The advertising marketer Goldbach Media plans to go public on June 15, 2007. From June 4 to 13, it is offering up to 2,373,170 shares with a nominal value of CHF 1.25 each for sale, according to a communiqué issued on Monday. This corresponds to just under 40 percent of all shares. The price range is CHF 37 to 44 per share. The IPO was approved at Goldbach's Annual General Meeting in May (see ), and following completion of the offer, the share capital of Goldbach Media AG will amount to up to CHF 7,498,087.50, divided into 5,998,470 registered shares. The existing core shareholders and the company's management will retain a significant stake. The definitive price of the shares and the definitive placement volume are expected to be published on June 14, 2007. Trading in the main segment of the SWX Swiss Exchange is scheduled to commence on June 15, 2007.
Goldbach Media intends to secure its independence with the IPO: "We want to develop our business model independently," said CEO Klaus Kappeler at the media conference on Monday. The advertising marketer expects the capital increase to generate an equity inflow of CHF 50.5 to 60 million, according to the press release. The company intends to use the additional funds to further consolidate its position as a one-stop store for all private electronic, interactive and mobile media in the online and offline segment in Switzerland, achieve above-average growth and expand its existing market position in Austria and Germany. Goldbach Media also intends to develop selected Eastern European markets. The new equity capital can be used to finance acquisitions or investments. In addition, the range of Internet marketing services is to be broadened and new cross-media service models designed.

Maggi's liquid classic is already an integral part of most Swiss households. That's why Publicis has opted for simple advertising with its new posters.
The best soups are eaten from an old pot. Following this motto, the creative minds at Publicis designed posters that couldn't be simpler or more free of innovation. Maggi liquid seasoning has been so successful since its creation in 1886 that, with or without advertising, it would be hard to imagine Swiss chuchichäschtli without it. So, according to a press release issued on Monday, the Zurich agency opted for a striking poster that showcases the bottle alone.
According to Publicis, the public is ordering the nostalgic poster like crazy.

At the MTV Awards on Sunday, Paris Hilton claimed that she wanted to be an example for other young people. A few hours later, she was behind bars. To avoid the paparazzi, Paris Hilton checked into prison early and thus opened the hunting season for the media on the rare breed of prison princesses. Photographers have been loitering outside the prison for almost a week. Ever since it was announced that the party girl was going to jail, paprazzi agencies have been hatching plans to get a snapshot of her behind bars. Strict security measures have been put in place at the prison, including preventing cameras from being smuggled in, but the paparazzi are almost storming the building to catch a glimpse of the hotel heiress, as a picture of her could be worth 500,000 dollars.
The rich blonde gets her own room, she is allowed to watch TV and make phone calls, has her own room and will probably have to serve almost 20 days in prison instead of the prescribed 45. She should be treated like any other inmate in prison and learn her lesson. In this case, does that mean Tinkerbell wasn't allowed to go?

Newspapers worldwide increased their circulation and advertising volume last year. They now reach a total circulation of half a billion copies. On average, 1.4 billion people pick up a daily newspaper every day. This is the result of a study by the World Association of Newspapers (WAN), which was presented on Monday. The study covers 232 countries. In these countries, the circulation of the 11,207 newspaper titles sold increased by 2.3 percent. If free daily newspapers are included, which account for 31.9 percent of circulation in Europe alone, the global circulation growth rate was as high as 4.61 percent. Unfortunately, Switzerland and Germany did not benefit from this trend: in 2006, circulation fell by 2.54 percent in Switzerland and by 2.1 percent in our northern neighbor. In Austria, on the other hand, circulation rose by 9.43 percent.
The global growth is reflected in advertising revenues, which increased by 3.77% year-on-year. This gives daily newspapers a market share of 29.6 percent.
Bulgaria recorded outstanding growth rates in the number of advertisements in 2006, increasing by a striking 71.9%. Other winners included Luxembourg (43%), Slovenia (20.96%), Belgium (19%) and Estonia (15.5%).

The Bern-based agency Contexta is launching an integrated campaign to publicize Swisscom Directories' online offering. Ads and commercials were developed for the online platform to draw attention to the virtual equivalent of the telephone directory. Contexta brings Swisscom's message to the public, namely that www.directories.ch is more than just an address directory. According to the press release, everything is possible, from map searches and route planners to Internet address searches.
The campaign, which can be seen on television and in the free newspaper 20 Minuten until the end of 2007, is accompanied by a competition in which prizes worth a total of CHF 100,000 can be won. A competition question is consistently posed in every advertisement and TV spot, which must be answered by researching on directories.ch.

The Zurich agency Walker can celebrate successes on both sides of the pond: at the New York Festivals, the "smallest advertising agency in the world" won gold, silver and bronze for its work for Fleurop. The gold medal for the best TV commercial series of the year went to the series "Hunt for Words" featuring men helplessly searching for words who would probably be better off giving flowers. The movie spot "Wedding Day", directed by Anthony Minghella, won two awards: There was a Silver World Medal for the spot, alongside Brit Anna Massey receiving Bronze for her acting performance.Walker is also reaping domestic laurels, however: The agency picked up three of the eight Grand Prix at the Grand Prix Romand de la Création advertising prize in French-speaking Switzerland, which was awarded on May 31.

Win a dinner at Jamie Oliver's restaurant in London, dust off the celebrity chef's recipes or order his shows on DVD: You can now do all of this on the new Swiss website of England's most famous gourmet.
British celebrity chef Jamie Oliver has recently established a presence in Switzerland with www.jamieoliver.ch. Exclusive partner MGM Group Corporation commissioned the creative minds at Future Connection to design the website. According to a press release issued on Monday, in addition to information and recipes, the website also presents Jamie Oliver products, which can be ordered at the click of a mouse in the Coop webshop. In the newly launched "Jamie's Quiz of the Month", you can even win a weekend in London including dinner at the "Naked Chef's" restaurant.

Reto Burkhalter has headed Publisuisse's communications department since March 2007. The graduate marketing manager is to consolidate Publisuisse's position in the electronic media sector.
In his new role as Head of Communications at Publisuisse, Reto Burkhalter is responsible for planning, implementing and controlling all communications activities. The 38-year-old previously worked at BKW FMB Energy as Head of Marketing Communications and Head of Product Management Private Customers, respectively, and at Alimarca as Key Account Manager for Kellog's. According to a press release issued on Monday, the graduate marketing manager brings with him the best prerequisites to further strengthen Publisuisse's multimedia position due to his education and previous activities.

Sulzer, Sutter has recently taken on two car brands: Maserati has commissioned the Zurich-based creative agency with brand communication for Switzerland. The agency already had a mandate from Fiat.  
Maserati has big plans for the Swiss market, according to a press release. The Maserati Quattroporte model, which has won the Auto Illustrierte readers' poll in the luxury class three times in a row, is now also available in an automatic version. The car company hopes to achieve a massive increase in 2007. Sulzer, Sutter wants to make a contribution to achieving the ambitious target with effective communication.

Corbis is once again sponsoring the Young Director Award at this year's Cannes Lions Festival. The Young Director Award will be presented in Cannes on June 20. Every year, hundreds of young directors from all over the world submit their commercials to the Cannes Lions Festival in various categories such as Broadcast or Viral Film. Organized by CFP-E (Commercial Film Producers of Europe) and Shots magazine, the Young Director Award is once again sponsored by Corbis this year, according to a press release issued on Monday.
Corbis offers companies from the advertising, marketing and media sectors comprehensive photo and film archives, know-how in the areas of rights clearance and media management solutions and a team of contract photographers.

Christian Haberbeck will take over the operational management of the Huber Group in mid-June. The 36-year-old successor to Urs Lüdi has already held management positions at the German printing company Haberbeck, the Slovakian magazine publisher Euroskop Ringier and Ringier Romania. Urs Lüdi, Huber's previous Managing Director, has been with the company for 29 years, 20 of them in his current role. According to a press release issued on Monday, the 59-year-old made a significant contribution to the further development of the company.
Active in the printing and publishing divisions, the Huber Group was acquired by Tamedia in the fall of 2005. The subsidiary Thurgauer Medien publishes the Thurgauer Zeitung, which has been published in the newspaper network Nordostschweiz with the Winterthurer Landbote since April 2007. The magazine publisher Huber, the book publisher Huber and the Internet service provider Backslash are also part of the Huber Group.

Under the claim "Bio Bud. Bring back the taste", Bio Suisse, in collaboration with the advertising agency Spillmann/Felser/Leo Burnett, chooses a "Hero of Nature" every month. The aim is to highlight why Bud products have more flavor than other foods. Every month until the end of the year, Bio Suisse will feature a different Bud product in long-copy advertisements telling the story of what it was like to grow up on a Bud farm. The titles alone, such as "A slime monster wanted to devour me", show that life on a Bud farm is not always easy. The youngsters are attacked by snails, pecked apart by birds and have to do without a few things. However, according to the press release, it is precisely these experiences that give the Bud products their character. Because they have to go through so much to become so tasty, the Bud products' autobiographies are entitled: Heroes of Nature. An important aspect of the campaign is seasonality: a different hero is chosen each month, namely a Swiss Bud product that is currently ripe.
As an accompanying measure, a Bud caravan is traveling through Switzerland. In various Swiss cities, it introduces passers-by to the current hero of nature. At the same time, a seasonal calendar is distributed to passers-by, in which all the hero stories can be read. The hero campaign will also be on display at Bud farms with various advertising materials.