As part of the reorganization, René Schoch, head of sales and marketing at Lobster Studios, has decided to leave the company at the end of December 2009, according to a media release on Monday. The Schlieren-based production company creates TV programs as well as video, film and sound works in its studios and with a team of 28 people.
Christoph Blocher founded the consulting firm Robinvest, based in Männedorf, in 2008. It is managed by his youngest daughter Rahel Blocher.

At the beginning of the commercial, a pretty blonde is approaching, but the main actor rolls his eyes because he has to keep one eye constantly on his armpits. The drama is inevitable: The beloved finds neither the eye focused on his armpits nor the dark spot overly attractive and turns away. By chance, the main character discovers in an advertisement that there is a very simple solution to his problem, namely anti-perspirant with the Axe effect. From then on, eye-rolling is a thing of the past - and the ladies are at his feet.

The film, which can now be seen throughout Switzerland on all major private channels and online, was conceived by BBH in London. The language adaptation for Switzerland was realized by the agency Dokyo from Hamburg. Mindshare, Zurich, is responsible for the media placements. The campaign, which runs until mid-February, will be accompanied by online and PR.

In his new role, Martin Brügger, member of the Executive Board, has overall responsibility for the production areas of digital printing, screen printing/print & cut and advertising technology. The 47-year-old has been working in leading positions in the graphic arts industry for 17 years, in recent years as managing director of a screen printing company in the Bern region. Patrick Luther has been working in sales in the event management/catering and event technology sectors for eight years. Most recently, the 34-year-old held the position of customer advisor at Winkler Veranstaltungstechnik.

(Photo: Martin Brügger (left), Patrick Luther (right)).

The first issue, which was delivered last week, includes a portrait of Lucerne pop singer Heidi Happy, an interview on the history of the traditional New Year's concert of the Vienna Philharmonic Orchestra - a Nazi invention - and a background on choreographer Richard Wherlock. In addition to the 30-page editorial section, there is a 60-page radio and TV program section. The magazine is only available by subscription.

A navigation structure with target group-specific access for guests, customers and institutions is designed to provide a quick insight into the various areas of the company. Sv-group.com provides information on services and brands as well as job vacancies and a restaurant, staff restaurant and hotel search. The concept, design and realization were created by the Zurich agency Netvertising.

According to Monday's edition of ZT, local printing saves time in delivery. Up to now, the main paper from the four federal states was printed by the Aargauer Zeitung in Aarau. The regional section was produced and enclosed as a fifth edition in Zofingen. As in the past, the ZT takes over the jacket section from the Mittelland Zeitung. The first bundle is dedicated to national topics and sport. Regional topics are dealt with in the second bundle. The ZT (with the Luzerner Nachrichten front page) is published with a circulation of just under 15,000 copies.

With a value of 61, the Farner Index is 7 percentage points below the previous year. However, the decline is significantly less pronounced than in the previous year, when the index fell by 18 points. As in the previous year, Swiss companies cite the change in available funds as the main reason for the cost-cutting measures. Previously, changes in demand had been cited as the main reason for budget adjustments. Six out of ten Swiss companies (previous year: seven out of ten) intend to invest the same or more in communication (PR, advertising, marketing) in 2010 than in 2009.

6 to 10 percent for PR
The isolated communication index for public relations reaches a value of 75 and is therefore, as in the previous year, significantly higher than the overall index. More than half (55 percent) of the 500 largest Swiss companies invest between 4 and 20 percent of their communications budget in PR. The most frequently cited figure is 6 to 10 percent. However, one in ten companies invests 31 percent or more in PR.
The Farner Communication Index is based on a representative survey conducted by the market research institute Isopublic and is compiled once a year on behalf of Farner Consulting.

René Hollenstein can look back on 30 years of sales experience. Most recently, the 50-year-old was head of the Eidenbenz Kalender division at St. Galler Zollikofer. Hollenstein replaces Max Müller, who will in future devote himself mainly to the management of Buchs Medien. He will also remain with OAW as head of the Buchs agency.
OAW AG is the marketing company for the electronic media of St. Galler Tagblatt AG. It was founded in August 2003 and currently employs 15 people in the two agencies in St. Gallen and Buchs. The main shareholder is St. Galler Tagblatt AG, other shareholders are the Appenzeller Volksfreund printing company, Sarganserländer Druck AG, Medienplus Anstalt Vaduz, the Herzschlag radio foundation and Rheintaler Druckerei und Verlag AG.

Mediensatellit specializes in marketing and publishing services for luxury and business media and celebrated its 10th anniversary in November 2009. Its current portfolio includes the trade magazine GDI Impuls, the cultural magazine Du and IWC's customer magazine Watch International. In addition to Martina Anderberg (Management), the publishing and marketing team consists of Eduardo Pereira (Sales) and Elisa Malinverni (Marketing).

Thanks to Migros' sponsorship commitment, the show repeatedly highlights special regional features in the individual Migros cooperatives. "SF bi de Lüt" is accompanied editorially by Migros Magazin and Migros.ch, and background information is published for individual contributions. Prizes can also be won in competitions accompanying the programs. The program will be broadcast for the first time this year on Friday, January 8, 2010, at 8.05 p.m. on SF 1. A total of around 53 programs are planned for 2010.

Applications are invited from companies that either take on all the work as a general contractor or contribute their expertise in the individual areas of PR/media relations, communications/advertising, sponsor acquisition and event (exhibition and award night). Interested companies can submit their data with a brief description of their core competencies to the SDV office by January 31, 2010. The briefing will be sent to interested parties on February 1, 2010.
Further information: Corinne Harder, SDV Association Manager, (phone 052 721 61 62, [email protected]).

Tele Züri made particular gains among 15- to 49-year-olds. In this age segment, the station recorded 11.4 percent or 23,100 more viewers per day compared to 2008 (net reach German-speaking Switzerland; age: 15-49). In the greater Zurich area, Tele Züri had the highest reach in 2009 after SF1 and SF2 (1. SF1: 661,140; 2. SF2: 457,900; 3. Tele Züri: 403,200). The regional channel had 39,700 more viewers than the fourth most popular station RTL, and 89,900 more viewers than Sat 1 and Pro 7 (net reach Greater Zurich area; 24 hours; former Tele Züri license area). With an average viewing time of 19.3 minutes, Tele Züri was in first place in the greater Zurich area between 6 and 7 pm. In terms of usage, the channel was ahead of SF1 with 19.1 minutes and RTL with 13.7 minutes (usage per viewer 6 to 7 p.m.; greater Zurich area; former Tele Züri license area; 1,419,500 people). In 2010, Tele Züri, the largest regional TV station, will be available in 1,248,749 households in Switzerland. The technical reach is now 2,769,248 people.

(Source: Publica Data).