The advertisements, as well as a mailing with a personal prize code, referred to the microsite, where there were attractive main and instant prizes to be won. In addition, a link to a special offer on the Office World webshop was created on the site as a sales-promoting element. According to the agency, the campaign achieved a response rate of 7.5 percent.
Responsible at Post-it Super Sticky: Priska Engelbogen (Advertising Manager), Roland Meier (Marketing Manager), Stefan Marte (Product Manager). Responsible at Noise: Patrik Leuenberger (Project Management), Claudio Knechtle (Text), Frédéric Keller (Art Direction), Sandro Kümin (Web).

The sanitary technology company Geberit is active in 40 countries in Europe, North America and Asia and wants to push ahead with its internationalization. To this end, the agency is revising the international brand strategy and aligning the Geberit brand with the corporate challenges. In the strategy phase, the agency first develops the brand strategy and defines the brand structure. Subsequently, Geberit's existing corporate design and communication strategy will be adapted to the targeted growth.

Baumeler will take up his position on June 1, 2010 and will be responsible for all aspects of the online advertising market and head the sales and back office team, according to an NZZ press release. His predecessor Roland Pfanner is leaving the company after three and a half years to set up his own business. Michael Näf will lead the sales team on an interim basis until June 1.
Remo Baumeler is a federally certified sales manager and currently Head of Key Account Management for the Neue Luzerner Zeitung at Publicitas Lucerne. He previously held various positions in the online and IT sector at Publigroupe.

A New York couple who got married in February met in an Apple Store while looking for an iPod. Nothing unusual. But now they want to get married in the same store. However, this Apple romance is not enough for the couple. Flashed by dozens of their friends' cell phones, they say "I do" in front of a priest dressed like Steve Jobs. They read their vows from an iPhone. "They're crazy, the Americans"? Or is it just a targeted Apple commercial?

The project is the new construction of the football stadium with shell use for FC Schaffhausen. The construction is expected to start at the end of 2010 and to be put into operation in spring 2012. ISA International Sports Agency and FCS Betrieb announce an exclusive marketing partnership until the end of 2012. This is based on a comprehensive cooperation agreement. The package includes rights such as perimeter advertising, ticketing and hospitality in the new stadium to be built, as well as the main sponsorship of FC Schaffhausen. The parties have agreed not to disclose the amount of the guarantee.

The former sewage treatment plant association is now an inter-municipal institution that operates on the market under the name Limeco. To mark the occasion, Limeco commissioned the Frontwork agency to design a modern image. The logo consists of five honeycombs: Overlapping and illuminated hexagons in different colors. The overlapping of the honeycombs results in additional color tones and an interplay of colors and shapes.

Most other Danish newspapers distanced themselves from the liberal paper's action, as did leading politicians. The cartoonist Kurt Westergaard, who narrowly escaped an assassination attempt for his drawing, said that this was a genuflection to the Islamists and a sell-out of freedom of expression.
Politiken had republished the cartoon depicting Mohammed as a terrorist with a bomb in his turban, as did numerous other Danish newspapers, when Westergaard was first threatened with death in 2008. As reported by SDA, the Saudi Arabian lawyer Faisal Yamani then demanded an apology from the Danish media on behalf of eight Islamic organizations from countries such as Saudi Arabia, Egypt and Libya. He received this from Politiken editor-in-chief Töger Seidenfaden. He explained the agreement with Fasani: "In our country, the debate about Islam is characterized by a lack of dialogue and a lack of understanding for the views of others. We wanted to do something about this".
The first publication of the cartoon in the newspaper Jyllands-Posten at the beginning of 2006, together with eleven other cartoons, led to massive protests in the Islamic world. More than 150 people died as a result.

The warnings in tobacco advertising have contributed to raising awareness and changing behavior, the Geneva politician explained his proposal. Warnings are therefore also suitable for car advertising. This is because motor vehicle traffic leads to environmental pollution and a lack of exercise and is therefore harmful to health. In addition, warnings should also be issued about the risk of accidents.
However, the instrument called for by Hodgers would do little to protect the environment from harmful emissions and increase road safety, according to the Federal Council. A mandatory requirement for such notices would not be very efficient. In its response published on Friday, the government also writes that car advertising already has to include information on fuel consumption, CO2 emissions and energy efficiency. New cars would have to be labeled with an energy label and soon with an environmental label.

The Public Council is impressed by the performance of Swiss Television (SF) in its coverage of the Olympic Games in Vancouver. The team conveyed important information and specialist knowledge. It also succeeded in bringing viewers closer to the Olympic sporting spirit. "Vancouver Update" is appreciated by the Public Council as a short and concise program that brings viewers up to date and provides an overview of both what has happened and what is to come.
The Public Council welcomes the partial recordings in the late afternoon as a compact review of the previous night. Due to the time difference, such partial recordings are valuable and necessary.
The main drawbacks for the Public Council are the short time slots for the ski races and the infrequent and short rankings. In addition to the live program, SF also offers a wide range of online content on Vancouver 2010, but some members of the Public Council felt that the website was confusing. The lack of an archive function makes it difficult to search for contributions that have already been broadcast. The Council also sees potential for improvement in teletext.
"Regional-Diagonal": Implementation of the "idée suisse"
According to the Audience Council, "Regional-Diagonal" offers a good service by allowing viewers to look beyond their own region. The weekly magazine is an integral part of the Swiss Radio DRS program. For some members of the Council, it is a welcome change that, for once, contributions from the areas of society, (popular) culture, education and everyday life dominate rather than political and economic topics. The view of the program beyond its own cantonal and regional borders is appreciated by the audience councillors. In addition, the topics are presented in such a way that they are also of interest in other regions. The program has the potential to integrate the different parts of the country and thus to implement the slogan "idée suisse" in a meaningful way.
However, some Council members had missed topics from the field of sport and reports from French-speaking Switzerland. In contrast, Ticino was almost disproportionately represented.
The Audience Council rated the website of "Regional-Diagonal" as good and clear. The complete overview of topics and the possibility to listen to programs are highly appreciated. However, some members of the Council would like more information on the individual topics and more direct access to the "Regional-Diagonal" website.

Pierre-André Schmitt, Editor-in-Chief of Automobil Revue and the French-language Revue Automobile, has decided to leave the two magazines in the course of the spring to take on a new challenge. He took over the management of the two automotive magazines, which are part of Tamedia's Magazines division, in summer 2008. Prior to this, he was Deputy Editor-in-Chief of the business magazine Bilanz and held the same position at the news magazine Facts.
In addition to being editor-in-chief of First magazine, Schmitt will once again be responsible for luxury reporting at the business magazine Bilanz. In French-speaking Switzerland, Olivier Toublan, Editor-in-Chief of PME Magazine and Private Banking, will have overall responsibility for First as Editorial Director of Axel Springer Switzerland's French-language publications. It will be published for the first time on March 26, 2010.
The 68-page publication will be enclosed with the business titles Bilanz and Handelszeitung as well as PME Magazine (First - Le magazine de l'élégance et du style), which is published in French-speaking Switzerland. The magazine will be published four times a year with a circulation of 130,000 copies - on March 26, May 21, September 24 and December 1, 2010. The new magazine is a joint production of Axel Springer Switzerland's Zurich and Geneva sites.
Advertising is managed by Sandra Bruderer, Advertising Market Manager at Bilanz.

Fifteen years ago, a small team of young people who had just become video journalists produced news, background and entertainment programs. And were soon met with some derision, according to a Tele Bärn press release. Today, an average of more than 200,000 people watch the Tele Bärn program every day. This corresponds to a good fifth of those who can receive the station in the area from Langenthal to the south of the canton of Fribourg and from Lake Neuchâtel to the Haslital.
On March 1, the 60-strong team looks back together with the viewers. To the first news 15 years ago, to the Seva Game Show and to the first Tele Bärn sports report on the subject of Hornussen. In the "Musigstubete", musicians who were part of the first show take to the stage and the "Info" shows what a VJ's working day looks like today.
At the same time, Patrick Teuscher takes up his position as the new program director on this day. He was involved in the early days of the station at Tele Bärn from 1995 to 1997 and is now returning - after
Career stages as head of the magazine "Innovationen", deputy editor-in-chief
at Cash TV and video project manager at the Keystone photo agency - as program manager at
Tele Bärn back.

The 20 dismissed permanent and regular freelance editorial staff who sign the agreement will be released from their duties from Monday. This was announced by the Comedia trade union on Thursday evening. However, it only affects employees in German-speaking Switzerland - journalists in French-speaking Switzerland are still on permanent contracts, Comedia Central Secretary Stephanie Vonarburg told SDA. As the Comedia and Impressum unions wrote on Friday, the plan was to communicate this result on Sunday so as not to jeopardize the agreements. Confirmation is now being given early because it has already been made public in advance.
Last December, AP Switzerland was sold to the agency ddp Deutscher
Depeschendienst was sold. As a result, the news agencies SDA and ddp announced their cooperation in the Swiss market. The AP bureau, now ddp Switzerland, which has existed since 1981, will become the ddp correspondents' bureau. SDA will not be taking on any of the existing ddp staff, as it has to cut jobs itself, writes SDA. For the journalists, this meant that they were made redundant on the same day, according to a statement from the trade unions. The German employer's action, which lacks any social responsibility, is neither economically comprehensible nor acceptable in terms of media policy, it continues. The fact that the SDA had offered its hand to boot out its only competitor continues to leave a stale aftertaste.