What can be done against sexist advertising?

They’re still around: posters that use images of naked body parts to advertise some product or another. The City of Zurich’s Office for Gender Equality has now published information, guidance, and tips on the topic on its website.

They still exist: posters and advertisements that reinforce clichés about being female or male, convey role stereotypes or advertise some product with naked body parts. As the topic has recently become increasingly controversial, the City of Zurich's Gender Equality Office has now published information on the topic of "Gender-discriminatory advertising" on its website. For example, the site provides an overview of the legal situation, points out possible complaints, provides links and literature references and presents current examples for discussion.Sexist advertising has been an issue at the specialist unit for several years. In 1998, for example, it published a flyer that has since been copied many times and organized specialist conferences with advertising experts and internal administrative workshops. In addition, the City of Zurich's advertising department provides advice, gives lectures and appears on numerous panels on the subject. The head of the department, Dore Heim, is also an expert at the Swiss Commission for Fairness in Commercial Communication.

Swiss Adex: Google advertising on the rise

The number of Google ad placements booked rose by 9.4 points to 108 in October. Click prices, however, remained flat.


The number of Google advertising spaces booked rose by 9.4 points to 108 in October. At around 34 text ads per search query, this represents a provisional record high, according to a press release from Angelink yourposition. Insurance companies in particular have seen explosive growth, while the overall increase is almost exclusively attributable to Swiss companies.
 
Insurance companies launched Google campaigns en masse in October: private customers were targeted with an average of 40 ads per search query, which is twice as many as in the previous month. A total of 22 insurers now advertised for business customers - three times as many as in September. All sectors in Switzerland are currently experiencing a strong boost in terms of keyword advertising. In May 2006, for example - the month with the lowest booking figures to date - there were still around 12 Swiss companies per search query; in October there were already around 18. However, this development has not had an impact on click prices: a Google click in October still cost an average of CHF 1.60.
 
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.

It should stick high

In a poster on Weinbergstrasse in Zurich, Automobil Seiler Zurich highlights Subaru's exceptional traction.

Automobile It is undisputed that all-wheel drive vehicles have more grip and are therefore safer than front or rear-wheel drive vehicles. Both in summer and winter. Subaru recognized this early on and has therefore consistently relied on all-wheel drive since its introduction in Switzerland 27 years ago. This extreme traction is the content of the poster created by Seiler Zurich for use on Weinbergstrasse in Zurich with the text high up on the wall: "Subaru Parking Only".

SAGW Media Prize for SF industrial film series

The Swiss Academy of Humanities and Social Sciences (SAGW) is awarding its 2006 media prize, «Die Goldene Brille,» to film scholar Yvonne Zimmermann and TV journalist Georg Häsler.

The Swiss Academy of Humanities and Social Sciences SAGW is awarding its media prize, "The Golden Glasses" 2006, to film scholar Yvonne Zimmermann and TV journalist Georg Häsler. The two receive the prize, endowed with CHF 10,000, for the four-part series "Zeitreise ins Landesinnere". The series was broadcast in the program "Schweiz aktuell" on Swiss Television SF in November and December 2005. According to the SAGW, the reasons for the award were the exemplary cooperation between journalist and scientist, the exciting treatment of documents and contemporary problems and ultimately the proof that science also has a place in current affairs magazines. For the award-winning series, industrial films from 1930 to 1960 were evaluated and juxtaposed with reports from the present day. The "Golden Glasses" will be presented on November 10 in Bern.

Fate provides new jobs

Stellenmarkt Wirz Werbung designed a fast-acting campaign for Jobwinner.

Stellenmarkt Wirz Werbung has designed a fast-acting campaign for Jobwinner.Where there's a loser, there's quickly a winner. Even if the printed job ad of the Tages-Anzeiger still enjoys great popularity, the Internet has become an indispensable part of the job search. With Alpha.ch and Jobwinner, Tamedia has two strong platforms that bring job seekers together with job providers. While Wirz Werbung's campaign for Alpha.ch a few weeks ago focused on the idea of elbows for career planning, Jobwinner now aims to appeal to a rather younger audience with humor in the style of comics. In an environment where the competition in job placement appears under names such as Monster, for example, Jobwinner also wanted to communicate not in a clandestine way, but "loudly, funny and unconventionally," as CD Matthias Freuler explains.
The competitive statement "As soon as a job becomes available, it's on our net" is illustrated with pictures "that don't actually exist". The totally over-the-top situations were staged by well-known photographers Marco Grob and David Stewart. The aim was to create "eye-catchers that don't miss their mark.
The subjects are primarily intended to illustrate the speed of the Internet. That's why Wirz opted for the equally fast-acting language of the poster. Freuler does not believe that the images with the slain workers seem macabre. One is moving in the realm of comics, where such scenes belong to the reality of the fantasy world.
However, the images were not designed on the computer, but staged in a real environment. The Russian satellite, for example, is built from two ironing boards. It had to be constructed around a body in such a way that the protagonist underneath looks like he's been beaten to death, but can still follow the photographers' stage directions.
The agency has already received good feedback. The management of the Zurich Zoo finds the poster with the animal keeper being crushed by a hippo particularly funny and wants to hang the subject in a meeting room.
The subjects with the satellite and the chandelier will also attract attention on e-boards at the train station. As a gag, the posters there will be animated with a little smoke that pours out of the teapot or the crashed satellite. Short films are also planned in a similar style. However, these stop shortly before the disaster occurs. Then follows the claim: "As soon as a job becomes available, it's on our network." The campaign can be seen immediately in German-speaking Switzerland.   

Andreas Panzeri

Dalim workflows become Alwan-compatible

Dalim Software's color management solution confirms connectivity to the Alwan CMYK Optimizer Server within its workflows.

Color management Dalim Software, a leading provider in the design and development of innovative and automated solutions for prepress, printers, packaging companies, agencies and publishers, confirms connectivity to Alwan CMYK Optimizer Server within its workflows. The Alwan CMYK Optimizer Server, developed by Alwan Color Expertise, is based on ICC device profiles and enables prepress companies and printers to check the colour characteristics and ink application of data according to predefined standards before exposure.

Cell phones will hit eBoards in the future

Outdoor Advertising: Advertisers dream of making billboards interactive. Affichage aims to make this a reality with its eBoards and the City Boomer.

Outdoor advertising Advertisers dream of making posters interactive. Affichage wants to make this possible with its eBoards and the City Boomer. And then suddenly loud applause echoes through the station concourse in Zurich. Super Mario takes a 1:0 lead against Yoshi. Five minutes later it gets exciting again. A golden goal decides it. Super Mario finally wins the match 4:3 and the people at Zurich main station applaud again. What happened? eAd Affichage, which offers digital advertising space in the five most important Swiss train stations, had Mario football played on its 60 m2 eBoard at the Shopville staircase exit. What at first glance looked to passers-by like a wild game on an XXL screen was actually a test: Affichage tried out a whole series of new signal feeds last Saturday. It tested the eBoard with standard game consoles, with a PC platform and with a new interaction tool called City Boomer.
Interactive outdoor advertisingThe testers on Saturday were particularly excited about the use of the City Boomer. This is part of a new technology designed to make outdoor advertising more attractive and interactive. In future, passers-by will be able to dial into the system via cell phone and surf through the "virtual shop window" with just a few buttons.
One example is Nike. Last year, passers-by in Times Square in New York were able to design their own Nike iD sneaker on the giant Reuters billboard using their cell phone. A message on the wall asked them to dial a toll-free number. Instructions showed them how to change the model, color and size of the shoe at the touch of a button. In the end, the specially created sneaker was emblazoned seven meters above Times Square. Once you were happy with the result, you pressed the # button on your phone. The shoe was finished. And the amateur designer could order the shoe directly from the online store. 
The City Boomer should work in much the same way. In future, passers-by walking through the city at the weekend or after work will be able to call up the screen on their cell phone and consume content of their choice. There are practically no limits to the application.
On Saturday, cell phone users were able to dial into the system via a chargeable telephone number and, for example, select and watch various movie trailers. The testers went even further and played ping pong against a computer player on the 60 m2 eBoard in between. "Imagine the passengers playing Pac Man against another player in the hall while waiting for the train," said one tester euphorically.
The test impressively demonstrated that it will soon also be possible in Switzerland to interact with the advertising content displayed on the screen using the cell phone as a remote control. This opens up completely new possibilities for advertisers. Until now, it was only possible to create interactive outdoor advertising using Bluetooth and infrared. Compared to the two cell phone technologies, the City Boomer has the advantage that customers can interact with the content much more easily and quickly. All it takes is a phone call.
Good test resultsIn addition to the City Boomer, mainly games consoles were tested. A handful of gamers played non-violent games on the LED display for several hours.
As Affichage stated in the press release, the aim was to make statements on the technical feasibility of expanding the eBoard application with interaction options, to test the necessary transmission speeds and the detail fidelity of the eBoard, the contrast and the color space as well as to make fundamental statements on the consumer-friendliness of such new application options. Marco Reale, who commissioned the test, is satisfied: "The tests have shown that we can not only use the eBoard as a pure advertising space, but can also run other applications."
The gamers also liked the test system. "Visually, the LED display is completely convincing," said one young gamer. 
And what happens next? Marco Reale is confident. Delays and interference fields that could have come from the SBB overhead lines did not occur during the test. Affichage wants to be ready to offer the new application options to advertisers next year. Marco Reale: "We see this test as a homework assignment for advertisers. And we have successfully completed it."
Christian Lüscher

Capital Communication wins mandate from AllCartes

The Zurich-based agency Capital Communication will take over all IR/PR responsibilities for AllCartes effective immediately.

The Zurich agency Capital Communication is taking over all IR/PR tasks for AllCartes with immediate effect. The focus is on the company's listing on the Frankfurt Stock Exchange and the associated communication. This includes the entire corporate publishing as well as the creation and maintenance of the website. AllCartes is active in the field of chip card technology and is based in Zurich.

Radio and TV research in transition

Market Research: The distribution channels for radio and TV are growing rapidly, and consumption is becoming more mobile. This poses major challenges for radio and TV research worldwide—and presents the advertising industry with difficult decisions.

Market research The distribution channels for radio and TV are increasing rapidly and consumption is becoming more mobile. This poses major challenges for radio and TV research worldwide and difficult decisions for the advertising industry. There are several prerequisites for the Radiocontrol clock to be able to record the radio consumption of its wearer. The most important: the radio signal must be audible; the watch has not yet been able to register radio consumption via headphones. In addition, the RC system only records live listening; recorded broadcasts, podcasts or broadcasts that are received with a delay for technical reasons (such as Internet radio) cannot be correctly assigned, and in the case of television, only what is consumed live or recorded on video is measured. However, it is not possible to determine when which program is watched from video. And the same applies to IPTV as to Internet radio and even more so to TV consumption via cell phone.
Most of the discussions in recent weeks about the possibilities and limitations of current radio and TV research should be seen against this backdrop. The discussion in this country is exacerbated by the widespread suspicion that the SRG, as the previous sponsor of radio and TV research, only measures usage that is of benefit to itself.
On October 25, Manuel Dähler, Managing Director of Mediapulse (ex-SRG research service), had the opportunity to broaden the field of vision of IGEM members at an event organized by the Interessengemeinschaft elektronischer Medien (IGEM), the electronic media interest group. He pointed out that radio and TV research is currently facing several problems worldwide. On the one hand, consumers own more and more devices with which radio and TV reception is possible anytime and anywhere. This gives them additional time to listen to the radio or watch television - primarily via headphones. The proportion of time-shifted consumption is therefore likely to increase (Internet, podcast, PVR).
However, according to Dähler, new questions also arise with regard to distribution, as the transmission paths are increasing by leaps and bounds: there are various standards for mobile and a large number of digital standards. Although these do not represent an insurmountable obstacle to measurement per se, no one currently knows which standard will prevail - and which should be measured.
And finally, a lot is also changing on the provider side: radio podcasts, for example, are no longer only offered by radio stations. And television is no longer the domain of traditional TV stations either. Furthermore, some of these offerings are interactive (TV on demand, BettyTV).
The main questions according to Dähler are therefore: What of this total radio and TV usage should be measured at all? And what weight should be given to media consumption that is not measured? But above all: What counts as usage at all? Does downloading a radio podcast already count as radio use - or only when it is actually listened to?
Experience with video shows that this is not the case: For every ten hours of video recorded, only one to two hours are actually used later, said Dähler. He estimates the effective use of podcasts to be somewhat higher. Based on this, however, he pointed out a danger that media providers are most likely to fall victim to: That people want to research which channels consumers use to get their content, instead of surveying what they actually end up using of the (collected) content.
Dähler pointed out another problem: even if time-shifted consumption could be measured, it was still necessary to clarify what should be counted as live consumption. Until now, the rule of thumb for local TV reruns has been: TV usage until two o'clock in the morning is counted as usage on the previous day, the rest is part of the following day. But how should this be handled with podcasts or PVR recordings?
All this shows: Every media measurement inevitably lags behind technical developments. In addition, a single measuring device can only collect fractions of the actual usage. "In future, we will have to combine data from different measurement sources in order to find out what TV users are doing, for example," said Dähler. He hopes to gain interesting insights into TV and radio consumption once RC and TC data can be linked with data from the new Net Metrix internet research (see below).
However, Dähler also made it clear that not all media consumption can be measured. Decisions about what to measure and what not to measure are indispensable. In Germany, for example, it was agreed not to measure out-of-home TV usage for the time being. "We will also have to make such decisions," said Dähler, but immediately added: "Fortunately, these decisions will soon be made by a foundation." In fact, the research foundation that is yet to be established will enable a more democratic consensus to be reached than before. However, the history of the new internet research Net Metrix shows how difficult such a process can be.
Moving with the timesAccording to Manuel Dähler
Mediapulse is constantly adapting its surveys to current developments. For example, the basic research Establishment Survey now also asks about radio consumption with headphones. Furthermore, the new generation of RC clocks can record radio consumption via headphones thanks to radio signals from an adapter plug on the headphone cable. And in 2007, data from the TC and RC panels can be combined with data from Internet research for the first time. This will be supplemented by a time-budget study, which is currently in the field and is intended to provide information on mobile and time-shifted radio and TV use, among other things. Mediapulse is also planning tests for cinema and ad screen measurement with a small series of multifunctional media watches.
Markus Knöpfli

Paper - and more

Antalis has ambitious goals in the field of visual communication.

Printing materials Antalis has ambitious goals in the field of visual communication The storage and delivery of graphic papers and the trade in office papers are the most important segments at Antalis - the company, which is part of the European Antalis Group, has mastered the processes from the storage of countless types of paper to the timely delivery to the customer. The group of companies, and in particular the Swiss branch in Lupfig, was able to expand its packaging division with the acquisition of Brangs+Heinrich two years ago. As a result, Antalis is also well positioned in this segment.growth in the Viscom segmentIn addition to the graphics industry and all companies that require office papers and/or packaging materials, the Lupfig-based trading company has also been catering to the needs of plastics processors for some time. In the Visual Communication (Viscom) segment, the company offers sheets in various materials and thicknesses as well as custom-made products plus cutting to size. As with paper, there is also a wide range of colors and surfaces to choose from.
Antalis organized an event in mid-October to present its activities in this area in more detail. At the event, it was revealed that Antalis has significantly expanded its existing range with the acquisition of Brändle + Partner, a company active in this segment: "We exclusively offer all products from Italian manufacturer Medraperla in Switzerland," explained Cinzia Valentino, specialist consultant for the slabs division.
Antalis thus offers its target group, which includes the plastics processing industry, the furniture industry and joineries as well as companies active in trade fair/decoration/shop construction and large-format screen printers, an even wider range of products. These print the sheets directly or, depending on the intended use, produce films to apply them to substrates.
More thrust in digital printingAntalis also wants to become more involved in large-format digital printing in the future. As a sign of these efforts, a flatbed printing system from Mimaki was on display at the customer event - a Swiss premiere. 
According to Maurice Lüscher, Digital Customer Consultant, the Mimaki UJF-605C inkjet printing system, which can print on materials up to 60 x 70 cm in size and up to 5 cm thick, is suitable for printing on substrates, plastic sheets or even special papers. Lüscher sees digital printing as a growth market, as it is particularly suitable for the production of prototypes as well as for small and very small print runs.
Hugo Bolliger, who is responsible for the Viscom and Digital divisions, revealed that Antalis intends to further expand the Digital division. The services offered here range from the supply of consumables and plates to the creation of ICC profiles for printing systems.
Bolliger also has big plans for the panel segment: "We want to become number 2 in Switzerland here." The company has already been able to significantly increase sales in the record segment compared to the previous year. However, the digital segment has also grown significantly compared to the previous year.   
   
Antalis and Visual CommunicationTo the Visual Communication division (Viscom)
Antalis' range of products primarily includes panels and POS materials, screen printing and cutting films, media and inks for large-format printers and various auxiliary materials.The panels segment within Viscom includes compact panels made of various materials, as well as textured panels, panels made of rigid and lightweight foam and aluminum (solid aluminum or composite panels). Antalis also offers cavity panels and new rollable and bendable panels. Specialties include flame-retardant panels, panels with scratch-resistant surfaces and mirrors. The materials can be cut to size on request.
Jürgen Franck

KSB/SJ strengthens itself for the future

The Zurich-based advertising agency KSB/SJ is restructuring as of November 1, 2006. It is doing so to ensure a strong start to the next 30 years.

The Zurich advertising agency KSB/SJ is repositioning itself. It is doing so in order to be fit for the next 30 years, according to the agency's managers. As of November 1, 2006, KSB/SJ will have a new management organization. To this end, four employees from the agency's own ranks will be appointed to the newly created extended management team. Dany Kielholz, Andreas Mädler, Marco Serratore and Flo Wacker. 
Together with Daniel Krieg and Uwe Schlupp, Flo Wacker and Andreas Mädler are now also leading the Creation department as Creative Directors and members of the extended management team. Marco Serratore and Dany Kielholz join Christoph Bürge in the Consulting department as Client Service Directors and members of the extended Executive Board. These three are joined by Yvonne Engelhard and Nick Schoberth, who are also new Client Service Directors.

Emotions to touch

Promotional Items No matter what the application, promotional item specialists must be proficient in several suitable printing and finishing techniques.

Promotional items No matter what they are about, promotional product specialists must be proficient in several suitable printing and finishing processes.The specialists who turn more or less useful things into promotional items through finishing are not the usual print service providers. While many screen printers also offer printing on items, this is usually not their day-to-day business. Promotional product specialists are usually proficient in many more printing and finishing scenarios than just screen printing: they also use pad printing, have engraving systems, and some are also capable of embroidering or weaving in motifs or applying pre-produced objects to textiles (sewing, gluing, ironing).In addition, their printing equipment differs significantly from that of designated screen printers. The latter use this printing process on relatively large-format flatbed machines for paper and foil sheets, as well as for rigid signs. And small rotary screens are used in combination with flexographic and offset printing on label and packaging narrow web presses. Textile screen printers use larger rotary screens to print continuous motifs on textile webs.
In contrast, promotional product printers work either with special printing equipment that sometimes still has to be operated manually (e.g. screen printing tables for T-shirts or caps) or with highly automated, carousel or conveyor belt-type printing lines. These printing systems can be precisely adapted to a wide variety of surface shapes and object sizes by selecting the screens or pads.
Classic printing processes dominateScreen printing is a through-printing process. The screen fabric is partially impermeable to the printing ink in the form of a stencil. To ensure that the squeegee, which presses the ink through the screen, reaches all parts of the flat or curved surface with approximately the same contact pressure, the screen fabric is clamped relatively loosely in a frame. The curvatures may be strongly convex (outward), but only limited concave (inward) and not too rough.
When printing individual textiles, inks are used that dry as quickly as possible and are wash-resistant. If non-absorbent surfaces (glass, plastic) are to be printed, radiation-curing, bakeable inks or inks that adhere to a primer pre-print are recommended. Even chocolate and sugar masses as well as food coloring on chocolate bars can be printed.
If ink layer thicknesses are not as high as those required for screen printing, or if the surface is too rough, uneven or concave, pad printing is used. In this indirect gravure process, a silicone rubber pad picks up the solvent-based ink from a photopolymer gravure printing plate and transfers it to the object by literally clinging to it in a rolling motion.
Offset printing is also frequently used. It is suitable when promotional items are produced from paper or cardboard, e.g. matchbooks, card games and chocolate wrappers.
Digital processes expand the possibilitiesAs in the classic applications, screen printing has also faced competition from digital printing in textile printing. However, the prints are not applied directly to T-shirts, etc., but by "transfer printing," i.e., first onto a transfer material, from which the printed image is then transferred to the fabric surface by ironing.
Computer-assisted engravings in surfaces made of metal, glass and wood are popular, plastics less so. Simple motifs can be engraved with the milling machine. For more complicated, filigree and even hatched or gridded motifs, as well as curved surfaces, the diamond is recommended, which incidentally does not chip away like the milling cutter, but displaces the comparatively soft material.
In laser engraving, the material to be engraved is vaporized, achieving maximum precision even with the most filigree motifs. A laser can also be used for marking on surfaces with low energy input.
Of course, engraving is not done in soft materials such as chocolate. Here, appropriate casting molds or hot stamps are made. These can certainly be made with the help of an engraving process. However, Schokofränkli are embossed together with the metal foil cover.
Rules for data preparationWhen preparing data for printing, engraving or embroidering promotional items, there are some basic rules to follow. Since logos, lettering and contour-accentuated subjects are often involved, bitmap data (TIFF, JPEG, PNG, PICT, etc.) prove to be unsuitable - because of the sawtooth effect that would become visible when enlarged. Vector data (from Illustrator, CorelDraw and AutoCAD, or an EPS generated from these programs), which preserve the contours regardless of the enlargement, are ideal. If necessary, the service provider can still convert the vector data to a bitmap; however, the reverse does not work.
Another important point is to take into account any perspective distortions. If the surface is curved, the distortion that occurs when rolling (on) the object surface must be compensated for in the screen or pad printing form. However, this compensation calculation cannot be the customer's task; the promotional product specialists usually have appropriate CAD or packaging design programs in which the vector data can then be "straightened out".
Promotional products are not promotional itemsPromotional products is the correct technical term
for gifts and giveaways that are presented, shipped or displayed for takeaway for advertising and promotional purposes. Many people say "advertising materials" - an inadmissible generalization, because advertising materials are all objects and media formats that serve advertising. Specifically, advertising media can be divided into those that use an advertising medium and those that do not. Without an advertising medium, the promotional items shown above get by, but so do advertising prints such as flyers and brochures, which are virtually their own advertising medium. In contrast, advertisements, commercials, banners, pop-ups, posters, wraps, lettering, etc. need a physical advertising medium (newspaper, magazine, billboard/pillar, stadium perimeter, sports jersey, vehicle) or an electronic advertising medium (radio, TV, Internet, POS sound reinforcement).
By the way, promotional items do not always have to be distributed free of charge: Premiums for magazine subscriptions, for example, are not infrequently tied to additional payments. And articles from soccer teams or cycling teams sold to fans for good money are nowadays usually nothing more than a designed compilation of sponsor inscriptions and logos.
The most popular promotional items from A to ZWith logo, lettering or address, advertising companies like to order the following items:
Pins: tie pins/clasps, pins
Car accessories: shopping cart lock chip holder, fragrance dispenser, ice scraper, drink holder, parking discs, tread depth gauge, road maps.
Office supplies: Fountain pens, cell phone holders, staple guns, ballpoint pens, folders, markers, post-it pads, writing pads, writing sets, business card cases, note boxes/blocks.
Business gifts: gift baskets, wine selections
Event articles: Ribbons, buttons, raffle tickets, pennants
Computer accessories: mouse pads, MP3 walkmen, USB sticks
Fitness utensils: anti-stress items, heart rate monitor
Household items: Bottle openers, coffee makers, measuring cups, plates
Calendars: almanacs, picture calendars as own editions or preprints
Lights: Effect and ornamental lights, Maglite rod lights.
Leather goods: Briefcases, wallets, document bags/folders, belt bags, cell phone cases, purses.
Medi-/pharma items: Disposable tissues, condoms, herbal candies, vitamin tablets.
Outdoor articles: Compasses, travel / camping accessories, backpacks, umbrellas, trip lights
Radios: shower radios, radios in funny cases
Smoking utensils: lighters, cigarette cases, matchboxes/folders
Calculator: handheld computer, calculator, conversion tables
Seasonal items: for Shrovetide, Easter, Christmas
Security items: Lanyards, key fobs, numeric code mnemonic devices.
Snacks: gummy bears, nibbles, marked fruit, boxes of menthol pastilles, chocolate
Games: Jass cards, table games, peg games for on the go, beach games.
Toys: fantasy figures, mascots, soft toys
Pocket knives: Victorinox universal knives, often in set with Maglite lights
Textiles: caps, jackets, headbands / sweatbands, T-shirts
Drinking vessels: glasses, hip flasks, coffee mugs
Sports equipment: bathing sandals, balls, frisbees, golf and tennis accessories, sports bags
Watches: Wristwatches, table/wall clocks, alarm clocks, weather stations.
Tools: measuring tapes, screwdrivers, universal tools
Toothpick
www addresses of important suppliers*AbZAG.ch (WA=advertising articles); A-Roellin.ch (textiles); BBTrading.ch (WA); Bong.ch (headwear); Button .ch (buttons); Createam-promotion .de (WA); ChicPromotion.ch (WA); CPT.ch (WA, displays); Ecussons.ch (WA, coats of arms); E575.ch (WA, edibles); F-Brunner.ch (WA, wooden); farBIG .ch (WA); Frewe.ch (WA); Fries-Dekor.ch (WA, stained glass); Gnos-Werbemittel.ch (WA); Gottschalck.ch (WA); Hach.ch (WA); Hutter-ag.ch; Howigra.ch (WA); ID-Basel.ch (WA, training equipment supplier); KaiserProMo .ch (WA); Kalender-Werbe.ch (calendars); Lysa.ch (WA); Manroof.ch (lanyards, textiles); MB-Trading.ch (WA); MCShirt.ch (textiles); MeiersNeuheiten.ch (WA); Milestone-AG.ch (WA); Novidarte.ch (WA); PrintBox .ch (textiles); PromoBags.ch (textile carrier bags); PZ-WerbeartikelAG .ch (WA); QWebshop.ch (WA); ReProm.ch (WA, embroidery); Silverstar-Service.ch (WA); Shirtprint.ch (textiles); Syva-Swiss.ch (leather goods); Tombotto.ch (event articles); TopPrint.ch (WA); Trotzdem.ch (WA); Wepro.ch (printed special constructions); Werbeartikel-Polydono.ch (WA); Werbung24 .ch (WA); Werbeartikel-online.ch (WA); Wipex.ch (WA); ZFCollection.ch (WA); Zollinger-BW.ch (WA)
* no claim to completeness
Dieter Kleeberg
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