Swisscom is committed to a networked Switzerland so that possibilities become reality. With various ideas and solutions, Swisscom wants to awaken the potential that lies within each individual and inspire them to become part of the land of opportunity. This project now has its own presence: Swisscom Stories.

At Swisscom.ch/stories editorial and multimedia stories show readers the diverse possibilities in a digitizing world. With an optimistic attitude and from a surprising perspective, the editorial team designs its articles around digital life, technology, sustainability and modern work. "Storys is our commitment to storytelling: we want to take care of Switzerland and encourage people to engage with digital life. In doing so, we inspire readers to discover the land of opportunities with us and shape the future," says Tim Alexander, Head of Brand and Marketing Communications at Swisscom.

Swisscom wants to use stories to tell exciting tales from the digital world of today and tomorrow and offer surprising insights into the Swisscom company. For example, a video shows what everyday working life is like in the Mittellegi and Concordia mountain huts, which are equipped with broadband connections, or how a farmer manages his farm using only digital means. There are also tips and tricks for digital life as well as entertaining columns and articles by renowned guest authors.

Storys will initially be launched in German and then in French from October. The platform will therefore initially run under the beta brand "Nova". Welcome to the land of opportunity.

Responsibilities: TNT-Graphics/Redact (editing/texts); Redact (production); Emoticom (technical implementation); Rod (PR implementation).

 

Ringier's TV marketing will look after the Swiss TV station S1 from 2016. This marks Ringier's first step into German-speaking Switzerland, in addition to marketing TF1, TMC and NT1. "We are very taken with the station and its development and are looking forward to the cooperation," says Daniel Gauchat, Head of TV Marketing at Ringier. To ensure continuity, Goce Nikoloski, previously responsible for S1 at Publicitas, will join Ringier, thus ensuring know-how transfer and continuity.

"Ringier has proven its marketing expertise in recent years with the French channels. We are delighted to have Ringier as a partner to continue our success story and ensure that everything works perfectly for the booking launch," enthuses Hardy Lussi, Managing Director of S1.

S1 went on air in October 2013 and has since been marketed by Publicitas (Werbewoche.ch reported).

Not only does everything in death metal sound the same, it also all looks the same. At least for outsiders who are not familiar with the genre. The songs are barely distinguishable to untrained ears, the logos even less so to untrained eyes. One exception is the Scottish band "Party Cannon". Compared to the rest of the scene, they not only have a rather sweet name, but also an extremely sweet band logo. It is actually more reminiscent of a toy store or children's birthday party than of death and destruction. Even without colors. This is how the "Bay Area Deathfest 2" festival actually got it right. official poster printed. However, it was the color version that went viral:

And when suddenly sites like Buzzfeed.com or Drlima.net pick up on the theme, the viral coup is perfect. For the festival and the band. Because the band, according to reports, are not actually that good. Musically. But when it comes to marketing, the other bands can still cut themselves a thick, colorful slice without ornate tribals. (hae)

Here is another audio sample:

 

Description

We call a celebrity who is less well-known than the brand they are promoting a cataract. In rare cases, this constellation can cause the celebrity to mutate from a C-type to an A-type. In the majority of cases, however, there is a reciprocal clouding of the image and even a total loss of the brand image.

History

The disease has been documented since the early days of advertising. Even back then, the so-called vampire effect was observed, which enhanced the value of testimonials such as Napoleon and Mozart, but weakened the products they advertised. Today, Napoleon slices and Mozartkugeln are at best a generic term.

Symptoms

Cataracts can occur at any age. At a young age, it affects beauty pageant contestants and YouTube bloggers, later also former TV announcers and ski racers. The massive appearance of the gray star has shifted from on-pack stickers to Instagram. Typical endorsements include self-portraits next to cars (#lovethiscar) or cold drinks (#myfavoritedrink).

Diagnosis

The low recognizability of the testimonials makes it difficult to identify the disease. Comparison with the list of participants in the jungle camp has become an internationally accepted indicator. One of the most common methods of making a cataract visible is to mention his name under his photo.

Published so far:

Campaign break (damnatio memoriae)
Obsession with order (normomania)
Customer distemper (procure distemper)
Director's Cut (conceptus amputatis)
Salmon jam (risum interrupta)
Premature mark effusion (ejaculatio logo praecox)
Idea bedsores (decubitus idea)
Panic-progressive disorder (morbus pendulum)
Margin inflammation (gastritis profit)
Success strabismus (strabismus successus)
Gold fever (febre auri)
Platitourette (repetitio nausea)
Visual fetishism (stimulus best practice)
Probonose (thrombosis facsimile)

On October 2, 2015, the members of the association supporting the Grand Tour of Switzerland elected Martin Sturzenegger, Director of Zürich Tourism and already a member of the board, to head the association. The new election became necessary after his predecessor Gaudenz Thoma left Graubünden Ferien and thus the tourism industry. Marcelline Kuonen, Head of Tourism at Valais/Wallis Promotion, has also been elected to the Board. This means that the board is once again complete.

The purpose of the association is to pool interests, maintain the route and secure the financial resources to maintain and market the circular route. The Regional Directors' Conference for Tourism (RDK) is the sponsor of the association. The office, headed by Maria Sägesser, has been based at Switzerland Tourism since September 2014. The national marketing organization markets the Grand Tour of Switzerland throughout Switzerland and worldwide as part of its 2015 and 2016 summer campaigns.

A third of consumers already state that they want to use smartphones for payment transactions. These are the findings of the "Connected Commerce 2015" study by digital agency Digitas LBI, for which over 1,000 German consumers were surveyed by market research institute IFOP on their purchasing behavior.

"German consumers use their smartphones to help them with their everyday shopping. Before actually buying a product, they are gaining personal advantages by researching products and comparing prices, getting opinions from friends and acquaintances and finding out about independent customer reviews on the Internet," says Anke Herbener, CEO of Digitas LBI in Germany and Switzerland. "Retailers can no longer ignore this new buying behaviour and should see the digitalization of consumers as a real opportunity. True to the omni-channel principle, customers should be inspired by brands and retailers anytime and anywhere. The consistent introduction of mobile payment solutions as alternative payment processes paves the way to the digital future. Simplicity in terms of the usability of smartphone apps and mobile payment can positively increase the purchasing decisions of digitally savvy customers in stores."

Smartphones have a serious influence on purchasing behavior

Customers are increasingly using mobile devices to obtain product information before they go to the checkout. Half of consumers (51%) specifically search for product information on their smartphone while they are in a store. Compared to the previous year, this proportion has increased by around 19%. Although the use of tablets is significantly lower at just 16% of consumers, it has doubled compared to the previous year.

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Of all respondents, 72% confirm that smartphones have fundamentally changed their shopping behavior in stores. 35% of consumers state that they frequently and "definitely" use their mobile device to research products and compare prices as soon as they are in a store. This purchasing behavior is slightly more pronounced among women (36%) than men (33%). Almost one in two consumers in the 18 to 34 age group (46%) use smartphones as a matter of course in the purchasing process.

Great potential for mobile payment

According to the study, mobile payment in stores is not yet widespread among consumers. 91 percent have never used their smartphone for payment transactions at the checkout, although 53 percent own smartphones equipped for this purpose. However, should mobile payment become more popular in the future, more than a third of consumers (34%) can already imagine using mobile payment as an alternative payment method.

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Customers get their friends' opinions in-store via smartphone

The most important task in business to date has been the opinion-forming function of mobile devices. 42% of consumers state that they ask their friends and family about a product via a messenger app. Almost one in ten (9 percent) do this frequently. A further 41% send a photo to their friends, while 34% use the mobile internet to search for further product details and customer reviews. Price comparison is equally important for 41% of smartphone users in stores, while 11% regularly do this before buying a product. A third (33%) do not use the search functions via the browser, but instead use a smartphone app from online retailers or retail chains.

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Consumers use online product reviews before buying a product

Customer reviews in online stores or on retailers' product pages are also a significant source of information for consumers in stores. 76% of 18 to 34-year-old consumers read the reports and reviews of other buyers before buying a product. As many as 36 percent of them obtain information directly in the store. Overall, 61% of all consumers find out about the product in question online before buying, while 23% use their smartphone in the store to do so.

Methodological notes

The "Connected Commerce 2015" study by Digitas LBI was conducted in a total of 17 countries, including Australia, Belgium, China, Denmark, France, Germany, Great Britain, Hong Kong, India, Italy, Japan, the Netherlands, Singapore, Spain, Sweden, the United Arab Emirates and the USA. The current survey was conducted by the French opinion and market research institute IFOP with a sample size of 1000 Internet users aged 18 and over in each country. Further details on the study here.

The market research institute GfK examined the personal shopping market on behalf of Outfittery. A total of 1605 online users in Germany were surveyed as part of the representative study. The study shows that over 80 percent of personal shopping users would like to use this service again - consumers value this service. Even those who do not yet use personal shopping are very interested in it: one in three online users would like to use such a service in the future. The study also provides information on current usage among men and women: A good ten percent of men have already used a personal shopping service. The figure for women is just under six percent. As a result, two thirds more men than women use personal shopping. Overall, around six percent of the online population has used curated shopping to date. The level of awareness of market participants and shopping behavior were also surveyed.
Sankt Gallen, October 5, 2015: In addition to the awareness and use of personal shopping services, GfK also examined the market potential and the different consumer behavior of men and women.

Here are the results of the study:

The market potential of personal shopping:

The market potential is enormous: around a third of the men and women surveyed who have not yet tried personal shopping state that they find this new type of online shopping interesting and want to use it in the future. 80 percent of existing users also said they would use this service again. Those who are not interested in personal shopping give the following reasons: Men are dominated by a general lack of interest in fashion (26%); women primarily prefer to do their own shopping (31%).

Personal shopping is currently more widespread among men:

Curated shopping or "personal shopping" is based on the idea of providing customers with personal advice from professional style experts and making their fashion shopping easier or taking it off their hands completely. An idea that goes down well with men, as the usage figures (see above) show. Why this is the case explains the different attitudes of women and men when it comes to shopping. The study shows that 31% of men find buying clothes or choosing outfits stressful. 22 percent find it time-consuming to sift through the many different offers. Women seem to be less bothered by this. 27 percent say they enjoy shopping extensively.

Awareness and market participants:

By far the best-known personal shopping service is also the pioneer in curated shopping: 32% of men know Outfittery. And even among women, the Berlin start-up is the best known, although it has only offered its service to men so far. 16 percent of women know Outfittery. Other market players only achieve single-digit awareness levels among women. The picture is similar among male online users. Only one provider here achieves just under half as high an awareness score (15 percent) as Outfittery (32 percent). In the supported survey, the awareness of all German companies active on the market was surveyed.

Differences in purchasing behavior between men and women:

Women are "pleasure shoppers": 27% said they enjoy shopping extensively and 24% even see shopping as a leisure activity. Only just under half of men share this attitude: only 13% said they enjoy shopping extensively and just over 11% see it as a leisure activity.

 

The aim of the study was to use reliable and certified data to create a basis for planning and planning security for agencies and clients who use the up-and-coming medium or would like to use it in the future. The study was launched in April 2015, ran over a period of three months and was divided into two modules: A comprehensive online survey with around 3000 interviews was used to collect data to determine net reach. At the same time, over 3,400 face-to-face interviews were conducted at various locations to determine gross contacts on site. The survey at the touchpoints was limited to visitors between the ages of 15 and 74. The results of both modules were then compared and segmented. This resulted in versatile media data that can be analyzed with regard to a variety of variables, such as age, gender, household, employment situation, touchpoint, network, city/country, days of the week and time of day.

"The DOOH study combines this broad, empirical basis of valid, representatively collected data with the relevant parameters describing the performance of the digital networks bookable in Switzerland in such a way that flexible, modern and detailed planning of advertising use in the dimensions of reach, contacts, OTS and GRP is possible," explains Bettina Hoffmann, COO Audience Measurement at GfK. "Thanks to the elegant linking of empirical data and network parameters, it will also be possible to incorporate changed and expanded network configurations into the study in the future. In particular, this link enables the dynamics of electronic OOH advertising, which can be expected in the future, to be adequately and promptly mapped."

The study was commissioned by IG DOOH, the Swiss umbrella organization for the promotion and representation of interests in digital out-of-home advertising; it was conducted by the market research company GfK, the European umbrella organization of digital out-of-home advertisers (OVAB), the client Mazda and its media agency Mindshare. A total of ten networks took part in the study: Amscreen BP, Amscreen Socar, Canal Poste, Mediamarkt TV, melectronics TV, Migrol, migrolino, Neo Malls, Tamoil and TPG Pub. The impact of DOOH was recorded at six different touchpoints, namely at petrol pumps, in stores, post offices, malls, specialist stores and on public transport.

The study has already been successfully conducted several times in Germany and delivered valuable results. The organizers in Switzerland are convinced that "DOOH Audience Measurement" is also a benefit for the advertising industry here. "The digitalization of the OOH industry is increasing more and more and offers a wide range of opportunities from which advertisers and ultimately society can benefit," Christian Vaglio-Giors from Neoadvertising is certain. "With this study, IG DOOH has taken a first step towards capturing the reach and effectiveness of these new media and is thus helping to transport OOH advertising media into a new era."

Svetlana Savatic, Manager Client Leadership at Mindshare, is also convinced of the benefits of the study: "As an agency, we are constantly striving to break new ground. No risk, no fun does not apply here! Accompanying research is important. We want to back up our planning with figures and thus also prove it. The insights we gain help us and the client to optimize future campaigns." (afh)

Presentation "DOOH Audience Measurement 2015" (PDF)
 

The reason: the term "Third World" is being used less and less and is negatively associated and stigmatized in everyday usage. The requirements for the new name for the aid organization were as clear as they were complicated: It had to be short, catchy, unstuffy and highly recognizable, create a clear identity without the need for additional explanation and still have symbolic power, express the current activities but also work for future developments, be internationally understandable and - this was the biggest challenge: the name had to convince the board, the head office and ultimately all members.

Wirz Wietlisbach Dialog created various name suggestions that already convinced the client in the first round. The workshop originally planned to find a name was therefore no longer necessary: At an extraordinary general meeting in August, the new name was voted on and decided unanimously: "Water for Developing Countries" is now called "Aqua Alimenta".

 

In a first step, personalized teaser cards were sent out. If the response was positive, another personalized, stylish furnishing box followed a few working days later. This contains the latest overview brochure, catalogs full of brand furniture and reference cards with unusual furnishing examples.

Responsible at Rüegg-Naegeli Büroarchitektur & Wohnkultur: Priska Bauer-Heeb (Managing Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting), Tobias Siebrecht (Photo).

 

Branding is the company's core business. Right from the start, Eyeonx relied on new, in-house developed advertising media and HTML5 for the programming of these advertising media. This form is faster, safer and more efficient than Flash advertising media. Eyeonx is now launching the "Gallery Ad" and the "Mobile Wideboard Plus", new additions to its portfolio and unique in Switzerland.

The "Gallery Ad": 100 percent visible - even on responsive websites

The "Gallery Ad" appears in the image gallery of the website. It is an advertising medium programmed in HTML5, which replaces the rectangle that is currently often broadcast. The "Gallery Ad" fills the image gallery completely and is thus optimally embedded in the image series. The user only recognizes the difference at second glance. The "Gallery Ad" can also play videos - on any end device. This guarantees 100 percent visibility of the advertising message.

Gallery AD
Gallery AD Video

The "Mobile Wideboard Plus": keep your eyes open in the mobile

The "Wideboard-Plus Ad" always starts from the wideboard position and is therefore in the visible area of the mobile site right from the start. Touching the ad opens it and enlarges it to full screen size. This makes it a large and eye-catching branding tool - but less disruptive than interstitials. The ad does not overlay the content of the page but is embedded between the content in a visually appealing way. The "mobile wideboard" is particularly suitable for moving image campaigns.

Mobile Wideboard Plus

"We want to set new standards in the market with our forms of advertising - but always with usability in mind. Users should no longer be annoyed by advertising. Nevertheless, we strive for full visibility for our customers' brands and messages," says Patrick Stüssi, co-owner of Eyeonx.

 

With immediate effect, anonymous comments from the online platform will no longer be included in the forum pages of the daily newspapers L'Express and L'Impartial, wrote the newspapers' editor-in-chief, Nicolas Willemin, on Friday in a Article on Arcinfo.

Even if pseudonyms are commonplace on the Internet, they should not be used on media sites, the Press Council had demanded in a decision on a complaint against the two daily newspapers. As the comments contribute to the formation of public opinion, readers have a right to know who they come from.

The editors-in-chief of L'Express and L'Impartial also want to prevent anonymous comments on the online portal, Willemin continued. However, a technical solution is still needed, which will take a few more weeks.