According to an expert survey conducted by media consultancy Publicom, it is extremely unlikely that mobile TV will become a mass medium in this country. In the opinion of the media augurs, it is only likely to catch on with certain target groups. However, better technologies would have to be available for this to happen. However, the new channel is not a threat to existing media. For the more than 40 media experts surveyed as part of the Delphinarium panel, it is also clear that a larger market is unlikely to develop in the next five years. It is considered unlikely that users themselves will finance the new medium. Instead, advertising and sponsorship are expected to pay for it.

 OFCOM has received 21 applications for 13 regional television licenses. There is competition in eight regions: Canal 29 and TV Léman Bleu have applied for the Geneva region. For Vaud-Fribourg, two applicants with almost the same name have entered the race: Vaud Fribourg TV and Projet Vaud Fribourg TV from Edipresse. Canal 9 and Valais Wallis TV want the Valais region. Canal Alpha and Arc TV want the Arc Jurassien region. ALF Arolfinger Lokalfernsehen and Tele M1 are competing for the Aargau-Solothurn region, while Tele 1 and Tele Tell are vying for the Central Switzerland region. TeleZüri and Tele Top have applied for the Zurich-North-Eastern Switzerland region, and Tele Säntis and Tele Ostschweiz for the Eastern Switzerland region. There was only one application each for Bern, Biel, Basel, Südostschweiz and Ticino. According to Bakom, the license will only be granted in these regions if the applicants meet all the requirements. 
 

The Zurich agency Spillmann/Felser/Leo Burnett shows how interesting school can be in new subjects for the Juventus School. This is demonstrated with pupils who follow the teacher spellbound while King Kong rages outside the window. Or how all the pupils want to sit in the front row and one pupil already has muscular arms because she stretches out so often. The subjects were realized as advertisements and posters. King Kong can also be seen as a movie slide this December. SFLB has also designed brochures and is updating the Juventus website. Responsible at Juventus:
Stephan Ogg (Rector), Silvia Bärle (Marketing Assistant). Responsible at Spillmann/Felser/Leo Burnett: Barbara Hutter (text), Cornelia Wenk (AD), Martin Spillmann (CD), Dominik Mätzener (consulting), Sebahat Derdiyok, Bettina Sorg (art buying); photography: Nico Schärer; image editing: Rohner Retouche, Patrik Rohner; website: Nemos.

 
The Federal Council has appointed Roger Blum as President of the Independent Complaints Authority for Radio and Television (UBI) for the next four years. He succeeds Denis Barrelet, who passed away a few months ago. Roger Blum has been Professor of Media Studies at the University of Bern since 1989. He was President of the Press Council from 1991 to 2001 and President of the Swiss Society for Communication and Media Studies (SGKM) from 1999 to 2005. The 62-year-old also has his own journalistic experience. Among other things, he worked as domestic editor and parliamentary correspondent at the Tages-Anzeiger, where he was a member of the editorial board. As a federal authority, the UBI deals with complaints against radio and television broadcasts. It assesses whether editorial broadcasts have violated applicable law or whether access to the program has been illegally denied. The committee consists of nine people, all of whom are elected by the Federal Council.

 55 radio stations are competing for 41 licenses. In eight of the 34 coverage areas, there are more stations competing than there are licences. In Geneva, three stations will be competing for a license: Radio Meyrin FM, Radio Cité and Maxxima. In the Arc Lémanique region, there are six applications for four licenses: Radio One FM, Lausanne FM, Buzz FM, Rouge FM, Radio Lac and Leman Local Radio. In Basel, three stations are competing for two licenses: Radio Basel 1, Radio Basilisk and RBB. For the Zurich-Glarus region, there are five applicants vying for three licenses: Radio Zürichsee, Radio 1, Radio 105 Züri, Radio 24 and Energy Zürich. The somewhat smaller Zurich area with one license has found four interested parties: Radio 1, ZüriLive, RMC Züri and Radio Alpenrosen.
Two applicants are competing for a license in each of three regions: Première Lune and BNJ FM want to broadcast in Arc Jurassien. In Aargau, as already known, Radio AG and Radio Argovia have applied. And Radio Grischa and Radio Südost have submitted applications for the Südostschweiz region.

 
Publicis is promoting training at the Zurich Drama School with a recruitment campaign designed to appeal to talented actors in a surprising way. According to the press release, the agency wants to communicate that the convincing embodiment of a wide variety of roles is at the heart of the training. The campaign can now be seen on numerous billboards and is the responsibility of Schauspielschule Zürich:
Christian Seiler (overall responsibility) Responsible at Publicis:
Ralf Kostgeld (CD), Nina Rentschler, Barbara Staub (AD), Markus Tränkle, Res Matthis (text), Michael Günzburger (graphics), Deborah Herzig and Bojana Taraba (consulting).

 Tele Top wants to make television in Eastern Switzerland with a new brand called Tele Säntis and has submitted a license application to the Federal Office of Communications for the coverage area of Eastern Switzerland. This area includes the cantons of St. Gallen, Appenzell Ausserrhoden, Appenzell Innerrhoden and parts of the canton of Thurgau. The application for Tele Säntis includes a program window for the cantons of Appenzell Ausserrhoden and Appenzell Innerrhoden. The main studio is to be built in St. Gallen. A second studio will also be built in Buchs or Sargans.
A separate company will be founded for Tele Säntis, as Tele-Top boss Günter Heuberger told Werbewoche. He will not be managing director there.
Tele Säntis wants to produce professional regional television. Until now, Tele Top has been broadcast in the northern part of the canton of St. Gallen, in parts of the canton of Zurich, in the cantons of Thurgau, Appenzell Ausserrhoden, Appenzell Innerrhoden and Schaffhausen.
With this application, Tele-Top boss Günter Heuberger is competing with Tele Ostschweiz, which has applied for the same coverage area (see
). Tele Top has also submitted an application for the Zurich-North-Eastern Switzerland coverage area. As a separate company is being set up for Tele Säntis, both stations could theoretically receive a license. According to information from Bakom, a broadcaster may only hold one license. Heuberger believes that the chances of Tele Säntis being granted a license are intact. The two areas of Schaffhausen and St. Gallen would each be dominated by a media company with a newspaper, radio and television. "The RTVA has established a clear rule for multiple applicants: The independent applicant is preferred if the performance mandate is largely equivalent. Therefore, the chances are intact, especially after it became known on Friday that Tele Züri wants to make the Schaffhausen program window with Schaffhauser Fernsehen, which in turn is controlled by the monopoly newspaper Schaffhauser Nachrichten," says Heuberger.

 An era is coming to an end: Alice Schwarzer, the founder of the feminist magazine Emma, is stepping down as editor-in-chief. Her successor will be Lisa Ortgies, who is due to start at the beginning of next year, or in spring at the latest. Schwarzer said on the ZDF program Johannes B. Kerner on Thursday that she was looking forward to this, without naming her successor. Schwarzer herself wants to continue working for Emma: "I will continue to accompany Emma, I will also publish it, I will still be there. "In a press release from Emma on Friday, it was announced that 41-year-old Lisa Ortgies will be the new editor-in-chief. As a graduate of the Henri Nannen School and as an author and presenter - currently at "Frau.tv" on WDR - she brings with her a wealth of experience in print and television. The new Emma boss is married and has a five-year-old daughter and a one-year-old son.
 
 

 
The Neue Zürcher Zeitung is acquiring a majority stake in Swiss Equity Medien as of January 1, 2008. With the acquisition of 75 percent of the media platform specializing in financial information, NZZ intends to further strengthen its offering in the area of business media. In recent years, Swiss Equity Medien has built up a platform for Swiss small and mid-cap stocks and private equity. In addition to the monthly specialist magazine for professional investors, Swiss Equity Magazin, the young media company's products include specialist books, investor conferences and, from January 2008, an online information system for Swiss equities.  
With this acquisition, NZZ intends to further strengthen its existing cross-media product portfolio in the area of high-quality business and financial information, according to the press release. Swiss Equity Medien ideally complements this offering. There will be no changes for the company's seven employees, partners or customers. Editor-in-chief of Swiss Equity Magazine and managing director of Swiss Equity Medien will remain Björn Zern after the transaction.

 Anyone at Euro RSCG who has the misfortune of having to work on a Saturday evening can at least take a five-minute break: The agency is taking part in the nationwide "Lights out!" climate campaign on December 8 and switching off all the lights. "It's enough for our employees, who should be at the agency on Saturday evening, to switch on the idea light bulb," explains Frank Bodin, CEO of Euro RSCG Switzerland. He sees the participation as a commitment to make sustainable management a topic not only for clients, but also for agencies, beyond the symbolic act, as stated in a press release. In 2008, all work processes at Euro RSCG are to be analyzed with regard to their carbon footprint.

 Tele Top has applied for a license for the TV coverage area of Eastern Switzerland under the new Tele Säntis brand. It is thus competing with Tele Ostschweiz, which has submitted an application for the same area. Tele Ostschweiz (TVO) was relaxed about the competitor's attack on Friday. TVO's chances of obtaining a license for the cantons of St. Gallen, both Appenzells and parts of Thurgau are good, explained André Moesch, Head of Electronic Media at St. Galler Tagblatt AG, when asked by SDA.
The experience factor speaks for Tele Ostschweiz: TVO has been producing a TV program for precisely this region for nine years. The independence of TVO is also guaranteed, said Moesch.

 At the end of August 2007, the Federal Office of Communications (OFCOM) put 54 licences for local-regional VHF radio and regional television stations out to tender. A total of 76 applications had been received by Friday. A total of 55 applications were submitted for the 41 radio licenses, while 21 candidates applied for the 13 regional television licenses. In the case of radio, a distinction is made between commercial radio stations with a performance mandate, which receive no fees, and complementary stations, which receive a share of the fees. 31 applications were received for the 20 commercial radio licenses with a performance mandate. There were 24 applications for the 21 radio licenses with a performance mandate and a fee component. There is no such distinction for regional television. 21 applications have been submitted for the 13 TV licences put out to tender.
Bakom does not seem surprised by the large number of applications: "I was expecting more," says Deputy Director Matthias Ramsauer. The applications will be made available to the public before the end of the year. This will be followed by a public hearing. According to OFCOM, the applications will be evaluated as part of a criteria competition.
The licensing of radio and television broadcasters by the Department of the Environment, Transport, Energy and Communications (DETEC) can be expected from early summer 2008. As Raumsauer says, OFCOM will probably award the licenses in stages: Where there is only one application, the license may be awarded earlier, provided the application meets the requirements. In the contested regions, the unsuccessful applicants will be able to appeal.