After the summer vacations, Röbi Koller will host a new quiz show called "Zart oder Bart?" every second Monday. The quiz is based on the eternal battle between women and men, according to a report by the news agency SDA. The quiz is an in-house development of Swiss television. Original question rounds, witty discussions and two celebrities are intended to provide entertainment and fun.

 The Federal Communications Commission (Comcom) would like to award a nationwide license for mobile TV in the autumn. Applicants have until July 27 to submit their documents. Bakom will then evaluate the applications received for the attention of Comcom, according to a press release. Comcom will then award the license in the autumn. The license is granted for a period of 10 years and obliges the licensee to provide 30 percent of the Swiss population with mobile TV by the end of May 2008 and at least half by the end of 2012. Bakom will determine the provider by means of a criteria-based competition. The best applicant will receive the license. In addition to the funding requirements and compliance with legal requirements, OFCOM has five selection criteria: Coverage and rollout, concept and implementation, business and service plan, contribution to media diversity as well as coherence and credibility of the application. If there is a great deal of interest in the frequencies put out to tender, there is the possibility of tendering another coverage for mobile TV at a later date which is not yet freely available. However, this would have to be coordinated in advance with neighboring countries

  Effective immediately, Kevin Schnell joins the team at Media Focus as Marketing Manager. In this role, he is responsible for the product range as well as the further product expansion of the company in the area of advertising data and advertising creations in Switzerland. Schnell was most recently employed in project work as an HR consultant at Optimedia in Zurich. Prior to that, he spent more than four years as assistant to the CEO at the media agency OMD and also gained experience in media planning at various media agencies in Zurich, according to a statement from Media Focus.

 A new study from Metadesign in collaboration with Different takes an empirical look at the five senses and their brand perception. The study clarifies the extent to which brand values can be perceived differently via each sense. According to a press release from Metadesign, the study proves that appealing to consumers on several sensory levels contributes to a higher quality of experience and intensity of perception and thus to greater brand loyalty. The study tested ten values such as power, joie de vivre and excitement using a combined design of quantitative and qualitative methods. The investigators determined visual and acoustic perceptions using a quantitative online survey. In face-to-face interviews, they determined the characteristics of taste. The olfactory and tactile stimuli were assigned to archetypal value dimensions in several workshops with brand management and staging experts. Arne Brekenfeld, member of the management board, comments that the study has succeeded in taking multisensory brand management out of the "tasteless" discussion. The study shows which images, sounds, smells, tastes and materials can be used to convey which brand value in our culture. The more senses are consistently addressed, the more the consumer is immersed in the brand's world of experience. The quality and not the quantity of possible presentations is the decisive competitive advantage.
The branding experts have also developed a new management tool. With the 5-Sense Branding Box, they want to make multisensory brand staging practically applicable. In this box, each specific brand value of a brand is translated into concrete images, sounds, smells, tastes and materials.
The study "5-Sense-Branding - Multisensory Brand Management" is available as a PDF at
or to order.

 Maxomedia won the "Grand Prix Romand de la Création" in the Web category against 26 competitors. The cross-media agency won the category for its Voie7.ch/1991 project. The combination of video, animation and application convinced the jury, the agency wrote in a press release. The Grand Prix Romand de la Création honors the best communication in French-speaking Switzerland.

 As the first new poster format in 20 years, the F24 is setting new standards in Swiss outdoor advertising. As APG writes in a press release, with seven square meters of advertising space, the F24 guarantees maximum attention and the best prospects of success for discerning advertising customers. The pilot site with two F24s on the corner of Tunnelstrasse and Siehlhölzlistrasse in Zurich will go into operation on June 11. From September, the format will then be placed exclusively at highly frequented locations. APG would like to market up to 2,000 F24 posters in Switzerland over the next two or three years. The brochure on the new poster format can be obtained from APG

The "Voice of the Pope" - also known profanely as Radio Vatican - was acquitted of the charge of damaging health. At first instance, two managers of the radio station had been sentenced to ten days in prison for allegedly using dangerous transmitters in Santa Maria di Galeria. An appeals court in Rome has now overturned this decision. Radio Vatican had been accused of using transmitters that exceeded the permissible radiation limits. Local residents had reported an increase in leukemia cases and took the broadcaster to court. Radio Vatican then reduced the broadcasting times and the capacity of the transmitters on its own initiative.
Of course, no one is asking Radio Vatican to be more papal than the Pope himself. However, it is reassuring that the station is now radiating the good news of God to its listeners again and not because of electrosmog.

The differences between the research company Media Focus and the Swiss Advertisers Association (SWA) appear to be calming down. In a press release issued on Tuesday, Media Focus writes that the "constructive criticism" expressed by the SWA regarding the methodology and scope of the TV advertising data processed has been "openly accepted". The association had criticized in May that the research company was selling on the data supplied free of charge by the TV stations at a high price. A study by Media Audit had also found that the data was too inaccurate (see ). The two sides are now in contact: In an initial meeting, they have agreed to work together in the interests of the client and to resolve the discrepancies as quickly as possible, according to a press release.
The SWA is pleased that Media Focus is taking the criticism from clients very seriously and is also interested in making improvements. It has therefore been agreed that a new board will be set up with significant involvement and influence from the SWA to analyze and evaluate the conventions and guidelines for all advertising data in Switzerland and steer them in the interests of advertising clients. Media Focus intends to announce the exact nature of the measures shortly.

 3+ was able to increase its market share by 13 percent compared to the previous month and now has a share of 3.6 percent. With 26 programs, the station even achieved a market share of over five percent, the station writes in a press release. The best day was Wednesday with an average of 5.3 percent in prime time among 15 to 49-year-olds. This makes the channel the fourth-largest broadcaster on Wednesdays behind SF1, SF2 and RTL. After it was unclear for a long time whether the in-house production Supernanny would be produced or not, the show will now start on June 11. One month later, 3+ will start the summer with two further in-house productions, a knowledge program and a car magazine.

 Publicitas offers two media planning tools. The brochure "Most important financial and economic publications of the world" is aimed at international print media planners. It contains information on the opinion-forming, mainly national newspapers and magazines for business and politics. The information it contains enables rough planning of transnational campaigns. The second media planning tool "Newspapers in Switzerland's neighboring countries" is suitable for print media planning in Switzerland's border regions. The brochure contains information on the most important regional newspapers with circulation in the regions bordering Switzerland. The information enables the rough planning of a campaign in neighboring countries. The brochures can be obtained from Publicitas.

 Bruno Oetterli, founder and long-standing managing director of the radio and television marketing company Radiotele, is stepping down. The management of Radiotele will be taken over ad interim by Christian Gartmann, who intends to appoint a successor quickly. Oetterli founded Radiotele in 1976 and has managed it ever since. Under his leadership, Radiotele has developed over the years into the leading marketing company for private radio and regional television. The company has 20 employees and manages around 50 radio and 17 television stations, as the company writes in a press release. Publigroupe took over Radiotele in the summer of 2006. Bruno Oetterli had been planning his resignation for some time with those responsible at Publigroupe. In consultation with Gartmann, he has now decided to hand over the management of the company to him, says the departing CEO in a press release.

The Zurich agency Advico Young & Rubicam has won several awards at the NY Festivals. Five medals were awarded from the eight shortlist places.
The campaign for the Swiss Multiple Sclerosis Society was worth two awards to the jury. The agency was awarded gold for the posters and silver for the advertisements. The advertisements and posters for Head were also awarded gold and silver, after the advertising agency had already been shortlisted for the One Show Awards. The fifth medal (silver) went to the House of Nails tote bag in the Design category.