The Swiss program guide Tele has been given a new look. On November 12, 2008, the magazine will appear for the first time in a revised design. With the launch of the new look, the redesign of the magazine's content and appearance is now complete, Axel Springer Switzerland announced on Tuesday. The repositioning of Tele will be accompanied by a print and television marketing campaign. This was conceived by the Zurich advertising agency Spillmann/Felser/Leo Burnett.
The program section of Tele had already been revised a few months ago. In addition to a more modern look and a new logo, the magazine's dramaturgy has changed. From now on, the front section will contain reports and topics related to the current television program. The program section is followed by cinema and new sections such as the readers' forum, cultural and nightlife tips and an expanded range of puzzles.
According to the publisher, the magazine also features Teledigital, Switzerland's first weekly program supplement for digital TV offerings from the provider Cablecom. Teledigital subscribers will now receive the supplement with every issue of Tele.

An ad by car insurer Smile Direct featuring FCB fans that ran in the Swiss Sunday media has raised a ruckus. The ad, created by the Ruf Lanz agency for the National Suisse subsidiary, features jeering FCB fans encountering a white Porsche adorned with the FCZ logo in a Zurich side street.
Markus Lehmann, president of the Basel Fan Project, is outraged by the campaign subject and, in an interview with Baz.online, accuses the ad of suggesting violence. FCB spokesman Josef Zindel also calls the ad "tasteless" and "insensitive." He says that a lot has been done in recent years to combat violence around football and that the ad now represents a provocation for FCB fans.
The advertising motif was intended as a humorous allusion, Daniel Briel of Smile Direct told the newspaper 20 Minuten. The insurance company has since apologized to FCB and offered to financially support the juniors as compensation. The campaign was stopped immediately.
Legally, however, the whole thing could have repercussions for the insurance company, because neither FCB nor FCZ were asked whether their club logos could be used. Both clubs reserve the right to take legal action for infringement of trademark rights, writes 20 Minuten on Tuesday.

The lifestyle newsletter Ron Orp's Mail has an increasing number of subscribers and therefore more visits to its website. This trend is now being measured and certified by Wemf. The statistics have been known since Monday, November 10: The homepage recorded just under one million page impressions, over 114,000 visits and 39,000 unique clients in October 2008. The average visit time was around six minutes per user.
The newsletter is sent daily to 40,000 subscribers in six German-speaking Swiss cities and provides them with tips on city life, as well as job, housing and cultural offers. According to a press release issued on Tuesday, the local focus makes it easy to identify users in terms of quality. This gives advertising customers a good socio-demographic picture of the target group. More than 95 percent of readers are from Switzerland and can be assigned to one of the six cities.

Online marketing specialist Adlink Media is making structural changes in its marketing department: Since the beginning of November, Eveline Steiner has been filling the newly created position of Head of Marketing. The Goldbach Media subsidiary is thus combining four specialist areas into one integrated marketing division. As one of Adlink's first employees, Steiner, who holds a federal diploma in communications, previously looked after agencies and direct clients.
The new marketing department is made up of four specialized units: Product Management, Product Development, New Media Research and Communications. The merger of these four units, which operate in the qualitative field, will now generate a wide range of synergies, writes Adlink in a press release on Tuesday.
In the course of the establishment of the new marketing department, further changes resulted: Andrea Suter is now responsible for communications. René Wüthrich has also joined the department as Product Development Manager. Thomas Rom will continue to be responsible for Product Management. Vanessa Marr continues to be responsible for Internet Research.

In October 2008, Swiss television achieved an average market share of 33.1% for the whole day. This is 1.3 percentage points less than in the same month last year. October 2007 was a strong month due to the coverage of the federal elections and the audience favorite "Die Herbstzeitlosen", SF explained the figures in a press release on Tuesday.
However, the statistics for the current year are more successful when the months are added together: From January to October 2008, the average value is 34.4 percent. This puts SF 0.9 percentage points above the annual average for 2007.
Interest in the Internet offering has increased significantly. In October 2008, Sf.tv recorded around 189,100 visits per day. This is 59,100 more visits than in the same month last year. "SF Meteo" was the most-visited service in October 2008 and recorded the largest increase of 64 percent compared to the same month last year. The news and sports platforms also recorded growth. The number of downloads of podcasts even doubled compared to the same month last year, from 6,700 to 15,800 per day. In addition, SF videos were accessed 7,900 times a day on YouTube.

Ulrich Hanke has been awarded the Friedrich Vogel Young Talent Prize for his article "Energy mix of the future". The article was a cover story in the Swiss investor magazine Stock published by Axel Springer Switzerland. In the article, which appeared on March 20, 2008, the 31-year-old highlighted the importance of alternative energy sources and showed how the supply of energy to households and industry will develop over the next ten years, the publisher wrote in a press release on Tuesday.
The Friedrich Vogel Prizes are awarded annually in memory of the work of "Handelsblatt" founder and publisher Friedrich Vogel. A board of trustees decides on the awards. The originality of the topics as well as verbal and visual realization are evaluated. According to the press release, complex issues should be presented in an understandable and exciting way.
The prize for young journalists is endowed with 2,500 euros and is awarded as a travel grant or as a subsidy for an Insead journalism seminar in Fontainebleau near Paris.

The German media group Bertelsmann has posted declines in revenues and operating profit in the first months of the current financial year. Revenues fell by 0.7 percent to 11.4 billion euros from January to September, Bertelsmann told SDA. Operating profit before interest and taxes and excluding special items (operating EBIT) fell to 926 million euros. In the same period last year, this figure was one billion euros.
Due to the subdued economic outlook, the media giant now anticipates a decline in operating EBIT of five to ten percent for the year as a whole. Turnover for the year as a whole is expected to be slightly higher than the previous year.

Agentur für Unternehmenskommunikation Basel West has developed a new homepage for the Aargau Painters' and Plasterers' Contractors' Association (AMGV), which is intended to function as an information platform. The new site is predominantly white, with individual color elements used for structuring. Among other things, the website presents painting and plastering professions.
The AMGV sees itself as a platform for professionals to exchange experiences. Together with partner associations and the Swiss SMGV, it represents the interests of the profession with authorities, trade unions, schools, suppliers and clients. The association also wants to act as a public mouthpiece, according to a press release issued by the agency on Tuesday.

Responsible at the Aargau Association of Painting and Plastering Contractors: Monika Schmid. Responsible at Basel West: Thomas Aerni (consulting, concept), Markus Siegenthaler (editing), Frédéric Giger (photography).

The SDA subsidiary News Aktuell has completely redesigned its website. The focus of the new website is on the company's employees, who use short statements to advertise the functionality and strengths of the various services for PR professionals. According to Kai Gerwig, Managing Director of News Aktuell, the media service wants to use the new website to show who the people behind the services are and thus improve the personal relationship between employees and customers.
On the new website, visitors can also find the dates of all News Aktuell events such as media coffees and info days. The range of media workshops and investor relations services relating to Euro Adhoc are also directly accessible. In addition, the media service operates Presseportal.ch, the largest database for media information in Switzerland.
News Aktuell distributes digital information from companies, organizations and authorities to the media and the public. Around 800 Swiss customers use News Aktuell's channels to reach editorial offices, financial markets and interested parties from business, politics, society and culture. The news network includes agency tickers, e-mail, FTP, RSS and the Internet.

The Erlenbach-based agency Eclat has once again won two pitches for the award of annual reports. The agency's client portfolio now includes the industrial and retail company Orell Füssli and DKSH Holding, a leading company in the field of market expansion services with a focus on Asia.
The agency for brand consulting and communication design has already produced twelve annual reports this year and received various awards. Among other things, Eclat won first place with Straumann in the overall assessment of the annual report rating of the business magazine Bilanz and the Harbour Club.

46-year-old Laurent Pavia is to become the new program director of the French-speaking Swiss radio station RSR. He succeeds Hervé Riesen, who will become director of a new Radio France station. Pavia has been working for the French-speaking Swiss broadcaster for 25 years, as RSR announced in a press release on Tuesday.

The Zurich agency Heads has won the Namics account and will therefore develop the new corporate design for the IT and web service provider. Namics invited Heads to a competitive presentation. The brief was to create an image that reflects the company's dynamic and constantly changing nature, the agency writes in a press release. According to Philipp Lämmlin, Partner at Namics, the agency understood the company best. Heads has developed a corporate design that presents the company in "real time", he added.