Not everything was better in the past, but it was more beautiful: take a look for yourself. Advertising Week says goodbye to the summer break with the prettiest vacation adverts from 1900 to the present day. Enjoy the most beautiful time of the year. afw
> To the vacation advertising subjects part 1
> To the vacation advertising subjects part 2
> More beautiful old advertising signs
Win an advertising banner on www.werbewoche.ch
An advertising poster, neon sign or flyer catches your eye at your vacation destination. Take a photo of it and send it to Anne-Friederike Wilhelm by August 6, stating the country and place where you took the picture, [email protected]keyword "vacation advertising". It doesn't matter whether you are looking for relaxation in London or Beijing, on Sylt or in Locarno. We will raffle off a voucher for a self-designed advertising banner that will be placed on our website for two weeks.

Creativity needs peace and quiet. Perhaps even the right background music. But if ambient noise is imposed on you, your leisure time can quickly come to an end. Unpleasant background noise can be tolerated temporarily. But if the disturbances become a permanent companion, you can defend yourself against them.
Freshly moved into your newly rented office space and sitting at your desk full of energy, you realize that the small neighborhood street serves as a test track for the nearby Vespa garage. You also chose your new office because of its quiet location. You have even had the landlord explicitly guarantee the peace and quiet. But still - because now the landlord has to answer for this shortcoming. Perhaps it is possible to seal the windows better with reasonable effort. It may be necessary to install new windows (which, however, will then usually also increase the value of the property and entitle the landlord to a rent increase).
If the landlord refuses to take possible measures to remedy the defect, you can set a deadline and threaten to deposit the rent with the conciliation authority. However, this is only possible if the landlord can actually do something about the defect. If there is no possibility of ensuring more peace and quiet with reasonable effort, you still have the benefit of a rent reduction.
Without the landlord's assurance, it would not be possible to speak of a defect under tenancy law. This is because the tenant essentially takes over a rental property "as viewed" - this also applies to the surroundings. Only if the initially quiet street had only become a test track during the current tenancy would there be a defect. The same applies if a major construction project is started in the immediate vicinity. As a tenant, you have to put up with the noise. However, if construction is taking place right next to you, you have the right to a rent reduction.
If concentration is disturbed by an inconsiderate neighbor who regularly blasts the residents of the building with techno bass and does not let them talk to him, the landlord must also intervene. In extreme cases, this means that the landlord must give notice to the troublemaker for breaching their duty of consideration. Even if the tenant of the apartment above you is clearly audible and regularly treads on the parquet floor with her high heels, the landlord must take remedial action. Or if the entire fiduciary office staff below you smoke so much that you can hardly breathe while thinking.
However, hypersensitivity is not protected. Whether a defect exists is assessed according to objective criteria. Of course, the purpose for which the property was rented must not be disregarded. The same requirements are not placed on the surroundings of storage rooms as on office premises. Perhaps the warehouse staff would even be happy if a nice Vespa roared past from time to time.

Book tip
Tenancy law
Moving, costs, termination - everything tenants need to know.
From the search to the tenancy agreement and utility bills to moving out: This indispensable handbook shows you what applies. With lots of tips, examples and sample letters. 2007 edition, 256 pages, Fr. 34.-.

New for SMEs: legal advice on issues affecting your company
The Beobachter's new service: competent legal advice for SMEs and their employees. 6 months for only Fr. 99.- (introductory price).
You can reach the legal experts Monday to Friday from 9 a.m. to 1 p.m. on 043 444 54 09. You also have full access to the advice platform Helponline.ch and an Beobachter magazine every 14 days. The price also includes a gift: the standard work for SMEs from Beobachter-Buchverlag,
"How to get your money", worth CHF 48.
Order the consulting subscription for SMEs at: www.werbewoche.ch or by phone: 0800 83 0800.

19 young graphic designers will receive their federal diplomas on Friday, July 10, at the Lucerne School of Art and Design. Four apprentices will also complete their studio training. The best works will be presented in a public exhibition from July 11 to 14.
From July 11 to 14, 2009, visitors to Rössligasse 12 in Lucerne can gain an insight into the work of the graphic design class. The most original works will be on display - from the 1st year illustration project to the 3rd year diploma thesis.
academic year.

Advertising sales 2008 With a slight decline, the storm of the current economic crisis only announces itself in a distant rumble of thunder. Press and direct advertising have suffered the biggest losses.
> Part 1 as PDF
> Part 2 as PDF
> Part 3 as PDF

The Kuoni Annual Report 2008 was honored at the European BCP Best of Corporate Publishing competition in Berlin at the end of June 2009. As a top 5 nominee in the "Specials and Corporate Reports" category, the Kuoni report in its new design received the "Best of Corporate Publishing 2009" silver award.
The Kuoni Annual Report 2008 was redesigned and redrafted in line with the rebranding process last year. The aim was to produce a high-quality and appealing report that conveys the company's strategy both in terms of content and appearance. With its completely new design, the 2008 edition consists of three parts - Brand Report, Market Report and Financial Report.
Büroecco Kommunikationsdesign from Augsburg, Germany, and Remo Masala, Director Corporate Branding & Marketing of the Kuoni Group, were responsible for the concept and design.

With this issue, Werbewoche says goodbye to the summer break. The next issue (issue 26/27 2009) will be published on August 13.
At Advertisingweek.ch you will find the latest news from marketing, advertising and media every day until June 24. Then there will be a short break there, too. From August 3, we'll be back online for you. By the way: Werbewoche has recently started tweeting. At Twitter.com/advertisingweek you will find references to current and in-depth articles from advertising, marketing and the communications industry. Follow us!
Media Trend Journal is also suffering from the current economic situation and we are forced to change the publication schedule. This year we will still publish two printed specials, namely Mach 2-2009 on 8.9.2009 and the much sought-after Trends 2010 issue on 15.12.2009. However, starting from this issue we will publish four to eight pages with topics from the Media Trend Journal in every other issue of Werbewoche. Competently written, with high information value. Integrated into Werbewoche, they will appear in the Media¬ Trend look. You will find them for the first time in the enclosed issue of Werbewoche, starting on page 28. This close cooperation with Media Trend Journal will further strengthen Werbewoche's media expertise.
The Media Trend Award ceremony will not take place in its usual form this year. The detailed results and the respective winners will appear in the Media Trend issue Mach 2-2009. As a little advance information, here are the top five in the two categories in alphabetical order. The best media providers in the judgment of the clients and agencies are: 20 Minuten (incl. online), Axel Springer Beobachter, NZZ/NZZ am Sonntag, NZZ Folio, Tages-Anzeiger incl. Newsnetz (online). The best media marketers in the judgment of clients and agencies are: Adlink, Admazing, IP Multimedia, Mediabox, Publisuisse.
In the first advertising week after the summer break, we would like to remind you of the wonderful vacation season before the creative work really starts again: To do this, we would like to compile advertising subjects from all over the world into a collage - and for this we need your help. It doesn't matter whether you are looking for relaxation in London or Beijing, on Sylt or in Locarno: Please take a picture of an advertising poster, a neon sign, a flyer or something similar at your vacation destination - preferably flashy and eye-catching, or even quite plain. You can also show something of the surroundings. Please mail your photo by August 6, indicating the country and place where the picture was taken, to Anne-Friederike Wilhelm ([email protected]). We wish all our readers a wonderful vacation season. Enjoy some carefree days!

Eleonore E. Droux, Management
Springer Business Media Schweiz AG.

Pierre C. Meier, Editor-in-Chief
Advertising Week.

The Zurich-based media publisher Ringier is discontinuing the magazine for the TV program "Gesundheit/ Sprechstunde". It will be published for the last time next week on July 10. The job cuts will affect 15 people.
In a press release issued on Wednesday, Ringier justified the discontinuation of the magazine Gesundheit/Sprechstunde with the continuing decline in advertising and sales revenues coupled with the poor economic outlook. A total of 13.9 full-time positions will disappear. A social plan negotiated with the staff committee is available for the dismissed employees.
The weekly Saturday health program on SF will continue. And for additional information, the recently launched online platform for the program is available.
Ringier also announced that the 32-year-old American Collin Crowell will take over the management of Ringier Vietnam as of today, Wednesday. According to the Basler Zeitung, he replaces the previous General Manager Sen Hoa, who has been appointed Chairwoman of the Board of Directors of Ringier Vietnam.

AdLINK Media, a subsidiary of Goldbach Media, is launching the Mobile Sport Pool, the first theme pool for mobile websites. AdLINK Media is taking the trend towards the use of the mobile Internet as an opportunity to launch Switzerland's first mobile topic pool specifically for sports content. The mobile sports pool comprises the three brands Sport.ch, M.blick.ch and Mobile.20min.ch.

Advertising pressure remained well below the previous year's figures in May. No other month in the Media Focus database (since 1999) has shown such a negative result. Cumulatively, May lost 17.6 percent compared to the same period last year. Print media and cinema continue to feel the effects of the economic crisis the most. Both media groups lost well over 20 percent.
The "Food" sector behaved anti-cyclically in May. It increased advertising pressure by 1.6% compared to the previous year, which corresponds to CHF 600,000. Nestlé's La Laitière desserts were the most advertised products. The key markets "Non-profit campaigns" (+5.1 percent) and "Furniture, home, garden" (+1.3 percent) also posted growth.
The young medium AdScreen, which was published for the first time with the May data, was able to build up advertising pressure of CHF 7.3 million in 2007 and 2008.

Last year, the Swiss spent a total of CHF 1.8 billion on newspapers and magazines, the same amount as in the previous year. The reason for the stable result is new publications and the increase in sales prices. These are the findings of the latest study by the Swiss Press Association, which was published in Zurich on Wednesday.
The advertising market, on the other hand, was less stable. Overall, advertising income for Swiss print titles fell by 3.3% last year. The daily press suffered particularly badly, while the Sunday press grew by 10.3 percent. Thanks to new launches, these newspapers achieved an impressive 68% increase in subscribers within one year.
Swiss newspapers and magazines took in a total of CHF 4.2 billion last year. Of this, 2.4 billion came from advertising. However, advertisers were less loyal than readers. In 2008, advertising revenue for print titles fell by 3.3 percent. The daily press suffered particularly badly, with a drop of 8 percent, while the Sunday press saw an increase of 10.3 percent.
These figures show that the economic situation is still relatively good, as Association President Hanspeter Lebrument explained to the media in Zurich on Wednesday. Because the economic crisis only set in towards the end of 2008, the
The extent of the losses can only be seen in the 2009 figures, but overall it can be said that the media belonging to the association are in a very good position. With the exception of Gratiszeitung.ch, there have been no collapses to date, Lebrument continued.
In Lebrument's opinion, the quality of the daily press remains high. Despite the crisis of recent months, he has not noticed any decline in quality. The economic situation is also forcing many newspapers to concentrate on their core competencies again. Regional newspapers, for example, are once again concentrating more on their region and at the same time shedding dead weight.
For the first time, the association surveyed its members on their assessment of current developments. The survey of 137 executives clearly shows that publishing and media managers are prepared to tackle change constructively. However, the economic crisis is increasing the pressure in terms of costs and innovation.
At 96%, almost all respondents are of the opinion that cooperation between media companies will continue to increase. Almost as many are convinced that the future belongs to multimedia offerings. 22 percent of respondents go so far as to say that they no longer see a future for print titles. They believe that printed media will die out by 2025 at the latest.

The campaign for Mammut is the monthly winner: 1st place for the criteria uniqueness, brand fit and likeability and 2nd place for awareness. In 1st place for Awareness is the campaign for the police of the advertising agency, 3rd place is the Ramseier campaign of Planet. The police campaign is in 2nd place for Uniqueness, followed by BatterienRecycling (Inobat was not named, but Batterien-Recycling) by the Wirz advertising agency in 3rd place. For Brand Fit, Aids-Hilfe Schweiz by Euro RSCG is in 1st place, the campaign for Weleda byViznerBorel in 3rd place. For the Likeability criterion, the police campaign takes 2nd place ahead of Weleda.

> Results at a glance
> Detailed results

Question and methodology
Method: Computer Assisted Web Interviews (CAWI).
Instrument: Online interviews via the Marketagent.com reSEARCH platform.
Target group: web-active people from German-speaking Switzerland between the ages of 14 and 59.
Sample size: n = 500 net interviews, random selection by quota.
Survey period: 21.04.2009-28.04.2009, field duration: 7 days.
Questions:
- We introduced you to some ads at the beginning of today's survey.
Which of these ads do you remember? Please name the advertising companies or the brands advertised. (Awareness)
- In your opinion, to what extent do these ads stand out from other advertising in newspapers, magazines and journals? Please rate each from 1 (= does not stand out at all) to 6 (= stands out very much). (Uniqueness)
- To what extent do these ads fit the image you have of the respective brands/companies? Please rate each from 1 (= does not fit my image of this brand at all) to 6 (= fits my image of this brand very well). (Brand Fit)
- To what extent do you like the following ads? Please rate each from 1 (= I don't like them at all) to 6 (= I like them very much). (Likeability)
The values printed are in each case the top box ratings "stands out very strongly" "fits very well with my image of the brand", "I like it very much".
The remaining values can be found on werbewoche.ch.
Marketagent.com Schweiz AG is a subsidiary of Marketagent.com online reSEARCH GmbH, Austria's leading online market and opinion research institute and a pioneer in Internet-based data collection and analysis. The specially recruited online access panel currently comprises around 20,000 Swiss panelists (plus 178,000 in Germany and Austria). Swiss references include Coca-Cola, L'Oréal, Nestlé, Parship.ch and Advico Young & Rubicam.

The internet portal Tilllate, which was founded in Switzerland in 2000, has found a buyer for its international offshoots. The Scottish competitor Equitate is taking over the international business and the brand rights for all countries except Switzerland and Liechtenstein. Equitate is the owner of the nightlife magazine M8 Magazine.
In Switzerland and Liechtenstein, the site will continue to be operated by Tilllate Switzerland, which has been part of the Tamedia publishing house since January of this year.