The NZZ am Sonntag is introducing a number of new features this coming weekend to make the newspaper more attractive to readers. In addition to changes to the paper's structure, the supplement "Bücher am Sonntag" will be published for the first time. According to the press release, NZZ am Sonntag will appear with a "lighter and more elegant basic font" as well as new additional elements designed to optimize reader guidance. The investment section in the business section has been completely redesigned. Also new is a page on "People and Medicine". The TV program is to be upgraded and the weather page improved. This will be supplemented with current traffic jam forecasts for motorists. As part of the expansion of the service elements, the cultural tips will also be expanded.
The "Bücher am Sonntag" (Books on Sunday) will be published for the first time this Sunday. This publication in tabloid format is intended to translate the tradition of Anglo-Saxon "Book Reviews" into German. The literary and non-fiction critics of NZZ am Sonntag, namely Manfred Papst, Gunhild Kübler, Andreas Isenschmid, Klara Obermüller and Pia Horlacher, will be featured here. New contributors such as Corina Caduff ("Literaturklub"), Charles Lewinsky, Urs Bitterli and Urs Altermatt also write for the supplement.

 
Roaming Publicis has created a "worth seeing" campaign for Swisscom Mobile. 
Switzerland lives an island existence in various respects. However, to prevent us from becoming a roaming island in the middle of Europe, Swisscom Mobile has massively reduced its prices as of September 22 if its customers also want to make calls abroad. "The new tariffs, some of which are more than 50 percent cheaper, are even below the upper price limit of the EU regulation," says Dierk Schehrer at Swisscom Mobile, who asked Publicis to communicate this good news quickly and loudly. The result was a print and poster campaign that really stands out. CD Philipp Skrabal and AD Denis Schwarz showed no false respect even for the most important European landmarks, mercilessly pounding them into the ground. Thanks to Felix Schregenberger's image editing, countless travel guides now have to be reissued, because truly new landmarks have been created here - with an artfully reduced Big Ben, a badly compressed Arc de Triomphe, a lowered Brandenburg Gate and a shrunken Leaning Tower of Pisa. In Rome, none of the sights have been alienated, because roaming has nothing to do with Rome, but means "wandering, roaming, roaming around" - which you have to do very often when using your cell phone.
Andreas Panzeri

 
Design The visual assessment of annual reports in 2006 is the core topic of the 7th Creative Service Annual Report Symposium. The event has developed into a key discussion forum in the creative industry, and annual reports are one of the most important means of communication for companies. No wonder that more and more companies are pulling out all the stops when it comes to their content and visual design. The Manager magazine is known for its annual ranking, which selects the best annual reports in an elaborate process. On the occasion of the symposium, they are part of a closer look. 
Trends and inspirationThe symposium is organized by the creative service Annual Reports, which has been offered by Papierfabrik Scheufelen together with Römerturm Feinstpapier to decision-makers in advertising agencies, printing companies and corporations since 1999. Thanks to its high-caliber speakers, the event has developed into the definitive discussion forum for the topic of annual reports in the creative sector. The 7th symposium, which will take place on October 11 at the Living XXL of the European Central Bank in Frankfurt/Main, promises to provide plenty of inspiration as well as in-depth insights into the latest trends in annual reports. Participants will also learn what makes an outstanding annual report and how it can be designed in an appealing and high-quality manner to create a first-class instrument for corporate and financial communication. Innovative paper combinations as well as sophisticated finishing and binding techniques will also be on show.
Controversial discussionThe core topic of the symposium is the visual assessment of the 2006 annual reports in the Manager Magazin competition and Prof. Gisela Grosse's examination of outstanding annual reports in terms of design and production. The "visual quintet", this time consisting of Annette Häfelinger, Prof. Dr. Carl-Christian Freidank, Ernst Gärtner, Ulrich Sollmann and Prof. Kurt Weidemann, will discuss the annual reports of the top 3 companies in the Manager Magazin competition in the overall ranking and in the design test segment. The expectedly controversial exchange of experts will be moderated by Prof. Gisela Grosse. The highlight of the event will be the recognition of the best 2006 annual reports in "Design and Production" by the Corporate Communications Institute of Münster University of Applied Sciences. The subsequent after-work party offers an ideal opportunity to maintain contacts, make new ones and exchange experiences at the start of the new 2007/2008 annual report season.
Sabine Flaxman
7th Symposium Creative Service Annual Reports11. october 2007
, 10.30 - 18.30 hLiving XXL
(European Central Bank) Frankfurt am Main

 The legal dispute between the SVP and Ringier publicist Frank A. Meyer has been settled. Meyer had sued SVP National Councillor Christoph Mörgeli after the latter accused him of using Nazi vocabulary in his column in Weltwoche. Mörgeli wrote that Meyer had used terms such as "Führerprinzip", "Führerpartei" and "Propagandaminister" in connection with the SVP in Sonntagsblick. Meyer has since withdrawn his lawsuit against Mörgeli and his party. As no settlement was reached, the Ringier man must pay CHF 5,000 in compensation to both the former Weltwoche publisher Jean Frey and Christoph Mörgeli in addition to the court fee of CHF 3,562.
In a press release issued last week, the SVP thanked the noble donors named Meyer and Mörgeli. It will use the money to finance the 63-member parliamentary group's parliamentary party evening. And so the 10,000 Swiss francs originally demanded by Meyer will now provide the assembled SVP team with plenty to eat. Cheers, Mr. Meyer. This shot backfired.

 
Wemf With the exception of the free papers, circulation figures for the Swiss daily press are falling steadily. 
According to the circulation figures published by AG für Werbemedienforschung (Wemf) on October 1, the daily press is still in decline, while the free press continues its triumphant advance. The leader in the series is once again the commuter paper 20 Minuten, which further strengthened its national position and increased its circulation in German-speaking Switzerland by 15,776 to 434,560 copies. The French-speaking Swiss edition of 20 minutes reported a Wemf-certified circulation of 195,211 for the first time. This is 12,200 copies higher than the Edipresse competitor Le Matin Bleu, which increased its circulation by 48,511 to 183,011 copies. No official figures are yet available for the other free titles heute and Cash daily from Ringier or .ch from PR consultant Sacha Wigdorovits.

Blick continues to staggerThe free press and, not least, the various forms of electronic media are the reason why the daily press was unable to halt the negative trend. Blick, still the best-selling newspaper in the country ahead of the Tages-Anzeiger and the Mittelland Zeitungsverbund, continued its decline with a drop of 14,591 copies (now 240,066). The Tages-Anzeiger lost 8,876 copies (now 216,411). The Mittelland Zeitung increased by 15,122 copies because the Basellandschaftliche Zeitung is now also part of the MZ. However, this is 8,403 copies lower than the 23,525 copies reported by Basellandschaftliche in the previous year. MZ's core title, the Aargauer Zeitung, on the other hand, remained practically stable at minus 616 copies (now 129,321).
The downward trend is also reflected in the Berner Modell, which no longer reports the Berner Zeitung and Bund separately. Although Espace Media Groupe did not provide any figures in the previous year for operational reasons, the combined circulation of Bund and BZ was still 13,812 copies higher in 2005 (227,356) than in the current statistics (now 213,544). The Basler Zeitung also did not have its circulation certified last year due to its large-circulation offensive in Baselland. Compared with the 2005 figures, however, BaZ also lost 4,666 copies. The Neue Zürcher Zeitung lost 2,854 copies, while the Neue Luzerner Zeitung, which belongs to the NZZ Group, remained practically stable with 791 fewer copies. Südostschweiz and its affiliated papers lost 13,189 copies, and the Zürcher Landzeitung, consisting of the Zürichsee Zeitung, Oberländer and Unterländer, reported 3,204 fewer copies.
The picture is the same in French-speaking Switzerland. The largest daily title 24 heures lost 6,213 copies (new 89,102), followed by Le Matin (minus 6,182; new 70,012), the Tribune de Genève (minus 5,148; new 62,003) and Le Temps (minus 867; new 45,103). Le Nouvelliste in Sion remained almost stable (minus 287; new 42,671), while only La Liberté in Fribourg gained two copies (new 38,735).
Sunday press under pressureThe NZZ am Sonntag was the only Sunday title to see a minimal increase of 868 copies (new 122,072). Reference paper SonntagsZeitung, on the other hand, lost slightly (minus 864; now 202,222). SonntagsBlick (minus 6,947; new 265,478) and the western Swiss Sunday title Le Matin Dimanche (minus 4,847; new 210,177) were hit more severely. Südostschweiz does not report its seventh edition separately. There are also no figures for the recently launched Sunday edition of Mittelland Zeitung. Nevertheless, it has started with an uncertified circulation of over 200,000 copies and is likely to pose a serious challenge to the national Sunday market in the medium term.
L'Hébdo and Schweizer Familie make gainsIn contrast to the daily press, there are at least some titles in the popular press that have made gains. In German-speaking Switzerland, these are Annabelle with a new circulation of 69,227 copies (up 1,041) and Schweizer Familie, which recently underwent a relaunch and set up a new legal advice service, with a new circulation of 179,275 (up 3,632). In French-speaking Switzerland, what was finally buried in German-speaking Switzerland with the death of Facts as a journalistic genre is working: Switzerland's only remaining news magazine L'Hébdo, which caused a stir with innovative journalistic campaigns (Bondy blog from the Paris banlieue), increased its circulation by 3,581 copies to 48,451. L'Illustré from Lausanne also increased its circulation by 1,385 copies (now 92,075).
However, the popular press also recorded heavy losers. Schweizer Illustrierte lost 6,766 copies (now 225,753). It is the second-largest title nationally after the Beobachter, for which no figures are yet available. Glückspost also lost 4,763 copies (now 14,1622) and Bolero 2,343 copies (now 20,052), while Das Beste/Sélection remained practically stable (minus 439; now 176,052). In French-speaking Switzerland, Fémina lost 4,650 copies (now 209,012). Among TV magazines, Tele was hit less severely with 10,998 copies (now 160,895). Télé Top Matin also lost 3,932 copies (now 210,212). No figures are yet available for Weltwoche. The weekly newspaper WOZ remained almost stable with a slight drop of 247 copies (now 13,619).
Business press stableThe business press experienced changes. Ringier discontinued Cash and sold its subscription base to HandelsZeitung (the best of all the bad solutions discussed internally). Although this is not yet reflected in the circulation figures, stability and a slight increase can at least be observed in those titles that have reported their figures to date. Finanz und Wirtschaft remains stable at 3,4604 (up 66), as does Bilan with 1,9047 (up 344) and Market.ch, which recently launched a Swiss-German edition, with 9,458 (up 861). The consumer magazine Tout compte fait increased its circulation by 1,799 copies (now 40,476). The figures for Bilanz and HandelsZeitung, which belong to the Axel Springer Group, are currently missing.
Coop Zeitung (up around 83,000; now 2,442,763) and Migros Magazin (down around 75,000; now 2,215,363) lead the specialty press.
René Worni
Large print runs as a weaponThe concentration in the press sector has led to a number of shifts over the past two years. The dominant publishers do not always report the circulation of their newly acquired titles separately.
However, where there are strategic battlegrounds, the respective newspapers are included in the statistics with their large circulation. For example, the Basellandschaftliche Zeitung has a large circulation of 84,388 copies, while its competitor Basler Zeitung has a circulation of 183,696. The Solothurner Tagblatt - Espace's costly battle paper against the Solothurner Zeitung (the latter's figures are not yet available) - also shows its teeth with 52,091 (provisionally certified) copies. Another example of journalistic fighting gestures is the Tages-Anzeiger, which with 383,299 copies is attacking the Zürcher Landzeitung, which for its part has a large circulation of 215,493 copies. (rw)
Annual circulation figuresFor the publication of the circulation figures, the AG für Werbemedienforschung (Wemf) took into account submissions from publishers up to September 15, 2007. As usual, they declared their circulation figures themselves. The complete list will be published later this month and will also include those titles that reported their circulation figures by the reporting deadline of September 30. The survey period covers 12 months - from July 1, 2006 to June 31, 2007 (rw).

 
Trend Classic milieu thinking has had its day, says the Zukunftsinstitut and presents the target groups of tomorrow. 
Individualization is the megatrend of the coming years. The German Zukunftsinstitut with its figurehead Matthias Horx paints a picture of a new society. The result is the study "Lifestyles 2020". In it, the authors call for a new typology of society. The classic models, above all the sinus milieus, which previously divided society into ten large social clusters, are too narrow and static. Age, income and gender say little about people today, because in the age of the knowledge society, the normal biography is increasingly becoming a thing of the past, according to the study. The Zukunftsinstitut's lifestyle typology reorganizes society. The trend researchers have identified eleven life models. The result: target groups are becoming blurred, once tried and tested biographies and life cycles are being turned upside down. Disruptions are becoming the norm. The message from futurologists: people must say goodbye to consistency. And the economy from target groups. Eleven lifestyles that will change our society by 2020: CommuniTeens are collectivists and individualists at the same time. They maintain their network via cell phone and the Internet. Career thinking is less pronounced. For them, the desire for an intact private life and to develop their own identity prevails. Inbetweens are in a state of permanent mobility and reorientation, which puts a lot of strain on their relationships. They frequently switch between life situations at a young age. Their career entry is often bumpy (internships, projects, freelance work). Young Globalists face the uncertainties and imponderables of modern life with professional "life management". For them, jobs and careers are the central components of finding their identity. The world is their workplace. Latte macchiato families are characterized by the fact that they transfer their urban lifestyle - latte macchiato in the street café - into family life. They are starter families with young children. They deliberately live in the city because they want to be mobile. They are looking for entertainment and consumption. Super-Grannys are self-confident women over the age of 55 who want to actively and independently shape the so-called third stage of life. Even if the Super-Grannys' late start is aimed at self-realization, they do not completely distance themselves from traditional role requirements. Super daddies are pragmatic idealists. They put the project of gender equality into practice. Super daddies demand the big picture: professional success, happiness, togetherness with their children, an intact family life, personal self-improvement - even if this pushes them to their limits on a daily basis. VIB families (Very-Important-Baby-Families) are living proof that family planning is not finished by the end of the 30s. VIB parents are socially and professionally established. What they still need to perfect their private happiness is a child. The VIB parents see a "late" child as a logical extension of a successful professional career. Network families Reason and security, pragmatism and love - Family 2.0 goes beyond the framework of the normal middle-class family. Network families are models of care and relationships that show that the family as a form of cohabitation is by no means at an end. However, they represent a form of cohabitation that goes far beyond the sacred triad of father, mother and child. Silverpreneurs look back on a long and successful professional life. Their motto "lifelong learning for a long life" is not relegated to the retirement age. Quite the opposite. For silverpreneurs, there is no discussion about retirement at 67: they carry on as before anyway. For silverpreneurs, the end of gainful employment and working life is not in sight because they do not experience work as a daily chore. Tiger ladies react to the pitfalls that their mothers stumbled over: They remain responsive and feisty, even when a relationship falls apart or a career crashes. Tiger ladies have one big goal in mind: independence and self-realization. They are penetrating male reserves: the media, universities, politics and the boardroom. Greyhoppers are proof that age and physical and intellectual adventure need not be opposites. In contrast to silverpreneurs, the Greyhopper lifestyle is preceded by radical breaks: Greyhoppers consciously break away from long-lived continuities and certainties. Their second departure is once again a key existential moment. The Greyhoppers want to start a new life once again, but only have a limited amount of time to do so. Christian Lüscher
 
 
 
Lifestyles 2020 - A typology for society, consumption and marketing. Future Institute, 2007.

 
As publishing director, Astrid Kägi wants to give the new htr hotel revue a broader foundation and attract readers. 
She knows what she wants and she also knows how to go about it. But sometimes things turn out differently. After almost six years at Le Temps, where Astrid Kägi looked after customers and sales for German-speaking Switzerland in the Zurich office, she finally wanted to take a well-deserved break after a total of 30 successful years in the publishing business. "Enjoying a nice summer" and thinking about how and where to continue in the crowning phase of her career.
The summer fell through. Not just meteorologically. "My plans were definitely different. But I simply had to accept this opportunity," explains Kägi.
The htr hotel revue wants to become more journalistic, has been given a more modern appearance and, in addition to the 40000 professionals such as hoteliers, restaurateurs and tourism managers, will in future also increasingly address their guests - and thus of course other readers. For this new positioning of the former association newspaper, the journalist Elsbeth Hobmeier from the Berner Zeitung was brought in as publication manager. In addition to this editor-in-chief with overall responsibility, CEO Christoph Juen of the publishing company Hotelleriesuisse wanted a publishing director who would make "the far-reaching change in orientation and management" visible to the outside world. In other words: Why not a duo of experienced power women for the relaunch of the somewhat dusty htr hotel revue?
A concentrated week of wellness in Austria quickly consoled Kägi for the canceled summer vacations. Instead, she traveled to Bern several times for talks, where she and Elsbeth Hobmeier were soon certain: "We want to get the job done together! After all, it's not often that a woman gets the chance to lead an old newspaper into a new future with a lot of goodwill from the publisher.
What was important for Kägi during this quick start was that she was able to find the same wavelength as the editor-in-chief straight away. "When two people join a company at the same time and have to implement radical changes, they need to trust each other. They haven't yet had any shared experience of how collaboration can work even in hectic times." Kägi is also pleased that so far all employees, both in the publishing house and in the editorial department, have been willing to accept the new management with its fresh ideas "and are visibly enjoying the new product".
The content and journalistic focus of htr hotel revue will not be fundamentally changed, but will be deepened and expanded. In a first bundle, current political aspects from the world of tourism will be reported on. Ecological topics or developments in organic cuisine, for example, will appeal not only to restaurateurs but also to a broader readership. In a second "Focus" section, complex topics are presented in comprehensive dossiers. In a new "Dolce Vita" section, the world of lifestyle, previously neglected in htr hotel revue, is brought to life. "Here we also want to look beyond Switzerland's borders and ask: How do other tourism regions do it?"
Tourism is an interesting industry, economically and politically significant for many, and "because everyone likes to read about trendy wellness ideas, new sports opportunities or elegant restaurants", Kägi is confident that she will find new readers and therefore also advertisers for her part of the work.
For the time being, Kägi is working with three office staff and two field staff. This makes her feel more part of a team again than at Le Temps, where she did everything on her own in Zurich. "I liked the newspaper, but I would have had to move to French-speaking Switzerland for new career opportunities." But Astrid Kägi is passionate about Zurich.
She wanted to move to this "big city" when she was 20. Her "ambitious goal" at the time, with her commercial diploma in hand, was to simply get away from St. Gallen, where her parents ran a bakery and a café. Kägi first found a job in the accounts department of a cosmetics company.
An exciting job as a commercial clerk/telephone operator at Offset- und Buchdruck AG at Jean Frey formed the basis for a career in print. At that time, Jean Frey printed Blick, published Weltwoche, Sport and Annabelle. Soon the Winterthur printing plant was also purchased - and Astrid Kägi suddenly found herself in the middle of a large media company. With the new size, a new management constellation had to be formed and, among other things, a personnel director for the entire group had to be hired.
"Perhaps my talent is realizing when an opportunity presents itself. And then having the courage to try it," says Kägi. That's how she got the job as secretary to the HR Director and "learned quite a lot" in the four years that followed. Not just about the media business, but also "how to deal with people - which also helped me later in sales".
After a brief change of industry, the woman born under the sign of Cancer was quickly drawn back to Jean Frey. First in the PR department, then as secretary to the publishing director of Bilanz and Weltwoche and finally in the advertising department for the then hugely successful free newspaper Züri Leu.
Kägi will never forget the job change. "On Friday, I moved from the fourth to the second floor. I was very motivated to be able to start in the advertising department on Monday. Then on Tuesday I had to read in the NZZ that Züri Leu had been sold to Tages-Anzeiger." The rest of the story is well known. Beat Curti, Walter Frei, Jürg Müggenburg and Karl Lüönd as publishers launched Züri Woche seamlessly after the end of the Leu. The new paper was launched in just one month. The team also included Astrid Kägi, who was taken on by publisher and editor-in-chief Karl Lüönd as "editorial secretary for everything".
In the 18 years that followed, Kägi went through all stages of the newspaper business. Always with Karl Lüönd as his boss and "formative figure". Kägi also built up marketing and PR within the editorial secretariat, had to visit many customers, look after the readers' side, organize 20 readers' trips per year, for example several times to China. With the growing success, reader marketing had to be transferred to a separate PR, marketing and advertising department. Kägi recalls how the newspaper organized a charity concert with Placido Domingo within just three weeks. Another project was the free encyclopedia "Who is who in Zurich".
After Züri Woche was discontinued, she worked briefly in the gastro-fashion sector and looked after the rock lady Betty Legler and her loft concerts. Until once again the media beckoned. Kägi took over the publishing management of Boom, a magazine for young entrepreneurs, from Thomas Sterchi until she took over the Zurich office of Le Temps six years ago.
With the htr hotel revue, she is now "returning to a blue title". And Kägi has had the best time of her professional life so far with blue titles.
Andreas Panzeri

After 18 months of reorganization and growth from seven to 20 employees, the Scholz & Friends Zurich agency threw a party to celebrate with clients and suppliers. The Zurich branch of the large agency group has been in existence since 2003, but last year saw a change in management. Now that the company had been built up, it was apparently time to celebrate. The event was not to be held just anywhere and under any motto, as the agency announced. So the party took place very close to the agency, in Zurich's Club Bling, right next to the train tracks. A place where "trainspotting" could be done in the truest sense of the word. This was also the motto of the evening.
The approximately 120 guests were mainly customers and suppliers from Blick, Balisto, Ebly, Mars, Riso, Sissvax, Bcg, Swisshaus and Honda, among others. But there were also contact persons from partner companies, employees from Zurich and Germany as well as "friends" from all over the world.
The band Sharf accompanied the evening with electro pop and a cover of the Trainspotting Sound track "Born Slippy" by Underworld. Overall, the evening was a "complete and successful derailment", so to speak, writes the agency.

 
Wirz cat food proves for Exelcat from Migros that cats can also be trained. 
No cat will eat that: when it comes to advertising for cat food, most of the ideas have already been used. Sometimes the owner shows herself cuddling and happy, sometimes the animal just won't eat from the wrong bowl. So how do you creatively show that a new cat food tastes great? For a change, Wirz and CD Thomas Kurzmeyer's team don't entice with food shots that have been retouched to death, but with a plausible argument: if even the famously unaddressable cat makes such an effort, the new Exelcat Gusto must be something very special. The ads for Mars Schweiz AG's cat food, which is only sold in Migros, are a seamless continuation of the "Dog vs. Cat" relaunch campaign, with which Exelcat brought a breath of fresh air to Swiss pet food advertising last year.
The three cats were trained at Wirz by AD Barbara Hartmann, photographed by British photographer David Stewart, because there is a particularly successful animal trainer in England. Nevertheless, the three kittens still had to get a taste of computer air at the end. The cute kitty with the newspaper is made up of three animals. Is that the reason why this funny campaign is only available in print and not on film?
Andreas Panzeri

 
Press Sunday market, free press, online offensives - how is the NZZ reacting to the latest events in the industry? If the Espace takeover by Tamedia or the long list of announced and already realized new launches in the online, free or Sunday segment that are currently keeping the media industry on tenterhooks are anything to go by, the NZZ has not exactly stood out with innovations of late. Apart from a recently published print version of the education and career platform Campus, which previously only existed on the Internet, a book supplement for the NZZ am Sonntag and construction noise on Falkenstrasse, the company seems to be in quiet mode. Obviously, there is no acute need for action to respond to the current upheavals in the industry with new products. "From the outside, we probably seem less active because we're not constantly announcing new projects," says NZZ Editor-in-Chief Markus Spillmann. But free content is also an issue for the NZZ. Spillmann refers to NZZ online. The NZZ already offers most of its content there free of charge.
No NZZ free paperIn the print sector, however, the situation is different. Falkenstrasse is unlikely to produce a free title in the familiar style (20 Minuten, punkt.ch). The business models on which the well-known free papers are based do not allow for expensive analysis, commentary and background information, explains Spillmann. "The discussion about whether content should be free or not is therefore going in the wrong direction for us." Instead, the NZZ is asking itself what revenue model would be necessary to ensure that journalistic quality à la NZZ could continue even if the public no longer wanted to pay for content, but the market for it was still intact. "If we wanted to enter the free sector, we would have done so long ago. That would certainly be possible in an intelligent way - also compatible with the NZZ's brand management," says Spillmann. But although the public is becoming more and more accustomed to free content, it pays for NZZ content without grumbling.
Know-how from FocusThere is more movement on the Internet. In the face of growing competition from new online news portals, the company is constantly investing in order to maintain the good positioning and reach of NZZ online. To this end, the news editorial team is being further expanded - not least in view of the events surrounding Euro 08. Florian Stadel, the former online editor-in-chief of the German news magazine Focus, has also been brought on board and the aim is to make greater use of NZZ's editorial resources for the online sector.
A sober view of the factsIn connection with the latest events in the competitive Sunday market (see "More of the same"), Falkenstrasse is taking a sober view of the facts. On the one hand, NZZ am Sonntag's reach and circulation are still growing steadily, while SonntagsZeitung and SonntagsBlick in particular have reached or passed their peak. On the other hand, with Sonntag, the seventh edition of Mittelland Zeitung, a new competitor is entering the national Sunday market as the fourth title. "We will feel the effects of this and lose readers in the medium term," says Spillmann. For him, it is clear that Mittelland Zeitung subscribers do not want "a second and third kilo" of Sunday newspapers in their letterboxes in addition to the new title. Competition stimulates business, but it is also clear that not every publisher can launch its own newspaper on Sunday. "We all know that doesn't work in this country."
There are different interests within the NZZ Group, on the one hand those of the NZZ and on the other those of the regional newspapers belonging to the Group, namely the Neue Luzerner Zeitung and the St. Galler Tagblatt. The former had already informally put out feelers into the Aargau Sunday market. But for Spillmann it is clear: "Lucerne and St. Gallen have potential, but they are part of the NZZ and can't just do what they want." Decisions on how loosely the parent company wants to keep its subsidiaries on a leash have yet to be made at Group level. First of all, its own Sunday title is undergoing a gentle overhaul after five years. "We have designed the NZZ am Sonntag very precisely, now we want to make certain adjustments to improve readability," says Spillmann.
At the publishers' congress at the KKL in Lucerne, Spillmann recently gave the impression that the NZZ was also planning a product specifically for Germans in Switzerland. "That would be pretty absurd." However, Spillmann believes that NZZ, NZZ am Sonntag, NZZ online and Campus are well received by Germans. "We are trying to position ourselves there, because Germans in Switzerland are an interesting target group for the NZZ and for the advertising industry."
René Worni

 To mark its 125th anniversary, the Swiss furniture store Pfister is arriving in Bern on rails: with a rolling living room. The Pfister streetcar will be running from October 3, 2007 to January 31, 2008 on line 9 of the Bernmobil public transport company. During this period, commuters, tourists and other interested parties can travel the route between Wabern and Bern railroad station in a living room with armchairs, floor lamps, parquet flooring and curtains. This gives the advertising slogan "I am also a living room" its true meaning, according to a statement from the furniture store, and with its presence in Bern, Pfister also wants to make a strong statement for Switzerland as a business location. Over 50 percent of the Pfister range is produced in Switzerland, the press release explains. In addition, the company's presence on public transport is intended to convey Pfister's environmental awareness, which has resulted, for example, in the shift of transport traffic from road to rail.
The comfortably furnished streetcar trailer will serve route 9 between Wabern and Bern station (from December 9 to Guisanplatz) on weekdays from 8 a.m. to around 8 p.m. and will draw passengers' attention to the company's anniversary with occasional surprises.

 
Gastronomy It doesn't always have to be in Seefeld or directly on Zurich's Bellevue. An inviting trendy restaurant has now also opened in Oerlikon. Jil Club & Dining is more than just a place to go out. The combination of restaurant, lounge and music club creates an unmistakable atmosphere on over 400 square meters. The new visual appearance was designed by Inhalt & Form.