The designs deliberately focus on the artist's radical visual language and have been personally approved by John Waters for publication.

Responsible at Kunsthaus Zürich: Björn Quellenberg and Kristin Steiner (Press and Communications). Vresponsible at Lab2 Kommunikation & Design: Roland Hess (Art Direction), Jürg Neuenschwander (Consulting).

According to the press release, he has experience in the fields of strategic communication, media relations, journalism and social media. Previously, Oliver Seifried worked at various communications agencies in Germany for six years, most recently at Achtung! in Hamburg, Germany's Agency of the Year 2014. There he advised international clients from the financial, consulting and gambling industries on strategic communications and social media. From 2007 to 2009, he worked as an editor for Die Südostschweiz. Oliver Seifried studied communication sciences, journalism and modern history at the University of Fribourg.
 

In addition to a change of location to the infamous Goliathgasse, the store was completely redesigned inside and out and the corporate design was given a makeover, Web- and Facebook site with over 8,000 followers and the team was given a new look with special characters.

The little big bang for the new appearance took place on a rainy Saturday morning. A veritable parade through the still sleeping alley was celebrated. Led by drummers and bagpipers from the surrounding highlands of St. Gallen, employees, customers and friends carried boxes with dignity through Goliathgasse. Weeks in advance, "the parade" was advertised on all social media channels, with postal parade cards sent to around 15,000 customers and with guerrilla campaigns in trendy clubs and on the street.

Since mid-August, Fink + Bürgi have once again been on a secret mission at Aldi Suisse. This time on behalf of a broad public from the audience survey on Fink-buergi.ch. Ideas and stories again come from Ogilvy & Mather in collaboration with Dani Levy.

Responsible at Aldi Suisse: Reto Furrer (Head of Marketing), Martin Ulmann (Advertising Team Leader), Sandra Pfändler (Project Management) and Christina Schefer (Web). Responsible at Ogilvy & Mather: Gaby Zimmerli (overall responsibility), Thomas Bolliger (CD), Tino Heuter (AD) and Markus Sidler (strategy/text), Samuel Hug (consulting). The TV spots were produced by Rocket Film together with Dany Levi (script/direction).

TV spots
Spot Organic Cow: https://youtu.be/RGt8V4NS0Po
Spot natural power: https://youtu.be/nUJdLC3MPmg
Spot quality in test: https://youtu.be/QP1RCcb0MFM
 

Most recently, she worked at Switzerland Tourism and was responsible for strategic partnerships. Now Sarah Henss is returning to show business. She was head of marketing at Das Zelt for several years and previously worked in sponsorship at Salto Natale. She is now a partner at the Showhouse agency and is responsible for new business. Showhouse works for clients such as the Maag Halle, the Theater am Hechtplatz and ABC Production and supports artists in marketing and PR matters.

An institution of Zurich nightlife in the 80s, the Bindella Group's Spaghetti Factory has developed into a small national restaurant group. Bindella implemented the concept for the first time in 1982 and currently has six locations in Switzerland. These include two locations in Zurich, at Hechtplatz and Niederdorfstrasse 5.

Bindella has reoriented the Spaghetti Factory in order to survive in the face of increased competition within the price segment in the long term. A new menu has been developed, which includes fresh salads and homemade lemonades in addition to the well-known spaghetti classics.

In addition, Zurich-based artist duo Melanie Tauscher and Rahel Arzi have developed a new interior design for the restaurant group. The new concept, which is intended to appeal to a younger target group, is being tested in the restaurant at Niederdorfstrasse 5 in Zurich.

The revised Spaghetti Factory brand should also reflect these changes. Branders has therefore designed and implemented numerous new brand measures, from the new logo, illustrations, menu and building identification to advertisements and stationery. Branders also realized several photo shoots and provided the Spaghetti Factory with a new website has also been given a new digital look. "Thanks to these measures, the Spaghetti Factory brand is once again perfectly suited to its young, urban target group," says Branders CEO René Allemann.

Responsible at Spaghetti Factory: Rudi Bindella junior (Innovation and Projects), Karin Fuhrer (Marketing Management), Nadja Wey (Assistance and Project Management). Responsible at Branders: René Allemann (CEO), Marisa Güntlisberger (Brand Consultant to the CEO), Martina Keusch (Brand Designer), Palma Manco (Senior Brand Designer), Thomas Hausheer (Senior Interactive Designer), Linda Marty (Brand/PR Manager), Karin Goldinger (Photographer), Matthias Seifarth (Illustrator), Melanie Tauscher and Rahel Arzi (Artist duo).

Domestic violence doesn't just happen in the lower social classes on the margins of society. It happens everywhere - even where you wouldn't expect it. For example, in houses that are usually presented in the best light in architecture and interior design magazines. In families and marriages that appear perfect on the outside. Specifically, in one in four New Zealand homes occupied by a higher income bracket. FCB Auckland shows this in a campaign worth seeing, which was created in collaboration with New Zealand's most important home magazine Home. At first glance, it is a completely normal article in which a family describes the perfect house in the perfect location - "Paradise Hill". On every page, inconsistencies in the photos hint that perhaps not everything is as perfect as the text suggests. The result of the campaign, on the other hand, was perfect: suddenly the whole of New Zealand was talking about the issue - in the mass media and on social media. (hae)

Traditionally, July is always the weakest month for advertising, writes the market research company Media Focus in its press release on Tuesday. Compared to July 2014, companies from the cosmetics and personal care (-24.6 percent), services (-22.1 percent) and public transport (-26.9 percent) sectors once again placed fewer advertisements. By contrast, advertising for vehicles (+39.6%) was in the fast lane, but more was also spent on advertising in the fashion and sporting goods sector (+11.8%) and by pharmaceutical companies (+12.3%). Advertising placements are valued for the statistics at the official rates of the advertising media. Discounts are therefore not taken into account. (SDA)

You can find the entire Media Focus Advertising Market Tren Report July 2015 at here (PDF).

Whereas consumers today primarily obtain information online and then conclude the contract offline, user behavior in the future will be characterized by online purchasing and online self-servicing. Physical customer care will increasingly develop in the direction of sophisticated advice and live experience in the store. In order to be prepared for this change, Sunrise has decided, together with partners, to fundamentally revise the digital interaction with the customer and to align it with the future, according to a statement.

The new solution enables both a consistent multichannel experience for customers and the implementation of a multibrand strategy, thus taking into account key elements of the Sunrise positioning. Step by step, Sunrise.ch will be expanded with the new digital experience from the end of 2015 to a personalized website that specifically adapts to the needs of customers. With the chosen mobile-first approach, Sunrise customers are to be picked up where they are at the moment. Sunrise.ch thus becomes the customer's daily companion. In addition, complex digital processes in the back office are simplified, thus shortening the innovation cycles for new products and services.

"Sunrise will take advantage of the opportunities arising from increasing digitalization and thus further improve the customer experience. The digitization strategy will help Sunrise to be even closer to the needs of its customers while optimizing its processes," says CMO Timm Degenhardt. Sunrise customers will be able to reach their goal easily and quickly on the new online platform with clear answers that precisely meet their personal requirements.

Specifically, the project includes the following components of each partner:

Mobile First is supported by the digital agency Hinderling Volkart developed into the principle for the new Sunrise platform - for the concept, the design and the development of the apps and the online presence. Mobile First means a reduction to the essentials - in terms of content, function and design.

To obtain a 360-degree customer view, Sunrise will in future rely on the marketing cloud from Adobe. This helps Sunrise deliver a meaningful, consistent experience to customers across channels. Behind the scenes, the Adobe Experience Manager central content management system ensures personalized and relevant content that puts the customer at the center of every interaction.

The multichannel solution from Hubris enables consistent communication across all channels that customers expect today. By dovetailing all areas that are important for the business, it is also possible to streamline internal processes, which contributes, for example, to fast, user-friendly and personalized customer service and to the faster and more cost-effective introduction of new products and services.

For the implementation of the Adobe Experience Manager and Hybris as a multichannel solution, the Namics responsible. In addition, the full-service web service provider is responsible for the functional and technical specification of the platform along Sunrise's digitization strategy. To optimize the customer experience, the focus is on personalizing the entire platform, for which Namics supports Sunrise in the introduction of additional tools from the Adobe Marketing Cloud.

The idea behind this special photo promotion, which has already made stops at Zurich's main train station and at the Seenachtsfest in Kreuzlingen, is simple: the action should surprise and be fun. A pleasant additional effect: in high summer temperatures, a little cooling is provided.

The ifolor Facelift photo booth, produced especially for the tour, is a special design that produces an air blast of 350km/h shortly before the photo is released. The result: a unique souvenir in the form of a blown snapshot. The photos can be taken home free of charge and, via the code on the photo, entitle you to take part in the big facelift competition on the event microsite produced for this purpose. Facelift.ifolor.ch.

The promotion will be advertised via all Ifolor onsite channels, newsletters, the company's own social presences, regional radio spots and flyers at the respective events. The next three events: August 22 (Bern Bahnhof), September 5 (Basel Bahnhof SBB) and September 19/20 Lucerne Bahnhof.

Responsible at Ifolor: Domenic Rimathé (CMO), Dominique Baumann (Head of Marketing and Communications DACH). Responsible at The House: Grischa Rubinick (Executive Creative Director), David Roth (Creative Director Copy), Stephan Ziegler (Art Director Digital), Daniele Pucci (Art Director), Nico Podgorny (Consulting), Guy Collé (Development), Jasmin Kaltenegger (Media Producer), Photography: Jonathan Heyer, Film: Red.department, Events: Burlon Stoltmann.

As part of his new role, he will also take over as deputy publishing director. Winterberg was previously project manager at the Swiss parents' magazine. The newly created position will provide the necessary resources to manage the extensive projects and development steps over the next few years, as detailed in a press release. "I know and appreciate Tobias Winterberg as a passionate, innovative and digitally well-positioned colleague. I am extremely pleased that with him we have a proven specialist on board who has accompanied and supported the development of Schweizer Elternmagazin for many years," says Thomas Schlickenrieder, Managing Director of Stiftung Elternsein.
 

As a full-service communications agency, Trio has always integrated PR. To date, Trio has demonstrated its expertise in this area in 360-degree campaigns for General Motors, Ovomaltine, Rivella and XXSIM.

The strengthening of PR skills by the newly launched department is also the result of two new 100% PR mandates: Easyfairs, a trade fair organizer in the B2B sector, and the Swiss Paraplegic Foundation in Nottwil (Switzerland's second-largest non-profit organization with 1.8 million patrons). With this new mainstay, Trio has further expanded its range of services and hit the bull's eye.