Next Monday, the Papertour will make its first stop. The colorful Antalis train will open its doors at 10 a.m. on platform 15 of Basel SBB station.  
A day later, the paper tour is expected in Lucerne, and in the following week the train arrives in Rorschach, Zurich, Bern, Vevey and Nyon. The three-car train composition consists of an ecology carriage, in which an extensive program of presentations on the topics of environmental protection and paper production is offered. In the exhibition wagon, you can get an idea of Antalis' extensive product range. And in the lounge wagon, guests will be catered for. Almost 1000 professionals from the communications and production industry have already registered for a visit to the Papertour. In Zurich, where an after-work party will take place after the day's program from 6 p.m. on platform Q4 (main station near Sihlpost), there are already 250 guests alone. So if you still want to register, you should hurry and visit the website www.papertour.ch. Incidentally, as a Papertour media partner, Werbewoche is happy to offer all visitors a glass of Prosecco at the Cüplibar.

…all over. Just in time for the swimming season, Face presents the perfect sunny advertising idea. The Sunlounger is a patented lounge chair concept: Messages can be printed in full color across the entire surface of these designer lounge chairs.  
According to Face, promotions and activities can also be prominently featured on the storage lockers. Integrated solutions involving product samples and promotional stickers in changing rooms and showers are also possible. Sunlounger thus offers high-quality advertising opportunities at swimming pools, river baths, and beach resorts. The 53 Sunlounger locations can now be booked through Face.

 At 19.5 million Swiss francs, AZ Medien AG significantly increased its 2006 operating result (before financial income) by 35 percent compared to the previous year. The operating cash flow amounted to CHF 32 million and corresponds to 18 percent of the consolidated operating income of CHF 178.1 million, according to an AZ Medien press release.  
The operating result of CHF 19.5 million is attributable to the successful development of all business divisions. While the newspapers only partially met expectations, according to AZ Medien, all other business areas were very successful. In particular, magazine publishing, AT Buchverlag, Radio Argovia and printing and distribution contributed to the record result.
 
At CHF 97.5 million, the largest share (55%) of operating income came from the Newspapers division. Compared to the previous year (CHF 100.4 million), operating income was two percent lower. The Aargauer Zeitung and the Limmattaler Tagblatt were able to maintain their circulation and stabilize their readership figures.
 
According to AZ Medien, the first year of cooperation with Publicitas as advertising marketer has developed satisfactorily: The volume of advertisements on the national market has developed well, as has the job market. However, the volume of advertisements from the local markets remained below expectations. The weekly newspapers Aargauer Woche and LIZ Limmat Zeitung have not yet achieved their targets in the advertising market.
 
The magazines combined in AZ Fachverlage AG (Kochen, Natürlich, Fit for Life, Technica, Bâtitech, Elektrotechnik, Mega Link, HK-Gebäudetechnik), AT Buchverlag and Meissner Bücher contributed to the pleasing development of the operating result with an increase in operating income of CHF 3 million to CHF 43.2 million. Meissner Bücher AG was sold to the Thalia Group in spring 2007 with retroactive effect from January 1.
 
The electronic media (Radio Argovia, Tele M1, Tele Tell) made a substantial contribution to the Group result and the losses of the regional television stations were further reduced. Radio Argovia even achieved a top result.
 
For 2007, the AZ Medien Group expects that a recovery in the labor market will lead to further growth in job advertisements, with a slight increase in commercial advertising. In addition, the cross-media business should continue to develop and the AZ Medien Group intends to expand its position in this market segment. Key investments in the current financial year are the development and publication of the MZ Sunday edition from September.

 McCann Erickson and Universal McCann have won the competition presentation for the overall appearance of Swiss Wine Promotion. The new organization Swiss Wine Promotion, which is responsible for the marketing of Swiss wine in Switzerland and abroad, is backed by the six Swiss wine regions of Valais, Vaud, Geneva, the Dreiseen region, German-speaking Switzerland and Ticino and the Association of Wine Exporters. According to the agency, McCann Erickson has already demonstrated its expertise in Swiss wine in the past.

 The battle between Frank A. Meyer and Christoph Mörgeli, who accused Meyer of using "Nazi vocabulary" in his column, has been settled. According to Ringier, Meyer has waived his claim for personal protection against Mörgeli after the National Council's Legal Affairs Committee decided not to waive the National Council's parliamentary immunity.  
Frank A. Meyer comments as follows: "I note that Parliament is creating a dichotomy among journalists: namely those who can publish anything with impunity and professional journalists who remain subject to the law. This inequality is neither democratic nor justifiable under the rule of law."

 The corporate publishing agency Denon has further expanded its expertise with the arrival of Daniel Steim. The CP professional took up his position at Denon Publizistik on May 1 and, as a member of the management board, is primarily responsible for the development of new business areas and quality management.  
After studying law, Steim worked for several years as a print and radio journalist and PR consultant before specializing in corporate publishing. In recent years, he has been a member of the management board of the CP agency Medianovis.
 
Denon Publizistik is part of the Denon Corporate Publishing group of companies in Rapperswil. The agency specializes in the conception and production of customer and employee publications, image brochures and annual reports and offers both complete solutions and selective services in this area.

The Bern-based advertising agency Amrein-Pieren is promoting Laurastar ironing systems throughout Europe. The main message of the campaign: Laurastar makes it easy to get 50% more free time. What's more, the ironing systems are said to be so easy to use that even men with two left hands can get the perfect crease.  
According to the agency, the promotion with attractive competition prizes was communicated to potential customers and their loved ones by means of posters, advertisements and mailings.

 At the 32nd general meeting of the Art Directors Club Switzerland on May 8, a positive assessment was made: The new course adopted by the ADC in 2006 has taken hold faster than expected. According to the ADC press release, the initiative for market-effective creativity has received broad support from companies and the media, both in terms of content and financially.  
The 18 sponsors, including the general sponsor PubliGroupe and the multi-sponsor Publisuisse, as well as 18 renowned companies as supporting members, have played a major role in the ADC's new relevance. In addition, there are the new 26 collegiate members who formed special juries in Creative Strategy, Media, Campaigning and Production.
 
The high-end activity within the new public initiatives for better advertising is the "Backstage of Benchmark" series of events for managers. In addition to its traditional activities, the ADC realized a total of 15 new projects in 06/07. These included the Publisuisse ADC Prediction, the Publicitas Press Prize and the Cinecom Agency of the Year Award.
 
The reform concept of the ADC/BSW Creative School and the plans for an ADC Young Creatives Award, which will be announced for the first time this fall, were also met with applause.
 
All proper resolutions were passed unanimously, including - following the resignation of Frank Bodin and Daniel Matter - the re-election of the Board of Directors and the election of Daniel Krieg to this body.

 Andy Wittausch will join the Wigra Group in August 2007. As the company announces, the qualified marketing planner and sales manager will join the Group as Managing Director of Maurer und Salzmann AG in Winterthur and Head of Sales for the "Transport Advertising/Rail Tools" unit for Winterthur and the region.  
Wittausch previously spent ten years at Publicitas, most recently as Managing Director of the Winterthur Stadtanzeiger.

 McDonald's Switzerland is expanding its involvement as the main sponsor of the "Switzerland on wheels" mobility project. From May to October, anyone who likes to exercise can borrow bicycles, electric bikes, scooters and skateboards free of charge in Zurich, Bern, Thun, Lausanne and now also in Renens. Unemployed people and asylum seekers look after the rental stations and thus have something to do.  
According to a statement from McDonald's Suisse, a balanced lifestyle requires a healthy diet as well as sufficient exercise. McDonald's wants to take responsibility and motivate people to do more sport and exercise in their everyday lives.
 
Are the days when McDonald's stood for unhealthy eating over? It seems that image cultivation has not quite caught on. There is an article on Presseportal.ch in which the American crime novelist Donna Leon talks about the importance of food. The headline begins with a quote: "I have never, I swear, been to a McDonald's."

 Since the end of March, you can also explore Zurich's Old Town by ear. The Zurich Old Town Audio Tour is available in German and English and promises pure individualism: no booking - can be used at any time and breaks as required. In this way, the city of Zwingli is also adapting to the needs of modern people.  
The audio guides are a first for the city of Zurich, according to The Private Guide Company. Until now, there have been no audio guides in Switzerland's largest city.
 
My Private Guide is also available to buy: In a handy, compact DVD box suitable for traveling, consisting of audio CDs including MP3 files, a pocket-sized tour plan, a Tips & Tricks supplement and a handbook. Equipped in this way, nothing stands in the way of an individual exploration of the city on the Limmat.

Partner mediation sites are booming. Euro RSCG uses these target group-relevant platforms as part of the "Love Life Stop Aids" campaign of the Federal Office of Public Health (FOPH).  
For example, if a female user logs into a flirt chat, a man sitting on the toilet suddenly appears on the interface. However, the inappropriate disturbance is immediately resolved: to ensure that the past does not interfere with the new relationship, you should check your risk profile with regard to HIV. One click takes you straight to the specially developed website check-your-love-life.ch. A theme has also been developed for both heterosexual and gay men. These are all taken from the print campaign already visible in advertisements and on billboards, according to Euro RSCG Zurich.
 
However, the agency is not only taking virtual action against the deadly disease. To make the use of condoms more pleasurable, the creative minds at Euro RSCG Zurich have come up with something special. Highly erotic excerpts from relevant novels were printed on the packaging. With the discreet hint that the arousal is maintained even when the condom is put on.