Book There are many crocodiles in "kro | ko | dil | like". But not always in the way you know them. Whimsical stories, poetic thoughts and funny ideas flow together with photos and design to a small art object in book form. A broad stream of crocodile tears takes viewers and readers along and invites them to cavort crocodile-like with the crocodiles. The small work with 144 pages of content is lavishly designed, high-quality processed and armored with two thick book covers. Thanks to its artistic appeal and charming format, it makes an excellent gift. Copywriter Nic Baschung wrote 366 articles for the book over the course of an entire leap year, a selection of which serves as the textual basis. Graphic designer Beat Braun has beautifully set the images and text in the layout. The draft of the design project has been included in the ikono showbook of the paper manufacturer Zanders. Photographer Emanuel Ammon shot exciting pictures for kro | ko | dil | like. To capture the right crocodiles, he went to Florida, the south of France and climbed into the archives of his own photo agency Auro. ISBN: 978-3-033-01138-0

 The Cash Group is expanding its mobile Internet portal, Cash Mobile. The new service, which has been designed for devices such as cell phones, handhelds, PDAs and smartphones, continues to include all relevant economic and financial information. In addition, the latest stock market rumors are now offered twice a day. This service is free of charge. According to Wednesday's press release, investors in particular should benefit from the additional services, which are also new and subject to a charge. They can now manage their personal securities portfolio, set up watchlists based on their investments, subscribe to price alerts for shares and other securities via SMS and call up share prices from the SWX and Virt-X in real time. There are also plans to offer video news via Cash Mobile from February 2008.

 The heated battle for radio licenses in the canton of Zurich is coming to a head. On Wednesday, the last possible day to submit license applications, Radio 105 operator Giuseppe Scaglione pulled a second concept paper out of his sleeve following his submission with RMC Züri. As already hinted to Werbewoche a few days ago, the experienced radio man is now also applying for a license in the Zurich area with a project based on the concept of his cable station Radio 105. However, Scaglione is not aiming for the same license as with RMC Züri with this station, which is to be called 105züri and is intended to appeal to a target group of 15 to 40-year-olds with an above-average interest in new music and new trends. This time, the Basel radio entrepreneur, who has been successfully running the 105 station for almost ten years, is aiming for a license for the Zurich-Glarus region. 105züri will focus on new releases and Swiss productions, according to a press release. The proportion of new releases should be at least 90 percent. Songs that are more than six months old will not be played at all. In addition, 50 percent of the music program will be compiled directly by the listeners themselves via the Internet. In addition, listeners can upload their own songs and vote for them to be included in the station's playlist.

 
Publishers The integrated newsroom, the centerpiece of the merger of print and online at Axel Springer in Berlin, is one year old. 
The results after one year are impressive: In November, Welt.de achieved a reach of over 90 million page impressions, surpassing Faz.net, the website of the Frankfurter Allgemeine. A year earlier, on November 17, 2006, the integrated newsroom was opened on the 15th floor of the Axel Springer high-rise building in Berlin Mitte, according to the Group the largest of its kind in the German-speaking world. At that time, the reach (PIs) was still roughly on a par with Zeit.de. And things are set to get even better. Axel Springer wants to become Germany's leading online provider. It is not the daily press that is currently leading on the web, but a magazine, Spiegel online. Online firstThe integrated newsroom is the (strategic) tip of the iceberg of a 400-strong merged editorial team, created from the titles Welt, Welt am Sonntag, Welt kompakt and Berliner Morgenpost. The editors-in-chief, page editors, department heads and producers sit at long tables - referred to here as "beams" - and "control" the content. The bars are organized across all titles according to the departments of politics, business, Berlin, miscellaneous and production. This shortens the communication channels enormously. Christoph Keese, editor-in-chief of Welt am Sonntag and Welt.de and spokesman for the editors-in-chief, speaks of a culture of shouting that saves time-consuming phone calls (see:
Weekly interview with Christoph Keese
). Together with the editors-in-chief Thomas Schmid (Welt, Welt kompakt) and Carsten Erdmann (Berliner Morgenpost and Morgenpost.de), Keese is responsible for the content and its appropriate placement in the appropriate medium, and practically all texts are published online as soon as they are ready or distributed via other media such as mobile services as videos via IPTV or as podcasts. For Keese, the print culture lives on despite the principle of online first. "Our newspapers consist of content that was not originally written for the Internet, but for print," which is something you wouldn't think at first, but which results from the practice of even a fully merged newspaper. Fully merged here means that the journalists write for all titles. Their work has changed considerably as a result. Some journalists now write several versions of a story. After publication online, the updated final version appears, which differs at most in Welt and Berliner Morgenpost only in the headline, picture and conclusion. The short version is then published in Welt kompakt. The editors-in-chief look for the best possible journalists for the topics in demand, who then tailor the content to the channel. "This is how we promote specialization," explains Keese.
Quiet instead of a stock market atmosphereThose entering the 400 square meter room for the first time may be slightly disappointed: it is not a hall with a stock market atmosphere. Sophisticated sound insulation and the height of all the furniture, which is limited to 80 centimetres, swallows up every word. There is not a single houseplant to be seen, but screens above the heads of the workers provide a constant stream of news from all over the world. The current layouts of the titles can be called up and discussed at any time on a multimedia wall at the front. Next to it is a small lectern with a teleprompter where three-minute news bulletins for Internet TV are read three times a day - currently the only moderated web news program in Germany. The sparse office space, where the workers store their utensils in small roll containers and take up an unused workstation every morning, contrasts with a fantastic view over the city. The newsroom is occupied from six in the morning until after midnight. This makes Welt kompakt - another small superlative - the most up-to-date newspaper in Germany.
Still a long way from integrationWith the online first or multichannel strategy, about which publishing director Peter Würtenberger enthuses that this makes "an almost real-time information strategy for our titles possible for the first time", the pressure on journalists is also increasing. On the occasion of the opening of the newsroom, critics said that it was extremely difficult for journalists to serve several channels with one and the same topic. Anyone who writes a text for online in advance and has to constantly update it can only write background information for a well-founded print article under difficult conditions.
But even after a year, this reality does not seem to have arrived here. There is talk of "industrial page turning" in the editorial office. But the changes are apparently not as drastic as feared or hoped for. There is also no sign of competition among the journalists themselves to be as prominent as possible in the paper or online. Compared to Scandinavia or the USA, the integration of print and online is still a long way off, according to the editorial team (see
A media tower soars into the future
René Worni

 
Self-promotion The NJP sound studio in Küsnacht ordered a campaign from Advico Young & Rubicam - and won Epica Gold.
The advertising industry is considered to be very discreet. Attracting attention is frowned upon. Nobody wants to advertise themselves. Recording studios also like to be quiet when it comes to advertising their own business. The NJP recording studio in Küsnacht also adheres to this unwritten code of conduct. No sound can be heard in Advico Young & Rubicam's campaign for NJP. Nevertheless, the four print subjects have just caused quite a stir. At Epica, the ads were crowned with gold. At Eurobest, the idea was celebrated with two places on the shortlist. Nevertheless: "It is remarkable that no recording studio in Switzerland has ever produced advertising for itself on this scale before," says CD Christian Bobs at Advico Young & Rubicam.
The unfamiliar noise also started modestly at NJP, with just a logo. After 17 years of using the same stationery, Managing Director Leos Gerteis wanted to bring a different tone to his graphics. And because advertisers can also provide creative advice, the new CI has now been accompanied by a new website and ultimately an entire campaign.
"The sound makes the movie" is the claim for the four subjects. They each offer three different versions of a soundtrack for a meaningful image. A woman covers her ears. What scares her? "Machine gun, screeching birds, rock music" are offered as possibilities for the imaginary soundtrack.
With this idea, Leos Gerteis and his advertisers want to show "that audio is a powerful tool". Depending on the audio track, one and the same image tells a completely different story.
For Gerteis, these subjects therefore also form an image campaign for the medium of sound. The fact that NJP has just put a third recording studio into operation is only an indirect reason for this.
The company, run by Gerteis together with his partners Gino Todesco and Roland Frei, employs five people. NJP's core competence is creative and, as all three partners are musicians themselves, preferably self-composed soundtracks for advertising films. Current references include commercials for Sunrise and Zweifel as well as playback tapes for the TV show "Musicstar". As a new regular customer, Tina Turner, who lives nearby, has just had two new songs recorded in NJP's studio.
Now that his self-promotion has been able to enter the carousel of creative awards at a high level and will certainly continue to attract attention, Gerteis hopes that his studio will also be recognized by the industry "as a studio in a particularly creative environment" through these references.
Andreas Panzeri

 And yet another free paper: the News newspaper was published for the first time on Wednesday. It was available in the morning for commuters and early risers in Basel, Zurich, Bern and the Mittelland. Each region receives its own edition. The size and proportion of advertising is different in the four versions of News. In Zurich, the first issue is 48 pages long. Of these, around 20 pages are advertisements and around three pages are classified ads. The four-color newspaper is in tabloid format. On the front page, the main story deals with the drunken football fans that can be expected in the cities during Euro 08. The lower half of the front page is devoted to a foreign story with a photo of French President Nicolas Sarkozy and Algerian Foreign Minister Yazid Zerhouni.
The publishers are satisfied with the start and the distribution to around 1,500 newspaper boxes, according to a press release. The commuter newspaper was also distributed by 155 colporteurs on Wednesday morning.
The distribution worked very well overall, said Tamedia spokesman Christoph Zimmer on Wednesday at the request of SDA. In all four regions, the newspaper was delivered at the target time shortly after six o'clock. The distributors had received good feedback. The colporteurs will distribute the newspaper around the railroad stations for a total of ten days.
The initial circulation of the four regional editions of the new free newspaper is 334,000 copies. The publishers of Basler Zeitung, Berner Zeitung and Tages-Anzeiger are involved.
 
 

The licorice and fruit gum manufacturer Katjes has changed its advertising medium. After six years of German supermodel Heidi Klum diligently devouring products such as cat's paws, yogurt gums, pink mushrooms and fruit chews in front of the camera and showcasing her perfect body for the sweet treat, she has now been replaced by a younger model. A juicy fact: Lena Gercke, her successor as Katjes testimonial, was discovered on Klum's TV show Germany's Next Top Model. "I'm delighted for Lena, who I trained in my own casting show," Klum said, using this moment of personal humiliation for self-promotion - just like a superstar. At the time of going to press, it was not yet known whether the 19-year-old Gercke will also be stuffing Katjes products between her cat's paws. In any case, a first TV commercial featuring the blonde gummy girl is already in the can. 
Just to avoid any confusion: the picture shows the new Katjes testimonial, not the old one.
 

 
Market research Swissfruit, Appenzeller Käse and Bio Suisse placed the most popular advertisements in the Swiss media in the third quarter of this year. 
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best in the entire sample, i.e. in all four target groups, are shown under the title "Top Three". (ww)The Advertising Index for print advertising provides binding performance data on advertising as a whole year after year. The 500 interviewees per survey wave are psychographically calibrated. Their value orientations range from north (progressive) to south (conservative) and from west (outward-looking, materialistic) to east (inward-looking, idealistic). This shows time and time again that the different target groups are addressed very differently by the advertising campaigns. Further information on the Advertising Index and the Market Radar can be obtained from Demoscope by calling 041 375 40 00 or via www.demoscope.ch, which provides planning support with the Advertising Index, the Market Radar and the Print Advertising Monitor (PAM)
Publimedia. (ww)

 
Parcels Ogilvy & Mather, Zurich, surprises with new drop-off points for parcels before Christmas - namely in pharmacies. 
"Read the streetcar posters or ask your pharmacist." This is how you could describe the idea behind a new commercial for courier service DHL. The story: A man is shopping in the pharmacy. A blonde walks in the door. She stands at the counter and wants to post a parcel. "Ha, ha," thinks the man. It's a good blonde joke, but it's not. Because you have been able to post parcels at pharmacies for some time now. The service is offered by DHL. A campaign by Ogilvy & Mather aims to make this service better known before Christmas. The message: you don't have to queue at the post office with your Christmas parcels. DHL offers a time-saving and inexpensive alternative. There are already over 120 service points at SBB luggage counters, in copy stores, at kiosks and occasionally in pharmacies, as the TV commercial filmed by director Caspar-Jan Hogerzeil for Condor shows. The TV commercial "serves as a small, humorous lesson for all those people who have not yet realized that a lot has changed in the parcel market," as CD Thomas Bolliger at Ogilvy & Mather says.
According to the briefing, the short story was intended to explain in an entertaining way why you no longer necessarily have to hand in your parcels at the post office counter. Even as a private individual. With this service, DHL is offering a private parcel delivery service "that not only saves you the hassle of queuing, but also unnecessary expenses", as Andreas Hauri, Head of Marketing at DHL Express (Switzerland), is convinced.
These low prices will be communicated as part of the campaign with sticky notes, posters and stickers on public transport in the cities of Basel, Bern, Chur, Geneva, Lucerne, St. Gallen, Zug and Zurich.
In addition to the basic commercial, a reminder will be broadcast during the pre-Christmas period to advertise DHL's Christmas promotion. For all those who - like the protagonist of the commercial - are not quite so handy when wrapping their Christmas parcels, free boxes are handed out at the service points.
Andreas Panzeri
 
> Spot
look> Spot
look  

Self-promotion Advertising for advertising agencies is still rare. This makes it all the more striking when an agency announces a personnel expansion with a really tangible subject. "Formelzwei becomes Formeldrei" is the news from Matte in Bern. In November, Moritz Adler, "an old friend and companion", joined Marco Mesot and Christian Wüthrich as CD and third partner in the team. Adler has worked at destruct for the past seven years. He realized communication and design projects for clients such as Parisienne, Redbull, PostFinance, Mobijeunes and Coca-Cola and designed the CDs of many renowned international and Swiss musicians. During this conspiratorial expansion and name change to Formeldrei, the agency's entire CD was also revised - and they moved to Gerberngasse in Bern. (pan)

 
Kultur Publicis scared rock fans with a guerrilla campaign for PostShop and Ticketcorner. 
The heavy metal fans at the Apocalyptica concert were in for quite a treat. A group of extremely well-behaved rural youths in barn clothes mingled with the mostly black-clad, pierced and tattooed audience. Instead of flyers, the backwoodsmen handed out rustic postcards from Muotathal, and it was only when the postcard was turned over that the astonishment disappeared. It showed that tickets from Ticketcorner for this concert could also be bought in the remotest Swiss village - namely at the post office in the PostShop. "The die-hard fans, who were suddenly no longer the only eye-catchers, reacted with humor and were happy to engage in conversation with the young people," says CD Phlipp Skrabal from Publicis.
This agency launched the guerrilla campaign to promote the Ticketcorner range at PostShop points of sale. The show with the rural youth communicates the new offer directly to the core target group as well as to specialist journalists who report on music, stars and concerts.
Publicis has already caused a stir with similar guerrilla campaigns for the launch of the new PostShop range. Back then, fans at Zurich's Hallenstadion rolled out their painted banners in the middle of the audience at concerts by Pink and George Michael. They thanked the stars for offering their tickets in the PostShop. As is the intention, this action was also picked up in various blogs, for example on the hip-hop site Aigthgenossen.ch.
Andreas Panzeri

Another departure at the top of TeleZüri and Radio 24: Marco Genepretti, ad interim Head of Marketing and Sales of the two stations, is terminating his contract with Tamedia as of April 2008. According to a statement from the publishing house, he wants to develop his career outside Tamedia. Genepretti joined the two broadcasters in 2006 from Dresdner Bank. Following the departure of the previous Head of Marketing and Sales, Tarkan Özküp, at the end of November, Genepretti took over the management ad interim (see ). A successor has not yet been found: Radio 24 and TeleZüri intend to announce a successor in the coming weeks, according to a press release.
In addition to Ökzüp and Genepretti, Tamedia also lost Andreas Meili, Head of Electronic Media. The lawyer will become self-employed and open a media law firm.
Is TeleZüri and Radio 24 in trouble if the number of departures is now so high? "No," Marco Genepretti told Werbewoche. "These changes are unrelated. The mood here is good". The search for a successor is now underway.

Genepretti himself is looking for "new tasks and new perspectives", as he went on to say. He has received a concrete offer, but it has not yet been finalized. He will definitely remain in the media sector. Genepretti did not want to comment on whether the potential new employer was a radio station. Only this much could be elicited from him: "It's not Radio 1".