OnEmotion, a subsidiary of Goldbach Media, has created a mobile portal for Susanne Hochuli. This is intended to support the candidate of the Green Party of the Canton of Aargau in the election campaign, in addition to her Internet presence. Banners will be placed on the AZ media group's "a-z mobile" portal for targeted advertising in the region. At the touch of a button, interested voters can call up the most important information about Susanne Hochuli on their cell phones and forward it to their friends free of charge. The mobile banners were booked via Activemobile, also a Goldbach Media company.
For Hochuli, interactive media are sustainable and important, as they do not generate any waste paper or waste, the agency wrote in a press release on Monday. The politician is particularly convinced of the viral effect and the possibility of targeting voters even with a small budget. The US presidential election also impressively demonstrated the impact of interactive media in election campaigns.

The Zurich Cantonal Government must issue a statement regarding its decision not to grant a license to the Zurich-based private radio station Radio Energy. On Monday, the cantonal parliament declared a Social Democratic Party (SP) motion to save the private station a matter of urgency by a vote of 114; 60 votes would have been required. Only the FDP explicitly opposed the proposal, according to an SDA report on Monday. Nevertheless, some FDP representatives are fighting to keep the radio station on the air.
The motion—on which the government must now respond within four weeks—calls on the cantonal government to advocate with the Federal Office of Communications (Bakom) for a fourth frequency in the Zurich-Glarus radio coverage area. According to the motion, there is enough room in the Zurich area for four private radio stations.
When the licenses were awarded just over a week ago, the local station—which is part of the Ringier media group—came away empty-handed. Radio Energy stated in a press release on Monday that it found the DETEC decision incomprehensible and would file an appeal against it. Despite the setback, however, the station remains optimistic about the future, as the solidarity among employees, listeners, and even in the political arena provides encouragement and instills confidence. The appeal grants the negative decision suspensive effect, allowing Energy to remain on the air for the time being. A decision on the appeal is not expected before the end of 2009.
In addition to Radio 24 and Radio Zürisee, Roger Schawinski’s new station, Radio 1, joined the race for the licenses. In an interview with the newspaper *Sonntag*, Schawinski accused Radio Energy of failing to provide sufficient information. Schawinski also holds Ringier partly responsible for the station’s debacle. He claims that management took an irresponsible risk by not applying—as Radio 1 did—for the license covering the smaller broadcast area. Furthermore, he argues that, contrary to claims, Energy is not a youth station. According to Schawinski, 45- to 59-year-olds make up the station’s largest listener group.

Zurich advertising agency KSB/SJ has realized the launch campaign for Coop's new Martello coffee machine. The coffee capsule system is to be marketed as a cheap alternative to existing brand systems. The tagline "Cheaper. Nothing else." is program - also for the advertising campaign. Because instead of reaching into the wallet excessively and snatching up George Clooney as a brand ambassador like Nespresso, Martello is making do with a cheaper but equally charming version of the coveted Hollywood actor. So far, this is a tactic that competitor Migros has been using in a similar form for years, for example with Mivella or Kaffee Zaun.
The advertising theme appeared in all Sunday titles at the start of the campaign. Various follow-up subjects were published nationally in the daily and weekly press and in selected magazines.
Coop's new product line includes various coffee machines as well as coffee and capsules. These are available in all Coop Group stores as well as at Interdiscount and Fust.

Responsible at Martello: Hartwig Hämmerle (Chairman of the Board Superespresso). Responsible at KSB/SJ: Flo Wacker, Uwe Schlupp (CD), Andy Lusti (text), Mario Moosbrugger (AD), Mareike Jansen (graphics), Dany Kielholz, Christoph Bürge (consulting management), Sabrina Arthur, Andrea Braschler (consulting), Bettina Beyeler (DTP), Christian Ammann, Mathias Zuppiger (photos), Sturm (litho/image editing), Initiative Media Western (media).

The first digital marketing conference organized by the Swiss Interactive Media and Software Association (Simsa) is just around the corner. At the event on November 12, titled «Digital Marketing: Trends and Developments for 2009,» held in conjunction with the launch of the new magazine «Digital Marketing,» various speakers will share their expertise: German trend researcher Daniel Bischoff will demonstrate in his presentation how passive viewers become active users. Imre Sinka, managing director of the web agency Pulse, will demonstrate how performance marketing can be used to increase revenue and profitability. Cyrill Treptow, a partner at Information Architects, will speak about advertising on the user interface.
Next, Simsa board member Renato di Rubbo will present the new magazine as well as Simsa’s genre marketing group. Next, Netprofit Managing Director Roger Baur and Adlink Managing Director Stefan Sutter will speak about online advertising. The presentations will conclude with a question-and-answer session moderated by Werbewoche Editor-in-Chief Pierre C. Meier and Thomas Brenzikofer of Netzwoche.
Sign In You can register for the event in the Papiersaal at Sihlcity Zurich (4:00 p.m. to 7:00 p.m.) here.

PROGRAM
Renato di Rubbo (Futurecom and Member of the Simsa Board of Directors)
Welcome, Introduction to the First Issue of «Digital Marketing»
Daniel Bischoff (Trendone Berlin)
«Jump into the Next Media Revolution – Jump into Media 4.0!»
Roger Baur (Netprofit/Simsa Board Member) and Stefan Sutter (Adlink Media Switzerland)
«Online Advertising? What Was It Like in 2008, and What's Next?»
Imre Sinka (DotPulse)
«Increase Revenue and Profitability with Performance Marketing»
Ciryll Treptow (Information Architects)
«Advertising in the User Interface: The Best Way to Monetize Websites?»
Thomas Bernzikhofer (Netzwoche) & Pierre C. Meier (Werbewoche)
Concluding remarks, Q&A session with the guests.

Axa Winterthur Insurance is launching a new customer magazine: The publication, titled *Meine Firma*, is aimed at small business owners and aims to provide them with as much practical value and everyday assistance as possible, according to a press release. The magazine’s title, as well as various sections such as «My Pride,» «My Future,» and «My Everyday Life,» are intended to underscore the SME insurer’s commitment to putting its customers—rather than itself—at the forefront of the new publication.
’Meine Firma" replaces the previous trade magazine "Vorsorge" and is published quarterly with a circulation of 100,000 copies in German, French, and Italian. To accommodate the diverse interests of the three language regions, certain sections are tailored to specific regions. The new magazine is accompanied by a website. At Meine-firma.ch, the magazine is also available as an e-paper, supplemented by additional information on the topics covered in the 32-page print edition.
The Internal Communication & Publications department at Axa Winterthur is responsible for the concept behind *Meine Firma*, with support from Christoph Grenacher, managing director of the Mediaform agency. The magazine is designed and produced by the Zurich-based agency Infel, which is also responsible for securing third-party advertisements for the magazine.

The cliché of the journalist who smokes all the time, which we managed to defuse some time ago in this very section (see Last but not least: The journalist and the cigarette), there does seem to be a grain of truth to it: A study by the Chinese Medical Association, based on 23,640 examinations, has revealed that China's journalists suffer from catastrophic health. In addition to irregular sleeping and eating times and a lack of exercise, cigarettes are also to blame.
We're not talking about the odd frustrated media professional who tries to smoke their writer's block out of their head and forgets to eat lunch. No, a whopping 97.5 percent of all Chinese journalists are said to be in "suboptimal health" and suffer from "physical weakness, low vitality and a weak immune system". It doesn't even need to get that far in our circles. Therefore: Bring on the Power Plate, 5-course lunch catering and sleeping facilities for everyone in the Werbewoche editorial offices. This is the only way to avert disaster. And with such a healthy lifestyle, a cigarette or two will probably be allowed again.

In Toronto, Canada, the marketing and communications agency Tangram has been elected to the internationally active E3 agency network. Following the completion of a review process, Tangram, which is based in Zurich and Vaduz, is now a member of the agency network. The E3 network is an association of over twenty companies represented in the European market. All members are owner-managed marketing and communications agencies.
As a partner of the network, Tangram will have direct access to over 600 international specialists. In future, the handling of transnational measures and campaigns will become an integral part of the service portfolio, the agency writes in a press release.
The E3 network has been in existence for over 30 years. In addition to traditional marketing and communication disciplines, it also follows developments in online marketing. Participants in the network include brands such as Saab, Toyota, Fujitsu and Agfa Healthcare.

The former president of the E3 network, Holger Ambroselli, welcomes Willy Tanner, head of the Tangram agency, as a new member.

Kuoni is strengthening its communications team in Switzerland with the appointment of Andrea Müller. In her role as Communications Manager, Andrea Müller is responsible for product communication for the Kuoni and Helvetic Tours brands. She is also Kuoni's media spokesperson. Peter Brun will continue to head up communications for the Kuoni Group and Kuoni Switzerland.
In recent years, Andrea Müller has led initiatives and products in the area of social responsibility at Microsoft Switzerland. In this role, she was also responsible for communications and media inquiries.

After Giuseppe Scaglione was awarded two concessions, he will go on air next year with Radio 105 and Radio Monte Carlo. In a newspaper advertisement in 20 Minuten, the double license winner is now courting Radio Energy listeners and employees.
"You don't have to be sad" begins the advertisement for Radio Monte Carlo and Radio 105 to attract Energy employees and young listeners. If Radio Energy loses its license next year, the new youth radio station in Zurich will be launched, says the two-page advertisement. And new doors would open for Energy employees, as the two FM radio stations would expand their team.
However, Giuseppe Scaglione, the double winner of the concession decision, is not celebrating his victory gleefully, as he says in an interview with the Tages Anzeiger newspaper. After the negative concession decision for Radio Energy, the prevailing opinion was that sixty employees would lose their jobs, says Scaglione. The advertisement is intended to draw attention to the fact that Radio 105 and Radio Monte Carlo offer jobs and a radio station for young people. A total of forty jobs are available in various areas.

Melodies without lyrics should also be able to be protected as acoustic trademarks. This was decided by the Federal Administrative Court. The IPI's new practice to the contrary when registering sound logos in the trademark register is too restrictive.
Three years ago, the IPI tightened its guidelines. It stated that melodies without linguistic elements generally lacked distinctive character. Purely musical background music is often used in advertising, which is why customers would not recognize an indication of commercial origin the first time they hear a melody.
However, in a recent ruling, the Federal Supreme Court came to the conclusion that this restriction is too restrictive as, according to the judges, the distinctiveness of the melodies cannot be assessed solely on the basis of the use of linguistic elements. However, unusual and characteristic features are required for a recognition effect.

Société Neuchâteloise de Presse, publisher of the Neuchâtel daily newspapers L'Express and L'Impartial, is cutting a total of 15 jobs. With ten jobs being cut, the editorial offices of the two newspapers are particularly affected. From mid-January, the two dailies will focus more on local and regional reporting.
The Société Neuchâteloise de Presse (SNP) justifies the measure with a sharp decline in advertising revenue. With the financial crisis, income from advertisements and advertising with national distribution has fallen sharply and the outlook for next year does not promise any improvement. Overall, the SNP is now planning savings of two million francs. Job cuts are therefore unavoidable.

Following the collapse of the alliance with Google, Yahoo is once again discussing a cooperation with the software group Microsoft. At a conference in San Francisco, CEO Jerry Jang expressed the opinion that the purchase of Yahoo would be the best thing for Microsoft. This was after he had vehemently opposed a takeover as recently as this year.
However, it remains to be seen whether Microsoft is prepared to resume negotiations with Yahoo, writes the Frankfurter Allgemeine on Friday. Without the cooperation with Google, the pressure on Yahoo to act will increase now that the hoped-for additional revenue from the alliance in the advertising business with Google has been lost. A possible option for analysts is a smaller stake, whereby Microsoft would only take over the Internet search business.