Leupin will take up a management position in Zurich as Head of Production and Deputy Editor, announced the Chairman of the Board of Directors of Neue Medien Basel AG, Oscar Olano, in the editorial blog "Mittendrin" on Monday. The change was made at Leupin's request. As a member of the editorial team, Leupin successfully supported the expansion of the digital offering, which was driven forward from mid-2013. Most recently, he was responsible for the daily online business and the implementation of journalistic content for the printed newspaper. Leupin also worked as a page editor for Tageswoche. In this role, he "made a significant contribution to establishing Tageswoche as a new media alternative in the Basel region", Olano paid tribute to the journalist. (SDA)

Following the success of "Book a Tiger" in over 200 German cities and towns as well as in Vienna, the service is now being expanded in Switzerland with an extended one-stop service solution. By entering the Swiss market, "Book a Tiger" is taking a further step towards international expansion and consistently implementing its corporate strategy of establishing itself as the leading online portal for booking cleaning staff in the DACH region, according to the press release.

"Book a Tiger" will offer Swiss customers a complete solution, eliminating the traditional route of hiring a private cleaner and the associated administration. The new all-round service includes both the administrative matters of the cleaner and all services relating to the booking process, and also covers all costs for the cleaner's social benefits and other contributions. The new service will initially be available in Zurich. Other Swiss cities will be covered by the end of the year. Prices for the full-service offer start at CHF 35 per hour.

The expansion into Switzerland will be supported by Tamedia. The media company, lead investor in the extended Series A financing round, will provide strategic support for the expansion into Switzerland. In March, Tamedia announced its participation in the German portal (Werbewoche.ch reported). "'Book a Tiger' convinced us right from the start as an up-and-coming, young company. Its success proves that not only is there a need for a cleaner in many households, but also that the business model works. We look forward to supporting 'Book a Tiger' with our expertise as it enters the Swiss market," says Andreas Schlenker, Head Digital M&A and Projects at Tamedia Digital.
 

More pixels do not necessarily mean better photos. On the contrary, depending on the image sensor, a lower number corresponding to the rest of the camera is better. What's more, most hobby and occasional photographers can no longer do anything with the resolutions possible today, as they don't usually print out vacation photos in F12 format. But the main thing is that the smartphone has the most megapixels of all. Lots of megapixels have always been a good selling point. Samsung claims: "Every pixel matters" - referring to the NX3000 model, which with 21.6 megapixels offers a lot of resolution for a small camera. Why do you need so many pixels? No idea. But JWT Italy provides the answer: so that you can capture so many details in a photo that you won't miss out on any future classics of photographic history. (hae)

larger representation

larger representation

Editorial Director announced at the Epica Jury Lunch in Cannes that the 2015 Epica Awards will be hosted by the German capital Berlin from November 16 to 19. It is the fourth stop after Ljubljana, New Delhi and Amsterdam.

Mark Tungate, editorial director and jury chairman, announces the news in Cannes (Photo: uma/advertisingweek)

That's not the only big innovation this year: Epica is the first creative award worldwide to introduce the category "Virtual Reality" - at the request of the participating agencies. In addition, other new categories will be introduced: "Personal electronics & devices", "Restaurants, bars and cafés", "Product Design" and "Humour". The "Public Interest" category is newly divided into "Health & Safety", "Social" and "Environment".

At the Jury Lunch, the new jury members were also introduced: Neo Magazine (Mexico), Publicidad & Mercadeo (Colombia), Bulb! (Chile), Codigo (Peru), Marketing Magazine (Indonesia) and Media Marketing (Bosnia). The Epica jury is composed of independent media representatives from marketing and communications titles around the world. In 2015, Werbewoche will again sit on the jury and report continuously from Berlin.

The new partners and categories continued an evolution that began in 2012 when Epica became a global award, Mark Tungate said. "We've always prided ourselves on allowing free media to celebrate advertising. But the advertising industry has split into numerous areas of creativity - that evolution is reflected in our new categories and choice of Berlin." In Tungate's eyes, Berlin is one of the most creative cities in the world.

Agencies can submit their work starting in July. The Epica Awards will be taken into account for the creative ranking of Werbewoche. All news about this year's competition will be published on Werbewoche.ch. Further information can be found at Epica-awards.com (hae)

The new Epica campaign, created by the design agency Vasava from Barcelona.

Epica Book 28 will be published in September 2015
 

BKW is in the midst of a strategic transformation process - from a traditional electricity company to an infrastructure and energy service provider. For over a year now, Process has been the brand agency advising BKW on strategic issues, supporting it in long-term brand management and helping to turn the corporate strategy into reality with the help of the brand. Over the past few months, this close collaboration has resulted in a brand for the entire organization that shapes the entire company and the way it works in all areas.

Process was also responsible for the conception and design of corporate publications such as the annual report, financial report, sustainability report, eco-fund report and facts & figures. These were created as images of the new brand and are an expression of the so-called "Guiding Principles" such as "proximity", "eye level", "simplicity" and "direct communication". These guiding principles characterize the design as well as the tonality, structure and composition. "The clear brand strategy developed with Process is being implemented externally for the first time in our 2014 annual report and the accompanying publications. This is a big step for us. And it has been a complete success," explains Daniel Roulier, Head of Public Relations, BKW.

New brand design

The most important elements of the new brand design are the concise use of color and a unique pictogram style. These are supplemented by "scribbles" or hand-drawn sketches that fulfill a clear communicative task: Provide additional information, explain a fact or add an emotional component.

 

The trilogy of 20 cl bottles from Schweppes is a familiar sight in the catering trade; its contents are drunk neat or mixed. Now it appears in a more elegant form thanks to an extended bottle neck. WS Kommunikation gives the bottles new visual accents with the matching, high-quality label design. The icing on the cake is the lid, which is now also in the label color of the respective variety. The new label and lid design was used for the Schweppes classics Indian Tonic, Bitter Lemon and Ginger Ale.

A special feature of the creation and a well mastered challenge for production is the combination of two labels in no-label-look (front) and one in standard design (back). The two front labels also convey a feeling of special value thanks to their fine relief applications. The highlight of the back label is the shimmer-through and magnifying glass effect, which comes from the printed inside.

Responsible at Schweppes: Urs Hufschmid (Head of Water & Soft Drinks), Janine Pusnik (Brand Manager Schweppes). Responsible at WS Communication: Reto Meyer (overall responsibility), Marion Philipp (graphics), Nadine Wolleb (consulting).
 

The agreement, which the IOC reached with Discovery Communications, Eurosport's parent company, covers the 2018 Winter Games in Pyeongchang, the 2020 Summer Games in Tokyo, and the 2022 and 2024 Games, whose venues have yet to be determined. Discovery acquired the exclusive rights, estimated at €1.3 billion, for all platforms, including free-to-air TV, subscription/pay TV, internet and mobile. SRG had also applied for the exclusive media rights to these games via the European Broadcasting Union (EBU), according to an inquiry at SRF.

What impact the pledge will have for Eurosport and against EBU is still unclear, as Caroline Kalberer, media spokeswoman for SRF Sport, told news agency SDA when asked. "Whether and to what extent the rights will be sublicensed in which territories - such as Switzerland - is currently unknown." "SRG is working to obtain the broadcast rights for these Olympic Games as well," Kalberer said. For the 2016 Summer Olympics in Brazil, SRG has already secured broadcast rights with sports rights agency Sportfive International.

Eurosport wants to ensure greater reach

With an average of ten channels per market and the leading online sports offerings, Discovery and Eurosport aim to provide greater reach. With the exception of Russia, fifty countries will be covered in twenty languages across the European continent. Over 700 million viewers in Europe are expected to enjoy the Olympic coverage. With the revenue generated by the long-term partnership, the IOC will fund the Olympic Movement and support the development of sports around the world. Discovery and Eurosport have also committed to work with the IOC to develop a new Olympic channel for the European region. (SDA)

NJP, based in Küsnacht, is celebrating its 25th anniversary this year and specializes in audio productions of all kinds as well as post-production, mainly in the areas of advertising, corporate and music.

 

For almost one in two German marketers (47%), organizational change towards digital marketing is at the top of the agenda. The use of marketing technologies is of crucial importance in order to keep pace with customer requirements in the age of the digital economy. The study "The rise of the marketer - Western Europe" is part of a global survey sponsored by Marketo and examines the opinions of 256 Western European marketing managers. The study results provide insights into the challenges, investment plans and predictions of marketers today and over the next five years.

"Today's marketer is at a crossroads," says Sanjay Dholakia, Chief Marketing Officer at Marketo. "The relationship between companies and customers is increasingly characterized by digital channels and marketing has the best prerequisites to occupy these channels. However, this also means greater responsibility for marketers, who are increasingly shaping corporate strategy and exerting a growing influence on company sales."

The study identifies a number of developments in which marketing will change radically, including

1. the tasks of the marketer - today and in the coming years
The overwhelming majority of European marketers (87%) are convinced that structures and processes within their marketing organization will have to change fundamentally in the next three to five years in order to keep up with the increased demands of customers and technology.75 percent of European marketers believe that advertising & brand development (75 percent), customer experience & engagement (59 percent) and product management (58 percent) are currently the most important tasks of the marketing department. According to the respondents, this will change in the next three to five years. The respondents expect the greatest changes in the area of advertising: the estimated relevance will fall by 30 percentage points to 45%. Customer loyalty, on the other hand, will experience a significant relative increase in importance: 58% of German marketers see it as an important business area in the coming years. According to German marketing managers, cross-selling/upselling (57%) and e-commerce (54%) are also gaining in relative importance.

2. customer journey and customer experience are entirely the responsibility of marketing
In this context, the design of the customer experience can be seen as a key factor. For many European marketing managers, accompanying the customer throughout the entire customer journey is already the focus of their work. 47% are absolutely convinced that marketing currently promotes the development of customer relationships, loyalty and retention. According to the respondents, this figure will increase over the next three to five years (61%). Looking at the statements of German marketing managers, 61% agree that the marketing department is currently expected to manage the customer experience from the beginning to the end of the customer lifetime - in the next three to five years, this figure will rise to 82%.

3. marketing is evolving from a cost factor to a sales driver
The contribution of the marketing department within the company is changing. Over half of those surveyed (58%) stated that marketing is currently perceived as a cost factor. However, 73 percent believe in a change and think that managing directors will classify marketing as a sales driver in the next three to five years. In addition, 70 percent of marketers believe that marketing will have a major influence on corporate strategy in three to five years' time - in comparison, only 53 percent believe this today.

4. increasing investments in the area of digital marketing
In view of the upheavals in marketing, European companies need to demonstrate flexibility. When asked about the biggest challenges, 38% of marketing managers cite insufficient budgets, 25% have difficulties measuring their ROI and 33% are struggling with the adjustments in the field of digital marketing. The latter is a particular concern for German marketers: for almost one in two respondents (47%), the focus in the coming years will be on digital change in marketing.

5. marketers must use technology successfully
Today, customers are able to end their relationship with a brand in seconds with the click of a mouse. Avoiding this and continuously interacting with the customer is increasingly becoming the main task of marketers. However, many of them do not feel sufficiently equipped for successful customer communication. Only 26 percent of European marketing managers use technology to maintain an ongoing dialog with customers. The possibilities of data analysis are also not yet fully exploited: 45 percent of European marketers state that their team does not yet use data effectively to gain information about customer behavior. Despite the as yet untapped potential for technological development, the majority of those surveyed believe they are up to the upcoming challenge: 58% are very confident that they will be able to enter into a trust-building dialog with customers in three to five years with the help of data and modern technologies.

6. mobile marketing & Internet of Things most relevant technological trends
In Europe, 35% of marketers plan to invest in mobile marketing in the next three to five years. 34 percent plan to spend on social marketing and24 percent on marketing analytics. When asked about the most influential technology trends of the future, 52% believe that the Internet of Things will revolutionize their work by 2020, followed by mobile transactions in real time (43% of marketers). It is striking that German marketers are focusing on a technology that is considered less important by their European colleagues: In this country, 45 percent believe that wearables will be the dominant technology, compared to just 28 percent in France and the UK.

Further results can be found in the full study, which is available for download: The Rise of the Marketer - Western Europe

Methodology of the study

The global study by the Economist Intelligence Group (EIU), which was sponsored and published by Marketo, surveyed 600 high-ranking marketing executives about their views on the future of marketing. The report "The rise of the marketer - Western Europe" deals exclusively with the assessments of Western European marketers. The responses of 256 marketers were analyzed, including 74 participants from Germany, 72 from France and 64 from the UK. Other participants came from Belgium, Finland. Italy, Norway, Spain, Sweden and Switzerland.
 

Already on Friday afternoon, the parties were in full swing, while the sun continued to radiate a summery mood. Of course, the winners of the golden Young Lions Award also celebrated their immense appeal at the Swiss Party. They are now allowed to implement their online campaign for "A World at School", which won a Golden Lion, and thus pursue its goal of providing schooling for all the world's children. Kevin Zysset (Graphic Designer at KSP) and Dominique Magnusson (AD at Wirz Werbung) celebrated accordingly exuberantly at the Croisette. (uma)

Kevin Zysset and Dominique Magnusson in conversation with Frank Bodin

Sibylle Widmer from Publicitas and the two Young Lions winners

Photos: Ursina Maurer

Publicitas is the Swiss representative of the Cannes Lions International Festival of Creativity. Publicitas publishes official festival announcements on an ongoing basis, coordinates the nomination of potential Swiss jurors, organizes the "Call for Entries" for creative works and oversees the Young Lions competition in collaboration with the Art Directors Club Switzerland. In addition, Publicitas organizes the Swiss awards ceremony in Zurich. The Advertising Week presence in Cannes is at the invitation of Publicitas.

Even 17 years after the last episode, the series "Seinfeld" is still very popular in large parts of the world - especially online. The sixth episode of the seventh season was particularly memorable for many fans. Its name: "The Soup Nazi". In it, actor Larry Thomas plays the owner of a soup restaurant, which he rules with an iron hand. The soups are so good, however, that the customers submit to the maestro's strict dictates and do everything they can to avoid falling out of favor. If you have the time and inclination, you can watch the best scenes from the episode here:

Pepsi Max gives the "Soup Nazi" a revival in a viral campaign launched on YouTube. He is promoting the Israeli street food festival "Top Street Food" sponsored by Pepsi. As a tester, he tastes various dishes and makes his usual harsh judgments. The commercial contains numerous allusions to "Seinfeld". The slogan "This falafel is making me thirsty!", for example, is a homage to the Seinfeld running gag "These pretzels are making me thirsty!". In the end, the authoritarian food tester finds his master in the form of a soup seller who refuses him an extra portion of s-chug for the hilbeh soup. S-chug is a Yemeni seasoning sauce that is particularly popular in Israel. The film is also popular: it has been clicked on almost 750,000 times within a week - and has really taken off. (hae)