On behalf of Greenpeace Switzerland, Startbahnwest has created an information brochure for the Swiss public on the subject of primeval forests and climate change.
The aim of the brochure "For the jungle, for the climate" is to inform people that climate protection and jungle protection are closely linked and that the main cause of environmental destruction is our consumer behavior. According to the agency, the brochure also contains tips on how each and every one of us can contribute to climate and primeval forest protection. The rather text-heavy brochure is loosened up and made user-friendly by the image and layout concept. The brochure can be folded out from A5 to A3. When you open the brochure, you are surprised by the picture of a healthy forest, on which the tips are listed. The idea behind this is that all primeval forests could look like this if Greenpeace's tips were implemented.
The brochure can be ordered or downloaded free of charge from Greenpeace Switzerland.
Responsible at Greenpeace Switzerland: Swati Jangle (Marketing Communications Manager). Responsible at Runway West: Denise Heusser (consultant), Gesine Dittrich (AD), Natasa Maricic (text), Joely Tafanalo (DTP).

Gemi The Goldbach Media Index Gemi shows a further increase in advertising pressure via e-media in August 2009. The index shows an increase of 3 index points to 440 (437) for electronic media. The TV medium also increased by 3 index points to 446 (443). While radio grew by 4 index points to 255 (251), teletext lost 2 index points to 148 (150) in advertising pressure. Digital advertising space also fell by 3 index points to 189 (192). When assessing the index, it should be noted that the thirteen previous months are seasonally smoothed in the short-term analysis.
Since the introduction of the first advertising window in 1993, the Gemi has provided information on the indexed development of electronic media in comparison to the market as a whole. In addition to the existing media groups TV, radio, online and teletext, digital advertising space has also been included since 2007.

The Basel city government wants to get a grip on the proliferation of small cultural posters in public spaces: Distribution boxes, bus stop splash guards and building site walls will officially become billboards, some of the latter free of charge. The first regulation of "small cultural posters" makes what was previously forbidden legal, as the Allmendverwaltung announced on Wednesday, according to SDA. However, you are now not allowed to go wild with posters, but need the green light from the owners: IWB, BVB and telecom companies can now manage their distribution boxes and splash guards. Owners would receive permission from the Allmendverwaltung to use them as billboards. They can then conclude management contracts with billposting companies, according to the statement. Permits would be issued according to a concept, primarily along traffic routes, in the city center and at central locations.
For cultural events only
The permits are to be issued by 2010, after which the relevant sites will be prepared. The head of the Allmendverwaltung, Niklaus Hofmann, does not expect any conflicts due to objections from the local heritage authorities: The small billposting concept has been agreed with the City Image Commission. In addition to the site location plan published on the Internet, there is also a design concept for the new poster sites: This specifies the permissible formats and the type of installation.
The new small poster freedoms are aimed at commercial and non-commercial cultural events, but not at stores or similar. A long-term contract with the Allgemeine Plakatgesellschaft (APG) applies to large posters. The latter would defend itself if anyone got in its way, says Hofmann.
Free billposting on construction site walls
As soon as the billposting concept is implemented, illegal billposting will be penalized. Owners of new small poster sites will be contractually obliged to prevent this. According to Hofmann, they should put concrete pressure on billposting companies to ensure that their employees adhere to the rules. Meanwhile, unusual freedoms have been announced for some building site walls at public construction sites. In future, cultural workers will be allowed to put up posters free of charge and freely in areas defined and published in the previous year.
The Basel government had already passed the regulations as a simple resolution in June. The new head of the Allmendverwaltung then had to fine-tune the concept and discuss it with those affected.

When a newspaper relaunches and changes its layout and structure, the advertising usually touts the new clarity, more background or other positive attributes. In the current campaign of the agency SFLB for the new Tages-Anzeiger, this is for once different, as it says in a press release. The new Tages-Anzeiger is announced, but with a surprising turn of events for the advertising: "The new Tages-Anzeiger is coming next Tuesday. Here already the number for complaints: 044 404 64 55." According to publishing director Marcel Tappeiner, the ad has already caused many smirks both internally and externally. It is meant humorously, but not only: A new layout and a new paper structure are something unfamiliar for many readers at first. Experience shows that some of them then contact the editorial offices and publishers. The Tages-Anzeiger now wants to actively approach readers and even encourage them to share their impressions. The complaints number mentioned in the advertisement will be manned by several specialists for around 6 days, depending on demand.
The ad can be seen in various Tamedia titles.
Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Cyril Hänggi (Brand Communications). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Peter Brönnimann, Dana Wirz (creation), Mirjam Eberle, Andy Stäheli (consulting).

An agreement conference is needed to regulate alcohol advertising on television channels. The Council of States is in favour of a ban, while the National Council voted in favour of liberalization for the third time on Wednesday by 92 votes to 71.
At present, advertising for beer and wine in Switzerland is prohibited on all SRG stations and in the Swiss advertising windows of foreign television providers. However, local TV stations and private radio stations are allowed to advertise beer and wine. This legislation is contrary to the EU "Television without Frontiers" Directive.

Take a self-adhesive sticky note, write your advertising message on it and stick the sticker on an entire newspaper edition, or two, or three. It is best to place the sticker in the top right-hand corner, where every eye goes first. Attention is guaranteed. This is the principle behind the memo sticker developed by Hinwil-based WRH Marketing. Based on the model of a Post-it, the sticker can be labeled, decorated with pictures, designed and stuck directly onto the freshly printed newspaper. But Memostick is not just any sticker: the advertising medium can be professionally designed according to CI/CD, can be peeled off the newspaper so that it does not tear, and does not lose its adhesive strength even if it is peeled off and stuck back on several times.
The effect of the memo stick: it is a very eye-catching, colorful foreign object on the newspaper head that immediately catches the eye - similar to a pop-up window on the Internet, only not as annoying. The stick does not compete with any other advertising, because only one stick is stuck on each newspaper. Thanks to a special adhesive, readers who do not feel addressed by its message can simply remove the sticker without completely tearing up their newspaper. Most readers, however, will peel off the sticker to accept the offer it promotes. "This form of advertising is perfect for advertising vouchers and special offers, discounts and product launches, events and new openings in newspapers," says Bernhard Leicht, Marketing Director of WRH Marketing. Coupons in newspapers work less well in comparison, because few people bother to cut out a coupon. But added value is always gladly accepted. If you just have to peel it off, so much the better.
Value creation on a silver platter
WRH Marketing not only offers the Memostick, but also the matching applicator for the printers. After all, the sticky note has to get onto the newspaper somehow. The background: WRH Marketing is a subsidiary of Walter Reist Holding, which also owns Ferag. Ferag develops conveying and processing systems for the printing industry. WRH Marketing's aim is to expand the traditional production possibilities of newspapers. WRH Marketing therefore offers Ferag's customers, printers and processing companies, tools with which they can increase their added value and achieve additional benefits. For example, WRH Marketing has developed patented machines that make it easier to insert advertising flyers and a system for welding in media and advertising materials of different sizes. Memostick is another tool designed to generate added value.
Self-testing promotional stickers
The sticky advertising medium is currently also being increasingly promoted in Switzerland. Many advertisers and newspaper companies abroad have already had good experiences with the Swiss development: "Memostick was introduced in Italy in 2005, and our customers there now stick over 100 million Memosticks a year," says Bernhard Leicht. "They wouldn't be doing this if Memostick didn't work." McDonalds achieved a sensational response rate of 16.9 percent in Australia with its free lunch Memostick on the Sydney Morning Herald. L'Alsace advertised books for a month with conventional ads and sold 100 of them; Memostick achieved the same result in just one day. The advertising format is also regularly used in publications such as Le Figaro, La Voix du Nord, Le Progrès and Nice Matin. This makes national memostick campaigns possible in France. The advertising format is also successful in Belgium, Denmark, Germany, England, Canada, Luxembourg, Austria, Poland, Sweden and the USA. As is so often the case, the Swiss market is still hesitant, but the first twitches are recognizable. In August, for example, the Zürcher Oberländer took the plunge and stuck advertising sticks for the ZOM trade fair on its August 24 issue. The sticker acted as a voucher for discounted tickets. The campaign was a huge success: ZOM stuck its memo sticker around 35,000 times. 2226 of these were redeemed, which, according to the trade fair management, corresponds to 3700 tickets.
Werbewoche wanted to find out for sure and launched a self-experiment - which, to put it bluntly, was also a great success: Faber-Castell attached a memo stick to Werbewoche 26/27 on August 13, advertising a free writing set and the new advertising material catalog. With a circulation of 4900 copies, the response rate was around four percent. "The 200 responses we received to the memo stick at the advertising week were of a high quality," emphasizes Heidi Bieri-Fässler, Head of Marketing at A.W. Faber-Castell Switzerland. "We have received inquiries from companies that are very likely to have a need for our products." WRH marketer Leicht is firmly convinced that all Memostick campaigns will be a success.
can achieve a response rate of between three and ten percent - provided the advertising message is right.
Peel, rub or cut off
Creating and placing a memo stick is quick and easy in the e-shop www.memostick.com. There are two options: Either you can upload your template as "Good for printing", select the paper, the desired countries and newspaper titles as well as the publication date and send the booking request. Alternatively, you can design the front and back of your advertising sticker using the templates on the website, then select the target media and the publication date and send the request. In both cases, WRH Marketing will get back to you with a cost estimate. If the memo sticks are ordered, WRH Marketing takes care of the material procurement, coordination with the newspaper publishers and further processing with the print shop. If you would like to design your memo stick in a special shape, as a house or heart, star or flower, car or speech bubble, you can download a design template from the website and create your motif. Then simply upload it and you're done. Perforation of the sticker, a scratch-off field or memo sticks in the form of a gift card or booklet are also possible. If you want to check the exact return of your memo sticks, you can also add a barcode to them.
"So far, we have added over 5,000 newspapers from all over the world to our website where our customers can stick Memostick," says Bernhard Leicht. "In this way, Memostick can be used locally and regionally as well as nationally and internationally." The patented stickers are produced in a minimum print run of 25,000 units; lower quantities are a matter of negotiation. On average, newspapers charge between 150 and 180 francs (100 to 120 euros) per thousand stickers, excluding material costs.
tions. "We want advertisers to know that Memostick exists and that they use the opportunity to advertise prominently on the front page of newspapers," says Leicht. "At the moment, few Swiss media still list Memostick directly on their price list. But we are convinced that this will change."
Conclusion: In future, you don't advertise in the newspaper - but on the front.
Anne-Friederike Wilhelm

In a nutshell
WRH Marketing AG is a subsidiary of Walter Reist Holding AG, which was founded in 1957. The holding company also includes Ferag AG, which develops conveyor and processing systems for the printing industry, and Denipro AG, a company specializing in conveyor parts and components. The company employs around 1500 people worldwide and has more than 20 of its own sales companies in Europe, America, Asia and Australia. The holding company is headquartered in Hinwil.

Following the decision of the Federal Administrative Court, the private radio station Energy Zürich (NRJ) is definitely without an FM broadcasting license. Federal Councillor Moritz Leuenberger considers the solution sought by the broadcaster with a transitional license to be difficult. An additional FM frequency, which would enable a seamless transition to digital broadcasting via DAB+, would be associated with major legal and technical difficulties, said Leuenberger in an interview with the commuter newspaper News. However, if Energy has a proposal, it will be examined. As Media Minister Leuenberger went on to explain, someone would have to give up a frequency. However, this would again affect the rights of other licensed radio stations. These could take legal action. Leuenberger rejected the accusation that he was the gravedigger of Radio Energy by referring to the revised Radio and TV Act. Parliament had stipulated that the limited frequencies were to be distributed according to predetermined rules. Roger Schawinski's Radio 1 had benefited from this.

Annabelle can stand up to SI Style
Annabelle's current leap in reach is remarkable: six months ago, after mostly gentle ups and downs, it had reached its lowest point (325,000 readers), but now it has increased significantly to 354,000 readers, its highest figure in the last five years. This is hardly a flash in the pan, as circulation has also risen steadily. Tamedia's magazine boss Christian Haberbeck agrees. Even if he doesn't see a trend for further increases in readership, he is pleased with the high reach value, especially against the backdrop of tougher competition. "It shows that Ringier's SI Style, which only recently entered the women's magazine market, has not been able to harm Annabelle in the reader market," he says.
Crisis benefits finance and the economy this time
Since 2004, the reach of the Tamedia business newspaper has fallen continuously, by around 10 percent in total. After the slump a year ago (122,000 readers), however, it was able to increase significantly to 140,000 readers, higher than five years ago. Circulation also increased. After all, things could have turned out differently due to the economic crisis, such as after the internet bubble, when Finanz und Wirtschaft (FuW) lost readers and circulation. But why this upward trend? Managing Director Martin Coninx sees two main reasons: In times of crisis, background and analysis are more in demand, he says. FuW has also strengthened its marketing. However, caution is required when it comes to circulation trends, he says. "When banks lay off staff - as has been the case in recent months - FuW is always affected because subscriptions are also cut." The new FuW circulation will therefore hardly be higher. However, Coninx expects the relaunch at the beginning of the year to have a further positive effect, at least in terms of reach.
K-Tip: Upward trend in uncertain times
K-Tipp is once again the only subscription title with a reach of millions. Even if it is still more than 100,000 readers short of the figure it achieved five years ago, the fortnightly magazine is still on top form. Financially too. It is one of the few titles to report an increase in advertising volume compared to 2008. Why this upward trend? "In times when people tend to look at money, consumer issues are becoming more important," says Peter Salvisberg, Head of Marketing at Ki-Media. There is also a growing realization that K-Tipp has a backbone and offers subscribers added value for the CHF 32.50 per year. There is still no upward trend in notarized circulation, which remains stable, says Salvisberg. "But we know that the magazine is being passed on more often."
Swiss family relies entirely on the editorial team
In 2007-1, Schweizer Familie (SF) reported 688,000 readers, now the figure is 762,000 - an increase of 74,000! In the course of last year alone, 57,000 readers were added. One consequence of this is that the gap between it and the former reach millionaires Beobachter (now 933,000 readers) and Schweizer Illustrierte (917,000 readers) is narrowing noticeably. Above all, however, this seems to be based on a solid development, as the SF circulation has also risen from 176,000 to 183,000 copies in the last three years - and the latest figure is likely to be even higher. Christian Haberbeck, Head of Magazines at Tamedia, attributes the upward trend to the "consistently high editorial performance" and also to the relaunch two years ago. Marketing, on the other hand, has been reduced recently.
Happy editor-in-chief election at Glückspost
For years, Glückspost has repeatedly lost significant reach, but now the tide has turned. After reaching a low of 368,000 readers in Mach Basic 2008-2, the Ringier magazine has increased its readership by 44,000 within a year, bringing it back to around the 2006 level. The only thing that gives cause for concern is that circulation has been trending downwards. But this also seems to have stopped. "Advertisements, sales, newsstand sales, subscriptions - it's going up everywhere," says Urs Heller, Head of Magazines at Ringier. He sees three reasons for this success. Firstly, the appointment of Béatrice Zollinger as Editor-in-Chief five years ago. "She is very close to her readers and has a good, cheeky knack for cover pictures," he enthuses. Zollinger is "the ideal candidate". Secondly, the relaunch two years ago and various personnel changes in the editorial team have done the paper good. And finally, Glückspost is benefiting from the crisis. "In difficult times, feel-good papers are booming," he says.
Are Tele and TVStar about to hit rock bottom?
For two years, Axel Springer Switzerland has not only had the TV program guides TVStar in its portfolio, but also the former Ringier titles Tele, TV2 and TVvier. During this time, the publishing house has taken great care of these magazines, especially Tele and TVStar. The two weekly magazines were positioned differently, the program section was renewed, marketing was strengthened, relaunches were carried out and a campaign was launched a year ago - but so far with little success: the erosion in reach has continued, and both magazines now have 160,000 fewer readers each than five years ago. Compared to its predecessor TR7, TVStar lost around a third of its readership, while Tele's reach fell by a quarter. This is surprising in the case of TV-Star because the title has a stable circulation, whereas Tele's circulation has also fallen rapidly. Nevertheless, Jörg Tobuschat, Publishing Director Magazines, is not ringing any alarm bells. "Of course we are annoyed by the decline, and it also raises questions - just like the pleasing significant increase at TV2, which we also cannot explain," he says. On the positive side, however, the decline at Tele and TVStar was smaller than before. Tobuschat: "The curve is flattening, and Tele's circulation has also stabilized."
Weltwoche wants leaders, not just readers
Weltwoche has also shrunk by a quarter in five years and now has 348,000 readers. The decline has even accelerated over the last 18 months, with the latest trend suggesting that the low point has been reached. Publishing director Maike Juchler explains the development as follows: After breaking away from the Jean Frey publishing house, Weltwoche "took some free copies off the market and reduced the subscriptions that were not fully paid for". Last year, the fully paid circulation increased again and the readership figures are also trending upwards again compared to Mach Basc 2009-1. Weltwoche has also made significant gains in the Leader segment. Juchler: "In this target group, we are ahead of Bilanz and just behind NZZ. We will continue to follow this path consistently."
Markus Knöpfli

Mitlinks adds Frank Monnerjahn to the team. He will be the new Senior IT Strategy Consultant to the management. In his role, he will support the management and project managers in analysis phases as well as in system and network decisions, thus ensuring optimal cooperation with the implementation partners.
Previously, he was responsible for various savings banks, evil systems, bank mergers and IT studies in the pharmaceutical industry.

According to an iProspect study, 67% of respondents search for further information about a product after an advertising contact. Search engine marketing must therefore be incorporated into the design of an advertising campaign to ensure that the product is found in the search engines under the relevant terms (keywords).
Listing the URL alone is not enough
Today, the URL is listed in most advertising material. For this to be effective, the visitor must be able to find information about the advertised product on the homepage at a glance. If this is not the case, they will turn away and a hot lead will be lost.
Top positions under company and product names are not enough
After an advertising contact, the company or product name is likely to be remembered. The consumer will find what they are looking for using these terms. In the event that the consumer only remembers generic terms such as "conservatory" or "accounting software", it must be ensured that they find the product at the top of the search results and are addressed with familiar statements from the advertising.
Consumers also search for advertising claims
The consumer can also remember individual statements (keywords) from the advertising message or a slogan. In this case too, the consumer must find the product in the search results. By using keywords in the advertising text, you can influence what the consumer remembers and what they should search for. Here too, the prerequisite for success is that the product appears at the top of the search results under precisely these keywords and that the website visitor accesses relevant information.
Coordinating advertising and search engine marketing
Search engines are the starting point for a purchasing process (information, evaluation, decision, purchase) that is triggered by offline advertising. Search engine marketing must therefore ensure that the consumer finds further information on the advertised product via the search results. And that under the numerous terms that they know from advertising or associate with advertising. Search engine optimization of the website and the targeted placement of AdWords are prerequisites for the best possible findability of the product in the search results.
Imre Sinka

One of the unresolved issues in Internet journalism is server costs. It is clear that they rise with success and with moving image offerings. But it remains uncertain whether they can one day be refinanced by advertising, which at present is not even enough to refinance texts. Nevertheless, publishers and editors are outbidding each other with video news, reports and columns, with the latter quickly becoming the supreme discipline on the web. If proof were needed: In May, still teacher Wolf Schneider also began "vlogging," giving a boost to speculation that the fusion of blogging and video would soon make it into the Duden dictionary. Of all things, "Speak Schneider!"
is the title of his camera column on Sueddeutsche.de. In the campaign "Lebendiges Deutsch," which promotes "folding computers" and "e-waste" instead of "laptop" and "spam," Schneider is in fact campaigning against anglicisms. Well, let's forget it. But at two minutes, the linguistic pontiff's schoolmasterly tirades are at least short and therefore web-compatible. Which is more than can be said for many of the alpha dogs among Germany's opinion makers. For example, that of Stern co-chief editor Hans-Ulrich Jörges. For his weekly "Klartext," he recently stood on Berlin's Rosa-Luxemburg-Platz, first to show the party headquarters of the Left Party and then to rant at epic length about God, the world and the tired German election campaign. Whether such popular educators want to bring their insights to new users who are no longer accessible on paper or simply recommend themselves for the next talk show: Big journalist vlogs are flourishing.
Vlogs make opinion
Jens Jessen, for example, has not been harmed by that fateful video, introduced with a sweeping tracking shot, about "criminal youths being chatted up by know-it-all pensioners. Rather, he is now head of the new major feuilleton of Die Zeit and vlogs with decreasing frequency, but more pointedly than ever. And Spiegel colleague Matthias Matussek has already made it into ARD primetime with subtle self-irony (à la "my belly button is the world and the world is my belly button") and wry sayings. For the past two years, his culture video blog has been showing TV professionals how to effectively multimediaize social criticism: with a smart choice of topics, sophisticated rhetoric and original accompanying music. The Goethe hand puppet, for example, which accompanies Matussek on his excursions into current affairs, has long had cult status and can be purchased for 19.90 euros from Spiegel online, including a signed autograph card. The gadget is advertised with a quote from the sage of Weimar: "What you inherit from your fathers, acquire it in order to possess it.
Roger Köppel also works according to the motto "cheekiness wins. No wonder, as an ex-Berliner and the only genuine Swiss alpha journalist besides Frank A. Meyer, he was the first to discover the new online genre. However, without servile counterparts who allow themselves to be chastised or snubbed, he comes across as even more vain and insubstantial than on Tele Züri's "Sonntalk" or the "Arena. But his most recent expulsion from the SF discussion format showed that Köppel remains in a class of his own when it comes to self-marketing. The claim of the ingenious commercial before the incriminated program with neo-Federal Councillor Burkhalter was, of course, "What I'm not allowed to say in the Arena, you'll read in the next Weltwoche" - and not "you'll find out in my next video commentary. In other words, pushing circulation in the traditional way instead of popularizing a new channel. Köppel could learn from Christoph Blocher here. Blocher did without his own campaign newspaper, but achieved a surprise success with Tele Blocher. And for those who find this comparison too lame: A Blocher hand puppet would certainly help his video messages achieve a breakthrough and sell like hot cakes as a Weltwoche gadget.

Water Wheel Becomes Wheel of Fortune
Exxtra Kommunikation has developed a sweepstakes for Migros’ mineral water brand. Ads and point-of-sale materials draw attention to the contest leaflet on the bottle. Participants can win a vacation in Valais, where Aproz has its source. In collaboration with Futurecom, an online game was created for the contest. After entering the prize code from the leaflet, participants can try their luck by spinning a virtual bottle.

Educational Tram Rides
Christinger Partner is getting engineering services up and running. Most of the time, these female inventors and technical specialists work behind the scenes. To shed light on the day-to-day work behind their achievements for once, a new special tram is now running through Zurich. The Engineering Tram explores five thematic areas: construction, mobility, energy, the environment, and water.