The "dumb blonde" with the baby voice doesn't even exist, Paris just made this character up. "I'm completely different," she is said to have told the British television station ITV, according to Netzzeitung.de. In her real life, when she hangs out with friends or meets someone for business, she always speaks with her normal voice. She is also very down-to-earth, smart and knows what's going on. What a cheeky little fruit, this Paris. To deceive us so mercilessly. Well, why don't you show us your true colors? We are curious.

In addition to the F4 and F12 poster site networks previously offered at BLS AG stations (Bern - Lötschberg - Simplon), a new F200 network will be offered from January 2010. These are qualitatively well-located sites with high frequencies. They can be booked immediately for 2010.
In order to optimize poster placements, older sites are constantly being upgraded with new backing material and converted to improve their quality. This will optimize Baracom's entire offering and increase the effectiveness of its advertising. These innovations are an important step for Baracom, a small company based in Gümligen near Bern. Especially in the current economic situation, it is important to focus on quality in order to be as effective as possible, writes the company.
As before, all F4, F200 and F12 poster sites in the Bern agglomeration, as well as the supra-regional sites, the sites in the Insel, VIP Kursaal and Kursaal parking lots, exclusively the sites on the BEA EXPO site, and the poster sites at Bern Belp Airport will remain on offer.

www.baracom.ch

His name is Angelini, but he likes to drive to hell. A year ago, Manuel Angelini founded the game show Helldriver. What sounds like a wild Harley gang is a playground for childish emotions - or more precisely: for remote-controlled cars. Angelini and his business partner, comedian Toni Caradonna, organize car races with remote-controlled VW Beetles. On a 200 square meter area, a team of six people drive a racing car together. Everyone is allowed two minutes at the "steering wheel", then a signal sounds and the remote control must be passed on. The time it takes each team to reach the finish line is measured and the fastest teams receive a prize. But it's not just speed that counts: Bonus laps are awarded for exemplary behavior on the race track, which can be used to compensate for poor driving performance. Those who drive recklessly will have points deducted. The events on the racetrack and the award ceremony are entertainingly presented by comedian Caradonna.
Sharing responsibility for the outcome of the race encourages team members to work together and everyone looks out for each other. That's why the game show is ideal for customer and employee events. "There are always eight cars on the track at the same time, so 48 people are involved," says Manuel Angelini. "The others watch or practice how to maneuver the cars on the course." To ensure that those who aren't driving don't get bored, there is also the Helldriver quiz: Movie tunes from the eighties will be playing in the background - from "A-Team" to "A Colt for All Seasons" and "Dallas". Whoever guesses the songs wins a bonus round.
Teamwork in the pit lane
"Although events are always staged in new ways, they are still very similar," says Angelini. "Above all, the guests are not activated, they just consume. I wanted to break this pattern." Angelini has clearly succeeded: At a three-day event for Mobiliar, there was only one topic from the CEO to the clerk: the little speedsters. "We also played games of skill," says Angelini. "People had to drive a course or operate the remote control in pairs, with one person accelerating and the other steering. Games like these are great fun and promote team building. They arouse emotions and improve communication." Difficulties with each other, anger at work and hierarchies were wiped away for once.
At an event for around 50 employees of Bank Wegelin, it was just as fun and collegial, says Angelini happily. Of course. At what other company event can you be such an uninhibited child and simply have fun?
The races with remote-controlled cars are fun for men and women alike. "We opted for VW Beetles so that the cuddly cars also appeal to women," says Angelini. "Women really enjoy the game show, especially in mixed teams. They react differently and shout 'oops' and 'help' more, but they find the races just as funny as the men. The moderation also offers good opportunities to pick up and involve women." With the equipment available, the Helldrivers can host events for around 250 people. However, if a company is planning an event for a larger number of employees, Angelini and Caradonna can expand their offer accordingly, for example by adding another race track, air shows or additional courses on which skills can be trained.
The boss as chauffeur
Angelini and Caradonna develop a comprehensive concept for each event. "We not only provide the equipment for the game show, but also discuss with our client what is important to him at the event and what goal he wants to achieve with it," says Angelini. "We then incorporate this into the presentation. For employee events, we also come up with funny prizes for the award ceremony, for example the boss picking up the winner from home in the morning for a week." If the company wishes, Angelini can also send the cars for a makeover: they are then given a company sticker on the paintwork or are completely resprayed.
A crazy team
The trained secondary school teacher and event manager Angelini and the trained physicist, entertainer, artist, comedian and stunt comedian Caradonna met at an event for which Angelini had booked Caradonna. To amuse his audience, Caradonna has a burning cigarette shot out of his mouth from a helicopter, for example. Caradonna was already experimenting with remote-controlled aircraft and owned several remote-controlled helicopters, airplanes and unmanned aerial vehicles, so-called drones. The two men came up with the idea of creating a game show in which guests could take part. They bought 14 remote-controlled Beetles and developed a package consisting of moderation, exercises on how to operate the remote control, driving training, a game show, quiz and award ceremony. Then they built the mobile, 200-square-meter racetrack out of a special carpet and pieces of pipe for the railing. "I experimented for some time until I found the perfect floor for the racing cars," says Angelini. "The racetrack is mobile, it can not only be laid out outside, but also in a hall or parking garage. So our game show is also suitable for winter." Nevertheless, the Helldrivers have also come up with an outdoor version for snow freaks: a race with snow crawlers. This version is particularly attractive for events in ski resorts. It requires even more skill than the Beetle Race due to the uneven slope. In total, Angelini and Caradonna have invested around 40,000 francs in the cars, the construction of the race track, the timing system and the music system.
Games, fun and emotions
"We've already received a few requests for the game show, for example from Coca-Cola or Heineken," says Angelini. "But nothing is definitively planned at the moment." Companies are understandably cautious about spending at the moment, especially when it comes to supposed extras such as customer and employee events. However, they should not lose sight of how important it is to retain customers and employees, especially in times of crisis. An event that will be remembered by both men and women, managers and interns, could be just the right motivational tool - especially as the investment for a complete game show is manageable at CHF 8,000 to 10,000. A classic company event with a band, presenter and comedian quickly exceeds this budget. "Employees are the best advertisement for a company," emphasizes Angelini. "Think about how many people around you talk positively about their workplace. The answer is sobering. Companies really need to do something about this."
Recently, the Helldrivers have also been offering their game show to break up seminars and congresses: "Seminars are extremely top-heavy, after two hours at the latest, nobody is receptive anymore, as brain research shows," says Angelini. "So training courses are naturally not very efficient." That's why the Helldrivers suggest distracting seminar participants from the subject matter during the breaks and letting them do something completely different. A small course, driven as a team, is fun and recharges energy stores within minutes: "Driving the course releases adrenaline," says Angelini. "This activates you and clears your head for the next learning unit." A pleasant side effect: the short interruption allows the seminar participants to get to know each other, which improves the working atmosphere in the seminar.
Marketing with a play instinct
But the Helldrivers have not yet finished with their ideas for carpet, snow and air shows: Remote-controlled cars are also perfect for guerrilla promotions. Angelini has purchased three trucks for this purpose. He has converted one into a loudspeaker truck for announcements, while the others have been converted so that products or product dispensers can be mounted on them. This allows companies to literally place their products at the feet of consumers. "You can put any consumer good on wheels and arouse more curiosity than with a poster," explains Angelini. "Our trucks can drive through the main station or the pedestrian zone with bags of potato chips or a new Schocki. The loudspeaker truck provides the corresponding slogans, information or sounds - for example the appetizing cracking of chips." Live commentary on the reactions of passers-by is also possible. So if you are ever approached by a truck on the street, the Helldrivers are probably behind it.
Rain of money for Zurich
Angelini and Caradonna also offer advertising attacks from the air: How about a banner, for example, pulled through the sky by one of the Helldriver planes - also perfect for a marriage proposal? With the unveiling of a new car model by a drone? Or by dropping flyers and give-aways from the air? On 1 Advent, for example, it will rain money on Zurich. However, the Helldrivers are not yet revealing exactly where and why the bills will trickle quietly.
The only thing missing now is a variant with boats so that play and promo are also possible on the perfect wave. But first Angelini and Caradonna want to exhaust the possibilities of their existing vehicles. They have plenty of ideas on how to use Beetles, trucks and planes.
Anne-Friederike Wilhelm
Angelini pit stop
Manuel Angelini (36) is a jack-of-all-trades: he trained as a secondary school teacher and worked as a teacher for three years before earning his living as an event manager for various communications agencies. He organized employee events with 20 to 2,000 guests and staged various musicals and tours. Today, Angelini teaches one day a week at the Gewerbeschule and is managing director of the event agency "Angelini, Agentur für Emotion". In 2008, he added the gimmicks for the child in all of us to his portfolio with the game show Helldriver. Angelini has also been playing drums for 20 years, most recently in the musical "Ewigi Liebi".

www.helldriver.ch
www.agentur-angelini.ch

Pit stop Caradonna
Toni Caradonna (37) studied physics in Bern and Manchester before attending circus school in London. Caradonna has been working as an entertainer, artist, comedian and stunt comedian since 1996. He has performed more than 500 shows on three continents in over ten countries, winning several awards. Last year, Caradonna developed the game show Helldriver together with Manuel Angelini, in which he acts as presenter.

Next year, the Swiss Cancer League will be 100 years old. During this time, it has achieved a great deal in cancer research and the fight against cancer and, together with the cantonal cancer leagues, has provided countless sufferers and their families with urgently needed support.
A welcome opportunity, therefore, to further sensitize the population to the issue in the anniversary year. Various campaigns are planned to this end. At the heart of the anniversary program is a charity bike race with a number of celebrities, "race against cancer", a nationwide day of action under the motto "On the road against cancer", which will culminate in a major event on Bern's Bundesplatz, as well as a "highly emotional TV commercial", as project manager Markus Aerni from the Swiss Cancer League explains.
Bettina Oberli has been recruited to direct this anniversary commercial, which was conceived by Bern-based communications agency Freiburghaus und Partner. The filmmaker, who is responsible for the biggest Swiss cinema success of the last 30 years with "Die Herbstzeitlosen", is shooting a TV commercial for the first time with this production. So far, the agency only wants to reveal: "We are staging a kind of round dance of human life. And make it clear that the Swiss Cancer League is needed more than ever." Bettina Oberli says: "The great tragedy of cancer and the high mortality rate prompted me to take part in this project. As a feature film director, I treat the short TV format with respect."
Andreas Panzeri

The Swiss Cancer League has been fighting a serious disease for 100 years. Today, cancer is the second most common cause of death in Switzerland. Every year, around 35,000 people are diagnosed with the disease and more than 15,000 die from it. According to the World Health Organization (WHO), cancer will cost more lives than any other disease as early as 2010. Founded in 1910, the Swiss Cancer League has made prevention, promotion of research, advice and everyday help its central tasks from its beginnings to the present day.

Bettina Oberli - director of the hit comedy "Die Herbstzeitlosen" - during the filming of her first commercial. With Topic Film for the Swiss Cancer League.

Since this summer, the word "yes" has stood for the SP Switzerland, the agency said in a press release. The ad dramatizes this as the beginning of everything. The party's basic stance is summarized as a constructive and positive attitude with scenes from the unusual life situations of various people.
The cinema spot was presented on Tuesday evening as part of the preview of the new Michael Moore film "Capitalism: A Love Story" at Arthouse Le Paris in Zurich.
To the spot on Youtube
To the spot

www.walker.ag

The new CMS of entrepreneur and politician Peter Spuhler's company is based on the open source framework Django. After an extensive pitch, the international manufacturer of rail vehicles opted for the up-and-coming web agency from Lake Zurich (Wollishofen), which now employs 11 web experts.
The Zurich web agency Divio, which has been active since 2006, is owned by partners Christian Bertschy, Simon Zmoos and Maik Lustenberger. The growing company is a pioneer in the use of the internationally established Python Django framework and has 6 Flash experts.

www.stadlerrail.com
www.django-cms.org
www.divio.ch

Zuri.net has been online for five years as an independent platform under the motto "More Zurich on the net". Zuri.net is known, for example, for the "Züri Slängikon", a collection of Zurich slang words that has now grown to 16,000 words.
Many of the approximately 200,000 monthly visitors to Zuri.net use the platform for address queries. More than 20,000 addresses from the city of Zurich are online on the platform, divided into sectors and districts. The 25 millionth address query has now been reached.
Reto Frei, the initiator and operator of the platform, is a trained radio and television electronics technician and has worked for twelve years as co-owner of the web agency Escapenet. He launched Zuri.net five years ago as a pioneering project.
Around 15,000 comments and ratings as well as a magazine with 60 blogs and columns are currently online. Users appreciate zuri.net above all for its innovations. Google Street View, which has just been released by Google, was added to Zuri.net on the day of its release and has been part of the address display alongside Google Maps, comments and reviews ever since. Facebook and Twitter are also integrated.

www.zuri.net
www.escapenet.ch

The good cause seems to justify all means. Because it is laborious and intellectually exhausting to find a truly captivating, touching and convincing idea, creative people like to take a mallet to shake people up for a noble cause.
Even if two examples don't make a trend, two commercials have been the talk of the town in recent weeks that are hard to beat in terms of tastelessness and gimmicky shock value. In Germany, the agency responsible, which was commissioned to design an awareness campaign for the infection by the AIDS virus, could think of nothing more clever than zooming in on the lover after a hearty love scene, whose grimace shows an embarrassing double of Adolf Hitler. You don't have to be a purist to find the parallel between the greatest mass murderer in history and the destructive Aids virus tasteless, unimaginative, unimaginative and stupid.
The tragic deaths of thousands of people in the attacks on the World Trade Center towers on September 11 eight years ago are abused in the other spot shot by DDB Brasil, which first shows the iconically horrific images of the planes crashing into the towers, before showing a whole fleet of passenger planes hurtling towards the New York skyline. As a resolution, we are then told in an inserted text that around 3,000 people lost their lives that day, but that many more people die every year due to the exploitative and ruthless treatment of the planet by humans.
In both cases, the clients and agencies argued that they wanted to shake things up, shock people and thus draw attention to these controversial topics. This column could therefore be proof that the concept worked, because both campaigns did indeed trigger a debate. However, the debate did not and does not revolve around the content, but rather the staging.
History is not taboo and instrumentalizing it to convey a subtle and relevant message to the people commonly referred to as the "target group" can evoke associative images and stir things up. However, the misfortune of thousands of people cannot be weighed against each other, not even and especially not for a "good cause".
Placing shocking human tragedies and fates in the context of an advertising message in this way, even if it is only to persuade people to change their behavior, cements prejudices against an entire industry that we cannot afford. Time and again, the communications industry and its exponents are accused of recklessness, carelessness and thoughtlessness and criticized for only focusing on the effect at any price.
Anyone who deals with communication on a daily basis knows that this is not true. In the selective perception of the public and customers, however, a few examples of crude tastelessness are enough to put an entire industry under general suspicion. And this is especially true at a time when, in the digital age with its multimedia complexity, the comprehensive strategic and creative expertise of excellent communication specialists is more decisive than ever for the commercial success or failure of brands.
Entertainment, the surprising effect, the amazing idea are the core of every successful campaign, and this will not change in the digital world. What will change is the choice of touch points and the way in which the idea is executed. At the same time, however, communication is more crucial than ever for sales, efficiency and margins, and all serious exponents in the industry are looking for direct contact with the top floor, where the relevant decision-makers sit, even once past the marketing managers, who are in an uncomfortable sandwich position. We want to be able to discuss and contribute our expertise on an equal footing and break away from the image of promising fast-talkers for whom their own fame is more important than their contribution to the client's success. We simply want to be taken seriously. Of course, we will only succeed in this if we distinguish ourselves through subtlety, great ideas and economic expertise and not with spectacular tastelessness that attempts to conceal our own lack of ideas.

Your grandfather would have called them a banal pair of suspenders. But many a fashionable autumn has passed since such straps were worn to stabilize pants. Save Ass Technology (Trade Mark) is therefore the name of Head's latest innovation for freestyle skiers and snowboarders. The global brand is responding to the risk of baggy-style pants slipping down when you want to take off explosively with the new Head boards. In such a case, Save Ass reliably stabilizes the position of the trousers. Head launched the technology at Freestyle.ch, the event on Zurich's Landiwiese. If you stand out as a manufacturer here, you won't be overlooked on the slopes in winter either. AY&R ensures this. The agency advertises the suspenders as if they were a serious innovation: with a product video shot in typical industry style with all the serious ingredients. pan

If you're not using Save Ass Technology from Head, you can quickly get a red head.

The new fashion was accepted very quickly at Freestyle.ch. The sequel now follows on YouTube.

In the eyes of winter sports fans, the dream island becomes hell on earth. Suddenly, the sandy beaches are infinitely boring, the shells sharp-edged, the fish bug-eyed, the water disgustingly salty and the summer temperatures unbearable. The concept is consistently applied to all advertising media: on advertisements with long copy, on posters and POS rotairs, on 5000 postcards and in three radio spots. The campaign starts at the end of October.
The Sport Factory Outlet in the Bally area in Schönenwerd sells leading winter sports brands at factory prices. These include Burton, Nidecker, Lasse Kjus, Zimtstern, Alprausch, Roxy, Odlo, Craft, Rukka, Oakley, Fox, O'Neill and Rohner. A true paradise for all those who love mountains and snow.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Grit Wolany, Marcel Schläfle (Art Direction), Markus Ruf, Andreas Hornung, Torsten Maas (Text), Kristina Burch (Consulting). Photography: Archive.

www.ruflanz.chw

Two Berlin students have launched the project of an individualized printed daily newspaper. The aim, they say, is to enable users to compile the content they want from the print and online news worlds into a personalized daily newspaper with just a few clicks, which will then be waiting for them in their mailbox at six in the morning. The Niiu project by Hendrik Tiedemann and Wanja Sören Oberhof is the first individualized printed daily newspaper in Germany, explains 23-year-old Oberhof in an interview with Pressetext. The difference to a similar product, which was tested for a few weeks in Switzerland, is that the launch of Niiu is not a market test, but a market entry. Interested parties have been able to register on Niiu.de since October 13, and the first newspaper delivery will take place on November 16. A total of 17 national, regional and international newspapers, such as the New York Times, and content from around 500 online providers are already available, from which users can put together a 24-page individual newspaper.

The circulation of the Wemf-certified magazine is 14,642 copies. Since the 03/2009 issue, the circulation has been 20,500 copies, plus the event editions. The quarterly publication frequency will be maintained.
With the move to Zurich, Prestige Media was able to make the following additions to the magazine's staff:
Cumi Karagülle was most recently Key Account Manager at Tamedia for four years. He will take over the position of Sales & Marketing Director with immediate effect. Nicole Viquerat most recently worked for ten years as a sales consultant at APG in French-speaking Switzerland. She will be responsible for French-speaking Switzerland as Sales Manager with immediate effect. Valeska Jansen, former editor-in-chief of Relax & Style, will now work as Product Manager Beauty for Prestige. In addition, Jördis Hentschel joins the team as Head of Production and Events. Yvonne Beck is Editor in Chief.