Its president is the former editor-in-chief of the St. Galler Tagblatt, Gottlieb F. Höpli. The association was founded at the "Towards a competent media criticism" conference at the Lilienberg Entrepreneurs' Forum in Thurgau, as Höpli announced according to SDA. "Media criticism is currently not en vogue in Switzerland, and is even endangered," writes Höpli. And this "at a time of upheaval in the industry".
The journalist therefore wants to create a platform on which various players can hold a discussion critical of the media. "Of course, the most interesting blogs on the topic of media criticism should also appear on it," he told SDA on Thursday when asked. The internet platform Medienkritikschweiz.ch is still under construction.
The association's board is to be expanded and initially consists of five people: Doris Gerber Weber from the Arbus association, Philipp Cueni from Edito, Andreas Jäggi from the Lilienberg Entrepreneurs' Forum, Philip Kübler from the Press Council and President Höpli. The association is made up of media-critical organizations, journalism academics and media journalists.

The ISA honors the best sponsoring projects of 2009 in the categories of sports, culture, media and public sponsoring from Germany, Austria and Switzerland. In addition, a special prize is awarded for innovative solutions and approaches in sponsoring. In order to do justice to the increasing importance of corporate social responsibility, projects from the field of CSR that are linked to sponsoring commitments can also be submitted for the first time.
Interested parties can find tender details on the Internet at Faspo.de. The award-winning sponsorships will be presented on March 25, 2010 at the Faspo "Sponsoring Summit" conference at the Hamburg Chamber of Commerce.

According to the SDA, the presence of the brand is neither surreptitious advertising nor does it violate the protection of minors under broadcasting law.
The tennis tournament is broadcast live every year by TSR television in French-speaking Switzerland. The Davidoff company, which manufactures smoking products among other things, appears as a sponsor. In addition, the brand logo can be seen on various advertising spaces.
Young people are not the target audience
In its decision published on Thursday, the UBI noted that the reporters did not mention "Davidoff" as the title sponsor, but instead referred to the "Swiss Indoors". In addition, the advertising spaces were not particularly highlighted by the camera work. Furthermore, the broadcast of the tennis matches did not endanger the physical, mental or social development of minors. Young people are regularly confronted with advertising for tobacco or alcohol at concerts or major sporting events. Obviously, however, they are not the target audience of the Davidoff tobacco division.
The UBI unanimously rejected the complaint. The decision can be appealed to the Federal Supreme Court.

This was announced by Wemf on Thursday, according to SDA. Against the backdrop of rising unemployment, job advertisements in the daily and regional weekly press fell by a whopping 39.7 percent to CHF 14.4 million. The most important category, commercial and other advertisements, fell by 22.5 percent to 113.8 million francs.
Property advertisements fell by 22.7 percent to CHF 5.8 million. Brochure inserts shrank by 34.4 percent to CHF 9.0 million. The press is not only suffering from the decline in advertising due to the economic situation, but also from the migration of advertisements to the Internet.

With the uniform brand identity, customers will receive all services from a single source and under a single name, Swisscom wrote in a press release on Thursday.
The online portal and the e-mail addresses will remain as they are, and no decision has yet been made regarding a possible change of name, said Swisscom spokesperson Carsten Roetz on Thursday at the request of the SDA news agency. It is quite possible that they will remain in their current form. Roetz did not want to say anything about the costs involved in changing the name of the television service. There would be "no massive costs". The publications affected would be adapted gradually.
Completed by the end of the year
The name change will take place in the coming weeks and is expected to be completed by the end of the year, the statement continued. The television service launched three years ago via the Swisscom network now has over 200,000 customers. This is a doubling within one year.

A professional and high-caliber jury, this year consisting of Peter Bläuer (art educator and director of LISTE, The Young Art Fair, Basel), Christian Bobst (Creative Director Advico Young & Rubicam, Zurich), Olaf Hille (Head of Photography
SonntagsZeitung, Zurich), Marco Poloni (photographer and (photo) artist, Geneva and Chicago), Monika Wertheimer (gallery owner, Oberwil/BL), views, evaluates and selects the ten best newcomer works.
The competition is open to all photographers living in Switzerland up to three years after completing their training or a maximum of 39 years of age, and explicitly also to self-taught photographers. The main prize is endowed with CHF 5,000 from Keystone. Exhibitions in Zurich, Basel and Geneva and a catalog will show the prize-winning works. The entry fee is 40 francs per work. The closing date for entries is January 25, 2010.
The registration documents and conditions of participation are available online at Vfgonline.ch.

Social networks do not reflect the wishful thinking of their users, but their actual personality. This is the conclusion reached by psychologists from the Universities of Mainz and Münster in the journal Psychological Science. "The portrayal in online profiles shows much more of who we actually are than who we would like to be," emphasizes Stefan Schmukle, one of the researchers involved, in an interview with Pressetext. Together with US colleagues, the researchers led by Mitja Back used a questionnaire to survey the actual personality traits and idealized self-images of 236 users of StudiVZ/meinVZ and Facebook. External assessors were then asked to look through the user profiles and make an assessment of their personality. The results surprised even the researchers: the assessment of the strangers matched the real personality of the profile owners and not, as often assumed, their idealized images.
Adjustment very difficult
Certain characteristics can be assessed particularly well by taking a spontaneous look at a stranger's profile, Back emphasizes. In particular, you can find out how much profile holders like social contacts and whether they are communicative and sociable. According to the psychologist from Mainz, the appreciation of new experiences and impressions, imagination, originality and interest in artistic experiences are also recognizable. The susceptibility to worries, nervousness and stress is less obvious, but these are also difficult to assess in other social contexts. "Online profiles are probably not used for self-idealization because the need to express the true self is stronger than the need to pretend," says Back. Pretending is also very difficult on the internet, as a lot of the information on one's own profile comes from other people's feedback and the mere invention of new acquaintances or photo albums is hardly possible. "The viewer relies on the information from the profile, which strengthens trust in online networks," says the head of the study.

However, the agency's management has not made any official statements about the dismissals. However, it had been informed by its members of 38 dismissals of managers, reporters, editors and photographers, the News Media Guild, which organizes around 1,300 AP employees in the USA, said according to SDA. AP spokesman Paul Colford did not want to comment on the details. He referred to announcements made in the previous year, according to which personnel expenses were to be reduced by ten percent in the current year.
Over the course of the year, around one hundred AP employees left the company voluntarily. AP is supported by around 1,500 daily newspapers in the USA and has a total of around 4,000 employees.

On the website called "Be a Martian" - In the "Be a Martian" game, the user is asked to carry out research work and help draw up a map of Mars. Those who want to make themselves useful can, for example, count craters on the surface of the planet. Doug McCuistion, head of the Mars program at Nasa, is quoted on Tagesanzeiger.ch as saying that the flood of information provided by the Mars missions makes its exploration a joint, international task. Well then, let's go crater counting - after all, it's for a good cause.

The study, which was conducted in collaboration with the Swiss management consultancy Moderning, looks at digital advertising marketers, analyzes opportunities and risks for the development of the industry and identifies critical success factors, according to a press release issued on Wednesday.
Overall, it is becoming apparent that the price war is slowly becoming less important in the marketing of digital advertising. In future, marketers will distinguish themselves more through the quality of their offering and the use of innovative technologies.
In principle, the experts surveyed see good future prospects for the marketing of digital advertising, even if the current economic crisis is certainly noticeable in the responses. Switzerland, Germany and Austria
are seen by marketers as markets with significant socio-economic and socio-cultural differences. The specific knowledge and consideration of these characteristics is seen as a critical success factor. Establishing greater customer proximity, acquiring more technical expertise, developing customized solutions and strategic competence as well as the ability to flexibly address very small segments are seen as crucial for the future.
Finding received messages in other media as well
According to the general opinion of those surveyed, consumers are developing into selective, self-confident and critical partners. They are highly discerning and know how to use content. Overall, the experts see the need for a strongly value-driven individualization of the customer approach on the appropriate platforms.
The experts see clear limits with regard to the reception of advertising at the workplace and see the opportunities for reaching consumers more in the leisure sector or outside of working hours. Even if there is currently still a clear focus on location-based advertising contact, the respondents clearly see a strong increase in the use of mobile media over the next five to ten years.
No declining importance of television as an advertising channel
According to the respondents, it is important for consumers to find the messages they receive in other media. The experts predict that online advertising will assume a dominant position in combination with other media in the coming years. However, they do not see a decline in the importance of television as an advertising channel and generally emphasize the need for closer cooperation between online and offline agencies. Opinions are divided when it comes to the future significance of social media. Some respondents assume that the current hype will die down again. However, all respondents are skeptical about the benefits of advertising on social media and emphasize that only isolated economic successes have been demonstrated to date. Sustainable success and the permanent establishment of social media require new concepts.
A combination of primary research with expert interviews and desk research was chosen for the study in order to maximize its informative value. Experts on the marketer side in Switzerland, Germany and Austria were interviewed for the Digital Marketing Compass 07 about the future prospects and success factors for the marketing of digital advertising.

Advertising pressure in the overall market amounted to CHF 405 million in October, as the market research institute Media Focus reported on Wednesday, according to SDA. Calculated for the months of January to October, the market volume amounted to CHF 3.2 billion. Cosmetics and body care was one of the few markets to post growth. The segment has grown by 6.9 percent to 243.1 million Swiss francs in the year to date. The key market of household articles and appliances grew by 12.1% to 123.2 million due to the high level of advertising for detergents.
Key financial market with problems
Advertising pressure for political campaigns in the year to date has increased by 22.3% to CHF 44.7 million, which Media Focus attributes in part to the vote on disability insurance in September. The key market of finance has had problems, losing 20.8% to CHF 239.6 million compared to the same period last year. The image advertising segment lost 23.1% to CHF 96.1 million.
The largest advertiser in October was Migros, followed by Coop and the consumer goods group Procter & Gamble. The most advertised product was Bluewin TV, followed by the BWM X1 SUV and Axa Bank's Savings Account Plus.
> To the detailed Mediafocus report

"For the past two years, we've seen an effort towards more realism in SF Tuesday crime dramas," says SF spokesperson David Affentranger in the latest editions of Tele and TV-Star. "This also applies to the depiction of violence, which used to be played down." "Ein Fall für zwei" actor Claus Theo Gärtner is not enthusiastic about this: "I doubt it will help. Before the crime thriller comes the 'Tagesschau'. It's sometimes crueler than any crime thriller and would also need a warning."