Education In recent years, the incidence of breast cancer in Switzerland has risen massively from 3200 to over 5000 per year. However, the success of mammography screening and breast cancer treatment has meant that far fewer women die from breast cancer today than in the past. Nevertheless, the mortality rate is still over 25 percent. This need not be the case. Thanks to early detection using various methods, a further ten percent of women affected could be saved. Accordingly, this year's new appearance is bright, friendly and hopeful. It is supported by prominent women such as Beatrice Tschanz, Jennifer Ann Gerber, Tanja Gutmann and Anna Maier.

 Sexist advertising is currently a much-discussed topic. Various parties are calling for a ban on gender-discriminatory commercial communication; the parliament of the canton of Basel-Landschaft, for example, is addressing this issue. The Fairness Commission is taking up the issue and organizing a workshop on sexism in advertising on 9 October in Zurich City Hall. In addition to National Councillor Pascale Bruderer, who has chaired the Fairness Commission since this year, City Councillor Kathrin Martelli will also be present. Lawyer Marc Schwenniger presents the practice of the Swiss Commission on Fair Trading. After a presentation by a representative of the Swedish Ethics Council, there will be a panel discussion in which Pascale Bruderer will be joined by Dore Heim, Equal Opportunities Officer of the City of Zurich, and the two advertisers Pius Walker and Thomas Städeli. The event will take place on October 9 from 2 p.m. to 5 p.m. in the music hall of Zurich City Hall. Participation in the event is free of charge. Registrations should be sent to [email protected].

 
Food Spillmann Felser Leo Burnett makes the other lubricants look pretty old with a new butter campaign. 
Butter is a purely natural product made exclusively from milk. This is in stark contrast to so-called vegetable spreadable fats. The new campaign by Spillmann Felser Leo Burnett shows just how natural butter is in contrast to competing plant-based products. The print subjects each depict two people who remind us that you are what you eat. For example, Renzo Blumenthal, bursting with strength and health, stands in front of us and confesses on a small sign: "I eat butter." Next to him is a bodybuilder marinated in tanning cream. His sign reads: "Not me." The headline resolves with: "Any questions?"
The claim summarizes what is obvious: "Butter. Everything else is not natural." Finally, reference is made to the website www.butter.ch. Here you can not only download the beautiful Renzo as a screensaver or order e-cards. There are also many recipes with butter and the information that the production of butter also makes ecological sense, because unlike most vegetable oils and fats, butter does not require long transportation routes or complicated, energy-intensive production processes. On the posters and advertisements that replace the subjects with the butter woman Sarina Arnold, Fiona Hefti, among others, comes out as a butter lover.
The subjects were photographed by photo star Lozza and can now be seen throughout Switzerland.
Andreas Panzeri

 
Printing Together with the Minister President of the State of Baden-Württemberg, Günter H. Oettinger, and other prominent guests, Heidelberger Druckmaschinen AG, Heidelberg, inaugurated Assembly Hall 11 at the Wiesloch-Walldorf site. The company will assemble a new generation of large-format presses, the Speedmaster XL 145 and Speedmaster XL 162, in the 35,000 square meter hall - the equivalent of almost five football pitches. Printing press manufacturer Heidelberg has invested around 45 million euros in this project, making it the most significant investment at the Wiesloch-Walldorf site for a decade.

 Unitron, a subsidiary of the Toronto-based Phonak company Sonova, has commissioned the agency Kunde & Co Pucci Sulzer with a global positioning and concept development project. Unitron develops hearing systems and supplies customers in over 70 countries worldwide. The project with Kunde & Co Pucci Sulzer will be completed in the fall of 2007.

 Anyone wishing to submit a work for the Eurobest Awards 2007 has been given more time: the organizers have postponed the deadline for entries to 12 October. The judging of the entries will take place in London at the end of November. The shortlisted entries will be announced on November 28, the winners on November 30. Frank Bodin, Alex Schmid and Dietmar Bemberg will represent Switzerland on the jury.

 Hotelplan Switzerland has appointed Prisca Huguenin-dit-Lenoir to the position of Deputy Head of Corporate Communications & Media, effective October 1, 2007. Huguenin-dit-Lenoir will support the Head of Corporate Communications, Peter Schmidli, and will be primarily responsible for media relations in French-speaking Switzerland. The 35-year-old worked for several years as a media spokesperson at the Geneva-based watch and jewelry company Chopard & Cie. before moving to Trimedia Communications in Geneva. During this time, she trained to become a PR specialist with a federal certificate. She further developed her agency experience as a PR consultant at Viva AG für Kommunikation in Zurich.

 The Art Directors Club Switzerland invites you to the ADC judging 2008: If you are hungry for a gold, silver or bronze cube or a place on the shortlist, you must submit your work to ADC Switzerland by November 23, 2007. The ADC awards ceremony will take place on Saturday, January 26, 2008. According to the ADC press release, the judging is not just about cubes, certificates and pages in the ADC yearbook: "It's about discussing what good advertising is. It's about your place in advertising history." Everything else about the judging can now be found at www.adc.ch/ausschreibung/.

 
In an interview, Julie Thompson, the director of Advertising Week, explains why advertising can also bring about positive change. 
WW: Why is one of the focal points of this year’s Advertising Week campaigns a social or environmental cause? Julie Thompson: Advertising Week is held so that the advertising industry can celebrate itself, but also to bring new talent on board. In the U.S., advertising isn’t considered as “sexy” as it is in the U.K., for example. We want to remind people that the advertising industry definitely does good things, too.
How credible can such an initiative be? The advertising industry is deeply philanthropic—there are so many agencies committed to social causes—but unfortunately, that’s not a particularly appealing topic for the media. We heard it today from a host who writes about the industry for the Wall Street Journal: The guiding principle is «follow the money»—good news doesn’t matter in that context. Marketers aren’t money-grubbing hucksters trying to push their wares; we care about our environment.
Interview: Gerti Schön

 
Event Muller Martini, a specialist in perfect binding, will be offering masterful demonstrations at the Open House 2007 on November 9. For the first time, the company will be presenting the new 3697 gathering machine with revolutionary separation principle in the Corono C18 perfect binding line. David Bosshart will address the question of why innovations are essential for future success in a presentation.

 
Company Markus Schildknecht, 50, is the new Chairman of the Board of Directors of Pago Holding AG, Grabs, the parent company of the internationally active Pago Group. This company offers labels, labeling technology and related services. Schildknecht's appointment is part of a generational change on the Pago Board of Directors, with which the Group intends to prepare itself for a successful future in conjunction with a targeted forward strategy. Board members Giacumin Saluz and Kurt Lautenschlager stepped down from the Board of Directors at the end of September. Schildknecht, a member of the Pago Board of Directors since 2004, holds a degree in engineering from the Swiss Federal Institute of Technology (ETH), is the owner of Schildknecht Consulting, Maienfeld, and a member of the Board of Directors of Neue Zürcher Bank AG, Zurich.

 The web and communications agency Future Connection has won a pitch against two other agencies and won the Zollikon public school as a new client. According to a press release, Future Connection will comprehensively revise and redesign the Schulezollikon.ch website. The website is intended to appeal to parents of school-age children and newcomers to the Zollikon area and provide information about the school's services. In this way, the school wants to position itself more clearly.