With Zaira Noro, Migros Media has been able to recruit a proven expert, according to a statement. She studied business administration with a specialization in marketing at the University of Applied Sciences Northwestern Switzerland. Zaira Noro has been working successfully for AZ Medien since 2011, most recently as Head of Marketing User Market for the Newspapers division.

Migros Media is the media house of Migros. With Migros Magazine in German-speaking Switzerland and Migros Magazine in French-speaking Switzerland, they produce Switzerland's second-largest weekly newspaper with a circulation of around 2.1 million copies. With 725'000 readers, the cooking magazine Saisonküche is one of the top three Swiss subscription magazines. The feel-good and sustainability magazine Vivai, the publications' online platforms, and corporate publishing services complete the portfolio.
 

Clever will become a member of Ringier's Group Executive Board and report directly to CEO Marc Walder. Clever studied computer science at the renowned Tsinghua University in Beijing, China. This was followed by studies at the universities in Göttingen, Germany (Mathematics), Karlsruhe (Computer Science) and West Florida (General Management MBA). Ms. Clever was Executive Vice President at the German software company SAP and President of SAP Labs China until the end of 2013. She reported directly to the Executive Board and was responsible for the implementation of various technologically innovative applications using the latest technologies. Under Xiaoqun Clever's leadership, her organization designed numerous groundbreaking applications for the SAP product portfolio.

Xiaoqun Clever has been Chief Technology Officer at the German media company Prosieben Sat.1 Media in Unterföhring since January 2014. In this position, she is tasked with implementing the Group's digital transformation in an innovative and profitable way across all business areas. She has also been a member of the Supervisory Board of Allianz Insurance Austria since January 2015.

As of January 1, 2016, Xiaoqun Clever will assume the position of Chief Technology and Data Officer at Ringier. She will be a member of the Group Executive Board and report directly to Ringier CEO Marc Walder. "Ringier is now a diversified and highly digitalized media company. We already generate more than sixty percent of EBITDA with digital businesses. Technology and the handling of data are key factors for our company. Xiaoqun Clever, a top manager with a proven track record in these areas, is now joining Ringier. She was our preferred candidate," says Marc Walder on the appointment of Xiaoqun Clever.

In addition to the down-to-earth authentic election video, the campaign was supported with selectively placed election posters. Seeding of video and photos was done via viral publishers. The result was various media reports (including Aargauer Zeitung, Tele M1, Zappin', Blick, etc.).

A street campaign in front of various Coop and Volg stores is of course also part of the campaign.

And, of course, social and online media will also be populated with election-related content and display advertising in the political environment. The reactions to Facebook are positive throughout. Individual contributions were even shared by seasoned politicians.

Whoever elects this candidate to the National Council has actually already won.

Responsible at Hero Switzerland: Christian Schenk (Head BU Retail), Marisa Schwyter (Marketing Manager), Nikolas Petschen (Marketing Assistant). Responsible at Streuplan: Thomas Back (overall responsibility), Simona Maiolo (consulting), Marco Schlatter (consulting), Ennio Cadau (text / concept), Philip Ziegler (text / editing), Willy Rogl (design / production), Eva Gächter (online).
 

Ringier and Axel Springer are looking for a 10,000 square meter home for 450 employees for their planned joint venture in the magazine business. The contract between the two media companies was signed in September (Werbewoche.ch reported). The editorial offices of Schweizer Illustrierte, Glückspost, Beobachter, Handelszeitung, Bilanz, Landliebe, Bolero and Tele are among those affected by the move. The newspapers (with the exception of the Zurich employees of Le Temps) and the editorial offices in French-speaking Switzerland are not moving to the new location.

Will 450 journalists soon be moving in here? (Photo: hae)

According to research by Schweiz am Sonntag, the new home may not be Zurich, as previously assumed by the journalists concerned, but Lenzburg in the canton of Aargau. 20,000 square meters of office space and 500 apartments are currently being built on the former Hero site near the train station. Incidentally, Schweizer-Illustrierte editor-in-chief Werner de Schepper recently moved into one of them - "pure coincidence", he says. Talks have already taken place between Ringier and Urs Hofmann, President of the Aargau cantonal government, and last week a delegation from Lenzburg visited Ringier in Zurich.

The "Im Lenz" quarter will be built on the former Hero site by 2017 (Pictures: Losinger Marazzi)

The new location is not only due to the Zofingen media company's roots in Aargau, but also to tax advantages and lower real estate prices compared to Zurich. In addition, Lenzburg can be reached from Zurich in just under 20 minutes by train.

Ringier spokesperson Edi Estermann does not want to comment specifically on the topic of Lenzburg, but confirms that locations in Aargau are also being examined. The company hopes to be able to make a decision in the next few weeks. However, Axel Springer will also have its say. Ralph Büchi, President International Axel Springer SE, is said to prefer two possible alternative locations in Zurich to the Hero site in Lenzburg. (hae)
 

In April, the Federal Supreme Court ruled that the fees collected by Billag had been wrongly subject to VAT for years (Werbewoche.ch reported). The result: an immediate reduction in fees of 11.30 francs. Anyone who had already paid the bill was refunded the amount (Werbewoche.ch reported). However, it was unclear what should happen to the VAT amounts that had been unjustly collected in the past. The Federal Supreme Court left this question unanswered - Bakom answered it in August: no repayment (Werbewoche.ch reported).

As the NZZ am Sonntag writes in its current edition, the Foundation for Consumer Protection (SKS) is not content with this decision. As its director Sara Stalder explains, last week the SKS, together with the consumer organizations in French-speaking Switzerland and Ticino, submitted a written demand to Billag on behalf of 4,378 fee payers who had contacted them. In view of the Bakom decision, it is unlikely that Billag will respond. Stalder, on the other hand, wants to go all the way to the Federal Supreme Court to clarify the issue of retroactivity. Without a limitation period, around CHF 200 per household would be due - with a total of three million fee payers, this would mean three-digit million sums that Billag would have to pay back.

National Councillor Nathalie Rickli is also aiming for a retroactive refund of the amounts with her "Media Freedom Campaign" - however, she wants to force the repayment by political means with a motion and is limiting her demand to the last five years due to the statute of limitations. It criticizes the SRG for claiming that it has less money available due to the VAT ban and that therefore save VAT is not a business model. (hae)

Pictures: Nathalie-rickli.ch and Konsumentenschutz.ch

These certificates made it possible to monitor users' network data - and this in turn could be used "to compromise security solutions", Apple explained on Friday. According to industry reports, the operators of the ad blockers that have now been removed were able to precisely track users' surfing behavior because all data was routed via their server. The apps were therefore a security risk for customers. Apple is working on a quick solution to the problem. Customers who have installed the ad blockers on their iPhone, iPad or iPod can remove them. (SDA)

It gained almost one percentage point in media attention, according to the second Reputation Monitor Politics by the Research Institute for Public Spheres and Society (Fög), which was published on Sunday. The report analyzes media coverage of the parties under the Federal Palace dome.

The Fög explains the most recent development in September with a stronger involvement of the SP in the migration debate and cites Franz Hohler's refugee manifesto as an example. Another reason is the increased focus on social insurance schemes, according to the evaluation. Despite the temporary increase in media attention, according to the Reputation Monitor the SP is still underrepresented in national reporting in terms of its voter share. While its voter share in 2011 was almost 19 percent, it has received just over 15 percent of media attention since January 2015. The SVP, on the other hand, was mentioned twice as often this year, in almost one in three reports, although its voter share was lower in the last elections in 2011. The same applies to the FDP, which was mentioned in one in five of the reports analyzed and also recorded a lower voter share.

Focus on social issues and migration

Thematically, articles on social policy and migration increased by 2.1 and 2.9 percentage points respectively last month. One reason for the increase in reporting was probably the fall session of the Swiss parliament, as there was a debate on asylum and an AHV debate. Added to this was the influx of refugees in Europe. The latest Reputation Monitor concludes that these areas were "prominently covered by the SVP and SP" in September. The fög concludes that the reporting "also appears to be coming to a head on election day in terms of policy content, with a conflict between the major political parties and the partial inclusion of the FDP". While social policy has accounted for 16.6 percent of all reports analyzed since the beginning of the year, a total of 18.2 percent of reports have focused on the topic of migration. Since the beginning of the year, the CVP has led the way in social issues, receiving attention in 35.9% of reports. According to the Reputation Monitor, however, this is due to the coverage of the family initiative at the beginning of the year. When it comes to migration, the SVP has received over 60% of media attention to date. The solidarity expressed by the public towards refugees at times has recently "partially given way to a more critical view".

Federal Council parties dominate

As the topics of finance and the economy are generating less attention, "the FDP no longer seems to be getting through with its core concerns in the hot phase of the election campaign to the same extent as before". For the fög researchers, the exclusion of foreign policy is noteworthy. The topic of European policy and bilateral agreements "remains taboo". Environmental issues also appear to have a difficult time in the election campaign - and with them the Greens and the GLP. According to the Monitor, the BDP is unable to gain a "substantial share of media attention" in any policy area.
Monopolize attention". It receives the most attention in financial policy.

The Reputation Monitor analyzes articles and reports from selected major newspapers and news programs. For the current evaluation, 3904 media articles with 5547 party mentions were coded. Coverage from Blick, Le Matin, Le Temps, Neue Zürcher Zeitung, Tages-Anzeiger and 20 Minuten was taken into account. Four new SRF news programs were also included and recorded retrospectively. For this reason, the current figures cannot be directly compared with those from the first edition of the Reputation Monitor Politics from September. (SDA)

As part of the "Zürich eats" experience month, Menu and More took part in various activities in around 300 childcare centers run by the City of Zurich's Department of Education and Sports, in order to give children and young people a better understanding of the topic of sustainable and healthy nutrition. Among other things, Menu and More serves lunch tables at after-school care centers, daycare centers and day schools. The project was supported throughout the month with the "Sustainability Box". The world of nutrition is discovered playfully with a memo to color and a quartet. Age-appropriate impulse questions, posters and information cards for caregivers help stimulate discussion about food origins and waste, resource consumption, and healthy and environmentally conscious eating. Tube Design is responsible for the design of the box, while Eartheffect is responsible for the text and concept.

Responsible at Menu and More: Judith Schumacher, Markus Daniel. Responsible at Eartheffect (text and concept): Martin Räber, Martina Brunnthaler. Responsible at Tube Design (design): Martin Nyffenegger, Kathrin Kunfermann.

The high-caliber jury of experts, headed by SGV President Jürg Aemmer, had the challenging task of selecting the best works of contemporary Swiss graphic design from the many entries in the Design, Illustration, Motion and Interactive categories.
"I am surprised by the high quality and diversity of the submissions," said SGV President Jürg Aemmer in a press release.

At the award ceremony in Zurich on October 22, 2015, it will be announced which works will receive an Essence Award in gold, silver or bronze or which work will receive the coveted SGV Member Award. The complete Essence 15 shortlist is now available online at Essence.sgv.ch. On the same page you can register for the award ceremony on October 22 at the Cigarettenfabrik, Halle Sihlquai 268 in Zurich.

All Essence 15 shortlisted works will also be honored in a print publication, which will be available fresh from the press on the evening of the award ceremony.

The nominees for the shortlist include:

- Poetic pauses for thought - the reinterpretation of the "Bally balls" - by WBG

- Obwalden fee bag - by Amrhein Abderhalden

- POV paper - Quarterly Mindfuck - by POV paper

- S Magazine 15 - by Piera Wolf

- The Colroy text font, designed by dreh gmbh

- Digital showcase: "The Other Half" - by Julien de Preux

Essence jury members 2015

- Jürg Aemmer, Creative Director, Aemmer Advertising & Brand Identity, SGV President, Zurich
- Stephan Bundi, Atelier Bundi, Boll
- Nadine Geissbühler, Geissbühler Design, Zurich
- Lars Müller, Lars Müller Publishers, Zurich
- Patman, Digital Creative Director, Station, Zurich
- Thom Pfister, Creative Director, Contexta, Bern
- Francois Rappo, graphic designer and type designer, Lausanne
- Micha Weidmann, Micha Weidmann Studio, London

Sponsor: SGV Swiss Graphic Designers Association, campaign and publication: Contexta, photo/film: Greg Barth, website: station, print: Ast & Fischer, paper: Papyrus, animated content (show): Elefant Studios.

 

Anyone who played with cars as a child knows that crashes are part of the game - the more spectacular, the better. The fascination with crashes becomes a thing of the past when you sit behind the wheel of a real car for the first time. Accidents should then be avoided at all costs and the assistance braking systems from Mercedes help with this. If an obstacle suddenly appears, the car brakes automatically. What can save lives in reality would spoil the fun in the toy world of children. This is demonstrated by the Hamburg agency Jung von Matt/Alster with the "Uncrashable Toy Cars", which can no longer be wrecked thanks to a simple magnetic trick. A beautiful idea. And Edvard Grieg's work "In the Hall of the Mountain King" certainly won't put us off - please use it again and again and again. Thank you. (hae)

As a senior consultant, Myriam Mojon brings several years of project experience on both the client and agency side. The 31-year-old worked for five years at Publicis Switzerland, where she looked after clients such as Jura, NZZ and PostMail. Mojon then moved to Swiss International Airlines, where she designed the cross-media communications strategy for all European markets and was responsible for the planning, conception and realization of national and international campaigns.

Serranetga strengthens its creative department with senior copywriter Peter Liptak, who has ten years of creative experience. In addition to working for Kolle Rebbe in Hamburg, Scholz & Friends in Basel and Zum goldenen Hirschen in Cologne, Liptak has also worked as a freelance copywriter and concept developer for agencies in Germany and abroad. His clients included Audi, Ebay, Ikea, Migros and other national and international brands.
 

It is true that the original domain endings also offered some scope for wordplay. For example, the domain Einkaufenbei.coop has been possible since 2001. And various television stations, including Arte, use the ending .tv from the Pacific island state of Tuvalu. But the new domain endings are leading to a whole new variety: whether Swiss.life, Radio.energy or S.watch - there are virtually no limits to creativity. The example of Fly.swiss has often been cited recently. In fact, the airline is considering applying to the Federal Office of Communications (OFCOM) for the domain.

Something for everyone

Regardless of the industry in which a company operates, a suitable name can almost always be found. For example, endings such as .cafe, .bar and .beer are suitable for restaurateurs. Agencies go for .agency, media companies for example for .news. Clinics opt for .dental, .vet, .rehab, .diet, or .fitness - or simply .clinic, depending on their specialty. And self-proclaimed experts of all kinds should be well served with .expert or .coach, or alternatively with .guru.

Of course, many new endings are also suitable for private individuals. If you want to share your choice of clothes with the world, go for a .style domain, and if you want to report on travel plans, use .travel. If you think something is bad, choose .fail, if you think something is good, go for .cool. And if you like something special, choose .love. (SDA)