In three days, over twenty thousand people have already experienced first-hand what it means to be ostracized and lose friends. The campaign shows the various facets of viral advertising options that open up in social communities - provided that advertisers observe the "laws" of social networks, according to a statement from the agency. According to Remo Prinz, Partner at Serranetga, good social community advertising is not obviously perceived as advertising, because the fact that users are involved as personal brand ambassadors in their peer groups increases the credibility and acceptance of this form of brand communication among recipients.
Serranetga was founded in the fall of 2008 by partners Martin Widmer, Remo Prinz and
Raphael Oppenheim founded the company. The three founders previously worked for the Swiss-American IPTV start-up Zattoo, where they were responsible for advertising marketing and the development of new advertising products and formats, among other things. Over the past year, the young digital agency has developed into a specialist for viral marketing concepts on Facebook. Serranetga not only measures the efficiency of the advertising media, but also the number of advertising messages that spread virally via the so-called "news feeds". According to Remo Prinz, this makes it possible to show the added value of the advertising funds invested, which are generated by the virality of Facebook marketing concepts. The company currently employs nine people.

www.serranetga.com

Schmidli has headed Publicitas since January 2008 and worked for the company for over 13 years. His successor Roeschlin joins Publicitas from the international Clear Channel Group, which is active in out-of-home advertising. He will take up the post on May 1, 2010 and will also become a member of the PubliGroupe Management Board. Roeschlin is Chairman of the Board of Directors and Group CEO of Clear Channel.
In connection with the appointment of the new top management, the management structures of Publicitas have also been redefined, the company announced. Under the overall management of Roeschlin, Publicitas will be divided into three business divisions.
The Publicitas Switzerland sales network with 56 branches
The international Publicitas marketing network
The Logistics division. This comprises the previous business engineering divisions, the IT service company pixedia, as well as other IT services that are now part of the Group.
Roeschlin will manage the Publicitas Switzerland sales network directly. The new head of the Logistics division is to be appointed in January 2010, and the future head of the international Publicitas network in the course of the first half of 2010.

www.publigroupe.com

"Protect yourself instead of blowing your nose." - This is the message used by the Walder advertising agency to promote Helsana's flu vaccination campaign. Together with the Swiss flu vaccine manufacturer Solvay Pharma, the health insurer is calling on companies to have their staff vaccinated and contain the spread of the pandemic. A personalized, multi-part mailing in the form of a paper tissue packet with special contents contributes to flu prevention step by step.
Responsible at Helsana Insurance: Erica Hänni (Communication/Marketing Corporate Clients). Responsible at Walder, Advertiser: Sandro Walder (CD), Michael Döös (AD), Alex Muster (DTP), Daniel Wegmüller (text), Tanja Büsser (consulting).

For the "Wooden Line" product line, the agency developed the idea of placing the coffee machines in 50 hairdressing salons to present the new machine to the target group in a relaxed atmosphere. Republica organized the promoters and provided them with support, as well as equipping the hairdressing salons with a promotional package consisting of posters, flyers and stickers.
Republica also created its own "Wooden Line" campaign logo, packaging design and advertisements for the launch and accompanied the market entry with media activities such as prize draws on online portals and PR reports.

The certificates for the internationally recognized title were presented in Hamburg. The Master's course, which was first launched in 2006, is offered in cooperation with the Hamburg Media School/University of Hamburg. According to the press release, the students have not only learned the rules of the journalistic trade, but have also dealt intensively with current media science findings and journalism: In the first year in Hamburg, in the second year at Maz in Lucerne.
Master's degrees and diplomas were awarded to Susanne Bernhard-Auf der Maur, Florian Blumer, Anja Grünenfelder, Samuel Hufschmid, Alice Kohli, Janina Labhardt, Fee Annabelle Riebeling, Christian Schiller, Corinne Stöckli.

Hass works for the Haaretz newspaper and received the prize primarily for her reports during the Israeli military operation in the Gaza Strip at the turn of the year 2008/09, according to Reporters Without Borders. Hass is the only Israeli journalist living and working in the Palestinian territories. The daughter of Holocaust survivors, she writes about everyday life, the effects of Israeli policy and the autonomous territories, as well as about the Palestinian administration.
The magazine Dosh, which was also honored, is one of the few independent media outlets that report on current events and developments in Chechnya and the other Caucasus republics. Following threats, the editorial team had to move its headquarters from Grozny to Moscow. However, Dosh has managed to continue its work thanks to a large network of correspondents in the Caucasus region, writes Reporters Without Borders. For years, the magazine has been regarded as a reliable source of news in a region where there is a particularly low density and diversity of media.

However, the Spanish competition authority still has to approve the deal, as Edipresse announced on Wednesday evening, according to SDA. RBA Holding now holds 100 percent of RBA Edipresse. The amount for which the French-speaking Swiss company sold its shares was not disclosed. The sale is in line with the Group's strategy. It had announced its intention to withdraw from the Spanish business and sell its minority shareholdings. Nevertheless, Edipresse will retain an indirect presence on the Spanish market through its subsidiary Focus Ediciones SL and its holdings in the printing company Rivadeneyra.

From December 14 to 19, 2009, the charity project "Every cent counts!" will take place for the first time on the Bundesplatz in Bern. Swisscom and Swiss Post are joining forces with DRS 3, SF and Swiss Solidarity in the fight against the infectious disease malaria. During the donation week, DRS 3 will be broadcasting live around the clock from a glass box on the Bundesplatz in Bern.
Eventagentur.ch has realized the "Wishing Well" fundraising campaign for Swisscom. From December 5, 2009, the "Swisscom Wishing Well" will be touring German-speaking Switzerland and stopping off in eight cities. In return for a donation, the person receives a wish coin, which is thrown into the wishing well. The associated wish is entered in the Swisscom wish book on site. One of the collected wishes will be granted in front of a large audience during the "Happy Day" show on December 19, 2009, at 8:05 p.m. on SF1.
The agency also organized the tour of the wishing well through Switzerland.
Stations of the wishing well:
December 5, 2009: Bern, Bärenplatz-Front, 09.00 to 19.00 hours
December 7, 2009: Olten, Sälipark, 09.00 to 19.00 h
December 8, 2009: Zurich, Rathausbrücke, 9 a.m. to 7 p.m.
December 9, 2009: St. Gallen, Neumarkt 3, 09.00 to 19.00?
December 10, 2009: Basel, Marktplatz, 09.00 to 19.00?
December 11, 2009: Lucerne, Torbogen, 09.00 to 19.00?
December 13, 2009: Chur, Poststrasse entrance, 12:00 to 17:00?
December 14 - 19, 2009: Bern, Bundeshausplatz, 09.00 to 19.00 hrs.
> More information
Responsible at Eventagentur.ch: Elmar Schäfer (Managing Director), Daniela Hediger (Creative Director), Carmen Bregy (Head of Consulting), Céline Stemmer (Project Management).

The advertising agency Lowe, part of the Draftfcb/Lowe Group, has launched a campaign this Christmas to draw attention to the ideal gift for family and friends: chocolate from Cailler. In collaboration with Lowe Paris, two new motifs have been created for the Cailler products Femina, Ambassador and the new Sublim chocolates. With these motifs, Switzerland's oldest chocolaterie is continuing its existing Christmas campaign. Because the best surprise this year remains a sweet one.
Responsible at Lowe: Vincent Behaeghel (CD), Jean-Marc Izaure (AD), Charlie Bouchet, Gabrielle Lommel (consulting), Nicole Cannabona (DTP), Reto Saluz (production). Responsible at Cailler: Cornelia Brechbühl, Marie-Pierre Ambroggi.

In its 21st business year, the communications company is thus providing broader support for the agency management around Peter Bütikofer, while at the same time ensuring continuity and further development of specific consulting competencies, according to a statement issued on Thursday.
Freitag has been a consultant with Peter Bütikofer & Company since 2003. The 37-year-old studied German and Philosophy at the University of Zurich and is primarily active in the areas of Corporate Communications, Ghostwriting and Brand Communications. After working as a cultural studies assistant at the University of Zurich, he worked as a consultant for the German publishing house Volk und Welt and as the person responsible for marketing communications at the Swiss measurement technology company Syscom Instruments.
Schmid joined Peter Bütikofer & Company at the beginning of 2006. Previously, the 34-year-old held various positions in marketing and information management at Credit Suisse and at Osec Business Network Switzerland. Bernhard Schmid studied law and political science at the University of Zurich and management at the University of St. Gallen. His work focuses on corporate communications, investor relations and new media.

Bernhard Schmid.

Jan Friday.

We tear, use force, muddle, try with a lot of feeling, tug, scream, don't let on, curse the whole world, get red heads, think positively, tremble, blanch, and sometimes we even pray - when it just won't work. There are many potential corpus delicti: Umbrellas, bras, gifts or parking garage barriers - and unfortunately, the parachute is one of them. But the Icelandic supermarket chain 10-11 is definitely not - because it's always open. If you can find the door.
The commercial was created by the Icelandic agency The Vatican Advertising agency, Gardabaer. It was directed by Arni Zúri Jónsson.

After the service, which allows users free and unlimited use of music streams, was launched in the USA over a year ago, the launch date was repeatedly postponed due to licensing disputes between the news corp platform and the music industry's copyright administrators. "My Space Music is designed to be a one-stop shop for music lovers to discover new music and connect with their favorite artists," MySpace Music President Courtney Holt told the Guardian. Users can also watch videos, purchase songs via iTunes or listen to special playlists created by musicians. The repertoire also includes a database with current concert and event dates and a charts section, in which the hit lists from a total of 27 different countries and 22 genres are summarized.
Strong competition in the UK
It remains to be seen whether the online social network will celebrate great success with its music service in Europe. In the USA, where the service has been available since September 2008, the number of unique users has doubled since the launch date. In the UK, however, My Space Music faces strong competition from the streaming websites of Spotify and We7. However, My Space Music boss Holt is relaxed about entering the UK market. "There are only a few places on the web where you can enter the world of music so easily and directly," emphasizes Holt. He does not want to accept the comparison with conventional streaming services. "We're not just providing users with a passive tool for streaming music, we're combining a streaming service with tons of helpful information," says Holt.
It is not yet clear when other European countries, such as Germany, will be able to enjoy My Space Music after the UK. "The service is currently only available in the USA, Australia, New Zealand and the UK. The launch in Germany is dependent on an agreement with GEMA," says Wappmann.