Unit 38 has designed an image brochure for Zimmerli of Switzerland - The World's Finest Underwear with a new photo concept and cover variants for men and women. Internationally renowned photographers Claudia Knoepfel and Stefan Indlekofer portrayed the models Sarina Arnold and Ned Shatzer naturally and authentically as a couple in a rather intimate setting. And entirely in keeping with the company's philosophy: Zimmerli has been the only company producing underwear in Switzerland since 1871 for people who appreciate the value of true quality, according to a statement from the agency.
Responsible at Zimmerli of Switzerland: Marcel Hossli, Yolanda Unger. Responsible at Unit 38: Martin Felix Meyer (CD), Karin Meier (AD), Tina Aich Fotografen und Produktions Agentur (production photo shoot, Claudia Knoepfel & Stefan Indlekofer (photography), Sarina Arnold, Ned Shatzer (models).

Meta Design supports Hannover Airport in its repositioning and brand strategy. The future direction was formulated with the positioning "Hannover Airport is THE vacation airport in northern Germany" and in reference to a quote from the Hanoverian artist Kurt Schwitters, "Ready to take off - from here forward to far", according to a press release from the agency. The new brand identity is now to be successively implemented in all media.

The advertising agency Diem & Tenger has designed posters and flyers on behalf of the Herrliberg Brown Swiss Cattle Breeders' Association in time for the elections next weekend, on which the nine candidates will present themselves at this year's cattle show for the public vote. Although the cows do not reveal their personal programs, they do reveal their character and leadership traits. It remains to be seen who is the best. Helenca von Schlattgut, for example, will probably have little chance despite her outstanding qualities. In contrast to the expert jury, which primarily evaluates the criteria of line, feet & legs and udder, the public usually chooses one of the traditional candidates with horns. Although the idea is not entirely new, the subject is still somehow an eye-catcher...
These are the candidates:

GFS Communications has won Culinarium as a new client in a pitch with four agencies. The basic campaign planned for 2010 aims to raise awareness and anchor the philosophy of the Culinarium brand among end consumers. The campaign will be shown in several waves in 2010.
The Culinarium association has been promoting the sale of regional products and specialties for nine years. Thanks to a partnership with the retail trade, sales of Culinarium products and dishes have increased to CHF 240 million.

Roger de Diesbach, former editor-in-chief of the Fribourg newspaper La Liberté, died on Monday evening at the age of 65. This was announced by the newspaper in its online edition on Tuesday. De Diesbach took his first steps in journalism at the news agency SDA, where he worked from 1969 to 1976. With his own press office BRRI, he supplied 20 media outlets with around 1,500 reports over a period of seven years.
In 1987, de Diesbach was awarded the Jean Dumur Prize. In 1993, he closed his press office due to economic difficulties and joined the Journal de Genève et Gazette de Lausanne, where he became deputy editor-in-chief. The journalist took over the reins at the Fribourg newspaper La Liberté in spring 1996, where he stepped down as editor-in-chief at the end of 2004 for health reasons. Roger de Diesbach was married and had three children.

Cosmic Bern can now count the Shoppyland shopping center among its clients. The agency came out on top in a competitive presentation for the 2009 Christmas campaign and will be responsible for the shopping center's future communication presence.

The Adelboden mountain railroads have launched a campaign to make Alp Silleren known as a summer excursion destination. The kick-off measure is a TV spot that draws attention to various activities and adventure opportunities. The Bernese agency Stoll, Traber und Partner is responsible for the commercial. The website is also being redesigned as part of the advertising campaign. Adelboden-silleren.ch will appear in a new look from November 2009. Further measures will follow in summer 2010.

> To the spot

Responsible at Bergbahnen Adelboden: Markus Hostettler, Ursula Gabelmann, Toni Hersche, Silvia Hersche. Responsible at Stoll, Traber und Partner, Bern: Martin Stoll and Jeanette Riesen (strategy and consulting), Matthias Lanz (CD), Roger Balmer (AD). Film production: Lomotion, Bern. Postproduction: Elefant Studios, Zurich. Photo: Michael Sieber, Thun.

The IT service provider Crea Swiss has restructured the Swiss Internet portal Suche.ch after more than two years of development and programming. Access to company and product information is now no longer via categories, but via search terms. According to a press release issued on Tuesday, access via search terms enables more precise thematic queries. Customers can use the new administration access to edit search terms and manage banner positioning and costs at any time.

Men have long been a coveted target for the fashion and cosmetics industry. New products for the stronger sex are constantly being launched on the market. The advertising is usually masculine, with products labeled "Men Expert" or "For Men" - of course, men want to know that the products are intended especially for them and not for the female sex.
Swiss underwear manufacturer Isa Bodywear is pursuing a different strategy. The latest image campaign appears under the slogan "Women know what suits men". Among other things, full-page advertisements are placed in women's magazines. They feature a woman who is obviously wearing boxer shorts that are too big. Is the textile company now trying to sell its masculine underwear to women? Not quite. According to the agency responsible, Pinax Kommunikation, the advertisement is aimed at women, as 60 percent of all men's underwear is bought by women. Now it's out: when it comes to underwear, women wear the pants after all.

Caption: SHE tries on men's underwear for HIM.
Order free test sets at Isabodywear.ch.

Responsible for Isa Sallmann: Andreas Sallmann. Responsible for marketing and communication at Pinax AG, Weinfelden: Sven Ludwig (AD), Sabine Ruf (consultant). Photo: Ilja Mess.

After three strikes against the massive wage cuts - two in Zurich and one in St. Gallen - Zuvo's management responded with massive pressure on the striking employees. All were given a written warning, and dismissal was also considered in the event of a repeat strike. The Comedia and Kommunikation unions are calling on Zuvo to withdraw the warnings immediately and remove them from the personnel dossiers. "If Zuvo refuses to do this, the unions will prepare legal action," it said in a press release on Tuesday.
The punishment was unlawful, as the striking carriers were only responding to a lawful call to strike by the two sector unions, Communication and Comedia. "With the threat of dismissal in the event of a repeat strike, Zuvo is also committing an abuse of law," the statement continues. With this action, Zuvo is once again clearly confirming that it is not interested in a negotiated solution with the trade unions. The trade unions are still sticking to their demand - a reversal of the massive wage cuts - in favor of the contractors.

Zuvo: Agreement on compensation payments binding
Zuvo media spokeswoman Sonja Levy confirmed the letter at the request of SDA. It was sent to around 70 employees who responded to the unions' call to strike. According to Levy, Zuvo is referring to the fact that an agreement has been reached with the employee representatives regarding one-off compensation payments. This is binding for all employees.
The background to the conflict is the wage cuts of up to 20 percent imposed by Zuvo in March. Following protests, Zuvo, which is 50 percent owned by Tamedia and 50 percent by NZZ-Verlag, provided around 450,000 francs for these one-off compensation payments. The trade unions considered the offer to be puny and unacceptable and called for strikes.

The Maxomedia agency has launched a campaign for Gutscheinwelt.ch to publicize the Swiss online store's offering. Flyers, banners and radio spots are being used. The latter are broadcast on local stations and are intended to show that a voucher can be anything but a boring gift idea. More than 1,000 different vouchers are available on the portal, including for books, a romantic dinner or a digger ride. Many of the vouchers can be printed out immediately or sent by mail.

> To the radio spot

Eclat was able to beat off competition from Swiss chocolate manufacturer Lindt & Sprüngli and was awarded the contract to design the 2009 annual report. The agency for brand consulting and communication design has already won three iF communication Design Awards for this year's annual reports and has been nominated three times for the Design Award of the Federal Republic of Germany. In 2009, Eclat designed and realized a total of 13 annual reports.