At the APG Poster Night on March 4, 2010, the "Elephant enclosure" poster was voted the best poster and thus won the "Swiss Poster Award 2009". On behalf of Zurich Zoo, the agency Advico Young&Rubicam succeeded in claiming the coveted prize for itself. The jury, headed by President Othmar Casutt, was particularly impressed by the fact that the designers used the "given" format of the poster to impressively demonstrate the narrowness of the existing elephant enclosure, according to a press release.
The Ruf Lanz agency is one of the big winners of this year's competition: the Zurich agency took home four of the eleven prizes. The jury members also awarded it the special prize for the "Muskelkraft Leuchtplakat" campaign. This year, for the first time, this prize was awarded in the "Poster Innovations" category.
> To the winners
> Advico Y&R helps elephants at Zurich Zoo to get more exercise

According to the press release, the mandate includes the creation of an institutional campaign designed to connect readers and advertisers with the brand on an emotional level. The relaunch of the magazine is planned for the end of April to coincide with the International Book and Press Salon. During this time, Trio's first work for its new client will be on display throughout French-speaking Switzerland.

As part of its new brand strategy, Ergo Versicherungen will consolidate its existing brands—Hamburg-Mannheimer, Victoria, and Karstadt Quelle Versicherungen—under the Ergo brand and begin rolling out this new identity starting in the summer of 2010. Until then, the team at Meta Design will strategically refine the brand identity, develop a new corporate design, and oversee its implementation.

The Zurich-based communications agency focused on people in their individual listening situations, as the agency writes in a press release. The unusual setting was perfect for communicating the performance features of the new Performance, Versatility and Design product family in an emotional yet universally familiar visual language.
The campaign builds on Bernafon's new brand positioning and brand design, which were also realized by the Zurich-based advertising agency in 2008. Evoq conceived and implemented the key visuals, designed a dealer brochure and a product brochure and developed the product claim.
Responsible at Bernafon: Ursula Rytz (Head of Marketing Support), Patrick Zurbach (International Product Manager). Responsible at Evoq: Adrian Schaffner, Christian Sutter (overall responsibility, concept), Su Elsner (design).

According to the digital out-of-home network operator, the first phase of the project involves the installation of monitors for advertising marketing and display systems in the arrivals and public departure areas as well as at a number of selected locations. The installation will take place in the second quarter of 2010.

Advico Young & Rubicam turns the new product into a yoga teacher: in the fridge, she teaches a class using food and Thomy products. Mayo Omega 3 shows the students how to find their inner balance. In the pack shot of the new Thomy episode, the dressing also comes into play: together with the mayo, they meditate until they both start to float.
The French Dressing Omega 3 has been on the market since 2008, the Mayo Omega 3 since 2009 and the TV commercial will run from March 8, 2010.
> To the spot
Responsible at Nestlé: Corinne Gabler (Head of Culinary Business), Agnès Lalanne (Marketing Manager Thomy), Sibylle Scherrer (Product Manager Thomy), Danièle Michel (Head of Corporate Communication). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Isabelle Hauser (AD), Andi Portmann (text), Tanja Mezan (consulting), Cem van der Schaar (producer), Caspar Coppetti (strategy), production of Markenfilm Schweiz: Heinrich Reinacher (producer), Christa Müller (production assistant), 3D animation: FilmTecknarna (Sweden), Stig Bergqvist, Boris Nawratil, Jonas Dahlbeck, Johan Edström, soundtrack by Jingle-Jungle: Gregor Rosenberger (sound design), soundtrack by Kirschner Music: Alex Kirschner.

According to the press release, it is intended to unite the various offers into a coherent yet differentiated visual appearance and present Switzerland as a vacation destination that is traditional, modern and future-oriented. Schmid+Zoller drew inspiration for the concept from early Swiss poster art, which is characterized by absolute reduction and depicts people in abstract form.
Responsible at Switzerland Tourism: Jürg Schmid (Director), Rafael Enzler (Head of Marketing), Ulrika Hampl (Head of Creation). Responsible at Schmid+Zoller: Susanne Zoller (CD), Andrea Gurtner (production), Jürg Wey (picture editing). Photographer: David Willen.

The chosen ones are nominated in six categories for an award at the award ceremony on April 23, 2010 at the KKL Lucerne.
In addition to the six category prizes, the "Team Prize", a special prize for "Green Technology" and the main prize of CHF 10,000 will also be awarded. The winner's check will be presented together with a special trophy by the presenting partner Credit Suisse. The trophy, which has been completely redesigned by Hannes Wettstein, will be presented to each winner.
> To the shortlist

For the study, the Zurich-based search engine marketing and web analytics agency examined over 800 websites, from niche blogs and online stores to the websites of large companies. The tracking tools used were measured, from Google Analytics, WebTrends or Omniture to solutions such as Etracker, Piwik or Xiti.
The results show that web analytics is still in its infancy in Switzerland: a third of all websites examined do not use a tracking tool even in 2010, and it is the online store segment that is the most sinful: 35% of all Swiss store operators do not use user tracking (USA: 12%). However, if tracking tools are installed, 80 percent of them are Google Analytics. Only in the segment of large companies have paid solutions, above all WebTrends, been able to retain a certain market share, presumably mainly due to data protection considerations.
"The fact that so many websites - and online stores in particular - still refrain from optimizing their websites and marketing with web analytics methods from the outset is astonishing," comments Beat Muttenzer, Managing Director of Angelink Yourposition, on the result. "This leads us to believe that in many other cases, data is collected but hardly ever evaluated and used."
>To the detailed results (PDF)

Orange is the second major partner of the Swiss market leader for live entertainment alongside Postfinance, according to a press release issued on Thursday. Orange is pursuing a strategy of combining multimedia, music and mobile communications, it added. Customers will benefit from numerous offers relating to concerts and shows as a result of the partnership. For Good News, Orange - including Orange City Disc and Citydisc.ch - opens up new communication platforms and sales channels.

Net sales from the marketing of traditional TV advertising for SRG channels amounted to just over CHF 267 million (-9%), as the company announced on Thursday. The other business areas (TV and radio sponsorship, Tele Romandie Combi, Tele News Combi, "Espace TSR" screens) also recorded a decline (-18 percent) compared to the previous year, totaling CHF 28 million. This was partly due to the absence of major sporting events in 2009. Net profit after tax amounted to CHF 0.5 million. The negative effect on Publisuisse's result due to the significant drop in sales in the crisis year 2009 was kept within limits thanks to appropriate cost management. The resulting profit can be considered a good result in view of the adverse economic circumstances, the company writes.
Outlook for 2010
The positive trend towards the end of 2009 appears to be continuing in the new year, as the current sales level in TV advertising for the first quarter is well above the previous year's figure. The noticeable recovery in the economic situation and the two major sporting events (Winter Olympics and Football World Cup) should also have a positive impact on the 2010 business result.

16% of managers, but only 5% of the population as a whole, cite the iPhone as their most frequently used cell phone. More than half of the users of this device also have a monthly income of over CHF 9,000. Clearly a matter for the boss, the iPhone.
The situation is different with Twitter, Facebook and the like. Certain groups such as journalists, IT companies or companies from the Internet and social media environment have long been active on social media. But if you search for traditional companies on Twitter or Facebook, you still come across a sparsely populated community. Matthias Lüfkens, Head of Communications at the World Economic Forum Wef, doesn't like this at all - at this year's E-Day, he wants to address precisely these traditional entrepreneurs and dispel unfounded fears of contact. Lüfkens told Pressetext that a professional presence on social networks is standard today. This is something that every managing director, every boss has to do themselves and not hand over to media departments. Maintaining the Twitter channel or Facebook page takes no longer than half an hour and should be part of the compulsory program every morning, just like looking at the newspaper. That's right. Twitter away, bosses and managers. And buy your iPhones, common people. Down with the two-tier society!