The qualified marketing communications planner with a federal certificate has many years of experience as a project manager in the field of corporate publishing. Papi also worked in key account management at APG for several years. At TBS Identity, Flavia Papi is responsible for project management as well as production and media for the agency's clients.

www.tbs-identity.ch

Following the relaunch, the homepage is more modern, more structured and has a significantly expanded range of editorial content, especially moving image content. The layout was developed and optimized over the last few months as part of usability and variant tests of different designs. The feedback and surfing behavior of several 100,000 online users who were able to use different designs in live operation were incorporated into the implementation.
The GMX homepage has over 400,000 unique users per week and around 700,000 per month (source: NET-Metrix Profile 2009-2). In addition to advertising formats such as the Medium Rectangle and the WEB.Buster event format, United Internet Media offers advertisers more scope for branding campaigns and high-quality brand staging on the new GMX homepage. The new homepage also offers integration options for cooperation partners, shopping providers and the GMX Best Price recommendation platform.
GMX is one of the core brands of the listed company United Internet and is marketed by United Internet Media in cooperation with Ad LINK Internet Media Switzerland, Küsnacht. United Internet Media is a partner to German and international advertising clients in the media and creative agency segments. The company has offices in Karlsruhe and Munich and branches in Hamburg, Düsseldorf, London and Vienna.

www.gmx.ch
www.adlinkmedia.ch
http://united-internet-media.de/presse

On the evening of December 9, Peter Philippe Weiss, founder and owner of the Swiss sound branding agency Corporate Sound, had every reason to celebrate. In Essen, he was the first Swiss to receive the Red Dot Design Award in the Sound Design category. The prize was awarded for the acoustic brand identity of the MS Sonnenkönigin designed by the Basel-based company. The team led by sound branding pioneer Weiss created a tailor-made soundscape - a corporate sound - for the luxury event ship. An integral part of this is the sound design of the website, which has now been honored with the award.
The Swiss sound strategists are celebrating the agency's 15th anniversary this week. The Basel agency worked with international network partners for the Sonnenkönigin. Together with the communications agency Silberball from Bregenz, the home port of the Sun Queen, the animation specialists from Boutiq in Zurich and the Austrian web agency Massive Art, a multimedia production was created, which can be viewed on the website www.corporate-sound.com can immerse themselves in.

Having already won the pitch for the management of the two brands BSC Young Boys and Stade de Suisse in late summer, the Bern-based communications agency Republica did not want to stop there. Together with those responsible at Stade de Suisse and the Biel-based creative partner Textatelier.ch, a campaign was developed that could not be more differentiated. With slogans such as "Ich YB Dich", "YB geht durch den Magen" and "Alte YB rostet nicht", the 2010 annual pass is currently being advertised throughout Bern and beyond the canton's borders.
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The campaign can be seen immediately on posters, flyers, banners, public transport advertising as well as in advertisements, mailings and merchandise articles. It will run until at least November 2010.
Responsible at Stade de Suisse, Wankdorf National Stadium, Bern: Stefan Niedermaier (overall responsibility, CEO), Cornelia Magnin (responsible for marketing communications), Melanie Friedli (marketing communications), Marc Zuberbühler (graphics). Responsible at Republica, Bern: Bala Trachsel (overall responsibility, CEO), Oliver Kirschbaum (consulting), Re Wilk, Chris Morgan (creative direction), Thorsten Kaletsch/Textatelier.ch, Re Wilk (concept/text), Kasper Kobel (art direction), Jaron Gyger (graphics). Photography: Michael Sieber, Thun. Styling: Diva Obscura, Bern. Image processing: Patrick Salonen, Bern.

www.republica.ch
www.bscyb.ch
www.stadedesuisse.ch

Optimism must triumph over pessimism, according to the article. Among others, "Le Monde", "El País", "Süddeutsche Zeitung", "Libération", "Irish Times", "La Repubblica", "Hürriyet" (Turkey), "Politiken" (Denmark), "Maariv" (Israel) and "Dubai's Gulf News" are taking part in the campaign. Alan Rusbridger told the NZZ that they hope to be able to influence the political outcome of the world summit by joining forces. Rusbridger, editor-in-chief of the British "Guardian", took the initiative for this campaign.

www.nzz.ch

DDP co-owner Martin Vorderwülbecke said on Tuesday that a "mid double-digit million euro amount" would be paid for this. The 110 permanent employees would be taken on, Vorderwülbecke told the Reuters news agency. Both agencies together have 230 editors. The declared aim is to take customers away from market leader DPA. DDP is already in talks with many newspaper publishers. Declining advertising revenues and the migration of readers to the Internet have put many media companies under pressure. In order to reduce costs, some want to manage without DPA. According to Vorderwülbecke, it is precisely these publishers that are to be lured to DDP/AP with lower prices.
The AP is to remain an independent agency with its own profile. As part of the deal, DDP also acquires the license to use all content of the multilingual international AP service, for which around 3,000 journalists work in 250 offices worldwide.

The aim of the digital initiative is to develop a new generation of magazines for mobile and digital devices, the consortium said in a joint statement on Tuesday. In particular, the joint infrastructure is also intended to reduce the costs of the existing online business. In addition to the publishers' publications, the distribution platform will also offer an archive and new advertising opportunities. Customers will also be able to send each other videos and photos. The service is to be launched in the coming weeks. The magazines are responding to the negative trend on the print market, which has continued unabated in the USA this year. By October 2009, 383 magazines had been discontinued there.

The summer series "Leben im Réduit" (Life in the Réduit) triggered emotions on a scale that he had not expected, Daniel Pünter, editorial director of "Schweiz aktuell", told the news agency SDA. Around 1,400 articles were published in the media. Next year, SF will forego a major summer series. Instead, "Schweiz aktuell" will report on 100 years of Swiss aviation, the municipal merger in Glarus and will also cover the base tunnel breakthrough.
SF intends to leave the Tagesschau unchanged. It is in good shape and enjoys a high level of credibility, said Thomas Schäppi, who took over as editor-in-chief at the beginning of the year. In the near future, the focus will be on integrating the online service even more closely into the Tagesschau editorial team. The aim is to further expand the online offerings and make them more up-to-date. In future, for example, interviews will be available on the Internet before the main edition of Tagesschau.
For Hansruedi Schoch, there is no question of abandoning surveys in the run-up to referendums - "even if we were way off the mark with the anti-minaret initiative". However, the SRG Editors-in-Chief Conference has learned its lesson from the massive criticism: in future, the survey results will be published more carefully and better commented on.
According to program director Silvia Zwygart, the science show "Einstein" has established itself well. After a difficult start, it is well established with a broad audience and enjoys great acceptance among scientists and experts. The new format is significantly more successful than Menschen, Technik, Wissenschaft (MTW) used to be.

First convergence project: "Every centime counts"
From next Monday, Swiss Television (SF) and Radio DRS will be launching the major fundraising campaign "Every cent counts". A team of three presenters will report on the fundraising campaigns around the clock from a glass box on the Bundesplatz in Bern. The format is the first convergence project implemented by radio and television. The aim of the campaign, based on the Dutch model, is to raise money for the fight against the "forgotten catastrophe" of malaria with the help of Swiss Solidarity, special campaigns and celebrities, program developer Dominik Stroppel Stroppel told the news agency SDA.

The Aarau advertisers have developed a name, logo, a basic website and a brochure. The latter is intended to present the restaurants in an appealing way using a sketchbook.

Responsible for Genuss 10: Managers and hosts of the ten participating restaurants.

The banner bears the message "Safety pays off" and can be seen around the German-language balance sheet and the French-language balance sheet. The banner is supported and broken up by a two-page advertisement on the front pages and an image advertisement on the inside back page.

The question is justified; there are certain parallels between the subjects of the two fashion labels. Even the layman will recognize that both are models posing in light clothing. But here's the subtle difference: in the case of the giant poster for the Tally Weijl fashion chain, which was to hang for three weeks in spring on scaffolding near Zurich's Bahnhofplatz, the problem was not the lascivious-looking woman, but the text! This was the only reason why the traffic department felt compelled to intervene. Only simple messages are allowed in such "highly sensitive" places. However, the poster in question would have overwhelmed drivers with a whole EIGHT words. With a large billboard, motorists can be expected to read no more than SEVEN words. Of course, this essential detail has escaped the layman with all the bare skin. Fortunately, there are committees that know what's going on!

Peter Schäfer studied communications at the London School of Economics and began his career as a junior planner at FCB Worldwide in London. He went on to FCB Worldwide, New York, and later to Wirz/BBDO, Zurich. This was followed by positions as Senior Strategic Planner and Member of the Executive Board at Advico Young & Rubicam, Zurich, and at Spillmann/Felser/Leo Burnett, Zurich. Since 2006, he has been Planning Director at Euro RSCG in Zurich and Geneva and a member of the Executive Board. He is also a lecturer at the Zurich School of Business, the Lucerne University of Applied Sciences and Arts and the London School of Marketing.
Marco Casile is co-owner of the advertising agency Festland, where he has been working since 1998. He studied business administration with a specialization in marketing at the University of St. Gallen (lic. oec. HSG) and completed a guest MBA semester with a specialization in online marketing at the University of Michigan. Before and during his studies, he worked as a copywriter and concept developer in Basel and St. Gallen.

(Pictures: Peter Schäfer (above), Marco Casile (below))