Swiss television needs a sports background program like the "Sportlounge". However, the new program still needs to develop, says the Press Council. It would like to see more controversial topics and discussions. Despite efforts to cover a variety of topics, football would still dominate. The presenters should clearly take a more critical stance. However, they are generally perceived by the Council as confident and motivated.
The Press Council rated the combination of documentary film and subsequent interview as good. However, this still needs to be deepened. The Council believes that the project needs to be continued. The expanded focus of the series was well received. The examination of the question of where people are religiously at home today is important, topical and interesting. However, the time limit of 30 minutes is an obstacle to documenting a religion in depth.

In the middle of the two centers of the winter sports event 2010, Vancouver and Whistler, the official Swiss guest house presents itself in a double version. In cooperation with "Presence Switzerland", the team around Managing Director Guido Maurer conceived and realized the exterior and interior design of the "House of Switzerland Canada 2010", which is housed in the restaurants and Mountain Club that were specially converted for this purpose.
As Switzerland's official guest house open to the public, the "House of Switzerland" offers its guests and partners Swiss flair in various facets at both locations. From February 5 to 28, 2010, it will be the meeting place for live broadcasts of the competitions and will be used for receptions, customer care, media conferences and medal celebrations.

The continuous optimization of advertising block placements and rigorous monitoring of the price structure at Star TV is bearing fruit. "We are very pleased that we can guarantee our customers a high level of planning security," says Jean-Claude Bruhin, COO of Star TV. On the one hand, the result is based on the optimization of advertising block broadcasts. However, every effort is also being made to increase the attention given to the commercials and, in addition to the SMS competition, a new "Eye-catcher" section has been introduced in which one commercial is specially highlighted each day. Despite the good results, Star TV has calculated the pricing for the coming six months on the same basis and has therefore not planned any price increase.
The program offensive will continue in the coming year. In addition to the ongoing expansion of the successful live events in primetime, the new political magazine show "CC-Talk" will be launched this New Year's Eve with presenters Claudio Zanetti and Christoph Romer. In this program, the discussion participants are not live in the studio, but are connected to the program via video conference depending on the topic. At the end of January, Star TV will also launch the cooking show "Hiltl kocht", which focuses on healthy and sustainable nutrition.

Around two thirds of companies will have the same budget next year as in 2009, while less than 10 percent of companies have a higher budget than this year. This is the result of a non-representative survey conducted by the communications agency Frey Communications among the communications managers of 60 large Swiss companies and associations.
The Frey Communications Report, conducted for the fourth time, also shows that two thirds of the companies surveyed work with PR agencies. Compared to the previous year, it is noticeable that PR agencies are increasingly being used to generate PR topics. One possible explanation is that companies want to remain present in the media via PR in times of tight advertising budgets.

The individual packets are decorated with heart motifs in various 20th century art styles. Tempo also delights the hearts of consumers with a competition: by entering a message from the heart at www.tempo-web.ch, five participants can win billboards with their own personal message at the recipient's place of residence. There are also iPods and bouquets of flowers as instant prizes.
There is the right design for every consumer: there are heart designs in the style of Art Nouveau or Surrealism, or abstract, Dadaist heart packets. Even lovers of pop art and
Constructivism will find matching motif packs with a heart on this journey through contemporary art.

Job advertisements fell by 42.2 percent to CHF 12.6 million against the backdrop of the deteriorating situation on the labor market. This was announced by Wemf für Werbemedienforschung on Thursday. Real estate advertising fell by 18.5 percent to 5.5 million francs
francs. In the most important category, commercial and other advertisements, the decrease amounted to 13.5% to CHF 125.5 million. Leaflet inserts recorded a drop of 14.3 percent to CHF 12.7 million.
The decline for the daily press was 20.4% and for the Sunday press as much as 27.2%. The trade press also recorded above-average losses, with a drop of 22.7%, while only the specialty press was able to increase slightly by 0.5%.

After demonizing the fog, insulting bikers and listing almost everything the canton has to offer, they are now promoting the winter sports region of Lenzerheide. The two stand on a snow-covered hill and evaluate the jumps of skiers and snowboarders without being asked and according to completely subjective standards. Why Giacen is eating snow all the time, however, remains a mystery.
With the spot, the Graubünden regional brand and the Lenzerheide vacation region are promoting the winter paradise of Lenzerheide and its special offer with immediate effect.
To the spot
Responsible at Regionenmarke Graubünden: Gaudenz Thoma (CEO), Gieri Spescha (Head of PR/Brand Management), Mike Frei (PR/Brand Management). Responsible at Lenzerheide Marketing and Support: Marc Tischhauser (Director a.i.), Susanne Jörger (Head of Communication). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (creative direction), Fernando Perez (art direction), Livio Dainese (text), Christina Baeriswyl (graphics), Claudia Camenisch, Felix Zürcher (consulting), Erasmo Palomba (artbuying), Elefant Studios (film production), Jingle Jungle (sound design).

If you want to vote, send an SMS with the keyword "Clip" and the corresponding two-digit campaign number to the target number 2222 (FR.1.50 per SMS). You can also enter free of charge by sending a postcard to: Werbewoche, Neugasse 10, P.O. Box 1753, 8031 Zurich. The closing date for entries is January 4, 2010.

> To the campaigns

Will Google have to pay for Street View after all? Following a number of complaints about data protection against the internet company, the Ratingen city council has now decided to charge the internet company 20 euros for every kilometer photographed. As it is not legally possible to prevent Google from photographing streets, the city is demanding a "special usage fee", similar to that charged for market stalls. This was announced by a spokesperson on Wednesday. This means that the internet company Google would have to pay the city of Ratingen near Düsseldorf a fee of 6180 euros for its 309 kilometers of municipal roads. However, the company rejected the claims on the grounds that the photographs for Street View were taken during regular road traffic. The drivers of the vehicles used to take the photos complied with the applicable road traffic regulations, said Lena Wagner, press spokeswoman for Google Germany, according to Zeit.de. As the vehicles were moving in regular road traffic within the framework of so-called public use and did not obstruct it, there was no special use.

Entertaining advertising material, as well as an award-winning spot from the Cannes reel, will accompany you through the program.
"The Advertising Week" on Star TV:
Saturday 9:30 am and 6:30 pm
Sunday 9:30 am and 6:30 pm
or as a stream on Startv.ch

From school supplies to hygiene articles and shoes - from December 24, donors can send gift packages for the needy postage free. They will be distributed in Moldova, Bosnia-Herzegovina, Belarus and Switzerland. This is the 13th year of the gift campaign, which runs from December 24, 2009 to January 9, 2010.
Those who shy away from going to a post office can also donate online, as the organizations announced on Thursday. On the website www.2xweihnachten.ch virtual parcels can be purchased; the organizations then buy the ordered goods themselves. These online donations are possible until January 31, 2010.
We are particularly looking for non-perishable food, hygiene articles, items for small children, new shoes and school supplies. Volunteers then sort the contents of the parcels at the Red Cross. Cantonal and national Red Cross organizations are responsible for distributing the packages to those in need.

Switzerland's largest media company and Europe's leading ticket marketer are each acquiring 50 percent of the shares. Operations are scheduled to commence in January 2010. The two parties announced the establishment of the joint venture company on Thursday. According to a press release, the new company will strengthen Ringier's "Entertainment, Electronic Media & Events" division, which also includes the leading Swiss concert and event promoter Good News.
Eventim CH is to become the leading Swiss ticket provider. According to a press release issued on Thursday, Ringier will contribute its entire multimedia capabilities to the joint venture with Eventim: With numerous newspapers and magazines, including Blick or Schweizer Illustrierte, but also with the radio stations Energy Zurich and Radio BE1 as well as the participation in Sat.1-Schweiz. In a further step, Evetnim CH will set up a portal for leisure and events.
Ringier becomes a kind of door opener to the Swiss market for the German ticket distributor. CTS Eventim is active in 19 countries and markets over 70 million tickets for more than 100,000 events throughout Europe every year. Although Eventim already has a presence in Switzerland, Ticketcorner is still the undisputed number 1 with 15 million tickets per year.