Xerox has been an association partner since 2006 and has also been the main sponsor since this year, while the Swiss Institute of Business Administration (SIB) joined in 2010. Swiss Post has been a presenting partner of the Swiss Marketing Day since 2005. Citroen has been the main sponsor since 2006. Trendcommerce has been one of Swiss Marketing's association partners since 2005 and has also been the main sponsor of the Marketing Day since 2009.

In principle, the authors attest to the high quality and professionalism of SRG's programs: The programs feature a high proportion of political reporting, and the individual topics are presented in a varied and up-to-date manner. However, the report published on Tuesday also reveals weaknesses. In the case of radio, the report criticizes the fact that the sources of information are sometimes not disclosed. In addition, different opinions and perspectives on a particular issue are too seldom presented in the news broadcasts.

Television like commercial broadcasters
In the case of TV entertainment, the study criticized the fact that the makers did not orient themselves enough to their own quality standards. They were content to set themselves apart from bad examples from the commercial broadcasters' offerings. As far as TV shows are concerned, the authors even conclude that SRG programs differ little from the commercial and foreign competition. Only in the field of reality TV was there any restraint in comparison with the private competition.

Audience satisfied
The study also includes an audience survey conducted by the Demoscope Institute. It showed that the majority of the audience is fairly or very satisfied with the programs of public and private broadcasters. Radio, with around 70 percent satisfied, fared slightly better than television, with 60 percent. Only 53 percent of respondents were satisfied with the programs on private television.
Satisfaction is most strongly related to the rating of a program's entertainment value. Balance is significantly less important to SRG audiences, but more important than information content. Professionalism has a rather small effect on satisfaction with a program. It is taken for granted, the authors note. Credibility does not play a significant role in satisfaction.

Next report appears in summer
Since 2008, the Federal Office has had programs analyzed by scientific institutes, in accordance with the quality specifications of the Federal Council. Reports on private radio and television stations with performance mandates are published in the summer.

The award ceremony will take place on Friday, March 26, 2010 in Hamburg.
> To the registration

The content must cover topics relating to general education about diabetes, timely detection, appropriate treatment, training or prevention of diabetes. Scientific publications that have appeared in medical journals are not eligible. The prize money amounts to CHF 5,000. The prize will be awarded in the fall of 2010 as part of the activities surrounding World Diabetes Day on November 14, 2010. Written submissions must be sent to the Foundation Secretariat by March 31, 2010. Further information: Diabetesfoundation.ch.

The commission favors a system with device-independent levies for all households and all businesses, the parliamentary services announced on Tuesday. By 15 votes to 7, the KVF adopted a motion instructing the Federal Council to draw up a proposal. This had in January a Report presented and advocated for a general levy.

The first works can be seen from March, according to an agency release on Tuesday. Then the first advertising measures from the areas ATL/BTL communication appeared: TV, print, OOH, POP, promotions and advertorials.

Responsible at Coca-Cola Switzerland: Flavio Calligaris-Maibach (Managing Director).

(Image: Coca-Cola headquarters Brüttisellen)

Articles could then continue to be read free of charge up to a certain number, but after a certain point the reader would be charged a flat fee for the rest of the month. The newspaper has not revealed exactly how many articles this will be and how high the fee will be. For subscribers to the print edition, access will remain completely free.
The New York Times has been available for free on the web for the past 15 years. "We have enough reach and scale to make this move," Martin Nisentholtz, Senior Vice President Digital Operations at the New York Times, is quoted as saying by the industry service Pressetext. "We hope that the interim model will allow us to remain a very large website and get a second revenue channel."

The criticism presented does not show the people concerned in a particularly bad light, but is within the usual framework of political debate, the Press Council wrote in a press release on Tuesday. In addition, the journalist made it clear in the passages in question that he was reporting assessments and not established facts. He also named the source on which the thesis was based.
In his articles, the journalist accused the Bernese authorities of having ignored criticism of the station project for years and resisting a review of their planning by an independent body until the very end. The Bernese cantonal government, in particular Building Director Barbara Egger (SP), then took the matter to the Press Council. By publishing the articles, the federal government had violated the principle of fairness and truth, distorted or suppressed information and spread anonymous, factually unjustified accusations.
The government council emphasized that Egger had commissioned the external report on his own initiative and not under pressure from the federal authorities. This question cannot be answered unequivocally, writes the Press Council in its deliberations.
Overall, however, the excerpts from the minutes tended to support the journalist's point of view.

To get straight to the point: In principle, there is nothing wrong with advertising in ski resorts. For example, the funny Suva slogans on the chairlift hangers provide entertainment during the ride to the next summit. The posters on the cable car masts, in the gondolas or on ski stands - no problem either. Finally, there are also the winter sports enthusiasts themselves, most of whom are on the move as walking, sorry: driving brand ambassadors. This is all part of the normal scenario that you encounter in winter sports resorts.
However, the huge poster on the dam wall of Lac de Cleuson - at least that's how the writer felt when she was sitting on one of the chairlifts in the aforementioned ski resort last weekend - didn't quite fit the bill. Admittedly, the concrete wall is not a particular attraction. But while the gray wall somehow blends into the mountain panorama, the same cannot be said of the poster. Malicious tongues would even call it an "eyesore in nature". The hope remains that such actions, as they do involve a certain amount of logistical effort (see video on Fanpower.ch) will remain within limits. Or will such advertising spaces soon be on offer from APG?

The French-language paper was launched in French-speaking Switzerland on March 8, 2006. In four years, the certified readership has risen from 276,000 to 526,000. Together with its partner newspaper 20 Minuten in German-speaking Switzerland, the commuter newspaper reaches the most readers in Switzerland. The online edition 20 Minutes Online currently has around 2,012,000 unique clients in Switzerland. The company announced on Tuesday that a new version with an adapted look and expanded content will be launched in the next few days. The online content is provided by a 14-strong editorial team. 20 Minutes and 20 Minutes Online are published by 20 Minutes Romandie. The company currently employs a total of around 68 people.

Corinne Peggs will be the new publishing director. She replaces Sabine Witkowski, as announced by Interessengemeinschaft Kultur Luzern on Tuesday. The cultural magazine is published eleven times a year with a circulation of 4,500 copies.

On the occasion of the annual survey Reader's Digest asked its readers for the first time this year which cable network provider they trust the most. In Switzerland, Cablecom came out on top. What, Cablecom? Hasn't the name been dragged through the mud enough, not a synonym for dissatisfaction and disgruntled customers? No, the negative headlines from the past few months have clearly not really damaged the brand.
This should even come as a surprise to the cable network provider, as Cablecom CEO Eric Tveter announced in an interview with the Basler Zeitung newspaper last September: "The customer service problems have severely damaged the brand". Tveter also explained why the company absolutely needed a new name. Is Cablecom now reconsidering the name change? It would be a shame, as the brand enjoys such strong consumer trust!