The federal government has made adjustments to the radio/TV regions of eastern and north-eastern Switzerland. Nevertheless, the Zurich and Schaffhausen governments are still not satisfied. The new Radio and Television Act (RTVA) stipulates that private TV broadcasters should receive four percent of the fees that previously only benefited the SRG. Anyone claiming money must fulfill a performance mandate. One license is put out to tender per coverage area. The coverage areas do not correspond to individual cantons, but consist of parts of different cantons.
According to the SDA report, the revised proposals still contain some criticism. The Zurich government is rebelling against the division of its canton into two parts. The largest part is to belong to an area which, according to the federal government, will not receive any fee support anyway because the area is by far the most commercially attractive in Switzerland. The canton finds it unacceptable that Tele Züri is the only Swiss private broadcaster that is not eligible to receive fee money.
The Thurgau government does not want Arbon and Bischofszell to belong to the Eastern Switzerland area and the rest of the canton to be allocated to the North-Eastern Switzerland area, but is of the opinion that the entire canton should be allocated to both areas on an overlapping basis. The Schaffhausen government insists on its own TV coverage area instead of its canton being allocated to the Nordostschweiz area (which consists of some Zurich and most Thurgau districts). The canton of St Gallen is pleased about the changes.

To mark the 100th anniversary of the Swiss Scout Movement, two short image spots were filmed and will be shown in all major Swiss cinemas in June. A 17-year-old director, the Scouts of Maur and a number of volunteers were responsible for the project. 30 members of the crew recently filmed two 12-second commercials to celebrate the centenary of the Scout Movement. The scouts from the municipality of Maur developed the concepts themselves and then filmed the spots in Zurich's Balgrist school building and in a private house in Forch with the help of some professional filmmakers.
According to the press release, the commercials are primarily aimed at an adult audience. The commercials draw attention to the fact that young people achieve great things in scouting and make a tongue-in-cheek apology to teachers and parents for the consequences of the exhaustion that affects scouts after their activities in the demanding outdoors.
With around 45,000 members, the Swiss Scout Movement is the largest youth organization in Switzerland. It comprises 23 cantonal associations with more than 700 local sections and is affiliated to both Scout World Associations.

The Zurich-based advertising agency Rotor develops communication and design accessories for the bike store Zwei. Like the name, the overall appearance is reduced to the essentials: like the number of bicycles, so is the name. According to Monday's press release, the name "Zwei" alone sums up the company's philosophy. The "british racing green" color is intended to emphasize the sportiness and simplicity of the young company.
Miro Kondres, owner of Zwei, has been infected with the bike virus for many years. In his bike store, he not only offers two-wheelers from Bergamont, TDS, Simplon, Electra or Fixie, but also individual advice and a repair service with a mobility guarantee at all times, as customers can count on a repair service even in the high season and receive a high-quality replacement bike to bridge the time without a bike.

 Tradedoubler is starting May with a new Sales Manager. Gabriela Popblasen is now in charge of sales at the online marketing specialist Tradedoubler, which has been active in Switzerland since 2004, has a new Sales Manager in Gabriela Popblasen. Until the end of March, Popblasen was Key Account Manager in Sales at Bluewin. There she was largely responsible for the successful development and expansion of online key accounts, as Tradedouble writes in a press release.
Tradedoubler is a European provider of online marketing and performance-based marketing solutions. Tradedoubler's products and services offer companies solutions to generate online clicks, leads and sales and increase brand awareness.

 TBWA Switzerland has announced that it is selling its stake in the Geneva-based agency Rive Gauche. Rive Gauche is therefore no longer a TBWA agency with immediate effect.  
Following the departure of the former CEO at the end of January, TBWA's new management team came to the conclusion that the investment in French-speaking Switzerland no longer made strategic sense, the agency wrote in a press release on Friday. TBWA's current management team now consists of Armin Korf (Creative Director), Madeleine von Arx (Managing Director TBWA Zurich), Matthias Kiess (Managing Director TBWA Health), Daniel Brüngger (Managing Director TEQUILA) and Urs Strukov (CFO). With the new team structure, TBWA Switzerland intends to equip itself for the future and provide the management capacities for sustainable growth.

Five liters of Heineken beer in a keg that stays fresh for 30 days thanks to a special technique: That's an invitation to a solid one, writes ViznerBorel in a press release. The question arises: What kind of party is it where only five liters of beer are consumed in 30 days?  
However, the Draught Keg can be found in retail outlets, at petrol stations and in selected bars, where it is extremely successful. Heineken is now refreshing Switzerland in fresh Heineken green and is launching a Draught Keg campaign on F12, in 20Minuten and in bars.

 On May 1, Ronnie Hürlimann joined AZ Crossmedia, part of the AZ Medien Group. Under the management of Christoph Marty, he will initially focus on key account management for the planned Sunday edition of the Mittelland Zeitung.  
Before the 43-year-old qualified publishing manager joined AZ Crossmedia, he was advertising manager at Publicitas Basel, after building up the "Insider Verlag" in the going out and scene sector for the UD Medien Group in Lucerne. At AZ Crossmedia, Hürlimann will then be in charge of the Sunday edition project Plans for a new, multimedia going-out and events platform for the AZ Medien Group. Over the next three to four months, he will also take on product management tasks to support advertising sales as part of the advertising cooperation between the AZ Medien Group and Publicitas for four days a week under the direction of Moreno Cavaliere, Regional Director Publicitas Mittelland.

PostFinance is also a competent financial services provider with special offers for young adults. Zurich-based Publicis is showcasing these in a new campaign.  
The campaign focuses specifically on the benefits of the PostFinance Card, which can be used to make practical payments and withdraw cash worldwide, as well as the advantages of putting money aside with the corresponding account. To bring these products closer to the target group aged 18 to 25, the Publicis campaign shows young customers in typical situations. For example, the hitchhiker at the ATM gets his banknotes before the English gentlemen, while a young clique moves into their first apartment with all their belongings. The pedestrian crossing, PostFinance's distinguishing feature, is of course always in the picture.
 
Posters F12, F200, streetcar hangers, RailPosters and university posters were realized. The posters can now be seen throughout Switzerland, with a second wave to follow in the fall.

Car-Sharing has been around in Switzerland for 20 years, and Mobility was founded 10 years ago.  
It began in May 1987 with two cooperatives, 25 people and two cars. Today, there are almost 72,000 customers with 1,850 vehicles available at 1,000 locations throughout Switzerland. The original key boxes, lists and logbooks have been replaced by a fully automated process thanks to the Internet, mobile telephony and on-board computers. Mobility is now a national service with many national partnerships: Hertz, SBB, Migros, Avis and Swiss Post got on board with the idea. These partners and the vehicle suppliers congratulate Mobility on its anniversary with a customized mobile birthday card.

 In its fourth year, the Coordination Unit for Combating Cybercrime (Kobik) received an average of over 500 suspicious activity reports per month. In over 600 cases in 2006, suspicions were substantiated to such an extent that Kobik was able to forward the dossier for prosecution.  
According to the 2006 report published on Friday, the coordination office received 6,329 reports last year (2005: 7,345) of various criminal acts, the most common being child pornography (24.3 percent), closely followed by reports of spam (23.8 percent). Spam, the distribution of unsolicited e-mails, has been a punishable offense in Switzerland since April 1, 2007.
627 suspicious activity files were forwarded to law enforcement authorities in Switzerland and abroad. This is 168 dossiers or almost 37 percent more than in 2005, as reported by Kobik. 275 of the 627 dossiers transferred had no direct Swiss connection and were forwarded abroad via Interpol (2005: 187, +47 percent). 352 dossiers went to investigating authorities in Switzerland (2005: 293, +20 percent).
 
In order to curb the spread of child pornography via foreign websites, Kobik 2006 will provide the necessary information to those Internet Service Providers (ISPs) who are prepared to block relevant websites. Several providers have already implemented this blockade and others will follow. The blockade is aimed at commercial providers of illegal child pornography.

Since May 2, Michael Kathe as CD, Giusi Brullo and Remo Christen as consultants have joined Sulzer, Sutter.  
Michael Kathe began his career at WHS and then worked as a copywriter at Publicis, Matter & Partner and most recently as a senior copywriter at Jung von Matt. Many of his works have won national and international awards. He has been a member of the Art Directors Club Switzerland since 2004. Michael Kathe becomes a member of the Executive Board of Sulzer, Sutter. Giusi Brullo returns to Sulzer, Sutter after detours as account director at Scotti advertising agency and as project manager at Emmi Switzerland. Remo Christen is also back in the Sulzer, Sutter team after 10 years. In between, he spent time at Publicis, Wunderman and Lowe, where he worked as Account Director for Orange and trained as a communications manager.

 Wonderfully fitting for the hay fever season, OgilvyInteractive Zurich announces that the agency has become active for the world-famous eye care product Visine for the first time.  
At the heart of the campaign developed is the new Swiss website, which is advertised through elaborate and response-oriented banner and search engine measures. According to a media release from the agency, the user-friendly and intuitive Visine.ch website provides product information and exciting knowledge on topics such as the function and structure of the tear film in the human eye. Users can find the right Visine product for their individual needs using a quick and easy-to-use product finder. If interested, a free sample of Visine tired eyes sensitive can be ordered. Orders for the free sample packs have already far exceeded expectations.