In mid-December, Radio Zürisee switched on its future most important transmitter on the Üetliberg. Thanks to this transmitter, reception in the city of Zurich, its agglomeration and the district of Dietikon will be optimized, according to a statement from Radio Zürisee. With the commissioning of three further transmitters, Radio Zürisee can now be received without gaps in the districts of Affoltern, Bülach, Dielsdorf and Andelfingen. The radio station has already been heard in Winterthur and the surrounding area for several weeks. Radio Zürisee thus increases its listener potential to 1.5 million.
Tunnel coverage is also being expanded. At the end of January 2010, the very busy Gubrist Tunnel on Zurich's North Ring will be connected.

The campaign for the new Aquaclean brand was launched in Germany, Austria and Switzerland in March, with complete success in Switzerland: "Plumbers and wholesalers have become more active in marketing the product," says Geberit CEO Albert Baehny in an interview with the Handelszeitung. In Germany, too, things are going better than expected. A further campaign is therefore to be launched next year, which will focus more on the product than on the brand.
Melanie Winiger and Barbara Becker immerse themselves in a pond and waterfall in the commercial and declare: "I love water". The fact that this commercial does not say much about the product is not a problem, Baehny continues. The first campaign was more about making the brand known and arousing emotions.

The Zurich agency was successful in a competitive presentation and will implement all communication measures for these two credit cards. Jung von Matt won with a concept that focuses on the cardholders and exactly matches the desired tonality. Initial work, primarily in the dialog and online areas, has already been completed.

The new IT company will be headquartered in Zurich, the two news agencies announced on Thursday. The operational management of the new company will be taken over by APA.
SDA, Sportinformation and the Swiss photo agency Keystone contribute their staff and IT projects to the new company. APA is making its product line and its research and development available. The Austrian agency looks back on ten years of experience in technical outsourcing for media.
SDA and APA had jointly acquired Keystone two years ago.

A recently launched cinema and television campaign for the Säntispark in Abtwil shows how to "put an end to everyday life" in a fun way. The commercials developed by E,T&H Werbeagentur are being shown in cinemas throughout the St.Gallen region and on regional television in Eastern Switzerland. In order to achieve a particularly authentic atmosphere, all the scenes were shot in a very short space of time at a total of 16 locations, all while the cinemas were in operation. A challenge for the crew from Condor Films Zurich and the advertisers from Rorschach. A 10-second trailer with special wellness offers shows that, in addition to presenting the wide range of offers, the campaign also aims to promote sales.
To the spot
Responsible at Säntispark: Patrick Mosberger (project manager). Responsible at E,T&H Werbeagentur: Enno Wassmer (creative director, project management), Peter Thoma (consulting, overall responsibility), Gertrud Weitz (consulting, media). Condor Films: Philipp Petersson (producer), Marco Barberi (director), Martin Fueter (voice recordings).

Michel studied history and literature in Berlin, comes from a family of biologists and has worked as a science journalist for many years. He wrote for Die Zeit, was then brought to Switzerland by Facts, and worked for Mare, Geo, Die Zeit, Süddeutsche, Sonntagszeitung, Folio, Brand Eins and other publications. At Weltwoche, where he is still employed until the end of March, he is head of the knowledge section and is also deputy head of production.

There is a possibility that Tamedia will increase its stake to more than 51 percent by 2013. Tamedia wrote this in a press release on Wednesday. An important goal of this partnership is the joint expansion of Renovero.ch into the leading Swiss platform for trade and service contracts. Olmero has been offering private homeowners, tenants and property managers the opportunity to find suitable tradesmen on this platform since 2007. Clients can use the platform to obtain free quotes from a pool of more than 6,000 qualified construction and trades companies and compare offers. Olmero's other business areas include virtual project rooms to improve collaboration in construction projects and a document printing service.
The parties have agreed not to disclose details of the partnership.

It all started with an idea from St.Gallen photographer Tobias Siebrecht: the idea of no longer looking away, but doing something about it. Because everyone can take a stand against violence. And this is becoming increasingly necessary, as the propensity for violence is on the rise, according to a Vitamin2 press release. The attacks are becoming more and more brutal - and senseless. In conversations, Siebrecht discovered that he was not the only one fed up with this. Other exponents of art and culture in St.Gallen were prepared to take a stand on the posters. They all waived their fees, as did the designer Dominic Rechsteiner, the copywriter Hank Sulkowsky and the St.Gallen advertising agency Vitamin, which was responsible for the concept and organization. This gave the idea a face. On posters and also on the street, in clubs and at events, the NO-Pin makes a further statement. Discreet, but unmissable.
Responsible at "Against Violence": Tobias Siebrecht (photography and scouting). Responsible for vitamin 2: Hank Sulkowsky (text), Dominic Rechsteiner (design). Typotron (printing small posters), Riesenpunkt (printing F4 posters), Printlounge (NO pins), Clear Channel Outdoor (billboard F4) and 8 days a week (billboard small posters).

In the supplement, Vitra furniture icons are presented in an architecturally and scenically appropriate context.
and combined with philosophical quotes from the collection of ideas "Vision and Attitude" by Alinea founder Werner Abt.
Responsible at Alinea, Basel: Werner Abt (overall responsibility). Responsible at Crbasel: Peter Frey Consulting, Gabriel Heuberger CD, Philipp Schweizer Text, David Burkhardt Graphics - Photography: Christoph Kern, Annette Fischer.

With 5 boat trips on 5 Swiss lakes, 4 star DJs and lots of wild parties, "We Love Boat" was a complete success for the promo for ProSieben's Swiss window. A DJ team led by (Captain) Mr. Da-Nos, (First Officer) Mahara McKay, (Maître de Cabine) Tania La Croix and (Deck-Hand) Gimma transformed the ships on Swiss waters into deceptively real-looking Caribbean cruisers. They offered a love boat ambience in the "Tiki" style of the late 70s, accompanied by current chill-out and electro music on two decks. The new party series is now being continued in various hangars in Switzerland. "ProSieben Love Air" once again aims to be as close as possible to the target group and bring the claim "We love to entertain you" to life. It was already launched on November 14 in Altenrhein SG.
On behalf of ProSieben, the agency Zürich Tokio developed an eye-catching visual concept in the "airline style" of the late 1960s and drew attention to the event with national advertisements, a website and a TV commercial. pan

Successful graduates: MAS Communication Management:
Babette Baars, Horgen; Ruth Blaser Hajnal, Zurich; Norbert Blum, Rothenburg; Daniel Britschgi, Meierskappel; Adrian Bucher, Zurich; Jean-Luc Bühler, Sempach Stadt; Marina Cantafio, Liestal; Michael Egger, Hochfelden; Priska Engelbogen, Stäfa; Sascha Fisler, Herrliberg; Isabelle Frei, Sursee; André Gassmann, Reussbühl; Sasa Grzinic, Zurich; Marco Hassler, Wallisellen; Stefanie Heyn, Wallbach; Sandra Kägi, Wilchingen; Philipp Koch, Sursee; Selina Krummenacher, Lucerne; Monika Lanker, Bern; Mladen Maric, Pratteln; Sämi Meyer, Lucerne; Patrick Moeschler, Bern;
Roman Reimann, Zurich; Stephan Schwab, Adliswil; Flurina Simeon Spagnolo, Basel; Regula Stierli, Dielsdorf; Katja Ulmi, Emmenbrücke LU; Birgit Van Holm, Sins; Susanne Zürcher, Ebikon.
MAS Brand and Marketing Management:
Bernadette Grossenbacher, Uetikon; Kurt Güntert, Uster; Matthias Käch, Muri b. Bern; Tiziana Meyer, Root; Philipp Tanner, Starrkirch-Wil; Rosa Treccarichi, Remetschwil; Monika Widmer, Ruswil.
With the acquired expertise, their knowledge of methods and their personal communication and leadership skills, they have the competence to perform management functions in the areas of communication, marketing, brand management and sales when they graduate after two years, the IKM said in a statement.