In a press release, Hardy Lussy, Managing Director of Sevenone Media Switzerland, explained that in Ole Rauch he has chosen a creative and dynamic deputy who will be in charge of all Swiss marketing activities in the B2B and B2C markets. This makes him the central contact person for all of the company's operational activities. Rauch has been working at Sevenone Media for five years, initially building up the Integrated Brand Solutions division as Product Manager before taking over the B2C Marketing division in 2005. Since October 2006, Rauch has been in charge of all marketing activities in Switzerland. 

 Sonntagsblick has had a third section for around ten years. Two years ago, Ringier decided to turn the third section into a magazine. However, the magazine Sie + Er was unable to establish itself on the advertising market, which is why the new editor-in-chief Marc Walder pushed for a relaunch. Walder had the magazine completely redesigned. Now a new name, a new concept and the new graphic appearance should bring back the success that was lost with Sie + Er. The Sonntagsblick magazine should be closer to the reader and thus offer the advertising market an interesting environment. As Walder announced in an interview with the Swiss journalist, the new magazine will consist of three parts. The first part contains a lot of modern lifestyle. In the middle of the magazine there will be space for reports, portraits, interviews and portfolios. The last section is dedicated to culture, food and travel. No editorial changes have been announced for the third edition of Sonntagsblick.

 Oliver Krähenbühl has taken over the management of Océ's Digital Document Systems division. This division comprises all activities in the areas of office printing and copying, production printing and high-performance printing as well as Océ business services and document process outsourcing. Oliver Krähenbühl has been responsible for the finance and administration area of Océ as CFO since 2003. Previously, he held senior financial positions at leading companies in the IT and telecommunications industry in Switzerland and abroad, Océ writes in a press release. Océ offers a complete range of products and solutions for the entire print and document management environment.

Honda is recognized by the Cannes Advertising Festival for its creative and innovative campaigns. The jury presents the award to Kein Keir, Senior Vice President of Honda Motor Europe. In recent years, Honda Motor Europe has consistently won various awards at the prestigious Cannes Advertising Festival. Festival CEO Phil Thomas said in a statement that Cannes is all about creative work and that it was an honor to present the Advertiser of the Year Award to Honda for its original and imaginative advertising. Ken Keir will receive the award in Cannes during the Film, Titanium an Integrated Lions ceremony on June 23.

 Paper wholesaler Antalis brings people interested in paper and its ecological production onto the tracks. On a journey in a short train consisting of three railroad carriages, which stops in various Swiss cities and offers presentations that start with sustainable forestry, cover topics such as paper production and climate-free printing or Switzerland as a paper production location, shed light on the jungle surrounding the terms FSC and PEFC, but also take apart buzzwords such as waste paper and recycled paper, guests can learn a variety of things about ecology in the form of specialist presentations.  
In addition to ecology, creativity must not be neglected. The second carriage is dedicated exclusively to the use of creative paper in print communication. Finally, the bridge between ecology and creativity is bridged by the middle SBB carriage, where the best catering is provided. Finally, at the Cüplibar, Advertising Week offers all visitors what the name promises: a meeting place for chatting and toasting.
 
By the way: you don't need an SBB ticket for this creative, culinary and ecological journey through the world of paper. All you need to do is register at Papertour.ch. There you can also find out where and when the Antalis Papertour 2007 will be stopping off.

 From June, Valora Medien will be supplying newspapers and magazines to around 450 post offices in German-speaking Switzerland and Ticino. The range of newspapers and magazines on offer will be individually tailored to the needs of postal customers, Valora Medien writes in a press release. This includes the most important national and some regional daily newspapers as well as popular titles from the general and business press. Sunday newspapers as well as free newspapers and advertisements are excluded. 

 Capital Communication is strengthening its team in Zurich with three new employees. Harald Schwab, Fortunat Balastèr and Michelle Cueni have joined the financial communications service provider. Capital Communication has strengthened its team in Zurich with three new employees due to a sustained positive order trend: Harald Schwab is joining the new Listings division, where he will be able to put his experience in corporate finance to optimal use, as the company writes in a press release. Fortunat Balastèr will support the PR/IR division and will be responsible for various client mandates in this function. Balastèr was self-employed for several years and holds a degree in corporate communications from the University of Lugano. Michelle Cueni will support Capital Communication as Back Office Manager in administrative and organizational tasks.

 Scientists at the University of Washington have concluded in a new study that 90 percent of children under the age of two and 40 percent of infants under the age of three months regularly watch television, DVDs or videos. In an interview with Pressetext, the head of the International Central Institute for Youth and Educational Television said that proper television viewing at a young age can have more than just negative effects on development. There are studies that show that Sesame Street brings benefits for school performance later on. The perception of television already begins in the prenatal phase. For example, a baby can remember the melody of the soap that its mother regularly watched during pregnancy. However, other studies also come to the conclusion that too much TV consumption at a young age can lead to learning difficulties and concentration problems. Nevertheless, the latest study may have an impact on the television industry, because it looks like babies watch a lot of television. And those who watch a lot of television are of course an interesting customer segment that should not be underestimated despite their young age. After all, even babies can cry in the supermarket if they don't get the product they love from the TV commercials. 

 Spillmann Felser Leo Burnet wins silver at the New York Festival with the story of 85-year-old would-be mountaineer Mary Woodbridge. The campaign for the Swiss mountain sports outfitter was recognized in the Best Viral Advertising category. There was also a finalist certificate for the agency and its campaign for Mammut in the Recreation/Sporting Goods category.

 The Canadian media group Thomson has made a takeover offer to the news agency Reuters. Both companies are in takeover talks, Reuters announced. The new group is to be called Thomson-Reuters. However, the core business with financial data and news for investors and the media will continue to operate under the Reuters brand name. Reuters, based in London, is one of the largest news agencies in the world. The merger would create the world's largest financial information service provider - and replace its US competitor Bloomberg as market leader. 

 Maxomedia created the Pangottardo promotion on behalf of the Mobilbonus platform. To mark the 125th anniversary of the Gotthard Railway, Mobilbonus is giving away a trip on a world first, the Pangottardo carriage. The prize draw works via a tell-a-friend mechanism, writes Maxomedia in a press release. Each participant can invite up to 25 people for an exclusive trip on the new car. The more friends and acquaintances are entered, the greater the chance of winning. Maxomedia is responsible for the overall appearance of the Pangottardo promotion, from the photo shoot to the interactive invitation form. 

Hydroplant is the leading company for hydroponic plants in Switzerland. Walder, Werber won the pitch for a new communication presence. The work has now been completed and Hydroplant now has a new CI including claim, stationery and lettering, as Walder, Werber writes in a press release. The new communication presence includes advertisements in special interest titles, image and product brochures, customer magazines, mailings and the complete redesign of the website.