The films begin in posh restaurants where the patrons despair: on one occasion, the protagonist is constantly interrupted by speeches during the wedding meal. Another time, a child - obviously too young for such a restaurant - is overwhelmed by the food served. Afterwards, they both end up in a McDonald's branch and are perfectly happy. "Simply enjoy". Well, simpler perhaps. But who would want to swap a delicious wedding dinner for a visit to McDonald's?

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He was very satisfied with the number of visitors, said organizer Marc Zehnder from Kleistermeister Eventsolutions in a press release on Tuesday. Over 170 visitors attended the vernissage alone. The guests were welcomed by Guido Wietlisbach, Chairman of the jury, and Milo Stössel, President of the Swiss Direct Marketing Association. Once again this year, one of the purposes of the exhibition was to select the public's favorite. For the first time, however, a pre-selection was made at the Museion der Dialogkunst. From March 16, 2010, the final winner of the AZ Direct Audience Award will be determined by e-voting.

Marc Zehnder, organizer of the Swiss Dialogue Marketing Prize, Managing Director of the agency Kleistermeister Eventsolutions.

Advertising professionals from Publicis Dialog.

Milo Stössel, President of the Swiss Direct Marketing Association.

Guido Wietlisbach, Chairman of the jury (left), René Eugster, Agentur am Flughafen, Erik Neumann, CEO Publicis Dialog (right).

The endless flyer is accompanied by a ticket for the Geneva Motor Show and a personal letter to Mini drivers in all three parts of the country. The campaign is rounded off by a mega poster that welcomes visitors to the Motor Show before they enter the halls.

> To the mailing

Responsible at Mini: Eveline Bauert (Head of Communications Mini), Patrick Cupelin (Head of Mini). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Frédéric Nogier (AD), Boris Beuckmann, Samuel Knaus (text), Rolf Jeger, Martin Gonzenbach, Jasmin Jost, (consulting).

Marti & Partner will support the client in an advisory capacity as the actual marketing and communications agency. In future, Domino's pizzas will be advertised with the claim "ti amo". However, "Ti amo" is more than just a brand claim, "ti amo" is an expression of Domino's philosophy of warmly welcoming all customers and spoiling them with a hearty pizza experience, according to the advertisers. Zurich residents can currently see this for themselves. By handing in a card, all pizza lovers will receive a Margherita pizza (25 cm) for just five francs. Further measures will be seen shortly as part of the annual planning.

Responsible at Marti & Partner: Peter Marti (main responsibility), Thomas Krebs and Anita Kittel (strategy and consulting), Nadine Kündig (direct marketing) and Mia Marti (internet marketing) work for Domino's in the kitchen.

It was with "great concern" that they took note of considerations to transfer the Radio DRS science editorial team to television as part of the convergence restructuring of radio and television, as they announced on Tuesday. This would contradict the binding commitment to retain the main studio location in Basel, the governments warned. Outsourcing the science department from the radio culture department would be "a further substantial reduction" in Basel. This specialist editorial team has been built up over the last four years. Basel is also the "most important science and innovation location in Switzerland" and the Basel life sciences industry is the "engine of Switzerland's export economy".
The governments fear that a withdrawal would take the region even further out of SRG's field of vision. It has already been proven that the radio program is heavily weighted towards Zurich. Even the economic areas of Berne, Lucerne and St. Gallen, which have similar populations, receive five times as much broadcasting time as Basel. The governments of both Basel welcomed an initiative by the SRG staff in Basel for a media campus in Basel. They themselves are specifically calling for a "thematic cluster for society, science and culture, where contributions for radio, television and the Internet are planned, researched and produced".

Radio 105 had already noted in its license application that the station does not produce its own news, said Bettina Nyffeler, media specialist at Bakom, on Tuesday in response to an article in the commuter newspaper 20 Minuten. Although Radio 105's news is produced by Energy Zurich, it is not otherwise identical, Radio 105 Managing Director Giuseppe Scaglione told the news agency SDA. Radio 105 broadcasts its own news on the half hour.
Other local stations such as Radio Munot in Schaffhausen or Radio BeO from the Bernese Oberland also used to have their national news produced externally, added Bettina Nyffeler from Bakom. In addition, Radio 105 does not have the same programming mandate as other radio stations that have focused their concept on information, emphasized Nyffeler. Radio 105 is positioned as a youth station and "in principle does not have to broadcast any national news". More important, on the other hand, are contributions that are tailored to a young audience, such as daily magazines or background programs like a weekly talk show on regional hot topics, emphasized Nyffeler.

Nicole Himmelreich has been producing the "Lifestyle" program on Tele Züri since June 2007. She began her journalistic career in news at the Bernese private radio station Extra Bern. For 14 years, Himmelreich worked as an editor and presenter for Swiss television and was responsible for the programs "Quer", "SF Spezial", "Mittagsmagazin", "Bsuech in... " and most recently "Himmelreich Schweiz".

In October 2009, Swica invited four Swiss creative agencies to a competitive presentation. The St. Gallen advertising agency
Ammarkt was able to prevail in the selection process. The aim is to make consumers aware of Swica as a popular and competent leader. The advertisers are currently busy developing the new measures. The first works will be seen in public in summer 2010.
The online advertising broker Admazing has prevailed in various competitive presentations in recent weeks. New customers include the accident insurance company Suva, the photo service Ifolor, the web agency Eyekon and the credit card marketer Swisscard. Admazing will take over the planning and implementation of display and performance campaigns for the new customers in future.
Extracom, a company specializing in electrophysical masonry dehumidification, has awarded its PR consultancy mandate to Jenni communication awarded. The agency's main tasks are to develop media relations and provide specialist communications advice. The collaboration starts immediately.
The Bern agency Numéro 10 wins the mandate to develop Gatorade's new image campaign. The energy drink for athletes is marketed by the PepsiCo Group. The national campaign integrates dynamic and classic communication media. The campaign will be launched this spring.

The logo, whose typography is based on Gill Sans and Adobe Jenson Pro, is intended to illustrate the historical openness of the city. The fountain, a symbol of Geneva, has been integrated into the new logo. A short film can be seen on the website Geneve-unmondeensoi.comshows well-known and lesser-known places and moments in Geneva that resemble a trip around the world.
The new website was announced with a 13-day teaser campaign by Saatchi & Saatchi. Numerous posters were put up throughout the city referring to Rejoignez-nous.ch. Online platforms and the Tribune de Genève also encouraged people to visit the website. The partners of the Geneva Tourism & Convention Bureau also enticed visitors to the website with discounts, cocktails, instant prizes and special service offers.

Responsible at Geneva Tourism: Bodi Militza (Marketing Manager). Responsible at Saatchi & Saatchi: Philippe Meyer, Florence Bittel, Suzanne Breza, Sab Ahmed (Consulting), Philippe Schwaar (Creative Direction), Adriane Morard (Graphic Design), Gabriel Mauron, Fraser Grant (Creation), Pascal Greco (TV Producing). Production: Christophe Miville (Digital Producing, Grafmiville), Frederic Baillif, Valentin Waeber (Film Production, Fresh Production) .

The correspondingly unsuitable programs have been marked with the "Logo Rouge" since Monday, as SF announced. During the entire broadcast, a red bar is visible under the station logo for programs that are not suitable for minors. Visual and acoustic warnings are also broadcast before the programs, and the warning is also visible in the TV program and on the SF website. The protective measure applies to SF 1, SF 2 and HD suisse.
According to the press release, Swiss television will only broadcast programs that are suitable for viewers aged 18 and over from 11 p.m. onwards, and those that are only suitable for viewers aged 16 and over from 10 p.m. onwards. The main program from 8 p.m. is generally aimed at adults and children aged 12 and over, while under-12s are also addressed during the day. Despite these principles, individual films or series may deviate from these principles, SF admits. Warnings and the "Logo Rouge" now draw attention to this
With its measures to protect children and young people, Swiss Television wants to help parents make decisions about their children's TV consumption.

SRG has so far felt little of the general crisis in the media landscape. In the last four years, the number of employees has increased by 180 and personnel costs have even risen by 66 million. Now, however, the state broadcaster, which is financed by annual fees of CHF 1.1 billion, announced last week that it is to cut 100 jobs. The job cuts are intended to save around CHF 17 million from 2011.
SRG cuts 100 jobs
Now Leuenberger wants to allow SRG to sell additional advertising blocks, as Blick am Sonntag writes. The additional advertising blocks would concern the times before 6 pm and after 11 pm. This would make it possible to interrupt even short programs of 30 minutes with commercials. During prime time from 6 p.m. to 11 p.m., however, everything will remain the same. Advertising is possible between programs, but only for those that are longer than 90 minutes.
The Federal Office of Communications (OFCOM) assumes that this will reach the Federal Council by mid-March. This was confirmed by Matthias Ramsauer, Head of the Radio and Television Division at Bakom. According to expert estimates, this could open up a potential of five million francs for the SRG marketer Publisuisse, as Blick.ch writes on Sunday. However, SRG would have liked more advertising blocks. They wanted to be allowed to interrupt programs lasting longer than 45 minutes throughout the evening.

Dainese and Perez formed a team at Lowe before Dainese moved to Publicis and Perez to Jung von Matt in Hamburg. They have now been working at Jung von Matt/Limmat for almost three years. Both have been members of ADC Switzerland since 2009. Many of their works have won awards at national and international creative competitions. Most recently, they won two gold cubes at ADC Switzerland.