The aim is for around 30 percent of the music played on all twelve ORF stations to come from Austria by 2011. This was announced by ORF and the Austrian music industry in a communiqué on Wednesday, according to SDA.
In Switzerland, a charter has been in force for around five years in which the SRG has committed itself to promoting Swiss music in its radio programs. Fixed quotas have been dispensed with, which the Swiss Society for the Rights of Authors of Musical Works (Suisa) now also agrees with. The Swiss Music Charter is "clearly working", explained Suisa media spokesperson Martin Wüthrich when asked by SDA. In German-speaking and western Switzerland in particular, the trend is very positive, while there is "potential for development" in Ticino. The proportion of Swiss music varies greatly - while every second song played on Radio Rumantsch comes from Switzerland, according to Wüthrich, the figure for Rete Tre in Ticino is only eight percent.

The notebook entitled "Morgen2, Zukunft ertragen. Or make it" was sent to marketing managers. An advertisement in the business magazine Bilanz also drew attention to the event. Every year, the Intelligent Finance Foresight Award (iff Award) recognizes sustainable concepts for credit-financed consumption in Switzerland. The award ceremony will take place on May 6, 2010 at the Gottlieb Duttweiler Institute (GDI) in Rüschlikon and is organized by Alphapay, KPMG Switzerland and Bilanz as media partners.

Responsible at Alphapay: Andrea Schwyzer (Marketing & Communications). Responsible at TBWA Zurich: Frederick Rossman (CD, art), Magnus Sambo (CD, text), Laura Grümann (AD), Andy Hostettler, Philipp Sattelmeyer, Danijel Sljivo (consulting), Daniel Rickert (strategy), Ingrid Notter, Stephanie Berz (PR), Simona Mink (DTP), Toni Rubera (image editing), Philipp Graf (production/print). Web: TBWA Zurich and The Spaceboys Agency (Simon Gallus, Andreas Hucks, Michael Herrmann).

> To the book

If you want to vote, send an SMS with the keyword "Clip" and the corresponding two-digit campaign number to the target number 2222 (FR.1.50 per SMS). You can also enter free of charge by sending a postcard to: Werbewoche, Neugasse 10, P.O. Box 1753, 8031 Zurich. The closing date for entries is January 4, 2010.

> To the campaigns

The current campaign motif with Kaspar, Melchior and Balthasar in the streetcar of the Zurich public transport company (VBZ) is once again intended to dramatize the advantages of streetcars and buses over private transport in the city of Zurich. The Advent motif will be used on advertisements, posters and on the backs of streetcars and buses. Let's hope that there are no delays in pre-Christmas traffic so that the presents can be delivered on time.

Responsible at VBZ: Heinz Vögeli (overall responsibility for Corporate Communications), Jacques Baumann (overall responsibility for Market Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (AD), Kristina Burch (consultant). Photography: Jonathan Heyer. Image editing: Patrik Rohner.

The Goldbach Index (Gemi) once again recorded a significant increase in advertising pressure for e-media of 8 (7) index points to 457 (449). TV increased its advertising pressure by 9 index points to 462 (453), which according to Media Focus is tantamount to a "historic changing of the guard". The daily, weekly and monthly press is thus overtaken once again after October. Radio successfully joined the ranks of advertising pressure growth with an increase of 2 index points to 259 (257). Internet confirms the increase in advertising pressure with 6 growth points to 565 (559). Teletext and Adsceen are out of step with the e-media, falling by 2 index points to 143 and 5 index points to 179 (184) respectively. All media published by Media Focus remain at 183 index points. When assessing the index, it should be noted that the twelve previous months are seasonally smoothed in the short-term analysis.

Swiss internet addresses ending in .ch are among the most secure in the world, along with countries such as Japan, Ireland and Luxembourg. For example, the risk of catching a computer virus while surfing is a considerable 69.7% when visiting a Cameroonian website (.cm). In Switzerland, on the other hand, it is only 0.3 percent. Of all the websites tested worldwide, 5.8% are classified as unsafe.

Peter Lauener is currently head of communications at the SP Switzerland. Previously, the 40-year-old was information officer at the Transport and Railway Workers' Union (SEV). Peter Lauener will take up the new position at the SGB at a date yet to be determined next year.

The decision of the Federal Administrative Court published a week ago to refer the licensing of Tele Ostschweiz back to the lower court for a further review has put the broadcaster in financial difficulties, according to a press release issued on Tuesday. This is because the decision is likely to delay the payment of television license fees by one to two years. Until now, the Tagblatt media had financed the loss-making operations of Tele Ostschweiz in anticipation of the TV license fee. Without television fees, however, the broadcaster would be forced to make drastic savings in terms of programming and personnel.
In Eastern Switzerland, there is a considerable public interest in the continued existence of a regional television station, according to the statement. Only Tele Ostschweiz, which has been broadcasting for ten years and has the infrastructure, staff and regional roots, is currently in a position to fulfill this mandate within the meaning of the Radio and Television Act (RTVA). Tele Ostschweiz also fulfills all requirements in terms of content. The further procedure for definitive licensing can be looked forward to with confidence.

Background
In addition to Tele Ostschweiz, Günter Heuberger also applied for a license in the "Eastern Switzerland" coverage area at the end of 2007. In October 2008, the Department of the Environment, Transport and Communications (Uvek) awarded the Eastern Switzerland television license to Tele Ostschweiz. Günter Heuberger, who in turn had received the Zurich license for Tele Top, did not accept the Eastern Switzerland decision and lodged an appeal with the Federal Administrative Court. In its ruling of December 10, 2009, the court rejected Heuberger's content-related complaints, but demanded that the Uvek carry out a more detailed investigation into the question of the threat to the diversity of opinion and offerings.

On February 1, Michael Naumann will also start as the new editor-in-chief of the political magazine Cicero, which Ringier Germany publishes alongside the art magazine Monopol. Naumann succeeds founding editor Wolfram Weimer, who is leaving Ringier by mutual agreement to become the new editor-in-chief of Focus, as the publisher announced on Tuesday.

With a simultaneous advertising presence on the two platforms Nzz.ch and Letemps.ch, up to 753,000 unique users can be reached (Net-Metrix-Profile 2009-2).

The channel, formerly known as Premiere, announced on Monday that it would raise 110 to 120 million euros in January by issuing a good 49 million new shares. Murdoch has been on board since 2008, has filled the management with his own people and has already organized a capital increase of 450 million euros for the chronically loss-making broadcaster. Sky expects an operating loss (EBITDA) of 255 to 265 million euros for 2009. By the end of the year, the channel will probably only have just under 2.5 million subscribers.

According to the publications, a criminal complaint had been filed against Schmidhauser, a previous house ban had been confirmed and his texts would no longer be published for the time being. Schmidhauser complained to the Press Council that he had not threatened anyone, but had merely insisted on the publication of a voting slogan and announced a complaint for violation of the "information mandate" in the event of refusal. By reporting on him by name, the two newspapers had pilloried him in a prejudicial manner. The Thurgauer Zeitung had reported the discontinuation of the criminal proceedings against him only in passing and the Tages-Anzeiger had not reported it at all. In addition, both editorial offices had refused to correct the "untruths" published. The Press Council rejects the complaint against the Thurgauer Zeitung and only agrees with Schmidhauser on one point in relation to the Tages-Anzeiger. The newspaper should also have mentioned the discontinuation of the criminal proceedings after the opening.