Commuter newspapers have been able to increase their circulation over the past 12 months at the expense of daily newspapers. This is according to the 2007 circulation figures published by Wemf on Monday. 20 Minuten increased its circulation from 419,684 to 435,460, Matin-Bleu from 134,500 to 183,011 copies. No comparative figures are yet available for 20 minutes. The current circulation is 195,211 copies. Heute and .ch have not been on the market long enough to provide figures.
The daily newspapers are the losers in this trend, as the SDA reports. All the major papers recorded losses. The circulation of Blick fell by almost 15,000 to 240,066 copies. The Tages-Anzeiger had to accept a loss of around 9,000 copies and now has a circulation of 216,411. The Mittelland Zeitung had to write off around 2,700 copies. The NZZ circulation fell by just under 3,000 copies and that of the Neue Luzerner Zeitung by just under 800 copies. There are no comparable figures for 2006 for the Berner Zeitung (currently 213,544 copies including the Bund).
Interest in Sunday newspapers is declining The situation with the Sunday newspapers is more varied. Leader Sonntagsblick lost around 7,000 copies, second-placed Matin Dimanche just under 5,000. Sonntagszeitung and NZZ am Sonntag were unable to increase their circulation to the same extent, each selling 900 more copies. The Sunday edition of Südostschweiz is not considered a Sunday newspaper.
In the special press segment, the Coop (plus 83,000 copies) and Migros (minus 75,000) newspapers, which are published in three languages, are the frontrunners with over 2 million copies distributed each, ahead of TCS's Touring (plus 24,000) with a circulation of around 1.38 million copies.
On the other hand, the leading publications in the consumer, financial and business press sector, Schweizer Illustrierte (minus 6,700), Télé Top Matin (minus 4,000) and Fémina (minus 4,500), suffered some significant losses. No figures are available this year for the Beobachter, which recorded the largest circulation in this sector in 2006 with 315,081 copies.
The latest circulation figures apply to the period between July 1, 2006 and June 30, 2007. The certification is based on the principle of self-declaration.
The Wemf readership survey published in mid-September showed a similar picture. According to these figures, commuter newspapers were picking up more and more readers: In German-speaking Switzerland, 20 Minuten again made slight gains, while in French-speaking Switzerland Le Matin bleu established itself as the strongest daily newspaper straight away.