Wix.com is a website builder with headquarters in Tel Aviv and offices in New York, San Francisco, Vilnius and Dnepropetrovsk. Users can put together websites free of charge and equip them with extended functions by paying for premium updates. When the company began translating the product for the German market three years ago, it was soon confronted with the corresponding translation of the name. The debated name change was ultimately abandoned. "A few months later, it was clear that we had a branding problem," the Wix marketing department told Werbewoche.ch. "Even then, we came up with the idea of adding something funny to the name, using humor to transform it into something positive and entertaining."

No sooner said than done. The commercials were shot in Berlin in June, based on an idea by Eitan Helman, who wrote the script together with members of the marketing department. The commercials were produced by the production company True Motion Pictures. The campaign was launched on July 9. Film off and clear the stage for the satisfied Wixer. (hae)

No, not posh cottages for Turkish holidaymakers. She meant the colorful vines with the botanical name Bougainvillea. Besides, the apricots (> apricots) tasted wonderfully sapftig ... Next it's then to Mallorza (> Mallorca, pronounced: Majorka). I wonder if she'll have a caipiranha (> biting drink) for me? Snap!

The Bätscherätt is not the musical instrument of the Tschäggättä-mask wearers in the Lötschental, but all of us Frieda Hodel (> Bachelorette, pronounced: Bätschelerätt). Ex-Bachelor Rafael Beutl (> Säckli), most personal love advisor of the first Swiss Bachelorette and recently 3+ host, can't speak English that well (> what?) - though still better than Frieda Hodel can speak German (> huh?). But it's actually enough if a Hodel is simply beautiful, you can be loved for that too - if not for life, then for a season. Some people also find a Hodler beautiful. It's all a matter of taste.

Finally, "we are many different characters " (> have characters, feminine? plural?). Beautifully said, Frieda! And all have different brains with different capacities. I Tarzan, you Jane. One has brains, the other good genes. So everything is fairly distributed, more or less. Beutl and Hodel "aired" this "big secret" together after the first Bachelorette season. There's nothing like a cultivated exchange - of whatever. Hot air is part of summer. That's why it's enough at this time of year if you "look mega beautiful as a Kappel (> Couple)". More than Sepp Blatter can show at the moment. Learn: The way between monastery (> Kappel), snogging (> Frieda) and jail (> FIFA) can be quite short.

Against the laughing potential of the Bätscherätt, classic Heinz-Günther from Grevenbroich (> Grevenbräuch), who at "Chez da Giovanni" Knotschis (> Gnocci, pronounced: Njokki), Schiabatta (> Ciabatta, pronounced: Tschabatta), Prösäkkö (> Prosecco, pronounced: Prosekko), Pissa Proschuuto with a bit of ham (> Pizza Prosciutto) and Ekspressö (> Espresso), ride into the sunset specially ordered by Vujo Gavric.

Okay, my older son wants a Caprolee (> convertible) and doesn't like a Siloot (> salad). But he's also only three years old. I also had "a terrible smooch" the other day - which sounds better than it was. Because I meant Gnusch, correction program and poor knowledge of Swiss German wanted something else. And unawares one becomes a clown, in this case only of the editorial staff, not of the nation. Lucky again!

Some newspaper headlines are little different from dummy text. "Oxy moxy oaxy moxy," wrote the Berliner Zeitung at the end of June after a power outage. And you thought: that's finely observed and polished. Rarely does a headline get to the heart of the matter like this one. The editors took it with humor - the only salvation in such cases. "You don't see the wood before the trees," said a Gimmi girl once in a heated discussion - and we all laughed terribly precociously. But it is true: Even with the British, it's the trees that obscure the clear view. But be careful in Italy: Italians are epicureans and, when they don't get it, have their eyes wrapped in ham (> ho gli occhi foderati di prosciutto) or a slice of salami on their eyes (> ho le fette di salame sugli occhi). And the British don't catch two birds with one stone, but - a bit more brute - kill two birds with one stone (> kill two birds with one stone). Just in case you love proverbs and are vacationing in Cornwall.

What we learn: Anyone who attempts to speak a foreign or new language is walking a fine line between recognition and ridicule. It is futile to rely on the listeners' benevolent acceptance of one's efforts to speak a language. So when - à la Rafi Beutl - words burn on your lips (> burn on your nails, > lie on your tongue), which do not originate from your mother tongue, you have to think about it: Am I on vacation?

Do I apply my knowledge from the Migros Club School course while paying for everything I do? Do I see the people to whom I am doing my verbal exercises again after the vacation? Am I the boss? Or will my listeners be more likely not to hold back with scorn? That could be decisive for the vacation mood.

With this in mind: Happy Hollidays! We'll read you again on August 21.

Anne-Friederike Heinrich, Editor in Chief
[email protected]

Summer break: The print edition goes on summer break with issue 12/13 and reappears on August 21. The daily newsletter will be published until July 20 and then pauses until August 7.
 

As in German-speaking Switzerland, large-format images and up-to-date content complement the offering. The blogzine is also available as an app for iOS and Android. A French print edition of the weekly magazine 20 Minuten Friday is not planned, according to the press release. The design and simple navigation of the new platform in French-speaking Switzerland corresponds to that of German-speaking Switzerland. The product is responsive. The entire advertising offering on Friday Online will be available from the end of August on a regional basis or as a combination in German-speaking and French-speaking Switzerland and can be booked immediately. 20 minutes Friday Online will be edited by the enlarged lifestyle editorial team of 20 minutes. The team works closely with Friday in German-speaking Switzerland and content on supra-regional topics is exchanged. The blogzine 20 minutes Friday complements the online world of 20 minutes with its focus on lifestyle and young social issues.
 

Margit Wehning has been working for Colt since 2013. Prior to that, she held various PR positions in agencies with a focus on technology/IT as well as in companies in Germany and Switzerland. Colt provides network, data center and voice services to companies worldwide and operates in Europe, Asia and North America. With 29 of its own data centers and a comprehensive fiber optic network, Colt has a high-performance infrastructure. Structurally, the company has reorganized itself and operates in three divisions: Network, Voice and Data Centre.

The Regional Marketing & Communication division was also reorganized at the beginning of this year. In Europe, three teams in the Northern, Southern and Central regions (Germany, Austria, Switzerland) support the three divisions in their marketing and communication activities.

In addition to the structural realignment, Colt is also presenting a new branding. The vision of placing customers and their needs even more strongly at the forefront of all company activities is expressed in the new claim "When it matters": customers can rely on Colt and its infrastructure when it matters. The new look and feel can be seen on the Colt Website to see.
 

In future, Wanda will also appoint top manager Lincoln Zhang as Chairman of the Board of Directors. The Chinese company prevailed in a bidding competition in February and will receive 68.2 percent of the shares in the deal (Werbewoche.ch reported). The managing director of the sports rights dealer and marketing partner of several Bundesliga football clubs is the German world champion Günther Netzer. Infront CEO Philippe Blatter is the nephew of the President of FIFA, Sepp Blatter.

Wanda intends to use its new foray into the sports business to support China's bids for major international sporting events, among other things. Beijing and Almaty in Kazakhstan are the latest bidders to host the 2022 Winter Olympics. Wanda is China's largest real estate group and also owns the country's largest cinema chain. Company boss Wang Jianlin is one of the richest Chinese. The group owns hotels, shopping centers and the British yacht manufacturer Sunseeker, among others.

Infront was bought out of Leo Kirch's crumbling empire in 2002. Before the takeover by Bridgepoint, the coffee heir Andreas Jacobs had held the majority of the shares. Initially, Infront made its living primarily from selling the rights to major FIFA tournaments to television broadcasters. However, the company has since broadened its spectrum, for example to include World Cup competitions in six winter sports and motor racing series. (SDA)

Wyss can already boast an initial success: Since the summer, "Naturaline" cosmetics have been available in around 1000 branches of the Italian supermarket chain Conad. Wyss is aiming to export around 30 percent of Naturaline's business in the medium term. Overall, he wants to boost sales with the label from the current figure of around CHF 60 million to CHF 100 million. Wyss also holds out the prospect that Coop will achieve sales on a par with the previous year, despite negative tax rates in the current year. Last year, Coop achieved retail sales of 18.1 billion Swiss francs.

The annual report looks back on an eventful year and portrays a group of companies with a dynamic growth strategy. Rehaclinic operates inpatient rehabilitation clinics, outpatient rehabilitation and training centers, sleep medicine clinics and facilities specializing in occupational and social reintegration, and coordinates these services to form an integrated supply chain.

Annual reports are labor-intensive and tie up a lot of resources in a company Rehaclinic chose an approach that largely relieved the burden on its own communications department, whose capacities were tied up by a brand relaunch.

To a certain extent, TBS & Partner acted as general contractor: after an intensive concept phase with the CEO and the Head of Strategic Controlling, in which the topic, content, messages and strategic direction were jointly developed, TBS & Partner drafted the design and image concept and interviewed the authors named by the client. This resulted in a structured activity report. During the interviews, the agency photographer also carried out the photo shoots of the responsible authors. The agency, which was already familiar with the corporate strategy due to the strategically sound brand relaunch, held a so-called "strategy meeting" with the company management, which forms the prelude to the annual report. The client's work was therefore limited to the initial definition of the basic strategic direction, providing the necessary information and checking the content.

Responsible at Rehaclinic: Judith Meier (CEO), Stephan Fischer (Strategic Controlling / Policy / Legal). Responsible at TBS & Partner: Michael Schädelin (concept), Beat Aeschlimann (consulting), Eva Friedli (project management), Claudio Caravina (print design), Maja Kälin and Katrin Ambühl (text), Heini Fümm (photography/image editing), Andreas Gloor (polygraphy).

The print campaign for Maerz Ofenbau thus reaches motif number five. The campaign appears worldwide. In trade journals for the steel and cement industry. Maerz is a subsidiary of ThyssenKrupp Industrial Solutions.

Responsible at Maerz: Stephan Lechner, Managing Director. Responsible at Scotti advertising agency: Patricia Meneghin (consultant); Peter Rettinghausen (CD and text); Simon Staub (AD); Jeannine Jones and Selina Muth (graphics). Image processing: Patrik Rohner, Rohnerretouche and Linus Schneider, Pixelprinz.

"A cool selfie can cost you your life" says the on-board brochure published on Tuesday. And this is apparently by no means an exaggeration: In May, for example, according to SDA, a 21-year-old Moscow woman accidentally shot herself in the head because she wanted to take a pistol selfie. She survived. Tragically, the two young men who posed with their hand grenades off in January cannot say the same about themselves. In May, a teenager in the Ryazan region died after climbing onto a railroad bridge to take a selfie and touching a power cable. These are not isolated cases: Around one hundred people have already been injured in Russia this year while trying to take a selfie, twelve of them fatally.

Perhaps the information leaflet will help. The brochure shows, for example, that climbing onto the roof for selfie reasons is not a good idea...

...just as little as posing in front of dangerous animals.

That should actually make sense. If you are a selfie enthusiast, not averse to thrills and speak Russian: Below you will find the link to the larger version. (hae)

P.S.: Selfies with butterflies are allowed!

39-year-old Matthias Stöckli is the new head of the sales team at online publisher HELP Media and is responsible for the further development of the product range. He has twelve years of experience in the planning and implementation of sales activities, primarily in e-business. Prior to this, Stöckli worked as an independent management consultant for various SMEs. The business economist is familiar with the area of e- and m-commerce from his work at Helsana Insurance, where he headed the department for around seven years.

The now fifth data center will be located in Fort Worth in the state of Texas, as Facebook announced late Tuesday. Thanks to new wind turbines, it will be powered by renewable energy. Overall, one year of Facebook use has the environmental impact of a medium latte, the company assured in a blog post. Of Facebook's four data centers to date, three are located in the USA and one in Sweden, where the low outside temperatures should help with cooling. Containing the heat produced by computers traditionally consumes a lot of electricity in data centers. According to the latest figures, the more than 1.4 billion Facebook members alone access four billion videos every day. And CEO Mark Zuckerberg expects videos to become even more important for communication on Facebook in the future. The company is developing its own servers in order to be less dependent on hardware manufacturers. (SDA)

Ex-Libris boss Daniel Röthlin confirms this in Thursday's Handelszeitung: "We have to have new product ranges, because the others are dying off." The IT department at the head office in Dietikon near Zurich is currently working on a film platform together with an external partner who is responsible for the technical implementation. The service will run on all devices, including smart TVs, via a special app and enable content to be purchased or rented. The idea is to offer films that are not yet available on DVD but are already available digitally.

The streaming plans are part of a major reorganization at the Migros subsidiary, with which Röthlin is fighting against continuously falling sales. The discounter's sales revenue fell from 193 million francs in the record year of 2008 to 126 million last year.