Around 100 people took part in a solidarity rally for dismissed Tages-Anzeiger employees in Zurich on Wednesday afternoon. They demanded a fair and respectful social plan.
Members of the editorial team had called for the demonstration. It started in front of the Tages-Anzeiger building at Stauffacher. It ended at Helvetiaplatz. Banners read "Quality instead of dismissal",
"No credible newspaper without a fair social plan" and "Madness: fewer editors, better newspaper".
The solidarity rally was also intended to put pressure on the final round of negotiations between the personnel committee and Tamedia, said a member of the editorial team. This will take place on Thursday.
In mid-May, Tamedia announced that it was cutting 50 full-time positions at the Tagi editorial office and 7 at the printing center. The employees affected by the redundancies would be supported by an appropriate social plan, wrote
Tamedia back then.

The TBWA\ network is an international creative leader. In Switzerland, the Zurich branch used to be perceived as "a gray mouse". In the meantime, the agency with over 50 employees in Zurich's Seefeld district has "been able to catch up on various levels", as Andy Hostettler proudly explains. "We have won 10 out of 14 pitches in 1½ years and are now an absolutely serious partner for our colleagues in the network," says the CEO. He can back this up with various successes. In recent weeks, for example, two creatives, a consultant and a strategist from Zurich have been "hired" by the network's local branches for a new Apple campaign, first in London and then in Los Angeles. "This is of course very motivating for this young and hot team." Conversely, seven teams from all over the world will be coming to Zurich for a week in July. They will be helping to launch a joint project for the international market from Switzerland. Thanks to its strategic clout, TBWA\ won a new major client in Infiniti last November in a Europe-wide pitch. Here too, the agency is launching a campaign across the entire continent from Zurich. Quite prestigiously, it is about the market entry of this Japanese car brand in Europe. "That was a key factor in us now being recognized in this league," says Matthias Kiess, Managing Director at TBWA\ Zurich. "Normally, Swiss branches of international networks can only adapt. We are running a campaign for the whole of Europe from Zurich," says Executive CD Urs Schrepfer. TBWA\ is also working on international projects in the health sector, for example for a smaller Swiss company that is active in 40 countries worldwide. Another job at corporate level is for an orthopaedics company in the south of France that is marketing a "globally exciting patent". "The longer, the more our portfolio is determined by such stories that go beyond national borders," summarizes Ingrid Notter, Unit Director PR.
TBWA\ Zurich has therefore added two new specialists to its management team in recent weeks. In May 2009, Sven Oeschger joined as Client Unit Director. A qualified lawyer, he was the first European to train as a strategic planner at the renowned Miami Ad School in 2000. In 2005, he founded Planningshop, the first Swiss agency for strategic planning. In April of this year, Manuela Zwald also joined the agency as Client Unit Director. The federally certified Head of Marketing Communications has over 16 years of communications experience on both the client and agency side. Before joining TBWA\, she worked for five years at UBS Investment Bank as Head Product Promotion and played a key role in setting up the product advertising department as a member of the management team.
"The new management is a sign that we have invested," Andy Hostettler wants to emphasize. So the only question that remains is the relationship with BSW? "We have been asked by President Frank Bodin whether we would like to get involved again. We can imagine it. But only if they can find a meaningful task for one of our representatives. Because we only get involved in organizations if we can make a difference ourselves," says the CEO.
Andreas Panzeri

The new Executive Board with Ingrid Notter, Sven Oeschger, Andy Hostettler, Urs Schrepfer, Manuela Zwald, Matthias Kiess.

On Tuesday, 25 August (15:45-16:45), Dr. Peter Petrin, Director of the SIB Swiss Institute of Business Administration, will give a keynote speech on the topic of "Internationally recognized degrees in marketing: What value do Swiss educational qualifications have abroad?". Dr. Peter Petrin holds a doctorate in business administration and has been working in the education sector since the early 1990s. He is also on the board of directors of four SMEs and on the board of various associations and organizations. About the content of the lecture: The Swiss education system is unique and outstanding. One of its strengths is the so-called higher vocational education and training, which produces highly qualified, practice-oriented specialists and managers. The OECD gives our higher vocational education and training top marks and declares it a role model. This uniqueness inevitably means that other countries are not very familiar with our educational qualifications. Is the international recognition of our marketing qualifications (e.g. marketing specialists with a federal certificate, qualified sales managers) really important? And what does international recognition actually mean? Is it really relevant for a career?
Change in the media landscape
On Wednesday, August 26 (17.45-18.45), Dr. Maili Wolf, owner of Dr. Maili Wolf Consulting, will give a keynote speech on the topic of "Changing the media landscape". Maili Wolf began her professional career in the publishing and media industry and today has over thirty years of publishing and media experience in Switzerland and abroad, in a wide variety of areas and functions in the media industry. In 1996, she founded her own consulting company after six years as a member of the Ringier management team responsible for magazines. About the content of the lecture: The media in the field of tension between technical development and social change are still regarded as a "mirror of their time" and are firmly anchored in the socio-cultural environment of their time if they want to survive successfully.
Marketing in the crisis
The unequal marriage between the media and the advertising industry, which has been mutually beneficial for years, is at a turning point. The mass media are on the brink of extinction and the media industry is being forced to rethink. On Thursday, August 27 (15.45-16.45), Dr. Stefan Michel, Professor of Marketing IMD International in Lausanne, will be the keynote speaker on the topic of "Marketing in the crisis" - presented by Standing Ovation. The IMD MBA program is ranked number one worldwide by The Economist magazine. The Financial Times rates IMD as the world's best provider of executive education and open enrollment programs. From 2003 to 2008, Stefan Michel was a professor at Thunderbird, School of Global Management, in Arizona, USA. He advises companies on strategic marketing issues.
His German marketing textbooks are published by Compendio Verlag in Zurich. About the content of the lecture: We observe that many managers tend to make quick operational decisions in times of crisis without first carrying out a strategic analysis. It is precisely in times of upheaval that strategic opportunities arise to build long-term competitive advantages. This presentation describes two analysis tools for the current crisis. Based on the analysis, the aim is to identify "must-win battles" and mobilize internal and external resources. The presentation concludes with some recommendations for operational marketing.

The Hiltl cinema spot "Sound-designer" by Ruf Lanz has made it into the current issue 3/200 of Lürzers Archiv. Lürzers Archiv regularly presents campaigns from all over the world. The spot has won national and international awards, including silver at the Clio Awards.

The new advertising agency Fry &Partner has emerged from the communications design agency Apart. After more than 10 years, the decision was made to realign the company in order to position itself more clearly on the market, says Gion Fry, owner and founder of Apart. The office for communication design has developed more and more into a classic advertising agency. With the arrival of economist and marketing specialist Tobias Lang in the spring of this year, a further step was taken towards the expansion of strategic consulting in marketing and communication issues.
The aim of the new advertising agency is above all to support small and medium-sized companies in their holistic market development.

Everyone is talking about interactive advertising. Chupa Chups is now making people sing around it. Over the past few days, the multimedia project "Karaoke Less Serious" has flickered across the screen on VIVA Switzerland. At the same time, Chupa Chups has also realized an interactive cinema game for the first time as a pioneer in Switzerland. This premiered in the Arena Filmcity in Zurich and in several Pathé cinemas from Basel to Geneva. In this "jump and run game", a character on the screen is controlled by the audience's movements. This character has been introduced to the audience under the name Chupa Chuck. The interactive cinema game will be played in cinemas until July 11 on the Friday and Saturday before the main evening screening of the movie "Ice Age 3". The audience is introduced to the rules of the game by an animator. As with the show on VIVA, the aim of this campaign is to consolidate the new "Life Less Serious" positioning of Chupa Chups with a young target group.
In the karaoke show, young people who enjoyed singing were able to upload a song to Chupachups.ch. These did not have to be performed perfectly, but as amusingly as possible, i.e. "Less Serious". The best six participants were invited to the studio for the semi-final. The best three were able to appear a second time on TV in the final. In addition to a Sony Playstation, the prize money was 2500 francs. In addition to Mia Aegerter, the jury also included Chupa Chuck, the game character from the movies. As is typical of this genre, the campaign has been spread across the media, from Facebook to YouTube and Netlog.com to the commuter newspapers.
The advertising campaigns for Chupa Chups have often been unusual. In 1995, for example, one such lollipop was taken into space on the Mir space station to great media effect. The logo is also quite something. It was designed by the surrealist Salvador Dalí. Pop icon Madonna has also advertised for Chupa Chups. The lollipops are currently sold in more than 170 countries with a circulation of over four billion per year. The lollipops are available in 50 different flavors. Chupa Chups is a Spanish company that now belongs to the Italian Perfetti van Melle Group. The sweet on a stick was invented so that children could keep their hands reasonably clean while licking it. pan

Bytix was commissioned to redesign the McDonald's website. The aim was to develop an appealing and clearly designed platform into which dialog-oriented modules could be integrated. The website is based on a 4-level navigation and a dynamic Flash carousel on the homepage links directly to current promotions and the 4 focus tabs at the bottom to important topics and news.
The portal also features interactive modules such as the QuickPoll survey tool, the extended FAQs with voting function and the Opinion Board. There are also tools such as tell-a-friend news, location-dependent restaurant search via Google Maps, newsletters, videos, games and picture galleries.

Ringier Romania is to set up an independent division for its online business this month. More than 100 employees will work in this new division. It will be headed ad-interim by General Manager Marius Hagger.
The online division will be set up as an independent business unit. It will coordinate the various online activities of the print titles on the one hand and develop new online business models and services on the other. Seven departments will be combined in the new business unit. These include the online magazines, the Marketing and Sales department and Web TV.

Tibits needs no further introduction in Switzerland. The vegetarian restaurants with bar and takeaway are very popular. Nevertheless, Tibits decided to launch a new advertising campaign because it discovered that one population group was clearly underrepresented in the restaurants: men. So the in-house agency Wirz Werbung was commissioned to develop a campaign to encourage men to come to Tibits for the first time. Experience has shown that a first time is enough, because once you have eaten at Tibits, you will come back, CD Matthias Freuler is convinced.
So the creative minds at Wirz asked themselves: How do you seduce men for the first time? How do you lure them into a restaurant? What interests them? Is fine food enough or is more needed? The answer was quickly found: It needs women. A realization that was not unfortunate, given that Tibits has a female quota of 60 to 70 percent. It was therefore clear what the new campaign had to look like. It shows the young, trendy women who frequent Tibits and writes: "Fresh meat at the salad counter." The stores will be overrun by hungry singles. Hammer campaign. Unfortunately with a small catch. "It doesn't fit in with the cheeky but friendly style of Tibits," say the managers Anna Di Maio and Reto and Daniel Frei, giving it the thumbs down.
The next approach was a better fit. The idea was that the women who frequent Tibits must have friends. They simply have to go along and the proportion of men will increase. But how do you get them to accompany their friends to a vegetarian restaurant? You have to give them a special reason. You can find one by observing what women do at Tibits: they eat. They are actually busy with full plates. This not only means good cuisine, but also that you can spend a peaceful time here with your girlfriend. Because those who eat don't talk. They don't nag. Does not whine. And so the new campaign is called: "Tibits - where women eat instead of talk." The wise text was penned by Tom Zürcher. The sexy strategy by Gordon Nemitz. At the right moment - when the women shut up
photographed by Jonathan Heyer. pan

No mustard: Even today, children's drawings with creatively designed little men regularly arrive at Nestlé. Thomy as an advertising figure is popular and still enjoys an active life. This is not a matter of course for an advertising figure who first saw the light of day in the 1930s. Thomy thus belongs to the first generation in the history of personified brand promises. Thomy was also the first company in the world to package mustard in tubes in 1934. To publicize the new product, Thomy soon launched a competition. The public was allowed to find a name for the figure that would appear in all future advertising. After evaluating the more than 20,000 responses received, Thomi + Franck finally decided to rename the "Mustard Man" "Mustard Thomy. The "i" became a "y", as Hans Thomi found the spelling "more suitable for international campaigns". The foresight was justified. With the experience gained from mustard production as a basis, Thomi + Franck also launched the first industrially produced mayonnaise in Europe in 1951. In the meantime, the manikin was given a face and arms, and the company was integrated into Nestlé's product range. At the end of the 1980s, Thomy appeared in TV commercials for the first time. After a lengthy "break" from broadcasting, during which Thomy provided entertainment in print and in promotions, the advertising figure returned to the screens in 2007. In the meantime, however, the market for Thomy products has changed considerably. Own brands of the major distributors compete with the pioneer. Conversely, Thomy has long since stopped selling just mustard and mayonnaise and now offers a wide range of sauces and dressings. This new world is now to come into play in a new advertisement. After an agency evaluation, Advico Young & Rubicam has been entrusted with "leading Thomy into a new era - without losing the old values," as the responsible CD Philipp Skrabal explains. Thus, the goal of the new appearance was to reach a younger target group and to communicate the wide range of products. AY&R solved the task by transferring the Thomy man from the old world with only two dimensions to a modern world in 3D. "With the computer animation, the characters have become more real and the style more modern, without Thomy and his friends losing their charm," consultant Tanja Mezan is convinced. The Thomy stories and claim were also given a refresh. The male got friends with the various Thomy products. In the first three spots, these play together in a refrigerator - where all Thomy products live. The stories are structured like the episodes of a soap opera and also take up elements of the popular genre in terms of content. The brand message "Thomy makes the best out of the best" was shortened to "Thomy makes more out of it.
Andreas Panzeri
> Spot 1
> Spot 2

Bern, June 20, 2009: It was a graduation ceremony that set new standards - and was obviously to the liking of the young audience. The 1000 guests from all over Switzerland were enthusiastic at the Kursaal Bern. At the concert by Swiss soul singer Seven, they stormed to the front of the stage and danced for all they were worth. 300 strenuous hours of lessons and the stress of exams were blown away. Even Seven, who has concert experience, was amazed: such a good atmosphere in the middle of a Saturday afternoon will also "go down in history" for him. As a thank you, the musician from Aargau added an encore - his hit "Lisa", which has been in the charts for weeks. Beatbox world champion ZeDe had previously provided a spectacular performance.
Swiss Marketing Award for the best marketing professionals
The nine best young marketing specialists in Switzerland were honored at the graduation ceremony in Bern. They received the newly created Swiss Marketing Award, a bronze sculpture designed by Ticino artist Ivo Soldini, from the hands of Andreas Balazs, President of the Examination Board, Uwe Tännler, President of Swiss Marketing, and other representatives of the sponsoring organization. The winner was Zurich marketing specialist Stefanie Brauchli, who came top of the 522 new marketing specialists with a federal certificate with an average grade of 5.4. The professional examinations are organized by the Examination Board on behalf of the Federal Office for Professional Education and Technology (OPET) and conducted by Swiss Marketing on its behalf. The sponsors are the industry associations GfM, KV Schweiz, Schweizer Direktmarketing Verband and Swiss Marketing. The graduation ceremony for the new marketing specialists in the Kursaal Bern was supported by Swiss Marketing, Dr. W.A. Günther, the Swiss Direct Marketing Association, KV Schweiz and Druckmanufaktur.
Marketing specialists become "Junior Marketing Managers"
Swiss Marketing President Uwe Tännler also informed the new marketing specialists about the forthcoming European certification of the Swiss specialist certificate for marketing specialists. The industry association Swiss Marketing, on behalf of the European Marketing Confederation (EMC), is expected to award the certification certificates recognized by the European Union exclusively in Switzerland from this autumn. This will facilitate access to the European labor market for local professionals. Swiss marketing specialists who obtain European certification from Swiss Marketing are entitled to use the job title "Junior Marketing Manager".

Stefanie Brauchli, 1st place at the Swiss Marketing Award.

There are many ways out of the crisis - for newspapers and magazines, one could be to send articles to their subscribers by the sound of the printer. In other words, by the rustling of the paper. All it takes is a microphone on the editorial printer and the reader has all the investigative articles on the breakfast table. Rising paper, printing and postage costs would no longer be an issue, and the paper would even be accessible to the blind. But it has to be a dot matrix printer. You know: Ihhhhhhhhhht, iiiiiiiiiiht iiiiiiiiiiiiiiiht, ihhhhhhhhhhhhhhhht. Good journalism is simply unmistakable.
German cryptography and computer science professor Michael Backes from Saarland University recently succeeded in reconstructing over 70 percent of printed texts from the sounds of a dot matrix printer. The scientist first had his new eagle print a complete dictionary and recorded the sounds. He then assigned words and sound patterns to each other, which now enables him to automatically recognize texts based on the printing sounds. The eavesdropping process costs next to nothing. Except maybe a few nerves: ewwwwwww, iiiiiiiiiiht iiiiiiiiiiiiiht, ihhhhhhhhhhhhhhhht.
Many banks and doctors' surgeries still work with printers from the pre-flood era, especially when it comes to confidential information such as account or patient data. Critical? Not at all. The news from the Saarland is encouraging: firstly, it gives the Tagi, NZZ, Blick & Co. the chance to cut costs on a grand scale and finally reinstate the old dot matrix printer, which has been leading a dusty existence with the editor-in-chief, as a fully-fledged member of the editorial team. Secondly, so much concentrated innovative power is impressive: the paperless newspaper is finally becoming a reality. And thirdly, it's great that there's someone out there analyzing printer noises - while the global economy is going down the drain and people are being put out of work in droves. We're not doing that badly. That's the proof.
The only question that remains is what readers are missing out on with the undecipherable 30 percent of text messages. Is it the news from the ivory tower? The feature articles? All the filler words? Stock market prices? Or advertising perhaps? Although - certainly not that: advertising in print media no longer exists. In future, printed matter will only be sponsored. From Epson and Sennheiser.
Anne-Friederike Wilhelm