The subject of her first broadcast: The language of the Runakuna, as the indigenous Quechua people in South America call themselves, is rarely understood anymore. Now there are musical countermeasures.

On the web, a 14-year-old Peruvian girl inspires with a Michael Jackson cover in the Quechua language. The video has already been clicked on more than a million times. The state university in Cajamarca, Peru, is reintroducing a course in the language. More than 500 young students have enrolled. A generation is practicing to revive this ancient indigenous language. Renata Flores Rivera explains in this issue of "World Music Special" why they hit the soul of the people with it, sung with braces and miniskirts.
 

The message: "It's nice when it just fits. This applies to the relationship between customer and bank, but also to just about every other situation in life. The bank is not ostensibly portrayed as a problem solver, but rather as a natural part of every customer's life. Since the end of September, the films have been shown on television and the Internet in various lengths. They were produced by director Henrik Hansen in collaboration with Solid & Haller Films.

Responsible at the Association of Swiss Cantonal Banks: Hanspeter Hess (Director), Karin Schwerzmann (Head of Marketing Communications) with the expert committee: Angela Baumann (Zürcher Kantonalbank), Sandra Piuzzi (Banque Cantonale Vaudoise) and Karl-Martin Wyss (Berner Kantonalbank). Responsible at Leo Burnett Switzerland: Johannes Dörig, Martin Arnold (creation), Axel Eckstein (ECD), Rolf Zimmermann (strategy), Manuel Schmid, Stéphanie Tschanz (consulting), Erasmo Palomba (FFF); Solid & Hallerfilm (film production), Henrik Hansen (director), Marc Flennert (cinematographer), Jingle Jungle (sound), Sune Rose Wagner (composer).
 

In a two-stage campaign, suitable applicants were first sought - urban, young and creative companies that would refresh the existing offering in Sihlcity and appeal to a correspondingly open-minded audience. The new unconventional tenants were invited to present themselves to the Sihlcity jury via PR, online and POS measures as well as direct mailings. The jury awarded the contract based on the uniqueness of the stores.

Marta, Concept Store, Print Matters, das Beste aus der Welt der Magazine and Sanikai, Ethical Vegan Clothing are delighted with their unique pop-up store appearance. The three companies will now be promoted in phase two under one pop-up roof via PR as well as online, print and POS media. But only until January 31, 2016 in Sihlcity. Sihlcity.ch/pop-up

Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist); Photography: Roth & Schmid, Stock. Agency: Aemmer, Advertising & Brand Identity.
 

Newspapers are already increasing their reach by a good quarter thanks to digital offerings. Information distributed via mobile devices now plays a major role in the online offerings of Swiss media companies, as Wemf AG für Werbemedienforschung announced on Tuesday. Wemf collects readership figures every six months. The most recent survey covers the period from April 2014 to March 2015. The most-read newspaper in Switzerland remains the commuter paper 20 Minuten with its editions in German, French and Italian-speaking Switzerland. The print title reaches a good two million readers throughout Switzerland. Around half as many people use 20 Minuten's online offering every day.

Platzhirsch 20 minutes

If only German-speaking Switzerland is considered, 20 Minuten is well ahead of Blick in terms of print titles. In terms of digital platforms, 20 Minuten is also ahead with 796,000 users compared to 656,000 for Blick. The Ringier Group's online workhorse is clearly Blick.ch. The two top dogs 20 Minuten and Blick are followed by the Tages-Anzeiger, whose print readership is 457,000, while just under half as many people use its online offering. In the Newsnet network (including Tages-Anzeiger, Berner Zeitung, Bund and Basler Zeitung), the number of people accessing the service online soars to 551,000.

AZ, NLZ and NZZ follow

Similar proportions can be seen for the Neue Zürcher Zeitung, which is read by 274,000 people on paper. A good half as many use the website. Together with NZZ am Sonntag and NZZ Folio, this group accounts for 732,000 print readers. The printed newspapers of the AZ Nordwestschweiz media network have a readership of 367,000. The picture is similar for the Neue Luzerner Zeitung. Here there are 294,000 print readers compared to around 31,000 people who use the digital offering. There are striking differences between the print and digital editions of Migros Magazines. The title is the lone leader in its category with a readership of over 3 million. In contrast, the digital edition only has 101,000 readers. The Beobachter attracts a great deal of attention, both in print and online.

Similar picture in French-speaking Switzerland

Le Matin continues to have the largest readership of the paid newspapers in French-speaking Switzerland with 296,000 people. It is followed by 24 Heures (print 175,000/digital 67,000) and Le Temps (102,000/13,000). (SDA)

Y7K's app allows DeLaneau to access the complete product database via iPad. Each timepiece is displayed in full detail and in high resolution. The App automatically compiles the favored watches as a PDF file, which can then be sent directly by e-mail from the app to the customer.

Y7K also developed an API for the De Laneau product database to eliminate the need for time-consuming manual data maintenance. Permanent data updates, for example with product information, availability, prices and product images, are thus possible - and in real time. So whenever the team in Geneva updates the availability of a timepiece, this change appears immediately on the app around the world.

Responsible at Y7K: Samuel Alder, Ruben Feurer, Joris Noordermeer, Yves Sinka. Responsible at De Laneau: Jessica Walther.
 

After a few minutes, some of the commuters reveal themselves to be Coca-Cola promoters and hand out bottles on the train. Gonzales conceived the laughter campaign as part of the Belgian "Choose Happiness" campaign.

At the heart of the campaign is the idea of putting a smile on people's faces. The company concludes the Case film with the message: "Happiness starts with a smile. What are you waiting for?" (sis)

Exploding aquariums and burning TVs: The show with the most unbelievable damage cases goes into the next round from October 6. In the quiz show created by Wirz and joiz, two teams compete against each other and puzzle over true and invented cases of damage live in the TV studio. There is no shortage of spectacular tests, proving that insurance questions can be quite exciting.

The show will be promoted with a targeted online campaign, via social media and, of course, on the station itself.

Responsible at Mobiliar Insurance: Christoph Ott (Head of Advertising & CI/CD), Nicole Zingg (Campaign Specialist). Responsible at Wirz: Livio Dainese, Fernando Perez (ECD), Caspar Heuss, Michael Schmidt (CD), Sarah Kohl (text), Paul Labun, Nadia Gantenbein (graphics), Ives Rückert, Pascal Fussen, Manuela Bührer (consulting), Johannes Schulmeister (digital). Responsible at Joiz: Dominik Stroppel (COO), Sam Bolliger (Project Manager), Matthias Lüscher, Marco Frei, Ruben Van Assenberg (VJ), Franziska Michel (Sales).

As a provider of hearing solutions, Sonova is not simply a company that manufactures products. Sonova's employees want to help people enjoy hearing. To enable a life without limitations, they develop, produce and sell solutions that overcome technological boundaries and redefine the future of the industry. 

On this basis, the Sonova Group, whose brands include Unitron, Advanced Bionics and Connect Hearing in addition to Phonak, intends in the future to demonstrate its unique qualities as a
employer even more clearly and is launching a new employer image in which
in which the employees play the main roles. The aim is to position Sonova in the increasingly
further strengthen the highly competitive and global labor market.

Meta Design created this new employer website in close cooperation with Sonova
developed. As an umbrella brand, Sonova is positioning itself specifically as a global employer brand. In this way, the advantages that the Sonova Group has to offer as an employer are to be communicated jointly across all brands and business units, and communication to employees and future employees is to be standardized.

The central message of the campaign: Through the high level of commitment and creative potential of each individual employee, Sonova develops and sells solutions worldwide across flat hierarchies that enable people to enjoy hearing and live a life without limitations. A challenging and flexible environment promotes personal growth as well as professional development. This message is expressed in the claim "Create Impact. Transform Lives."

In the visual implementation of the appearance, too, the employees act personally and with commitment at the forefront: by visualizing a sound - borne from the experience that even a single sound can change life and make it valuable. The key element here are the sounds visualized in the corporate color blue.

McDonald's is breaking new ground: Based on the insight that quality is neither really definable nor objectively comprehensible from the consumer's point of view, the new campaign focuses increasingly on regional proximity and on the people behind the ingredients. Swiss farmers and suppliers are therefore portrayed. Together with McDonald's, they share one and the same passion for fresh and high-quality ingredients - for the joy of eating, according to a statement on Tuesday.

The campaign at national level kicks off with two TV spots on the subject of bread and meat. The first two spots were created in close collaboration with meat supplier Bell in Oensingen(SO) and the Fortisa bakery in Zuchwil (SO). At the local level, a poster campaign features 15 farmers, each in their own region, who supply potatoes, wheat, milk, and vegetables to McDonald's. The first two spots were produced in close collaboration with Bell, a meat supplier.

How many Swiss farmers in total supply their ingredients for the Swiss McDonald's restaurant? Over 10,000 per year. More surprising facts about this, as well as the first portraits of the farmers and suppliers, can be found at the new Campaign page. Goldbach Interactive (GBI) was responsible for the development and YJOO Communications for the content of the new responsive site.

Responsible at McDonald's: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Aglaë Strachwitz (Communications & Public Affairs Manager). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Bettina Klossner, Angelo Sciullo, Stephanie Seematter (creation), Simon Rehsche, Michaela Büsse (strategy), Stephan Lanz, Ilenia Peluso (consulting), Tobias Jean, Serge Meierhofer (digital), Agnes Meier (production), Ilonka Galliard (art buying/agency producing). Photography: Cyrill Matter (Photography), Ferco Dregelyvari (Image Editing). Film: Pumpkin Film (Production), Ben Strebel (Director), Lamar Hawkins, Christopher Novak (Producers), Blut Hamburg (Music Composition). Responsible at Goldbach Interactive: Mario Kurmann (Senior Consultant), Larissa Mörgeli (Junior Consultant), Nadine Franzen (Senior Consultant), Oliver Kohler (Consultant Project Manager), Sonja Margot (Project Manager). Responsible at YJOO Communications: Nina Krucker (CEO), Sarah Buehler (Consultant). Responsible at OMD Switzerland / Media: Adrian Thomann (Account Director), Michael Zaugg (Digital Lead).
 

unavoidable, writes SRG in a statement.

A working group with representatives from all language regions had worked out the details of the savings program. The Executive Board has now approved the catalog of measures after consulting the Board of Directors.

In German-speaking Switzerland, 102 full-time positions are likely to be affected at SRF and its subsidiary TPC combined, 74 at RTS in French-speaking Switzerland, 49 at RSI in Italian-speaking Switzerland, and 20 at General Management. The small business units - the Rhaeto-Romanic RTR and the SWI Swissinfo.ch foreign Internet platform - are contributing to the savings program with detailed operational measures; a
any job cuts are to be kept to a minimum.
 

Provisions for job cuts and additional costs due to value-added tax are likely to result in a considerable deficit in 2015. SRG aims to be back in the black in 2016.

Negotiations on social plan

SRG will consult employees, the Swiss Syndicate of Media Workers (SSM) as social partner and the Association of Management (VDK). The employees will have the opportunity to make proposals on how the job cuts could be avoided or reduced, or how the consequences could be mitigated. In parallel with this consultation, SRG is negotiating a fair social plan with its social partner SSM. It also wants to discuss the social plan with the management association.

The reasons for the job cuts

The reasons for the savings program are the value-added tax and the higher share of local and regional stations in the fee income:

- On April 13, 2015, the Federal Supreme Court ruled that fee payers would not have to pay value-added tax. In the future, the SRG will have to pay the value-added tax from its own funds. This was the conclusion reached by the federal government at the beginning of September following in-depth clarification. This will cost SRG CHF 35 million a year.

- The revised Radio and Television Act (RTVA) envisages that the share of local and regional broadcasters in fee income will rise from 4 percent today to up to 6 percent. The Uvek has announced that these private providers will quickly receive more money when the law comes into force in mid-2016; the exact amount is open. This will reduce SRG revenues by at least CHF 5 million annually.

 

According to the study, different car brands are preferred depending on the political affiliation. Swiss people with a left-wing political stance drive Kia, Mini or Renault cars with striking frequency.

People who vote right, on the other hand, drive Audi, Mercedes, Seat, Suzuki, BMW or VW more often than average. The study authors therefore assume that in Switzerland more cars from right-wing voters than left-wing voters are affected by the current VW scandal.

Voters from the center parties own Nissan cars in their households slightly more often than people who position themselves politically on the left or right. In keeping with the balanced center, however, no clear brand preferences can otherwise be identified for this group of voters.
locate.

Maintenance costs as a subordinate criterion

When buying a car, left-wing voters pay a great deal of attention to the car being energy-efficient and as environmentally friendly as possible. They give these factors more weight than appearance or brand. The maintenance costs incurred also play a subordinate role in their choice of car compared with environmental friendliness.

For the group of right-wing voters, maintenance costs are also not the decisive criterion when buying a car. Instead, these people attach above-average importance to the equipment and comfort of the car. Appearance and brand are also important decision-making criteria for them. By contrast, respondents with more right-wing political views pay little attention to energy efficiency and environmental friendliness when buying a car.

Data basis: Mach Consumer 2015

Mach Consumer is the largest continuous consumer media study in Switzerland. It shows how many consumers buy a product or use a service. In addition, the study determines the needs, inclinations and habits of Swiss consumers, as well as their reading behavior with regard to newspapers and magazines. This year's edition was published on October 6, 2015.
 

In an unusual way, Ifolor reminds us that the most important moments in life can be preserved forever between the pages of a photo book. Walter's 35-second spot shows two warring Viking tribes more concerned with their selfies than winning the battle against the enemy. 
 

Responsible at Ifolor: Dominique Baumann (Head of Marketing and Communications DACH). Responsible at Walker: Pius Walker (CD), Roger Beckett (CW), Jenny Grunberg (AD), Cornelia Nünlist (Account Director), Catherine Elf (Art Buying) Ben Gregor (Director), Sara Cummins (Producer), Knucklehead (Production), Finish (Post Production), Whitehouse Post (Editing Company), Paul Harrison (Colourist), Christopher Sabogal (Director of Photography), Cheryl Payne (Post Producer), Ben Stephens (Editor), Parv Thind (Sound @Wave), Baltic Pine (Latvian Prod Company).