In doing so, the agency is taking account of the new orientation, which gives the magazine a more international flavor. This without neglecting its special expertise in Swiss fashion and art. Users will therefore find Website In addition to exclusive editorial content, there is also an Instagram feed with personal highlights from the Bolero crew.

The new look will be publicized in the traditional media with a striking presentation of the new cover. The advertisements are designed for use throughout Switzerland - as of August 26, the title will also be available for the first time as a French-language edition in French-speaking Switzerland.

Responsible at Bolero: Sabina Hanselmann-Diethelm (Editor-in-Chief), Thomas Passen (Head of Ringier Publishing Media), Nadine Augé (Head of Magazine Reader Market), Sabrina Zakowski (Product Manager Bolero & SI Style), Renée Schauecker (Product Manager Digital), Irina Possenti (Editorial Assistant), Rostislav Zotin (Head of Digital Magazines). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Folker Wrage (CCO), Michael Kathe (CD), Denise Frech (AD), Joy Guerotto (graphic designer), Mathias Bart (text), Caroline Ronzani, Nuria Büchi (consulting). Responsible at Havas Worldwide Digital: Peter Rehnke (overall responsibility), Arnaud Fasnacht (Digital Project Manager), Merlin Zuni (Digital CD), Anneline Cachat (Graphic Design).

 

The narrow Yes vote to the Radio and TV Act (RTVA) has revealed a clear divide between the left and right-wing political camps in Switzerland. While 73 percent of SP sympathizers voted in favour of the law, only 27 percent of SVP supporters did so. The center was divided, as the Vox analysis of the federal votes on June 14 published on Friday shows.

SRG nevertheless enjoys the trust of the population

In addition to the ideological positioning, the degree of trust in the government and the attitude towards the SRG were decisive. However, the high proportion of "no" votes cannot be attributed to dissatisfaction with the SRG, according to a press release. This is because the SRG enjoys a high level of trust among the population, with 73% in favor. Even 61% of those who opposed the proposal were basically satisfied with the SRG.

Criticism is only directed at the fee system

The majority of respondents cited the evaluation of the new fee system and its impact as the reason for the decision. Those in favor argued that practically everyone uses radio and television nowadays and therefore everyone should pay for it. Opponents, on the other hand, felt that the mandatory fee was unfair and criticized its level.  

The sale took place on July 1, as Ringier announced on Friday. RTM was sold in a strong position. For this reason, the company will continue to operate under the Ringier name together with its subsidiaries Ringier Shanghai Conference and Shenzhen Ringier Advertising.

China remains a key market for Ringier

According to the press release, the sale was made because RTM differs significantly from the business areas on which Ringier focuses worldwide. However, China will remain a key market with clear growth plans for Ringier in the future.

RTM publishes over 30 trade journals for industry experts. Hay, who has been co-owner since 1998, will continue to lead the company and retain the existing management and editorial team in China, Hong Kong and Taiwan, writes Ringier. 

The 42-year-old will assume the role of Head of Global Marketing & Sales at the Hochdorf Group on September 14, 2015. In this newly created role, Hoogland will be responsible for the forward integration of the milk processor. The initial focus will be on the established Baby Care division and the Kids Food division, which is currently being established. In this role, he will be a member of the Executive Board.

Frank Hoogland graduated from Tilburg University (NL) with a Master's degree in Economics at the end of 1996. He then worked in various international companies in the field of brand and marketing management. Since 2003, Frank Hoogland has worked at various management levels as Marketing Manager and Marketing Director in the baby food sector. Since December 2012, he has been Business Development Director at Fonterra, managing the baby food business under the Anmum brand in China (Guangzhou).

 

According to the press release, Stoob brings with him a broad network and many years of experience in the print sector, radio - including Radio 1, Radio 24, DRS3 - and television. The 45-year-old was also label manager at Warner Music, managing director at Media Control Switzerland and most recently worked as a booker at Good News.

 

The 37-year-old brings with him broad media agency and marketing experience. For the last three years, he was Head of TV at a media agency, and before that he was Head of National Cinema Sales at Publicitas Cinecom and Project Manager in the sales promotion of the Sunday newspaper at Tamedia. At Goldbach Media, he will lead a team of 13 people and will be responsible for marketing the RTL broadcasting group, 3+ Group, RTL9, D8 and Groupe M6, as well as other French-speaking Swiss channels. "I am looking forward to the new task, because I can bring my expertise to a new environment," says Manuel Gasser and adds, "Working out the best solution together with customers has always spurred me on. I am delighted to now be able to do this at Goldbach Media."

Gabriel Blume, Sales Director of Goldbach Media, is looking forward to the collaboration: "In Manuel Gasser, we have found a competent leader who will strengthen our market position in the long term and can provide new impetus."
 

On September 1, journalist and digital strategist David Bauer will join the editorial team of the "Neue Zürcher Zeitung" to build up the new storytelling team. Between February and June, David Bauer already accompanied the further development of NZZ.ch as an external project staff member. Before that, he worked as a digital strategist for the Basel-based medium since the founding of Tageswoche in 2011. His articles and data visualizations have been published in SonntagsZeitung, The Guardian, Das Magazin and Quartz, among others. In 2010, the book "Kurzbefehl - Der Kompass für das digitale Leben" was published by him in the Echtzeit-Verlag. He has also initiated several journalistic digital projects.

In the new storytelling team headed by David Bauer, infographics experts, data journalists, interactive designers and front-end developers will work closely together. Together with the editors of the Neue Zürcher Zeitung, they will develop and test templates for digital and visual narrative forms and use them not only for lighthouse projects but also in everyday journalistic work.

At the same time, the NZZ.ch product development department is being reorganized under Florian Steglich, Head of Development Editorial NZZ.ch. Effective immediately, Florian Steglich will coordinate a team that combines experts from IT, product marketing, editorial, conception and design to further develop NZZ.ch. This composition will lead to shorter decision-making paths and more agile processes.

Anita Zielina, Editor-in-Chief New Products: "In order to fully exploit the content expertise of the 'Neue Zürcher Zeitung' digitally as well, we will make more intensive use of the possibilities offered by digital storytelling forms. The new storytelling team is an important first step in making the digital NZZ offering even more attractive for our readers. I am delighted that we have been able to recruit David Bauer, one of the most renowned digital journalists in the German-speaking world, to lead this team. The new structure of product development under Florian Steglich, who has worked consistently on the innovation of the NZZ brand with NZZ Labs in recent years, will accelerate our digital development. I look forward to working in the new constellation."
 

News in own thing: I change to the @nzz and build a digital storytelling team there. \o/

- David Bauer (@davidbauer) August 13, 2015

Apparently, very many visitors to Japan buy cosmetics as a souvenir. And even more would like to, but can't because they neither understand nor are understood. The reason: only three percent (!) of the Japanese population speaks a foreign language. So Dentsu Tokyo declared war on language barriers for the Japanese makeup brand Ainz & Tulpe and developed a shop window that gets by without big words. Eight women - made up in hip Japanese styles - track passersby with their gazes from 16 screens. The prospective customer "touches" the model whose makeup she likes via the integrated touchscreen. And here's the kicker: The camera not only recognizes that a potential customer is standing in front of the shop window, but also which language - English, Chinese, Spanish, Russian or Japanese - she speaks. And thus ensures that she understands the discount voucher for the corresponding makeup that is subsequently printed.

A fascinating idea - and presumably an equally fascinating technological implementation. And if the casemovie is to be believed, the campaign seems to have worked and hit the mark. However, what one thinks of the fact that again Measuring faces in order to draw conclusions about origin and ethnicity is another matter. (hae)

"By taking the step of offering specialties from various countries purely online, we have already shown that we want to break new ground. Offering customer service via WhatsApp is another step towards making it easier for our customers to order food online," says Andreas Husi, founder of Ziano.ch. "Our customers can enter their number using a registration form and then simply write to us free of charge via WhatsApp, just as they are used to doing."

They don't just ask if the ordered products have already been sent: "For example, someone wanted to surprise their girlfriend with a romantic meal and asked us for a suitable recipe and the ingredients. A customer had one of our special gift boxes put together for her boyfriend for his birthday, or there are those who are unsure which beer or wine is best for the next party." With the new service, Ziano.ch also hopes to receive product tips and thus be able to constantly improve its range together with its customers.

Telephone and e-mail remain with Ziano.ch will certainly continue to be used, but Whatsapp could also be a successful addition for some other online retailers in the long term. Husi: "After the initial test phase, we are certain that it is more convenient and efficient for many customers to send a message via WhatsApp and we also believe that direct contact will deepen our customer relationships in the long term."
 

Reputation management is a key issue for every company. Especially in economically challenging times, companies need a sound basis for decision-making in order to maintain an efficient and targeted exchange with stakeholders and thus create competitive advantages for themselves. Farner Consulting brings a system for measuring and managing reputation to Switzerland, together with the market research institute meinungsraum.com. The system was developed by Fleishman Hillard, Farner's international agency partner.

The "reputation gap" approach addresses the differences between consumers' expectations and actual experiences and defines nine relevant drivers of reputation management. Five Swiss industries were examined in a first round of surveys: Banking, Telecommunications, Retail, Insurance and Health Insurance.

Key findings:

- Individual companies manage to meet customer expectations. However, the results are sobering across all industries.

- The Swiss love cooperatively organized businesses and hold the retail trade in high esteem.

- Health insurance companies and telecoms companies are largely unable to meet customer expectations. The positioning as an overall industry shows the greatest deficits at the banks and the health insurers.

- Raiffeisen, Swisscom, Migros, Mobiliar and Swica are the best rated in their respective sectors.

Graphic: Which companies are most likely to meet expectations?

Roman Geiser, CEO and Managing Partner of Farner, emphasizes the importance of the "Reputation Gap" method: "Experience and retrospective analysis are no longer enough to make sound decisions. Management decisions and consultant recommendations must be based on data. In our daily work, we increasingly feel the demand for tools to analyze reputation and help steer it with the right levers. The decisive factor is not the absolute reputation value, but the difference between consumer expectations and the experienced performance of the company. This form of corporate authenticity as well as the industry environment determine reputation capital."

The analysis shows management, communications and brand managers where action is needed and in which reputation-impacting areas changes need to be made to meet customer expectations. At the same time, it provides a scientific basis and data for strategy development and the implementation of communications activities.

Five industries compared - results are sobering

The representative study examines the gap between customer expectations and customer experiences in relation to individual companies and industries as a whole. To this end, those behavioral characteristics were identified that consumers most frequently associate with credible companies. The results of the first Swiss study are sobering when viewed across all the industries surveyed. In all industries, the difference between customer expectations and actual experiences is striking. There are also clear deficits in how industries and their organizations are able to communicate the added value of their respective sector.

Strong in communicating social responsibility

The study shows that the companies surveyed are most likely to meet customer expectations in the core area of "social responsibility" ("perception of employee needs," "perception of social responsibility" and "environmental friendliness"). At the same time, expectations for "perception of social responsibility" are lower than for "customer benefits" or "leadership behavior," for example.

Swiss customers miss customer service and are price-sensitive

However, social responsibility alone does not make a company successful. In the areas of "customer value" (which include "value for money" and "perception of customer needs"), there is a need for action for many companies. A good "price-performance ratio" and the "perception of customer needs" are the most important reputation drivers - across the entire study, this is where customers' expectations of the industry and the companies in the respective industry are highest.

Results on the individual industries:

Need for action in industry communication

In all industries, the difference between customer expectations and actual experience is large. A look at the results of the individual companies shows that, almost without exception, the companies perform better in comparison with the industry. This confirms that the communicative proximity of the respondents to their personal provider is crucial. The results reveal that many industries and their organizations need to intensify their industry communication.

Health insurance companies cannot meet customer expectations

In a sector comparison, health insurers are least able to meet customer expectations. The main areas where they need to catch up are "doing the right thing" and "value for money. In terms of value for money, all providers are close together, with one exception. Price can therefore hardly be a differentiating factor.

Expectations of banks are high

Expectations of banks are high compared with the rest of the industry. The individual companies fulfill these expectations surprisingly well, but the industry as a whole shows visible deficits. One bank does almost everything right: according to the respondents, Raiffeisen has the most credible communication of all Swiss banks, which is only slightly below the expectations for the industry. Raiffeisenbank occupies a top position in seven out of nine reputation drivers.

Swisscom comes closest to meeting expectations

The telecom companies are in the lower midfield. According to the study, "price expectations," "credible communication," and "customer needs" cannot be adequately served by any company. Swisscom comes closest to meeting customer expectations, but is perceived as expensive.

Satisfaction with retail trade

High expectations are placed on the Swiss retail trade, which companies are generally able to meet. There is a need to catch up in the "perception of customer needs" and in some cases in "price expectations". Migros and Denner exceed expectations in "perception of social responsibility". In the three reputation drivers "innovation," "perception of customer needs" and "credible communication," Aldi is in no way inferior to the traditional Swiss brand Migros.

Insurance companies best meet customer expectations overall

Compared with other sectors, insurance companies are the most likely to meet customers' expectations. However, these are lower in comparison than for other sectors. Nevertheless, there is room for improvement in the areas of "credible communication," "value for money," and "perception of customer needs. Mobiliar's communication is rated as very credible. Mobiliar is the only insurer to exceed industry expectations in this area as well.

The summary of the study and all original graphics can be found at. Farner.ch
 

The new campaign was launched on Monday, July 13, 2015 and is based on the idea that although the abandoned animals already have a mostly difficult past, their future prospects can still be beautiful. Visually, this idea is underlined by a series of different illustrations from the environment of the tarot reading. This Arts symbol of future prediction thus gives the opportunity to tell different stories, supported by a strong and amazing communication environment.

The idea to make a connection between abandoned animals and the prediction of the future came from the fact that a large part of the population mistakenly believes that for abandoned animals the shelter is the final destination. The campaign thus wants to express in a positive way that every animal is taken in, cared for and and loved at the shelter, with the aim that it can start again a new and joyful life in a perfect place. The campaign claim " La meilleure façon de prédire l'avenir, c'est de le créer. " (The best way to foresee the future, is to create it yourself) perfectly underlines this idea.

The campaign: To stand out from traditional animal welfare advertising, Havas Genève teamed up with a renowned artist who translated the Tarot environment in a modern way. The media management in Geneva: OOH (incl. digital), posters public transport (TPG), press ads and digital bannering.

SPA Genève (Animal Protection Geneva) was founded in 1868 and is a non-profit association consisting of a committee of volunteer members and 13 employees. 9000 members support the SPA through their contributions, donations or legacies, they do not receive public subsidies.

Responsible at Havas Worldwide Genève: Gabriel Mauron (CD), Thibaud Genevois (text), Pierre-Olivier Gardello, Simeon Brandner (ADs), Caroline Prince (consulting), Alexis Mouthon (strategic planning). Illustration: Yeaaah! Studio. Photo processing lithography: Scan Graphic. Media Agency: Mediatonic.

Clear Channel is one of the leading marketers of outdoor advertising in Switzerland. In the spring of this year, it commissioned the Zurich agency Alpha 245 to develop an image campaign. With the poster as the main medium. For the creative team at Letzigraben, it was important to find an idea for the claim "Where brands meet people" that was as simple and visual as possible. In order to do justice to both Clear Channel's core message and the poster medium. The result was a visually powerful implementation with portraits composed of countless signets. As simple as the idea was, as complex was its realization. Dozens of companies in Switzerland were asked whether they would make their logo available. And almost all of them agreed. In the end, Greek artist Charis Tsevis had a total of seventy logos at his disposal to create the likenesses. In addition to the strong basic idea, expressive faces formed the basis for the three portraits. From mid-August, they will be hanging in prominent Clear Channel billboard locations. And they will advertise as animated digital screens throughout Switzerland.

You can find out more about the background to the campaign in the upcoming print edition of Werbewoche (number 14/15 of August 21, 2015).

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Responsible at Clear Channel: Oliver Schönfeld (Marketing Director), Franzisca Givotti (Senior Marketing Manager). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (creation), Dominic Häuptli (consulting), Suzana Kovacevic (art buying), Charis Tsevis (illustration), Carmen Anderegg (realization), Pam Hügli, Diana Wick (overall responsibility).