally, cost analysis can be performed, for example, using the
The Heidelberg Prinect Prinance software is used to
Calculation of accrued costs on an ongoing basis during production
uses an updated JDF document. The Prinect prepress workflow
In such a networking scenario, Printready handles the following tasks
in the prepress stage. This includes qualifying/checking
PDF data, preparation for proofing and plate output, as well as the
Providing the PDF files for customer approval (Approved
(for printing).   
A Package Is Created: Heidelberg Switzerland Surprised Everyone
this year's Open House attendees with an extraordinary
Jewelry packaging. In the run-up to this, work had already been done on this in collaboration with the
Jewelry artist Kurt Neukomm and the company Glanzmann Verpackungen
AG developed jewelry packaging on two Heidelberg presses
manufactured. In addition to die-cutting, the Dymatrix sheet punch also performed
In the same step, we also add two subtle blind embossings—to the
On the one hand, this became the artist's signature, and on the other hand, it was partially
a slate texture that matches the embedded piece of jewelry
highlighted. A Diana folding-box gluing machine produced the
Finally, shape the die-cut sheet. In the lid of the square
Packaging made entirely from exclusive papers from the Büttenpapierfabrik
In addition, magnets were used in the Gmund model to
Keep the package closed without using the tab. Two coats of varnish –
once before and once after the four-color printing process—was applied to the
printed on the enclosed square brochure. Using Iriodin varnish,
highlights the cultured pearl shown in the brochure. The brochure
was produced at the Open House and was one of the
Highlights of the multi-day customer event. The goal was to
It will also be shown that, through innovation and technology,
have beautiful, comprehensive solutions produced.
Press Conference on the First Day of the Open House
The management of Heidelberg Schweiz AG also informed the
Trade and local press. In attendance was Dr. Walter Stählin, a member of the
the Extended Executive Board of Heidelberger Druckmaschinen AG, which
European market. Reginald Rettig, Chairman of the
The management of Heidelberg Switzerland stated at the press conference
a brief overview of business performance. Since then, the
Heidelberg Strategy, Products, and Solutions for Comprehensive Solutions
integration has also proven to be the right approach for the Swiss market.
With 29 printing units sold in the last six months, according to
Rettig's Speedmaster SM 102 and CD 102 printing press series
particularly successful. Even the new model, which was introduced as recently as 2004,
The Speedmaster XL 105 series of printing presses is doing very well in Switzerland
have been added to the lineup. Five aircraft of this type have already been sold,
Three of them have been installed. With more than a hundred sold
Heidelberg Switzerland produced A3-format printing units last
Another very successful fiscal year here as well. In particular,
We are proud of the placement of two CD 74-5+LY-P-5+L units as
World premiere at Vögeli in Langnau last year and recently at
Abächerli in Sarnen. This machine configuration allows for
A unique feature is that the sheet is coated on both sides in a single operation.
As was revealed at the press conference, Heidelberg is successful
Switzerland is also active in the prepress sector (20 Suprasetters sold since
Market launch (2004) and print finishing (various
Folding machines and the installation of the world's first sheet punch
Dymatrix).
The following were also successfully advanced:
Activities in the service sector: The significantly higher productivity of the
Today's machines would have required different services. With a
They had a 36-month service contract and a 24-hour on-call service
has also responded to these challenges.
Jürgen Franck

Strategy: Agfa-Gevaert has decided to split the group into three independent business units—Graphics, HealthCare, and Materials. The new Materials business unit will consolidate all film manufacturing activities with the niche products of Specialty Products in order to position it as an independent supplier of film and related products. According to the announcement, Agfa expects this structure to generate annual cost savings of an estimated 250 million euros by 2008.

Ruedi Muntwyler, who has been head of technology at Condor Films for many years, will become the new head of Studio Bellerive on July 1, 2006. In his new role, he will also join the management of Condor Films. Muntwyler has been working in the film and video industry for more than twenty-five years.
Studio Bellerive offers a wide range of services in the field of image and sound processing as well as format conversions. The infrastructure includes a large picture studio for film and photo shoots, dressing rooms, workshops, two sound studios and camera and sound equipment. Swiss television SF DRS produced its first TV programs at Studio Bellerive, and Condor Films took over operations in 1971.