Exactly 50 years ago, Switzerland's first do-it-yourself specialist store opened on Flurstrasse in Zurich. To celebrate this and draw people's attention to the 50th anniversary, the creative minds at SFLB launched an anniversary campaign. Under the slogan "We celebrate, you benefit", Do it + Garden Migros is offering its customers numerous 50 percent anniversary offers and a nail competition with prizes over the next four weeks. This will be announced in a TV commercial, in store announcements and at the POS. The central element is the birthday tune, which has been specially recorded with a hammer, drill, lawnmower and many other items from the specialist store range.

Migros Do it & Garden Self-Made anniversary. from SFLB on Vimeo.

Responsible at Do it + Garden Migros: Patrick Boller (Category Manager), Giovanna Colucci, Quynh Argüello (Market Development Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter, Simon Staub (CD), Oliver Kreienbühl (AD), Patrick Dubach (text), Andy Stäheli, Sylvia Kohler (consulting), Suzana Kovacevic (art buying). Production: Plan B, Chris Niemeyer and HC Vogel. Photography: Markus Weber.

A commercial usually only lasts 20 or 30 seconds. It has to tell its story in this short time. However, months of work go into making such a commercial. What does it take for a concept to become an idea and for it to finally find its way to the audience in the form of a commercial?
Star TV takes a look behind the scenes of advertising in a new magazine. In collaboration with Werbewoche, Star TV is offering Swiss creatives a new platform with the broadcasting vehicle "Die Werbewoche". Each weekend, the "commercials of the week" are presented in moderated reports. There are also "making-of" reports on current productions, sideways glances at the international scene, reviews of history and interviews with studio guests.
In the first program, the stylistic development of the spots for the
Swiss AIDS prevention analyzed. Frank Bodin, the creative director of Euro RSCG, explains in the studio why he changed the concept from "Stop Aids" to "Love Life" and provides insights into the background to the campaign idea. "Die Werbewoche" will be launched on Saturday, September 26. The new magazine will be broadcast regularly on Saturday and Sunday at 09.35 and 18.25.

The editorial teams of the two free newspapers in French-speaking Switzerland and the Impressum trade union have called on Tamedia and Edipresse to carry out a consultation before making redundancies, as required by the CCT (CLA for the French-speaking Swiss press) and the Swiss Code of Obligations. On Tuesday, the management announced that it would be accepting comments from the editorial team until the end of the week. It is hoped that the proposals will be seriously considered, according to a communiqué issued on Tuesday. "This means that the decision on the redundancies can also be called into question again, even if the people who are to be made redundant have already been informed by the management."

Spillmann/Felser/Leo Burnett uses TV commercials for Swiss Life to show how many different twists and turns life can take. The commercials always begin with exactly the same scene, but take different turns. On his way to work in the morning, the protagonist bumps into a woman he doesn't know. Two commercials now show how this encounter can continue in different ways. Both end with the final sentence: "Whatever turns your life takes: Swiss Life's flexible pension provision adapts." The nationwide campaign starts on September 21. The commercial is supplemented by advertisements.

Turns I from SFLB on Vimeo.

Turns II from SFLB on Vimeo.

Responsible at Swiss Life: Christian Pfister (Head of Group Communications), Corinne Pellerin (Head of Brand Management), Nicole Geretti (Brand Management). Responsible at SFLB: Moritz Stillhard (AD), Maren Beck (text), Peter Brönnimann (CD), Andrea Staub, Rebecca Krausse (consulting), Suzana Kovacevic (art buying). Director: Barney Cokeliss. Film production: Rosas'n'Co Films. Photography: Tom Haller. Media: ZipMedia, Caroline Nünlist.

Following an intensive evaluation process, Bank Sarasin & Co. has chosen Aroma Productions as its three-dimensional communications partner. The agency will be responsible for the design and implementation of the lounge at the Davidoff Swiss Indoors in Basel for five years. The first production is scheduled for the tournament from October 31 to November 8, 2009 in Basel.

Rolf Schüpfer, Media Partner Relations Manager at Publicitas, is leaving the Swiss media marketer at the end of September 2009 due to structural adjustments. 51-year-old Schüpfer has worked for the company for almost 25 years. Rolf Schüpfer was Glarus Branch Director and became Managing Director of Fundgrueb and Auto Börse Medien, both Publigroupe companies. He is also a member of the Board of Directors of the International News Media Association (INMA). With Schüpfer, Publicitas is losing a proven expert of many years' standing, the company announced on Tuesday.

The GGK's fundraising campaign for the Swiss Red Cross (SRC) is entering its third round. Two SRC employees use various examples in Togo to show how donations are used on a daily basis. From September 18 to 27, footage will be taken on location every morning and transmitted to Switzerland by satellite, where it will be immediately processed into a commercial. These can be seen on the Internet and on eBoards in train stations in the afternoon and on Swiss television in the evening. These spots, which are produced daily, are supported by full-page advertisements.

> To the spot 1
> To the spot 2
> To the spot 3
> To the spot 4

Responsible at the Swiss Red Cross, Berne: Lukas Sallmann (Head of Marketing), Martin Grossenbacher (Head of Advertising), Urs Höltschi (Head of Fundraising). Responsible at GGK: Hermann Strittmatter (project management), Bruno Züttel (CD), Nicole Berger (graphics), Simon Günthard (text and consulting). Media agency: JBW Media, Julien Witt. TV production: Addicitive Productions, Stephan Christen. Photo&Film: Caspar Martig, Franz Martig, Anja Elvers.

Just don't be stingy with the charms. This or something similar could be used to describe the latest guerrilla campaign that caused a stir on Zurich's Bahnhofstrasse last Saturday. Eight young women in sexy lingerie walked down a specially laid out red carpet and handed out flyers for a new online erotic store. The police were not long in coming and put a stop to the goings-on. Although the initiator of the advertising campaign, Purple Erotic owner Pascal Minder, had to pay a fine of several hundred francs for the intermezzo, the overall benefits are likely to far outweigh the costs. Of course, the police are also aware of this. The fine is disproportionate to the advertising attention, according to media manager Marco Cortesi in an interview with the free newspaper 20 Minuten. The onlookers seemed to like it. Some shouted "hot ass", others filmed the show run with their cameras. The viral effect was probably guaranteed.

(Image source: 20 Minuten)

Adlink Media has reinstated Bluewin.ch, Switzerland's widest-reach website, to the Superpool with immediate effect. With the marketing of the portal, Goldbach Media company Adlink Media Switzerland and Swisscom are reaffirming their expanded cooperation, according to a communiqué on Monday. The two companies already cooperated in 2008. According to the latest publication of NET-Metrix-Audit, the communication, shopping and information portal Bluewin.ch reached 3.7 million unique clients and 44 million visits in August, ranking first among the more than 170 websites measured.

The call for entries for the 12th Aargau/Solothurn Media Prize is open with immediate effect. Eligible are press articles, contributions and photos that deal with content from the cantons of Aargau and Solothurn and have been published in media that have a location in these cantons. The aim of the award is to honor and promote qualitatively outstanding regional journalism. To this end, an annual prize of 12,000 Swiss francs is awarded. This year, the categories print, radio and TV have been extended with the category photo. The deadline for entries is December 31, 2009.
All competition entries are judged by expert juries. The jury president is the journalist and former director of Swiss television, Peter Schellenberg. All entries must have been published or broadcast between January 1 and December 31, 2009. The award ceremony will take place in April 2010.

Ruf Lanz was inspired by the Federal Council elections for the latest ad for Welti-Furrer. The subject shows a truck of the moving company parked in front of the Federal Palace. The message: Welti-Furrer is the right choice for anyone moving house in the near future. As can be read on the poster, even great statesmen have used the services of the long-established company - Winston Churchill, for example, on his historic visit to Zurich in 1946. And what was right for Churchill could only be cheap for Burkhalter, the advertisers believe. The two-page advertisement appeared in the NZZ am Sonntag.

Responsible at Welti-Furrer: Urs Geissmann. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Reto Zollinger, Marcel Schläfle (AD), Markus Ruf (text), Michael Gassler (consulting). Photography: Archive. Image processing: Reprotechnik Kloten.

TBWA\Zurich has developed a special advertising campaign for Singapore Airlines and Tourism Australia in close collaboration with *Blick am Abend*. For two weeks, the editorial team at *Blick am Abend* published a full-page feature every day on different regions of Australia. Up-to-date news stories in English about Sydney, Adelaide, Brisbane, Melbourne, and Perth were each prepared in an editorial format. These stories were accompanied by the promotional message «Australia has never been so close. Sydney for only CHF 1,599.» At the same time, Blick.ch posted the same news stories in English on its website. In addition, a Online Contest launched.
Contact at Singapore Airlines: Bruno Walder (Sales Manager for Switzerland, Singapore Airlines), Christina Hollenweger, Leticia Vilares (Marketing & Communications Services, Singapore Airlines), Eva Seller, Sebastian Martens (Marketing & Communications, Tourism Australia for Continental Europe). Account Executive at TBWA\Zurich: Urs Schrepfer (CD, copywriter), Martin Friedlin (art director), Dominique Magnusson, Lisa Mosimann (graphic design), Sven Oeschger, Guido Zehnder (consultants).