The first work will be the refreshing of the logo, a new website and adjustments to the corporate design. The pitch was announced on the occasion of the 150th anniversary of the Basel City Medical Society.

www.osw.ch

Best of Swiss Web is a Swiss award for Internet and mobile projects. On March 25, 2010, the best online presences will be selected and the Best of Swiss Web Awards presented at the Kongresshaus Zurich. A prize will now also be awarded in the Display Ads and Interactive Campaigns categories.

Best of Swiss Web: Application deadline for anniversary award runs
www.bestofswissweb.ch

Google's new sales channel gives online users access to selected Android phones. Consumers can purchase the Nexus One either with a contract with a network operator that works with Google or without a contract. In the latter case, the device works with any SIM card for a GSM network. "We look forward to working with handset manufacturers and carriers to bring more phones to market globally through this distribution channel," said Andy Rubin, Google Vice President of Engineering.
In the coming months, Google plans to work with other network operators to offer customers a wide range of contract options. There are also plans to launch further phones together with Android phone manufacturers and to expand the Google online store to other countries.
Goggle defined a new device class for Nexus One: the super-phone. At the same time, Google managers repeatedly assured that the device was only the first step. Further devices will follow, as will further network operators. In Europe, Vodafone will distribute the Google phones. The Nexus One has the fastest processor on the market and possibly the most advanced software. However, the innovation of financing the cell phone with mobile advertising failed to materialize. It is assumed on faz-community.de that sales from mobile advertising are probably too low for this.

www.google.ch
faz-community.faz.net

Meisterwerk reports on Meister's own creations and its in-house goldsmith, silversmith and engraving studios. The magazine also portrays people and explores the surrounding area for rare and unique services and topics. Meisterwerk also presents the brands that Meister offers and provides background information and products.
Responsible at Meister: Adrian Meister, Roland Meister, Jürg Jauslin, Mirca Maffi, Samuel Ryser, Daniel Schollenberger. Responsible at Hardy Communications, Zurich: Yvonne Hardy-Büchel (overall concept and editing). Graphics: Plan B, Zurich.

www.hardycomm.ch

According to the newspaper Libération, the operators of news sites and other online offerings are to receive 20 million euros by the end of January. In response to the government's offer, 64 applications for aid have been submitted by online media. In total, the French press can expect aid payments of 900 million euros this year, as Internetworld.de writes.

www.internetworld.de
www.liberation.fr

Nevertheless, no agency boss made it to the top of the ranking. Springer boss Mathias Döpfner, Internet expert Matthias Ehrlich and publisher Dieter von Holtzbrinck were placed first among the 100 most important minds in 2010. Their ideas, decisions and courage will have a decisive impact on the communications industry in the coming months, as Wuv.de writes.
This is the fourth time that the W&V editorial team has investigated which managers are characterized by courage, creativity and strategic vision and compiled a ranking of the 100 most important minds in the industry. This time, W&V readers were also able to make suggestions online.

www.wuv.de

In a local school dispute, Beat Nützi "didn't use his dual function".
sufficiently transparent", the Swiss Press Council announced on Wednesday. The OT had opposed the Olten cantonal school in the dispute over the introduction of a progymnasium secondary level. This school wanted to teach all "Sek P" pupils in the south of the canton of Solothurn alone. The editor-in-chief wrote several commentaries on this topic last March. What he did not mention, however, was that he is the president of the Gäu district school association, which has also applied for a "Sek P" location.
Eleven teachers from the cantonal school in Olten therefore lodged a complaint against the OT with the Swiss Press Council. The teachers criticized the editor-in-chief for not taking a stand when reporting. He had also not made it clear that he was the president of the special-purpose association of the Gäu district school, which had also applied for a "Sek P" location. The Press Council states that the editor-in-chief would have been obliged to recuse himself due to the conflict of interest on the subject. At the very least, he should have explicitly referred to his function as president of the district school association in his two comments.
The Press Council partially upheld the teachers' complaint. In order to maintain their independence and credibility, journalists should maintain distance and avoid dual functions. Therefore, a strict separation between political office and journalistic activity should be sought - especially in media with a regional focus.
Monopoly position. It is not enough for political functions to be disclosed only within the editorial team.
www.sda.ch

The agency is now planning for Jean-Paul Gautier, Issey Miyake and Narciso Rodriguez. BPI was founded by the Shiseido Group in 1990 and medially supports its fragrances in 40 countries.

www.vizeum.com

According to a press release from the agency, the new look is intended to give the company's identity a contemporary face and ensure that the quality of the service is also reflected in the brand image. In addition, the new image should also give the company a recognizable and clear profile internationally.

www.metadesign.ch

Dr. Pepper is taking part in the Super Bowl for the first time - with a 30-second commercial. The Dr. Pepper Snapple Group has bought advertising time during Super Bowl XLIV to raise awareness of its new soft drink Dr. Pepper Cherry to mark the start of its 125th anniversary. This is the first time in the company's history that the drinks manufacturer has placed an advertisement during the final game of the National Football League. According to Pressetext.de, media experts estimate that the 30-second commercial will cost around three million dollars. According to Jim Trebilcock, Chief Marketing Officer of Dr. Pepper Snapple, this is probably the most expensive commercial he has ever bought in his life, but it is also the only commercial that will be watched by 100 million people. In the commercial for the new drink, Gene Simmons and his colleagues from the rock band Kiss are beating the advertising drum. Simmons has been doing this since March 2009 and the campaign is appropriately called: "Trust me, I'm a Dr."

The verdict was handed down on 31 December, the organizations Reporters Without Borders and the Burmese Media Association announced on Wednesday. A female companion was sentenced to 26 years in prison. There was no confirmation from the authorities.
The two organizations expressed outrage at the "extremely harsh" ruling, which gives little hope that the elections planned for this year in Burma will be free. According to an SDA press release, elections are to be held this year in the Asian country, which is under the authoritarian rule of a military junta. However, an exact date has not yet been set.
Hla Hla Win also worked for the Norway-based television station Democratic Voice of Burma.

www.sda.ch

This was announced by Quattro Wireless on Tuesday. The price was not disclosed. However, according to the internet service All Things Digital, Apple is said to have paid 275 million dollars. Quattro's customers include Ford, Procter & Gamble, Disney, Visa and Microsoft.
Just in November, Google bought the mobile provider Ad Mob for 750 million dollars and declared that although mobile advertising is still in its infancy, it has "enormous potential". On Tuesday, Google presented its Nexus One smartphone, competition for the iPhone. Both US companies are currently battling it out for supremacy in the lucrative mobile communications market.

Google launches Nexus and new model for purchasing cell phones
www.sda.ch