The only weekly magazine in Italian-speaking Switzerland has undergone a complete redesign. On April 25, Ticinosette will be published for the first time with a new look, a completely new content concept and better paper quality. The new editorial team, headed by photojournalist and art director Adriano Heitmann, will in future cover a range of topics that avoids the beaten track, according to a press release on Friday, and the magazine will focus on a contemporary aesthetic, author photography and illustrations to support the text contributions. The cover page has a free design. The Ticino-based company has taken a world newspaper, the "New Yorker", as its model. The content is divided into reader-friendly sections that are intended to cover a wide range of interests. In addition to well-known authors, Ticinosette also wants to offer a platform to young writers and photographers.
The magazine is published every Friday in the four major Ticino daily newspapers Corriere del Ticino, Giornale del Popolo, La Regione Ticino and the Tessiner Zeitung. With a circulation of 105,000 copies (81,000 of which are subscribed), it reaches 147,000 readers every week (Mach Basic 2008-1). That is six out of ten inhabitants of Italian-speaking Switzerland.

 SBB management has angered employees in Ticino with false statements in the company's own newspaper. In an interview with Renato Fasciati, Head of the Turnaround Taskforce, it was stated that the downsizing measures in Bellinzona had merely been suspended; this statement in the Cargo Inside magazine was later corrected in an internal communication, as was an incorrect passage in the SBB newspaper. According to the correction, the SBB Board of Directors had decided to suspend the restructuring measures in Bellinzona and to hold "open-ended" round-table negotiations for two months. The incorrect wording is justified by a "faulty production process", according to the newsletter, which the SBB Cargo employees in Ticino presented to the media in Bellinzona on Friday.
The erroneous articles had caused a lot of bad blood among the workers in Bellinzona, who had been on strike for 33 days against the downsizing measures. The strike leaders and the union expressed their anger. From a rational point of view, one could speak of a trivial mistake, said Unia secretary Matteo Pronzini. But even if you mistakenly throw a burning match into a haystack, you cause a lot of damage. The employees now hope that the SBB managers will approach the negotiations at the round table objectively.

 
A new task for Marco Castellaneta at Ringier. From May 1, the 43-year-old Head of Communications will head the newly created Corporate Center with the Group Communications and Group Services departments and Group HR. He will also become a member of the Ringier Group Executive Board. The new department will support strategic and communication processes at Group level, Ringier writes in a press release on Friday. The Group Services and Group Communications departments will be managed directly by Castellaneta. He will also retain his function as Group Spokesperson.
Stefan Hackh, Head of Communications at Ringier Switzerland from July 1, will report directly to Castellaneta. Group HR remains under the management of Jean-Luc Mauron.
Castellaneta has worked for Ringier in various capacities since 1996. Initially in the television sector for the program Marktplatz on SF2, later as editor-in-chief and presenter of the consumer magazine Konsum.tv, which he developed. He has been Head of Corporate Communications at Ringier since 2005.

Just 50 days before the official start of Uefa Euro 08, Swisscom, the nation's largest telecommunications company, is bringing 20 TV channels to cell phones via the new DVBH network. In front of an appropriate backdrop at Zurich's Letzigrund Stadium on Friday, those responsible emphasized to the media that the service, called Bluewin TV mobile, brings television to consumers' cell phones in unprecedented quality. The service is in HDTV quality, they said. However, this is a misnomer, because on the one hand (with a few exceptions) there are still no channels that broadcast programs in full high definition and on the other hand, full resolution on the screen of even the latest generation of cell phones makes little sense. To be honest, the creators should have found a new name for their resolution standard. However, the aim was to use the term HDTV to convey to customers that television on a cell phone "looks and feels" similar to what they are already used to from real television on a flat screen.
Delay in live broadcasts The DVB-H-compatible test device, a new Nokia N77, which the cell phone manufacturer developed in collaboration with Swisscom, also shows in the practical test that the moving images are slightly jerky. Live broadcasts can only be played back with an average delay of eight seconds and the service cannot be used abroad. However, television is still possible and even subtitles can be read, albeit with some difficulty. Compared to Bluewin TV, which has been available for months via the UMTS standard, the difference in picture and sound is clearly recognizable. The new service also allows faster zapping and offers a program guide for a quick overview of the channels.
Three screens for everyday life The launch of Bluewin TV mobile is part of Swisscom's multimedia strategy, as Executive Board member and Head of Private Customers Christian Petit emphasized on Friday. The vision of this strategy is aimed at the three screens in customers' everyday lives: Computer, cell phone and TV screen. The aim is to make music, Internet and moving images available wirelessly at any time. Practical tests have shown that people particularly appreciate the aspect of the personal TV set and, for example, like to take their cell phone to bed with them, even if there is a large flat screen for the whole family in the living room.
However, Petit emphasized that the launch of mobile TV is not the last step in the development process. For example, there is still a lack of interactivity, meaning that users can react to TV offers at the touch of a button and vote, for example. Furthermore, Bluewin TV and its version for cell phones should merge more and more and, if possible, hardly differ from each other. According to Petit, the test device presented to the media will be available in stores in mid-May. Further models will follow.
Upgrade towards the Euro Swisscom will reach 44% of the population outside the home and 31% indoors with the new DVB-H network by the end of May, as required by OFCOM. The network will initially focus on the centers of Basel, Berne, Zurich and the Arc Lémanique with Geneva and Lausanne. Where the network is not available, mobile TV users will have to switch to the UMTS standard and will have 30 instead of just 20 channels to choose from, including ARD and ZDF, for example. The offer will cost CHF 16 per month, regardless of whether television is watched via DVB-H or UMTS.
Those responsible remained silent about how many viewers Swisscom needs for its new mobile TV to pay off, as well as how much the construction and expansion of the DVB-H network, which was launched on Friday with 25 antenna sites, has cost the Group. "It is less expensive than building a UMTS network," was all Christian Petit said.
René Worni

 
The Lys-based agency In Flagranti has created a campaign for the pharmaceutical company Vifor. It advertises the drug Symfona, which is designed to help with memory impairment. According to a press release issued on Thursday, the communication is aimed at general practitioners and dementia specialists, as the drug is covered by health insurance. The advertising idea: Everyday situations of forgetfulness are transferred to the medical environment, for example asking when this medical conference is again. Such questions and heavily cropped portrait photos run through all the measures. Early last summer, In Flagranti won the budget for the repositioning of the drug Symfona. Last fall, folders, advertisements in trade journals and invitations to training courses were produced. In a second wave, the internet platform Mci-info.ch was launched, which is being publicized with advertisements and mailings.
 
Responsible at Vifor:
Martine Zimmermann (Junior Product Manager) Responsible at In Flagranti:
Dunja Anken, Michael Hählen (consulting), Lisi Iseli, Andrea Tschirren (graphics), Jon Andrea Florin (text/concept).

 Publisuisse held its Annual General Meeting on Thursday, at which the 2007 annual report was approved. As previously announced, the marketer closed the 2007 financial year with record sales of CHF 342 million and a net profit of CHF 3 million (see ). There were no changes to the composition of the Board of Directors or the Executive Board. Gilles Marchand (TSR) continues to chair the Board of Directors, while Paul Nyffeler (Association of Swiss Cantonal Banks, Basel) remains Vice-Chairman. Other members of the Board are Dino Balestra (Radiotelevisione svizzera di lingua italiana), Roger Basler (Dyson), Ingrid Deltenre (Schweizer Fernsehen), Nico Issenmann (Issenmann Consulting), Daniel Jorio (Finance & Controlling SRG) and Walter Rüegg (Schweizer Radio DRS). Nadja Ebneter from Publisuisse is secretary and keeper of the minutes.
The Executive Board continues to consist of Martin Schneider (Director), Othmar Stadelmann (Deputy Director, Head of Finance and Operations), Markus Hollenstein (Head of Marketing) and Beatrice Kniel (Head of Sales). François Besençon (Head of the French-speaking market) and Reto Hufenus (Head of Business Development) are members of the extended Executive Board.

 On Friday, April 25, the Day of Advertising will take place at Lucerne's Grand Casino. The morning program includes the general meetings of Script and Sawi, followed by the AGM of Comm-on after lunch and the general meeting of Swiss Advertising under the chairmanship of President Carlo Schmid at 3 pm. Federal Councillor Samuel Schmid will then pay his respects to the industry from the federal parliament, followed by an appearance by satirist and advertiser Frank Baumann. After the official part of the event, participants can test their luck in the casino. The detailed program can be found here
. Registration by April 21 to: Schweizer Werbung, Zurich, Fax: 044 211 80 18, Email [email protected].

Zurich model Claudia Lässer will present the European soccer championship format "Kick off" on Sat. 1's Swiss and Austrian windows starting May 9. The content will revolve around the upcoming Euro 08. The 31-year-old will also visit the players of the Swiss and Austrian national teams at home and inspect their apartments, as reported in the free newspaper .ch on Thursday. The players' wives are also to have their say. Furthermore, a football celebrity quiz is planned. The trained primary school teacher will not lack professional competence. She has been married to Mathias Walther, the coach of FC Winterthur, for three years.

  
On April 1, 2008, Max Hebeisen joined Zollikofer in St. Gallen to strengthen the strategic business area of magazines. As Head of Field Service and Magazine Publishing, he will be responsible for the further development of the publishing service Print&more, among other things, as the company announced on Thursday. With the expansion in personnel, Zollikofer and the entire Swissprinters Group will promote and intensify publishing marketing with the additional services of publishing consulting, reader service, telemarketing and advertising sales.Hebeisen has many years of publishing and marketing experience. He most recently worked as head of magazine publishing at a newspaper and magazine publisher. Prior to that, he worked in consumer goods marketing.

 Have they been watching too many old James Bond movies in Bern? In any case, the officials seem to be having a flashback: The secret transmitter network from the Cold War is being revamped to provide a nationwide emergency radio program in the event of a disaster. Under the illustrious project name "Information of the population by the federal government in crisis situations with radio" (IBBK), 36 underground secret antennas that can be deployed if necessary are being refurbished at a cost of 18 million, as the media magazine Klartext reports in its latest issue. In the event of a crisis, SRG employees will provide the concrete-penetrating program together with communication experts from the federal departments. The maintenance of a broadcasting network worth millions, which still seems to be entirely committed to the idea of a bomb shelter, raises a number of questions. After all, two years ago even the National Council spoke out in favor of abolishing the shelter obligation. As expected, however, the Federal Office for Civil Protection told Klartext that it was convinced by the project. Only the issue of secrecy needs to be reconsidered: although the IBBK project is classified as confidential, a Swisscom brochure openly refers to the existence of the disaster transmitters. So the smarty-pants will probably have to go over the books again.

 
Ikea's new textile collection was created by young Scandinavian designers and is intended to serve as a source of inspiration for a more colorful life. The national and cross-media campaign was created by the Zurich agency Vizner Borel. According to the agency's press release, it comprises posters including double posters, mega posters, streetcar hangers with real fabric samples, a look book as a print supplement, advertisements, cards for free, a TV commercial, textile clips in cinemas and on the Internet, banners, a microsite, sampling and ambient media activities. 
Responsible at Ikea:
Carlos Friedrich (Head of Marketing), Manuela Raue (Head of Advertising), Sonja Blöchlinger (PR). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (AD), Andrea Vizzarro (consulting), Martin Hemmi (photography). TV spot: Manifesto Films, Reto Salimbeni. Cinema/Internet clips: Yoav Parish. Microsite: Station. Guerilla activities: Brand Emotion. PR event Frauenbadi: Ikea PR, Sonja Blöchlinger. Media: MediaCom Zurich. 

 
 

 Zürcher Oberland Medien AG, publisher of the daily newspapers Zürcher Oberländer and Anzeiger von Uster, is planning to publish five new weekly newspapers in late fall. In addition to the daily newspaper and the online platform, the weekly newspapers will report on events in a small, clearly defined communication area, as the media company announced on Thursday. In addition, important local topics that have already been covered online and in the daily newspaper will be reworked and explored in greater depth for the micro-area, and the three districts of Hinwil, Pfäffikon and Uster will be divided into five communication areas. Each of these areas consists of several municipalities that are connected geographically, politically, in terms of transportation and economically. For each of the five areas, a newspaper is produced once a week and distributed to all households.