Roger Köppel is certainly used to being scrutinized by the public. Lovers and haters of Weltwoche follow his words meticulously, the magazine's content is either torn apart or praised to the skies. A resourceful blogger on Wision.ch has now turned his attention not to the journalistic qualities of the editor-in-chief and publisher, but rather analyzed his wardrobe. He comes to the conclusion that Mr. Köppel should please buy himself something new to wear. He backs up his recommendation with , which, as we all know, is worth a thousand words. And lo and behold, in three recent appearances on Swiss television, Köppel has indeed always worn the same brown suit and the same red and yellow tie. A look at the SF archives confirms the revealing research. At least we know from the pictures in Weltwoche that the man owns more than one suit. Köppel will hardly be saddened by the observation of his clothing habits, as according to Wision.ch he himself is reported to have said: "Questions of style are peanuts, it's not important!".

 The five IP-based stations of Radio 105 founder Guiseppe Scaglione recorded 9.5 million stream downloads last year, 32 percent more than in 2006. This data includes all usage of the radios 105.ch, 105dope.ch, 105hitradio.ch, 105classics.ch and 105rock.ch and is notarized. Specifically, a notary confirmed the stream data recorded by the 105 provider VTX (formerly Tiscali). Important: In contrast to the Radiocontrol data, no ranges are available. Thanks to the IP address that each PC leaves behind when surfing, the provider recognizes how many computers have accessed the website in question (unique clients). However, nothing is known about the number of people, their socio-demographics and listening time. "The figures are certainly not scientifically sound," says Giuseppe Scaglione - "but they do show a strong upward trend." This is in contrast to Radiocontrol (RC), which shows stable figures at best at a low level for cable station 105. This is because RC cannot measure radio listening via the internet.
Nevertheless, the 105 trend figures have one flaw: they are not underpinned by Net-Metrix (Wemf). Streaming measurement is not available there either, but real website reach is.
Markus Knöpfli

 The launch of the new Zurich station Radio 1 appears to have been a success. He has already had many positive reactions, initiator Roger Schawinski told the Abendzeitung Heute newspaper. "And although it's just a soundcheck with music, people are clamoring for an Internet stream," said the radio man. Schawinski wants to deliver this on Radio1.ch next week at the latest. However, he has not yet been able to answer the crucial question of ratings, although it is also on the minds of his family members. His ten-year-old daughter asked him about the ratings on Tuesday morning, Schawinski told Heute. "She's still used to that from Sat.1. But it doesn't happen so quickly on the radio."

 Liechtenstein-based marketing and communications agency Tangram will be opening a branch in Zurich's Kreis 1 district in the coming days, according to a press release issued on Monday, following the positive development of new clients in Switzerland. "In order to provide optimal project support, we need to be close by so that we can act flexibly for our clients. With this step, we have now created an ideal basis for both existing and future Swiss business," says Ewald Frick, owner of the agency.
The Zurich branch is headed by Willy Tanner, a management partner who has been working in Zurich for several years.

 The Lauberhorn downhill race broadcast on SF 2 on Sunday met with great public interest: An average of 1.07 million viewers watched the ski race. This corresponds to a market share of 75.6 percent. Last year, when the downhill took place on a Saturday, there were 50,000 fewer viewers, but the market share was higher at 79.9 percent. The reason for this is that fewer people were watching television at the time of the race on that Saturday than on the previous Sunday.
The races on Friday and Saturday were also popular with the public: 222,000 viewers (61.6% market share) watched the super combined downhill on Friday, while 268,000 people (50.9% market share) watched the subsequent super combined slalom. On Saturday, 275,000 viewers (58.0 percent market share) watched the first run of the slalom and 569,000 viewers (65.7 percent market share) watched the second run.

 When we think of reading the press on Sundays, images of leisurely browsing at a richly laid breakfast table come to mind. At least that's what Swiss publishers would have us believe. The chief thinkers at the German publishing house Axel Springer are quite different. For them, Sunday should above all be cheaper and thinner. According to information from Horizont.net, the media group is planning a compact edition of the tabloid Bild am Sonntag. The reason for this is probably the continuing weak sales. The compact edition is also intended to secure its position in the face of low-priced competitors such as Hamburger Morgenpost. However, the obvious USP for the paper is to advertise on the basis of efficiency rather than price: One could cheekily copy from a Swiss Sunday title and come up with the following claim: "More time not to read".

At the beginning of the year, Switzerland gained a new publishing house, Fachkom GmbH, which focuses on the construction industry. The first publication is a monthly trade magazine called Die Baustellen. The managing directors of the new publishing house, Renato Polentarutti and Bettina Meier, have many years of experience in specialist publishing in the construction industry. The two want to break up old publishing structures with the company, as they announced on Monday. Central to this is the so-called win-win business model, which focuses on trust in the partners and mutual success. The monthly trade magazine Die Baustelle will combine specialist content with stories from and about people in the construction industry in a fresh design. The position of editor-in-chief has been filled by the young journalist Beat Matter. The first issue of Die Baustellen will be published on March 26, 2008 with a circulation of 22,000 copies. The editorial and publishing offices are located in Langnau am Albis.
Fachkom GmbH also offers consulting services and further education seminars in the form of in-house training courses and workshops. The focus is always on the networking concept in order to bring the relevant people together in a profitable way, the press release continues. The so-called "Bautrend", a quarterly event at which speakers discuss forecasts and developments in the construction industry, is also in line with this basic idea. The first "Bautrend" will take place on March 26, 2008 in Zurich and will also mark the launch of the new trade journal.

The agency Matter & Gretener advertises the investor magazine Stocks with text advertisements. Thanks to its investment tips, it is "probably the most profitable read in Switzerland", the agency announced. One subject reads: "There are many ways to get rich. Here is the shortcut". The advertisements are placed in business-relevant titles in German-speaking Switzerland and establish the new Stocks claim "Independent. Indispensable. Stocks, the only Swiss investor magazine". This is intended to position the Axel Springer Switzerland title as the basis for successful investment decisions.
Responsible at Stocks:
Patrizia Serra (Publishing Director), Carolin Würthner (Reader Marketing Manager). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Franziska Langenbacher (Art Direction), Marcus Gretener, Martina Schörghofer (Consulting).

 Following a competitive presentation, Microsoft Switzerland has chosen the Zurich agency Schneiter Meier Külling to develop and implement its new executive magazine. According to a press release issued on Monday, the mandate covers both the editorial content and the visual design of the magazine. The publication will be delivered to executives in Switzerland from March.

The PR and communications agency Burson-Marsteller Switzerland welcomes two new additions to its management team: since January 1, 2008, Daniel Jörg has headed the advertising agency BSW in Bern and, as Digital Strategist, is also responsible for the agency's online offering. Toula Stoffel takes over the management of the Health Care & Science Communications business segment on March 1, 2008 and becomes a new member of the Executive Board. There are also two departures to report: Olaf Pilleri, Head of Advertising and Creation, and Peter Eberhard, Senior Consultant Corporate & Financial Communications, have left the agency and become self-employed.
The new Head of Health Care & Science Communications and GL member Toula Stoffel is currently Vice President at Sudler & Hennessy/Imprint Science, a WPP Group agency specializing in healthcare and medical education. She studied chemistry in Cologne and earned her doctorate at the University of Hamburg. Prior to her consulting career, Stoffel was an assistant professor at Rockefeller University. At Burson-Marsteller Switzerland, she succeeds CEO Roman Geiser as Head of the Consulting segment, who was managing this area in a dual function.
Daniel Jörg, has been head of Burson-Marsteller's advertising agency BSW, based in Bern, since the beginning of the year and, as Digital Strategist, is responsible for the further development of the digital offering. Prior to his move, he worked for the advertising agency Contexta and Peter Bütikofer & Company, where he dealt with digital communication and Web 2.0. Daniel Jörg studied journalism, economics and political science at university. He will set new accents in the field of digital communication at the agency and expand the range of integrated communication solutions.

Pascal Schaub is joining Saatchi&Saatchi Simko as Chief Strategic Officer, taking over overall responsibility for strategic planning. He will be responsible for national and global mandates. Schaub only moved to Wirz last November after 14 years at Publicis, where he has now resigned (see
). By moving to Saatchi&Saatchi Simko, the strategic planner is reuniting with his former boss Kaspar Loeb, who has been CEO at the agency since the beginning of the year. The two worked closely together at Publicis and looked after important clients, according to a press release. Loeb is also delighted with his new chief strategist: "With his knowledge, personality and experience, Pascal is an absolute stroke of luck for Saatchi&Saatchi Simko in Switzerland," Loeb said in the press release. Chairman Pedro Simko explains that the role of strategic planning in the Saatchi&Saatchi network is growing strongly, not only in Switzerland but worldwide. Schaub is particularly attracted by the international dimension that the Saatchi network offers him.
In January, Saatchi&Saatchi Simko opens its branch in Zurich, from where customers such as SEAT and Orange in Switzerland are served (see
).

 Valais now wants to market itself uniformly under the Valais brand. With this umbrella brand, the Valais economy wants to make itself better known to guests, consumers and investors. The new brand strategy was developed by the Valais Brand Association (VMV). The strategy and the choice of name are the result of broad-based market studies and consultation with all stakeholders and experts, according to a press release issued on Monday. Surveys, particularly in Germany, England and Switzerland, had shown that the general awareness of the word Valais was higher than that of the German-language name Wallis.
Despite the new brand identity, the name Valais will not disappear, especially in German-language communication. The VMV association recommends that its partners continue to communicate with tourists in their native language. Valais will only appear in the logo.