Since the kungfu skeleton has been flying across the billboards, the success curve has been pointing steeply upwards, according to a press release. After the start of the campaign in 2006, admissions quadrupled, and even in the crisis-ridden year of 2009, more students joined. Since New Year's Day, Ueli Bleuler and Frank Bernhardt, who are responsible for the campaign, have been displaying the next campaign theme. This time, the skeleton becomes a bodyguard thanks to sunglasses and ear buds. Because if you know how to protect yourself, you can scare off attackers with your self-confident appearance. The two subjects can be seen throughout Switzerland, individually and in a double pack.
Text/Concept: Ueli Bleuler (Musikundtext.ch). Art: Frank Bernhardt (Continue.ch). Responsible at Wing Tsun Schools Switzerland: Regula Schembri.
The first subject:

The current follow-up subject:

In TV commercials, posters and advertisements, after the Christmas shopping frenzy, we learn what else M-Budget's affordable products can be used for. The campaign can be seen immediately on all channels throughout Switzerland. It is being expanded with an extensive banner campaign. Video ads link to the M-Budget websitewhere all films and advertisements can be found, and an official M-Budget Facebook fan page provides a platform for exchange among the brand's fans.
> Spot 1
> Spot 2
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> Spot 6
Responsible at Migros: Oskar Sager (Head of Marketing), Marc Engelhard (Head of Marketing Communications), Désirée Strassmann (Brand/Label Management), Bettina Huwyler (Brand/Label Management). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (CD), Livio Dainese (text), Fernando Perez (AD), Christina Baeriswyl (graphics), Rolf Helfenstein, Fabian Röthlisberger, Michèle Gutmann, Milène Huber (consulting), Claude Eberhard (AD Online), Wim Roelfs, Dana Lückel (realization online), Dan Nessler (consulting online), Ilonka Galliard (FFF), Erasmo Palomba (artbuying), Michael Fueter (director), Condor Films AG (film production), Armin Zogbaum (photography), Olivier Yoshitomi (image editing).

The title is deliberately ambiguous. Advertising must attract attention, said Emanuel Wyler, a member of the SP's election campaign coordination team, when asked by SDA on Thursday. Alcoholism could indeed be a problem. "But most people who drink beer don't have an alcohol problem," said Wyler. The launch of the SP beer is therefore by no means sensitive from a socio-political point of view. The party wanted to move away from its "anti-pleasure image" with this campaign. "If we do something casual, we'll reach more people," Wyler continues. A special label on the beer should serve as an identifying mark and make it easier to get into conversation.
The party wants to have the beer from a local producer served in around twenty Zurich bars and restaurants.

At Zenhäusern & Partner, Noëmi Baumann will be responsible for public affairs projects and clients from the medical technology, energy and microtechnology sectors, among others, according to a press release issued on Thursday.
Noëmi Baumann graduated from the University of Zurich with a degree in communication sciences, constitutional and international law. During her studies, she gained experience as a PR assistant in the public affairs team at Burson Marsteller AG in Zurich. After graduating, she deepened her knowledge of political processes in the Political Rights Section of the Federal Chancellery. Most recently, Ms Baumann worked for the Bern-based PR agency Köhler, Stüdeli & Partner, which specializes in political communication. She was responsible for association offices, referendum campaigns and the launch of federal popular initiatives. The focus of her campaign activities was on the healthcare sector.

New members of the Audit Committee are Peter Kern, UBS AG, client representative; Andy Hostettler, TBWA, as agency representative and Ivan Schultheiss, APG, as representative of the media providers. These three individuals were elected for a term of office of three years.
The association awarded the Swiss Guillaume Morand, owner of a shoe shop chain - and not a Muslim - the Communicator of the Month award for December. He had a cardboard minaret erected on the chimney of his company building because of his anger at the outcome of the vote at the beginning of December. And although SW does not want to get involved in a socio-political debate - as far as the communication performance of this "deed" is concerned, only the businessman from the Lausanne region can actually be "Communicator of the Month", writes the association. "What is astonishing and remarkable from a communications point of view, however, is the fact that Morand's spontaneous action triggered a huge (media) avalanche, which - although there was no actual communications strategy behind Morand's actions - brought the Swiss entrepreneur into the international media and earned him worldwide media attention that would have been unaffordable by conventional means," SW continues. He therefore easily deserves the title of "Communicator of the Month".

The boards of directors of both companies have signed a letter of intent, according to a statement issued by SDA on Thursday. Over the next few months, they intend to disclose company data to each other and have the business divisions analyzed and evaluated by external experts.
Specifically, this involves merging the printing business and concentrating it at one location. Cooperation is also being sought at the publishing level. The aim is to preserve the strength of the individual media outlets as regionally anchored newspapers.
Situation stabilized
Willisauer Bote Medien und Print employs 85 people in Willisau, Sursee and Hochdorf. In addition to a printing plant in Sursee, it publishes the regional newspapers Willisauer Bote/Wiggertaler Bote and Seetaler Bote. Druckerei Schüpfheim (DSAG) employs 45 people. It operates a printing plant in Schüpfheim and publishes the Entlebucher Anzeiger. DSAG ran into financial difficulties last summer. According to the press release, the situation has been stabilized and improved with new management, rigorous cost-cutting measures and a strengthening of sales.

Initial measures include the redesign of all business stationery and the website, according to a press release from the agency. The adaptation of all brochures and other advertising materials is currently being planned.
Responsible at Nexus Telecom: Wouter Gysbertse (Senior Marketing Manager). Contact at Metzgerlehner Worldwide Partners: Felix Dammann (Creative Director), Christoph Schiess (Art Direction), Patrick Meyer (Text), Priska Senn (Consulting), Bálint Dobozi (Programming).

The focus of communication will be on the target groups of university graduates and management and engineering professionals, according to a statement from the agency. In addition to traditional print publications, Studimedia will also focus on a strong online presence and advise BKW in this regard.

Iran has "once again become the biggest prison for information professionals", according to an SDA statement published by the organization in Paris on Wednesday. There are currently 42 journalists and "internet dissidents" in prison in Iran. Since the most recent mass demonstrations by the Iranian opposition on 27 December, an "organized crackdown" by the security forces has been underway against opposition members and media representatives. Around 20 Iranians, including twelve journalists and internet dissidents, have been arrested. It is "very worrying" that the highest dignitaries in Iran have called for the maximum penalty to be imposed on the imprisoned opposition members, RSF stated. The international community must urgently intervene to prevent a "drama" and possibly even the execution of political prisoners.

This is what happened with over 5,000 members of the dating and networking community Beautyfulpeople.comwhere only beautiful people are welcome. Their downfall was that they ate and drank like crazy over the festive period. And probably put on a gram or two of body fat and got drunk in the process. No problem, we've all done it before. No problem? Not so for mindful members of the community: they called for action after discovering festive pictures of partying, gorging, drinking - in short, letting themselves go - newly ugly members on the site. The management of the community platform reacted promptly to the protests and quickly downgraded the worst eyesores to the so-called rating level, which is equivalent to reapplying for membership. The new applications were then assessed by current members, and lo and behold: only a few hundred were accepted again. For the rest, it's probably a case of slim down, slim down, slim down. And when the kilos are down again, they can reapply and have a real chance of being readmitted to the Beauty of Beauties. Unless, of course, their skin has become saggy and wrinkled - in other words, ugly - from all the weight loss...

Sennhauser is now responsible for the association's internal and external communication and in his role will support the further development of Simplyscience.ch, the internet platform for science and technology for young people. A managing director is currently being sought for Simplyscience.ch.
Previously, Marcel Sennhauser was Head of Marketing & Communications and a member of the Executive Board at Ricardo.ch and previously held various positions at Tamedia between 1998 and 2005. He built up Tamedia Online and was responsible for all of the media group's websites.
Sennhauser holds a Dipl. Ing. HTL (Communication) and is a graduate of the Executive MBA program at the University of St. Gallen.

It's hard to imagine how you feel as an HIV-positive person when you are ostracized and discriminated against at work, by friends and even by your family. TBWA\Zurich, together with Aids-Hilfe Schweiz, has triggered precisely this feeling among Facebook users in a unique campaign.
In collaboration with Serranetga, an application called "RED RIBBON NOW!" was launched for World AIDS Day on December 1, which spread an unpleasant message: with one click from the user, all their Facebook friends received the message that they had been deleted as a friend by the sender. Those who had apparently been deleted received the all-clear via a link: "Deleted by your friends? This is exactly how HIV-positive people feel when they are discriminated against."
Around December 1, 23,542 people experienced first-hand what exclusion feels like. More information can be found in the enclosed film about the campaign.
> Film about the campaign
Responsible at Aids-Hilfe Schweiz: Silvia Schorta (overall responsibility), Bettina Maeschli (project management). Responsible at TBWA\ZÜRICH: Frederick Rossmann, Urs Schrepfer (CD), Laura Grümann (AD), Simon Smit, Magnus Sambo (text), Fery Ates (consulting), Sven Oeschger (unit management). Responsible at Serranetga: Remo Prinz (overall responsibility), Marc Leuzinger (programming).