The club school is raising its profile in the business sector. Weber Harbeke is responsible for the new campaign and profile. The Migros Club School is the largest adult education institute in Switzerland. In order to separate the leisure sector with its language, design and wellness courses more clearly from the career-oriented courses, the club school launched the Club School Business on May 1. It entrusted the Weber Harbeke agency, which has been working for the Migros Club School since 1996, with the promotion of the Club School Business. Together with brand strategist Ruedi Alexander Müller, the agency developed the Klubschule Business brand promise in a workshop with school directors and business development managers, the agency writes in a press release. The campaign includes a nationwide poster display, advertisements in the daily, Sunday and business press, online advertising and a new CI/CO concept.

Sulzer, Sutter plays its trump card and lets Parisienne advertise with Jass cards. The new poster campaign for Parisienne with a Jass card look has the motto Streetlife. What exactly the jacks, queens and kings behind the cards are up to will only be revealed in an issue of the free newspaper 20 Minuten. 

The prize, which was awarded for the first time, was created by the children's charity Terre des hommes and the Swiss Advertising Association. The jury was made up of representatives from advertising, the media and the children's charity, as well as two children. The symbolic prize goes to Reno and Microsoft. The prize money of CHF 20,000 will go towards a child protection project. The jury assessed over 300 commercials and advertisements. It played a role in how the individual commercials portrayed the children, whether they were able to express their opinions or whether they were instrumentalized. The Reno TV commercial "I'll keep them on" shows a boy who reacts in a childishly disrespectful way when his father gives him shoes. According to Terre des hommes, this commercial portrays the child as active and independent. The children on the jury found the commercial particularly funny and the advertising experts praised the dramatization. Microsoft received the Child Guardian for the "Himmelsstürmer" ad, which shows the dreams that children create from everyday objects in an authentic way. The depiction empathizes with the world of children.
However, the jurors often came across campaigns in which children played a cute, passive role. The children on the jury were particularly critical of campaigns that portrayed children as adults.

 Experts selected outstanding and exemplary work from 222 submissions from Switzerland, Germany and Austria. Migros Bank's brochure concept was nominated for an award in the B2C product brochure category. This is the second nomination in a week for Migros Bank: the company's new brand identity was deemed worthy of an award at the International Corporate Design Awards. Metadesign was responsible for the design. Berliner Type, the international competition for printed matter, has been held since 1970. It honors printed works that are characterized by particular originality and innovative concepts in the areas of printing, design, typography, illustration and photography.

Christoph Romer, managing director and program director of Radio Zürisee, is leaving the private station after five years of service. According to the SDA report, the new management and program directors are Tony Immer (Chairman and Editor-in-Chief), Martin Diener (Head of Presentation) and Roger Rhyner (Head of Music). The three-person team was already part of the management team before Christoph Romer's departure.
Romer is taking over a staff position at the main shareholder of Radio Zürisee, Zürisee Medien. He will be responsible for electronic media there.

Following an agency evaluation, the Jung von Matt Public Relations department has been commissioned to design several campaigns to mark the 25th anniversary of Spick magazine, and the publishing house Künzler Bachmann has chosen the creative Zurich-based agency Jung von Matt to design anniversary campaigns for its magazine Spick. According to a press release issued on Monday, the agency will accompany Switzerland's most successful children's and youth magazine through its anniversary year.
For 25 years, Spick has been entertaining children and young people with jokes, comics, craft pages, puzzles, news, book tips, competitions and articles on topics such as space, the snowboarding world championship, wild animals, children in foreign countries, puberty and pirates. Number 1 of the collector's magazine Spick was published by Tamedia in January 1982. Since 2005, Spick has been published by Künzler Bachmman Verlag St. Gallen.
Spick has been honored with various awards over the years. In addition to awards from the ADCs in Switzerland, Germany and New York, the magazine has received the "Rote Zora" youth media prize, a Paul Haupt Prize, a cultural promotion prize from the Canton of Zurich's Department of Education and one from the Office for Gender Equality (at the Federal Department of Home Affairs).
Public Relations at Jung von Matt is one of four collaborating units. The advertising agency Jung von Matt has existed in Zurich since 1993, but the PR department has only existed since 1999. Jung von Matt/Public Relations focuses on the areas of internal and external corporate communications, agenda setting and media relations, product PR, public affairs, conception of public relations campaigns, media relations and press office services, copywriting and ghostwriting.

Publicis created the campaign for the Tweakfest, which is all about the increasing blending of the real and virtual worlds. The first and only festival that combines media art, research, communication and entertainment will be held in Zurich from May 24 to 26, and the thematic focus of this year's Tweakfest is Metaverse, which refers to virtual parallel worlds such as Second Life or World of Warcraft. The campaign created by Publicis is also entirely in line with this theme. It realized three subjects that will be seen in advertisements and banners as well as on posters and flyers over the next few weeks

The regional television station Tele M1 is getting a new managing director. Daniel Gauchat succeeds Florenz Schaffner. Schaffner takes over responsibilities at the new Sunday edition of the Mittelland ZeitungThe regional television station Tele M1, which belongs to Az Medien, will have a new managing director on June 1 in the person of Daniel Gauchat. Gauchat has been responsible for the foundation, development and management of Betty TV for the past two years. He previously worked for Publimedia Webadvertising, most recently as Managing Director. He is taking over the management of the station from Florenz Schaffner. Schaffner has managed the radio and television divisions of Az Medien very successfully since August 2001, the publisher writes in a press release. Under his leadership, the media company's regional stations were able to improve their revenue and audience figures. Schaffner would like to change career direction and is therefore taking on editorial duties for the new Sunday edition of the Mittelland Zeitung. Florenz Schaffner's successor for the electronic media division is still open. Publisher Peter Wanner and Roland Baumgartner, Managing Director of Radio Argovia, are managing this area of Az Medien on an interim basis.

 In a qualitative survey of business journalists from Europe and America, Farner PR and the Global Financial Communication Network collected responses on corporate communications. The companies received the best marks from journalists in the UK. They were followed by Portugal and Switzerland. Companies in Spain, Germany and, above all, the Netherlands fared the worst in the opinion of business journalists. The survey revealed that journalists rated listed companies better than unlisted companies. In all countries, journalists' wishes for companies are roughly the same: they expect better quality relationships with companies and not simply more information. They want more informal discussions, more direct access to top management and greater openness.
93 business journalists from ten countries who write for leading business media were surveyed by the Global Financial Communication Network. The network connects leading PR agencies from five continents that offer professional services in the field of financial and corporate communications. Farner PR is the exclusive Swiss member of the network.
 

France now has a president who refers to his country's underprivileged youth as riff-raff. Indeed, Sarko must fear for his safety in poorer suburbs because of these words, but not only he, but media worldwide are responsible for this.In 2005, Sarkozy probably didn't think twice when he called some of the French youth "racaille" on camera. It is clear that it was not very clever, but what the media made of this statement was even more stupid. Firstly, "racaille" is a common expression in France and secondly, the word was put into Sarkozy's mouth, so to speak.
During a visit to the Parisian suburb of Argenteuil, Sarkozy held several discussions with the population to find out their opinions on how to improve the conditions in which they lived. During the course of the day, the then Minister of the Interior was asked by an old lady when he would rid the people there of the riff-raff. Sarkozy replied with what the media around the world would interpret as a complete exaggeration: "You want us to rid you of this riff-raff? Then we will rid you of it!"
Racaille. The term caused an uproar in the media all over the world. Why? Firstly, the French television channel France 2 deliberately chose this inglorious sequence and deliberately refrained from broadcasting more significant moments in which Sarkozy showed himself from a better side. The outrage was provoked and largely fabricated by the media. Secondly, the translation "scum" in English or "Gesindel" in German is absolutely correct in theory but the meaning given to these words in practice is quite different from "racaille". In fact, the French term is used in a similar way to "crook" or "filou", but it sounds much more casual.
Through their partisanship, the very media that did not want Sarkozy as president may have brought him to the Elysée. Because the politically incorrect fascist quickly became the avenger of the bourgeoisie, partly thanks to this incident...

 For over 60 years, Migros Club School has been offering training and further education for career and leisure. From the beginning of May, it will be running its professional training courses under the Club School Business brand. For this reason, the club school commissioned the Zurich-based full-service agency Planetactive with a soft relaunch of the website. Klubschule.ch now presents all professionally relevant offers in a separate area with specific color coding. The aim is to achieve a clear differentiation from the Migros Club School umbrella brand and the language and leisure offerings. Customers should immediately perceive the Club School Business as an independent brand, the agency writes in a press release. Planetactive has launched an online campaign for the launch of the brand. Rich media advertising media will be used to increase user involvement through additional interaction options. The campaign with the claim "Sharpen your profile" has been running since May 7 on major portals such as Bluewin and Gmx and various online editions of daily and business newspapers. Planetactive is responsible for the design and production of the online advertising material as well as for media planning and campaign tracking.

In the last financial year, Südostschweiz reported a stagnating turnover of 124 million francs. The publishing house achieved an operating profit of 4.8 million francs, a decrease of 3.5 million compared to the previous year, as the news agency SDA writes in a press release. For the Chur publisher Hanspeter Lebrument, this is due to the launch of the Sunday edition of Südostschweiz. The relocation of newspaper printing from Chur to Haag also had an impact on profits. Südostschweiz Partner in Haag has been responsible for newspaper printing since spring 2006. This company is not included in the annual financial statements of Südostschweiz. The advertising revenues of Südostschweiz Presse increased by CHF 1.7 million, while those of Südostschweiz Publicitas rose by CHF 1.8 million or 8.7 percent. Income from subscriptions increased by 3.5 percent. Overall, all companies in the Group were able to increase their sales. The customer printing business recorded growth of 14 percent. The internet and IT company Südostschweiz Newmedia increased its turnover by 6.4 percent and Südostschweiz Press Distribution by 8.5 percent.