Joiz CEO Alexander Mazzara explains: "It is our declared intention to invest more resources in the programming of Joiz Switzerland and to develop it further. The task of Editor-in-Chief Marguerite Meyer and Head of Programming Sam Bolliger is to make the program more up-to-date and consistently align it with the needs of mobile media users."

Marguerite Meyer will be Editor-in-Chief. The 30-year-old started her journalistic career at the news agency AWP in Zurich, worked for two years for APA (Austria Press Agency) in Vienna, where she also completed a master's degree in journalism and new media at the FH. Since 2014, she worked as a multi-media editor at SRF News in Zurich, where, in addition to working in the newsroom, she was also part of the social media team and developed new, cross-media and interactive sections. Marguerite Meyer starts at Joiz in March.

Sam Bolliger has been head of programming at Joiz Switzerland since January. The 26-year-old first worked for Radio 105 and DJ Antoine. He started at Joiz Switzerland in 2011 as Head of Music, built up the music department for Joiz Germany in 2013 and was Senior Producer at Joiz Switzerland for the last two years, where he was responsible for productions such as the Swiss Music Awards or "Wer's Glaubt".

The Federal Chancellery announced on Friday that an examination of the signature lists showed that 112,191 of a total of 112,876 signatures submitted were valid. According to the initiators, the federal government should not be allowed to operate its own radio and television stations in peacetime, nor should it be allowed to subsidize them. Instead, concessions should be regularly auctioned off to private parties. The petition is backed by representatives of the Young SVP and the Young Freedom Party. This is already the second popular initiative calling for the abolition of reception fees. However, the initiative "Radio and television - without Billag" had not come to fruition. (SDA)

According to the press release, the position will be advertised unchanged and filled with a new candidate. Under Leardi's leadership, the festival has been able to develop significantly in the areas of communication and fundraising. Leardi joined the Fumetto management team in May 2013 (Werbewoche.ch reported).

Looking for ways to still make money in the future - through new concepts for print and the monetization of online content -; looking for ways to attract young new readers and still retain once-won ones; looking for ammunition against ad blockers and arguments against shrinking advertising spend; and above all, the media and media makers are looking for themselves: Who are we? What rights do we have? What tasks do we have to fulfill? Who supports us in this? Politics, private individuals, crowdfunders, we each other, just ourselves, no one?

 

It's not news that the media industry is in a state of upheaval. At one or two media companies, the first solutions are slowly emerging from the great perplexity: 20 Minuten mercilessly plays out all the news online as quickly as possible. At the end of each day, there is a best-of, which then fills the print edition of the next day. In the best case, 20 Minuten has all the news online first. In the worst case, the reader has already read everything that appears in print online. So 20 Minuten can still make up for the losses that print writes online. But when will 20 Minuten make the Tagi superfluous if the commuter paper defines executives as its target group? And when the most important requirement for journalists is to be young?

On its way into the future, the NZZ is searching for the reader and the core of the newspaper, journalism. Both have been lost sight of in recent years. For a long time, the user was an unknown, sometimes undesirable factor for the media, according to the old aunt's belly. So here, the path to the digital millennium leads to the rediscovery of what has already been done, to a return to the roots. Not the worst way - but not the best either.

But what has really changed? Us? Not in the slightest. The reader himself? Not at all. They still want to be informed quickly, well and entertainingly, just as they did 100 years ago. What has changed is the range of media and the variety of channels on which it can be consumed. And this has also increased the competition for every media company - especially in the battle for readers and advertising revenues.

The time is not yet ripe for ready-made solutions that will release the stranglehold that many media companies have been in for years. We are still in the middle of the trial and error phase, at the beginning of a new era that we do not know exactly where it will take us. That's why we have to try things out at the moment, experiment for all we're worth with an alert head and a clear heart. We have to entice and convince our readers with clever offers, quickly discard what doesn't work and offer new starting points for reader enthusiasm. Because the reader, who will once again be paying for media services in the future, is looking for an offer that reliably satisfies his very personal need for information, that he can rely on, that offers him a media and - as Eric Gujer says - intellectual home. The reader of the future no longer wants a newspaper or an online portal. They want a media brand that suits them one hundred percent, that pleases them, is fun and provides them with knowledge.

Jeans from Levis do not fit every backside. If they don't fit, you'd rather wear Wrangler. Or Replay or Gap. But if a Levis fits you, you'll always wear Levis - if only because they don't fit everyone. What I want to say: In the media evolution process of his personality, every person comes into contact with very different media offerings. And at some point in this process, the decision is made to use one offer and not the other. Once you've made up your mind, you're not particularly fond of changing. Or do you read the Tagi from Monday to Friday and the NZZ am Sonntag on the weekend? And the Blick the following week? Media offerings can afford not to be read by some people - if those who receive them are loyal and remain so. Any media brand that wants to survive in these times must aim for such a clear profile.

Media don't have to go where their readers are. If a media brand occupies a clear place, its readers will find it there.

On the way to a convincing media brand, however, many media makers first have to overcome the print-online divide. The fact that there is so much talk of media convergence in Switzerland indicates that people still think and act in terms of print and online. Readers who have chosen a media brand will in future read the printed copy on the bench under a tree in the sun, or mobile on the train, depending on their mood and situation. The crucial thing is that they always turn to the same address when they want to know or get rid of something. They will do so if the quality is right. Only then.
 

Anne-Friederike Heinrich, Editor in Chief
[email protected]

 

 

Andreas Gentsch will continue to work in the sales force and as a consultant for our online marketing customers. The new member of the Executive Board will of course also continue to work as a speaker on various stages. With Andi Gentsch, INM's management team has grown to three members, alongside owner Philipp Sauber and Head of Development Marcel Baumann.
 

The 33-year-old from Lucerne completed the preliminary design course at the Lucerne University of Applied Sciences and Arts and then went on to complete a three-year degree in animation. He has worked on several productions of animated short films. His focus is on modeling, texturing, animation and film music. He works for Media-Work as an animator and graphic designer.

The Media-Work agency supports companies and associations in dealing with the media as well as internal and external communication issues. This includes writing and editing clear and comprehensible texts, but also consulting and conception, for example in the co-design of concepts, campaigns and strategies for media work. Media-Work also produces animated films and infographics, designs print and online products and supports companies with their online presence.
 

The problem occurred on Tuesday morning. It was initially reported that around 4,000 customers were affected, but on Wednesday Swisscom put the number of those affected at "several tens of thousands". Among other things, the livestream of the parliamentary session of the Basel-Stadt Grand Council was also offline.

A provisional solution had been implemented so that the affected customers were back online between 9.30 and 10.30 p.m. on Wednesday evening, a Swisscom spokeswoman announced late on Wednesday evening. Work on a definitive solution was ongoing.

The reason for the outage was a fault on a network server at a node. The supplier of the affected network element was involved in rectifying the fault, according to Swisscom. According to the company, it supplies its services to around 80,000 customers in the affected area. (SDA)
 

Medienmonitor, a press review for the communications industry, offers specialists and managers from the fields of communications, media and marketing a broad overview of what is happening in the industry on a weekly basis. The subject area "Profession & Work" is being expanded and will now be edited by the HR magazine "HR Today". HR managers will find a wide range of specialist information in various topic dossiers such as Leadership & Management, Employer Branding, Recruiting & Applying, Health Management, Employment Law and Organizational Development.

HR Today is a specialist magazine for human resources in Switzerland. The publisher also operates an online platform and various themed blogs and reports on current trends and news from the world of work. With "HR Today Academy", the magazine offers a series of conferences with high-profile specialist speakers on hot HR topics such as HR marketing, recruiting, employment law and leadership.

 

Respondents liked the PET ad best (14.3%). It also stands out strongly from other ads (8.6%). Furthermore, according to respondents, it fits well with the brand (13.5%), though it ranks more toward the middle in unaided recall (33.5%). Respondents remembered the Mazda ad best (49.8%), closely followed by the Smart ad (47.0). The ZVV ad ranked third in unaided recall (42.6%). The ZVV ad also took third place among respondents in terms of uniqueness (7.4%) and overall likability (10.8%). The Pro Juventute ad also achieved good scores. It stands out the most from other brands (10%). Some respondents also felt that it would be a good fit for the brand (7.4%). According to users, the Smart campaign fits the sender well (15.9%). Bio Suisse falls in the middle range with a brand fit of 11.2 percent.

In this article, Werbewoche presents the overall awareness figures and the top-box ratings for the key attributes. The online survey was conducted by Marketagent.com.

View the detailed results report (PDF)

The subjects surveyed:

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Isabelle Zehnder, Master of Law and Executive MBA (HSG), has more than 10 years of experience in international trade and management. Since 2013, she has been Head of Business Development at the magazines zum Globus (Globus, Herren Globus and Schild) and in this role was responsible, among other things, for the development and establishment of new business areas. Prior to this, Isabelle Zehnder worked at Manor in the Sourcing & Partnerships division. This also included overall responsibility for the development and continuous enhancement of sourcing strategies for the Non-Food division.

Isabelle Zehnder took over as Head of Marketing in mid-January 2016 and, as a member of the Executive Board, is responsible for the marketing activities of all Betty Bossi business units. Lars Feldmann had held this position since 2009. He has been CEO of Betty Boss since January 1, 2016.

The five-member Executive Board is now composed as follows: Lars Feldmann, CEO; Susanne Furrer, Head of Innovation; Wolfgang Lichti, Head of Services, Susanne Ullrich, Head of Culinary, Isabelle Zehnder, Head of Marketing.
 

The name change is accompanied by a new organization and a new visual identity. According to the association for KS Kommunikation, the change of name brings weighty advantages for the entire communications industry:

Broad advocacy: With the name "Kommunikation Schweiz / Communication Suisse / Comunicazione Svizzera / Communication Switzerland" we signalize that we see ourselves as representing the interests of all disciplines of commercial communication and not just for classic advertising.

Greater clout at the political level: SW Schweizer Werbung and PS Publicité Suisse will be replaced by a single national association with three regional language sections. This will give us more clout at the political level and increase the efficiency of our decision-making processes. The umbrella organization will be led by the current SW President, Council of States member Filippo Lombardi, and the Vice Presidents Christian Merk (President of the German-speaking Switzerland section), François Besençon (President of the French-speaking Switzerland section, former President of PS Publicité Suisse) and Maria Luisa Bernini (Vice President of the Italian-speaking Switzerland section).

New mouthpiece for the industry: A new Communications Council replaces the previous boards; its 23 members reflect the breadth and diversity of the industry. The Communications Council determines the association's strategy and acts as the mouthpiece for commercial communications.

Making better use of expertise: Various commissions will allow the association to deal with individual topics in greater depth and to make better use of the expertise of the high-caliber members on the various KS Kommunikation Schweiz committees.

 

This also includes conducting a study on the state of digitization among Swiss SMEs. "The collaboration with the HWZ will substantially expand our competencies in digitization; our members can also benefit from this," says Simon Osterwalder, Managing Director of Suissedigital. The central point of the future cooperation is the joint implementation of a study. This will look at the prerequisites as well as drivers and the status of digitization among small and medium-sized enterprises (SMEs) in Switzerland and build on last year's "Study Digital Switzerland 2015" on. Manuel P. Nappo, Head of the Center for Digital Business at HWZ, is also convinced: "The collaboration with Suissedigital helps us to achieve our goal - to drive the digital transformation of Swiss SMEs."

Presentation of the results at Suissedigital Day

The results of the study will be presented at the Suissedigital Day on April 28, 2016. Anyone interested in the concrete effects of digitization in Switzerland is invited to attend the public event at the Kursaal in Bern. The full-day event is likely to be of particular interest to SMEs, as case studies from the SME environment will be presented in addition to the study results.

The Center for Digital Business at the HWZ is a contact point for application-oriented digital knowledge. It runs research projects, offers degree courses, supports SMEs with consulting and project services, and provides knowledge on digital topics free of charge.
More information

Suissedigital is the trade association for Swiss communications networks. It is made up of 200 companies, both private and public, which supply around 2.6 million households with radio, TV, HDTV, Internet, telephony and other services.