These were distributed to 350,000 mailboxes of potential club members. On offer: the most advantageous subscription in Switzerland.

In TCS member recruitment, the focus is usually on roadside assistance and club benefits, and the Touring magazine is a nice-to-have. In the combined mailing, the communication was reversed for once: anyone who subscribes to the magazine for a year receives the TCS Patrol breakdown service as a generous bonus. A calculation that paid off. The response to the advertising measure was gratifying, according to the press release.

Responsible at TCS: Patricia Gyger (Marketing Project Manager). Responsible at Pinkup: Nicole Chervet (CD), Jeva Babuskina (graphics), Jeanine Jost (consulting)

 

Not only are games and sports the most popular among children, they are also practiced more frequently than listening to music, watching TV or gaming, according to a study published on Monday by the Zurich University of Applied Sciences (ZHAW). The researchers examined the media behavior of over 1,000 children of primary school age. According to the study on media use, listening to music and watching television are very popular among 6 to 13-year-olds. The "touchscreen generation" is more myth than reality, said Daniel Süss, ZHAW researcher and professor of media psychology. Children most often listened to music, watched television or read books.

Almost half of the children surveyed listen to music every day. 42% watch TV every day - for an average of 45 minutes. But reading is also very popular: 37% of children read for half an hour every day. In contrast, only a quarter of the children gamed every day - also for half an hour.

More than half already own a cell phone

According to the MIKE study, digital media are only gaining ground later. And yet children are increasingly using them in their everyday lives. During elementary school, the importance of the internet, smartphones and gaming increases more and more. Media literacy is therefore very important from a young age. The study also shows that more than half of 6 to 13-year-olds already own a cell phone. The figure is 35% for 6 to 7-year-olds and two thirds for 12 to 13-year-olds.

Although many children do not use their cell phones regularly, they are the most popular of all media, said Süss. "Even among children who don't have their own." Television is in second place, followed by books and the internet. The researchers asked the children which medium they would keep if they had to give up all but one.

Parents are not consistent

One part of the study is dedicated to parents and their role in children's media consumption. At 60.3 percent, the response rate to the questionnaires for parents was relatively high, said Süss. "We assume that these are educated people who frequently use digital media themselves." Almost all of the respondents stated that they set rules regarding duration, content and time and also monitor these. However, the children's statements showed a very different picture. According to the researchers, it is possible that parents do not admit that they have no rules for dealing with media. Alternatively, the gap could be explained by the fact that rules that are not consistently enforced by parents are not perceived as such, said the media psychologist.

Parents should game with children

Three out of four parents surveyed read a book or watch TV with their children at least once a week. However, only 17% play a game with their child - although gaming is becoming increasingly important, especially for boys and with increasing age. "When it comes to digital media consumption, you have to start with the parents," said Michael In Albon, Head of Youth and Media at Swisscom, who was also present at the study presentation. Children need more active support from adults.

The MIKE study published on Monday is the little brother of the JAMES study, also conducted by the ZHAW, which focuses on young people's media use. MIKE stands for Media, Interaction, Children and Parents. This year, the ZHAW researchers investigated the usage behavior of younger children for the first time. (SDA)

Further information and download of the study at Zhaw.ch

Can you confirm the study results? Please tell us your opinion by clicking on the survey on the right.

Mediaschneider and BG Media/Zenith Optimedia fought a duel in the show kitchen of the 25hours Hotel Zürich West, cooking a three-course menu. According to the press release, both teams were in top form and outdid each other in terms of creativity, efficiency and, not least, teamwork.

Mediaschneider sent Jasmin Lehner, Pablo Büttikofer, Aline Kuhn, Leila Fulford, Helene Leuenberger, Patricia Tondo and Valérie André into the cooking ring, while at Zenith Optimedia/BG Media Jonas Eliassen, Manuel Siciliano, Martina Frei, Francesca Cimino, Alessandra Pontrandolfo, Laura Schierjott and Francesco Mogavero armed themselves with wooden spoons.

After the first two rounds (starter and main course), the outcome was completely open, the opponents evenly matched, the intermediate score 1:1. It was only in the exciting final dessert round that Zenith Optimedia/BG Media was able to decide the duel in its favor. The next cook-off has already been scheduled. It will take place on December 2, 2015.

 

The PWG Foundation, a nonprofit organization, aims to maintain affordable residential and commercial rents in the city of Zurich. Its fixed assets total 579 million Swiss francs, with 1,522 residential tenants and 293 commercial tenants across 131 properties. One example is the arches in the Viadukt, which house a market hall and restaurants in District 5. The completely revamped corporate identity is being launched to mark the foundation’s 25th anniversary. In its communications, the foundation is increasingly targeting property owners in addition to potential and future tenants. In the Web The foundation’s cultural and social initiatives are also highlighted, for example through the «Writers in Residence» project or in the form of tenant profiles. Those interested are kept up to date through a newsletter, via Facebook, or the annual annual report.

Contact person at the PWG Foundation: Kornel Ringli (PWG Project Manager). Contact at Schenker Visual Communication/Bitnpixel: Raphael Schenker (Creative Direction), Daniel Vuilleumier (Concept/Web), Philipp Locher (Programming), Ralph Hut (Photos), Michael Jantzen (Art).
 

The emblematic puzzle game - photographed by SRF photographer Oscar Alessio - highlights joint action - a leitmotif for the association. From September 28, the spots can be seen and heard on SRF's various channels and on member.ch. They were conceived and produced in-house by SRF/TPC. For the realization of the Landing page The Zurich agency Notch Interactive is responsible for the project.

SRG.D is SRG SSR's largest regional society and has over 16'000 members. With its new image, it wants to emphasize more strongly that SRG is an association that people can join and participate in. The declared aim of the campaign is to attract more members, but also to raise awareness that SRG belongs to the Swiss population and that it is open to everyone to get involved.

Website becomes media news portal

Biggest innovation on Srgd.ch is the dynamic news section on the home page. With daily news about SRG, its programs and media policy developments in the audiovisual sector, it becomes an information portal. Flanked by the social media channels Twitter, Facebook and Youtube, it is SRG.D's new lead medium.

The weekly newsletter "SRG Deutschschweiz aktuell" continues to provide selected reports from this news section. In addition, there are various subpages on srgd.ch with all the relevant facts about the company and the association. This makes the website a comprehensive information channel for members, committees, media professionals and the general public interested in SRG.

Claude Eberhard has spent the last 15 years working for renowned agencies in Switzerland and abroad, including five years at Jung von Matt/Limmat, where he was jointly responsible for building up the digital unit as a digital concept developer and art director. His clients included Mercedes-Benz, smart, Migros, NZZ, Graubünden Ferien, SRG SSR and other national and international brands.

Florian Beck, Executive Creative Director of Serranetga, is pleased about the new addition: "With the steadily growing new customer business, our need for creative power has also increased in recent months. With Claude, we have now been able to win over a creative with years of digital experience. He will help us to implement the increasing number of cross-media projects even faster."

Anyone who has a dog knows it: four-legged friends don't like to look at the camera. Reason: They don't see - who can blame them - the point behind the exercise. Ambitious photographers may succeed in drawing the dog's attention to the lens for a few moments by motivating shouts. Two seconds later, however, the animal turns back to more interesting things. The happy dog picture succeeds particularly rarely with group photos, with which grandma, uncle, grandchild and dog are to laugh at the same time into the camera. And with selfies, because there the cheering turns out to be difficult. Designed. Because now there is "Pooch Selfie". A play ball that you can clip onto your smartphone. For maximum attention, the ball can even squeak. And posing is no problem at all. Posing is especially fun when the ball is integrated into an active throwing game.

The Kickstarter project seems to have struck a chord: 17 days before the deadline, Clever Dog Products has already raised over $17'000 - with a funding goal of $7000. "Pooch Selfie" will be available for purchase soon - for more information, if you're interested, visit Poochselfie.com. (hae)

Toppharm pharmacies offer their customers a variety of services to help combat headaches. These range from general pain management counseling and advice on alternative medicine to headache assessments with ongoing patient support.

The corresponding communications campaign called for a high-impact key visual as well as its implementation across all advertising and marketing initiatives. Following the creation of last year’s skincare campaign, Ogilvy & Mather took on the creative development and execution of this year’s thematic campaign. The basic idea was based on the insight that headaches feel and manifest differently for everyone who experiences them. What they all have in common, however, is that they just won’t go away. This led to a campaign designed to dramatize precisely this message in a clear and eye-catching way.

Based on the key visual, a variety of advertising and communication materials were subsequently designed, ranging from storefront posters and flyers to online banners. The central concept—pain that you just can’t get out of your head—also served as the basis for the window displays at individual TopPharm pharmacies and other applications.

Responsible at Toppharm: Judith Lanz (Head of Marketing & Communications), Karin Kollmer (Project Manager, Marketing & Communications). Responsible at Ogilvy & Mather: Gaby Zimmerli (Overall Responsibility), Max Brunner and Nadia Peter (Consulting), Thomas Bolliger (Creative Director), Marcel Elsener (Concept/Copy), Stephanie Van Ophuisen and Mark Levay (Art Directors).
 

To get the combined service package of the two companies across to women, the agency at the airport created a well-protected direct mailing that was sent to women in management positions and with children up to the age of 14. The mailing, wrapped in bubble wrap and equipped with Fragile adhesive, was intended to make it clear to the recipients at first glance that, thanks to SKO and CSS, they are equipped for every situation in life, no matter how complicated.

Responsible at Schweizer Kader Organization SKO: Marcel Weibel (Head of Marketing and Communication). Responsible at CSS Insurance: Daniel Binkert (Head of Market Area East and Member of the Management Board). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text), Patricia Eugster (Assistance).

 

The discussion initiated in the magazine will be continued at the vernissage in the "Atelier U-30". The October issue of Hochparterre magazine is published as a special edition, written and designed by a young, interdisciplinary team. The issue is dedicated entirely to the next generation of designers. By talking to 14 architects and designers of this generation, it aims to find out how they assess their situation and the future. The 14 protagonists show their own buildings, products and projects. In addition, the established designers Kaschka Knapkiewicz, Trix and Robert Haussmann, Martin Leuthold and Patrick Frey act as role models for the younger generation. They look back on their beginnings and explain what they expect from the younger generation.

Vernissage at 'Atelier U-30'

The discussion initiated in the booklet will also be continued. After the vernissage on October 6, 2015 at 7 p.m. at Zentralstrasse 131 in Zurich, the makers will host three evenings of discussion. Together with guests, the protagonists of the special edition will discuss the future of the design industry and present their projects and products.

October 7, 2015, 7 p.m.: Panel discussion on the architectural competition
October 8, 2015, 7 p.m.: Keynote speeches on the role of the designer in society
October 9, 2015, 7 p.m.: Panel discussion on new approaches to urban planning

Responsible for special edition U-30, October 2015: Simon Gysel, Stephanie Rebonati, Lora Sommer (concept), Simon Gysel, Jonas Hunziker, Stephanie Rebonati, Lora Sommer (editors). Design: Badesaison. Photographs: Paola Caputo, Michal Florence Schorro. Texts: Simon Gysel, Jonas Hunziker, Stephanie Rebonati, Lora Sommer.