In the format of the small ad, Amnesty calls for "Help us to prevent human rights violations from disappearing into the background." to support its activities. The advertisements are created in close cooperation with the respective newspaper editors. The first advertisement was placed in the weekly newspaper (Woz) on November 19, 2009.

Responsible at Amnesty International: Paul Tschurtschenthaler. Responsible at the Walker advertising agency: Pius Walker (CD), Nik Hodel (AD), Martin Arnold (text), Andreas Bissig (graphics), Sabine Roder (consulting).

Initial talks with the world's largest US software company have already explored whether Murdoch's media group News Corp could in future provide its news exclusively and for a fee via Microsoft's Internet pages and its search engine Bing, the British business newspaper Financial Times reported on Monday. Microsoft is also in contact with other major publishers and wants to persuade them to remove their digital content from the search engine index of arch-rival Google, it said.
The controversial media entrepreneur has repeatedly blamed the internet and, in particular, the search engine operator Google as a news distributor for the current media crisis. Murdoch had also recently pursued plans to block content from his group online and only make it accessible for a fee.
Microsoft is currently likely to be interested in anything that could put the software company and its new search engine Bing in a better position than arch-rival Google. Microsoft's new search technology has received a lot of positive feedback, but Microsoft has not yet managed to seriously compete with Google. Exclusive news content could significantly increase the appeal of the new search engine. Nevertheless, some industry observers doubt that the media groups could actually reach a deal with the software manufacturer in this form.

According to the agency, the advertising presence has been made a little more emotional and self-confident thanks to the color scheme and corresponding look and feel. The texts are intended to create sympathy and credibility among the bank's various target groups. The new campaign continues to focus on the bank's biggest "asset" - the employees of the Vontobel Group. They should make the bank unmistakable. The ads for the new campaign have been appearing in business and financial publications and selected magazines in Switzerland since the beginning of November. The campaign will also be used in other important target markets such as Germany in the future.

Responsible at Unikat: Daniel Meier (CD), Jan Maurer (Managing Director), Patrick Lienert (Text/Concept), Martina Maedler (AD), Simone Jung (Consulting).

However, as the study also shows, the press continues to be an important advertising channel. Around half of the jobs advertised are (also) advertised in the press. The trend towards simultaneous advertisements in several channels is also continuing. The proportion of jobs advertised simultaneously in more than one medium has risen from 50 to 55 percent in the last five years. Advertisements in all three channels have increased from 11 to 17 percent.

A longer-term comparison of data also shows that high-circulation newspapers have become increasingly important as a recruitment channel in the search for qualified employees for demanding and well-paid positions in recent years. This applies most strongly to the Neue Zürcher Zeitung.
The publication "Stellenmarkt-Monitor 2009" from the "Mediadok" series of NZZ-Verlag was produced in collaboration with the "Stellenmarkt-Monitor Schweiz" research unit of the Institute of Sociology at the University of Zurich. It is based on a representative survey of job advertisements from the press and the Internet (company websites and job portals), which is updated annually.

The Photography Award is aimed at photographers who are resident in Switzerland and/or have Swiss citizenship and aims to promote the discussion of photography as well as to network and strengthen image-makers. Published works are submitted in the categories Advertising, Editorial Photography and Fine Arts, unpublished works in the category Free. The prize is endowed with the EWZ Selection Award in the amount of 15,000 Swiss francs as well as additional category prizes of 5,000 Swiss francs each from the Sonntagszeitung (Editorial Photography) and the VFG (Advertising).
An international jury selects the 18 best works of the calendar year 2009. This year's jury includes Sven Bänziger (photographer, Zurich and Paris), Valérie Fougeirol (Director of the Magnum Gallery, Paris), Lukas Frei (Creative Director Jung von Matt/Limmat) and Susan A. Zadeh (Editor in Chief and Photography Director of Eyemazing, Amsterdam). The best works will be published in the exhibition catalog Swiss Photo Selection as well as in the image database Swiss Photo Collection and presented in the exhibition Swiss Photo Award in Zurich. The Opening Night will open the exhibition at the Event and Culture House EWZ-Unterwerk Selnau with a big social event on May 7, 2010.

An application developed by Futurecom distributes these product keys to users and directs them to the relevant download portals. The application is fully integrated into the Microsoft environment, is specially optimized for the high load volume and has already been used successfully for the Windows 7 beta launch.

Thanks to an integrated color and size selection for each item, the online customer can put together a complete outfit. When selecting a fashion item, combination options and matching accessories are automatically presented. These are shown directly on the corresponding model. The Schild Group operates 33 fashion stores and twelve monobrand stores in German-speaking Switzerland and Suisse Romande.

Responsible at Schild: Stefan Buess (project manager), Andrea Nussbaumer and Alex Zimmermann. Responsible at Liip: Rafael Garcia (Project Manager).

The title reveals that it is the new EU President Herman Van Rompuy and the newly elected Foreign Minister Catherine Ashton. Keystone is cited as the source of the picture. Is this possibly the only photo taken of Van Rompuy and Ashton during the elections in Belgium? Brief research by Werbewoche shows that there would have been alternatives - not necessarily outstanding ones, but better ones. How about this one, for example:

This photo would definitely have given a different impression:

What was going on at the Tagi? Was the photo chosen after a fun-filled company party? Or were they going for the shock effect? It doesn't help: close your eyes and go on.

(Image source: Keystone)

As Vetropack announced on Monday, Marcello Montisci will focus exclusively on marketing, sales and production planning from the beginning of 2010. Until now, he has held the position of Head of the Specialist Management division in conjunction with the management of the Czech Republic and Slovakia division. The new Managing Director of the Vetropack companies in the Czech Republic and Slovakia will be Gregor Gabel, a member of the local management team. In view of the ongoing internationalization of important key accounts, this personnel change will enable maximum focus on market and customer needs, the company continues.

The latest list from the US business magazine Forbes shows the value of the image of deceased celebrities. The Forbes list is headed by designer Yves Saint Laurent, who died in June 2008 (350 million dollars), the composer duo Richard Rogers and Oscar Hammerstein are in second place (235 million dollars), Michael Jackson in third place (90 million dollars). The list also includes Elvis Presley (55 million dollars), ex-Beatle John Lennon (15 million dollars) and Albert Einstein (10 million dollars).
The company Greenlight represents the rights of Albert Einstein, Bruce Lee, Johnny Cash, Steve McQueen, Thomas Edison and Andy Warhol, among others. "If a product is to be presented as particularly intelligent, the likeness of Einstein - or his famous formula for the theory of relativity - is often used," David Reeder, Vice President of Greenlight, is quoted as saying in a press release. Obtaining these rights for a campaign, for example, is handled by the company's rights service, which in turn has relations with Einstein's estate administration, Hebron University in Jerusalem.

(Pictures: Greenlight)

The color green is intended to underline the burger chain's increased commitment to the environment, as a spokesperson told the industry service Horizont.net. The color change will be implemented gradually. In Switzerland, the new logo will be used for new restaurant openings for the time being. In mid-December, one of the first McDonalds restaurants with the new logo will open at the Kölliken highway service station, according to Tagesanzeiger.ch. Further restaurants will then feature the green and yellow logo next year. The logo of the American company has hardly changed so far. The logo was created by Jim Schindler in 1962. In 1968, the name McDonald's was added to the logo with the curved M.

(Image source: twitpic.com)

With the cooperation of the three publishers Neue Luzerner Zeitung, St. Galler Tagblatt and Südostschweiz, the store reaches around 600,000 readers. A licensing model could be made available to other publishers, according to a press release. In addition, each operator has the option to adapt the layout, determine the color according to the respective CI/CD and change the logo.

Responsible at Neue Luzerner Zeitung: Manuel Küffer (Head of Online). Responsible for co-links: Patrizia Lehmann (project management), Lorenzo Mutti (CD).